Share this with the next person you meet who says, “I don’t get Twitter!”.

Aardvark Founders. Pic: Jim Wilson/The New York Times

I have written here often of how technology only shortens the distance between people on the social web. In other words, using social web tools to communicate with friends and family is an extension of our social activities offline. As I write this on July 5th, I recall yesterday seeing tens of thousands gathered on bridges in downtown Portland, alongside the lake in Lake Oswego and milling around in Tigard, Or, to watch the firework displays commemorating Independence Day. Families with kids, couples and teens all very comfortable with each other for a few hours; it is very natural for us to gather with strangers and witness a familiar event.

Opening a browser on a computer or a mobile device today means participation in the social web. Not just because of one’s involvement in social networks but also by letting your friends or family know of your geo-location by allowing a mobile device app to broadcast your whereabouts for instance. Emailing and texting friends, tweeting and updating your Facebook status all let those following you know of your involvement on the social web every day.

This is of course very familiar to us, we surf the web in our own familiar ways using social networking tools, yet companies that wish to harness the power to advertise to this web of millions of people have been stymied for some time, stuck in social media channels wondering how to budge these masses even a quarter of an inch closer to their products. The web and those using it don’t ever stop moving but you can’t simply plant a billboard alongside this viral highway – the billboard’s message will remain right there where it was positioned, as we all go about our daily electronic sojourns.

Rob Glazer of Real. Pic: Kevin P. Casey for the The New York Times

I recently discovered two articles in the Business section of the June 28th 09 edition of the New York Times. The articles cover two companies and their products – one is RealNetworks, a familiar face in technology, the other a new company called Aardvark. Real is featured for launching new technology for hardware devices and Aardvark for creating a social web service that helps you reach hundreds of your online friends and peer group for answers to any of your questions. Real brings us technology based on the premise that the company thinks we need their product and Aardvark brings us technology that embraces the social web by connecting us easily with people we trust to answer our questions. [I used Aardvark yesterday to ask a question of my followers - "who uses online music subscriptions, which one is better and why?" and I received 6 great responses, even one from a friend in Sweden who urged me to use a service called Spotify.] It works.

Aardvark doesn’t bother all of my 1700+ Facebook friends either. As the NYT article points out –

“Those friends-of-friends may turn out to be a great fountain of hitherto untapped information. For example, none of your 200 Facebook “friends” may have recently stayed in Napa and be able to recommend a bed-and-breakfast. But if each of their friends can be tapped, the pool of prospective wine-country authorities jumps from 200 into the tens of thousands.

You wouldn’t want to bother those thousands, however, with your question about Napa B.& B.’s. Aardvark has devised ways to drastically narrow the search, asking only those who are most likely to have an answer, and asking only a few of them at a time, protecting your network of volunteers from being asked too often.”

There’s more – “Having humans, not software, supply the advice is important. Max Ventilla, who formerly was at Google and is now Aardvark’s chief executive, said, “Often the most useful answers don’t answer the original question. Example: ‘You don’t want to go to the Caribbean now — it’s the rainy season — you want to go to Hawaii.’ ”

Aardvark has embraced the idea of the social web and crowdsourcing.

At the other end of the web [not that I'm saying the web exists on a plane with two actual 'ends'] RealNetworks delivered a new version of its Real Player software called Real Player SP. Real was once a pioneer in the online world of video and music delivery but as the NYT says – “.. the company has been largely eclipsed by rivals like Microsoft, Apple and YouTube from Google.”

In his NYT article, Brad Stone argues that Real has stuck to some of its technologies for too long. The new software for instance, allows user to move video onto smartphones like the iPhone and the Blackberry line, but with any mobile device able to stream video directly from the web, why would they want to? When it comes to music I’ve argued that mobile ubiquity and access from the cloud means never having to own music again if you choose to. Real is presuming that people want to ‘own’ or store video on their devices – that seems like an unlikely proposition.

In the same article, “Mike McGuire, an analyst at Gartner, … wonders whether Real is actually meeting new consumer needs, particularly since devices like smartphones are increasingly able to directly display Web video. “Sticking to your guns is one thing, but it’s another to say, let’s add features because we can, and because consumers should want this. Do we really know they do? Is anyone really asking for that?” Mr. McGuire said.”

Meanwhile Rob Glazer, Real’s chief says – “the human nervous system is wired to focus on new things,” like Twitter, and to dismiss the profitable stalwarts that have been around the block. With the new version of RealPlayer, he said, “we have made ourselves relevant again, or even more relevant in a new world.”

I hope that Mr. Glazer doesn’t really believe that notion..

Related Posts:

Authenticity and Authority on the Social Web

On Social Media, Blogs And Advertising

Photographer Clay Enos goes from shooting super heroes on the set of Watchmen to taking street portraits of random people. He shows us how to do a street-studio portrait session with a sheet of white paper, some tape, and a camera.

Bryce Kanights- Part 1 of 3 from Nemo Design on Vimeo.

Bryce’s work will be part of the Mixed Mania exhibition at Nemo Friday June 26th – details here.

Plausible. Fits with my thoughts on how we can’t help but socialize. This could be a winning campaign..

Portland School of Rock Pixies show w/ Frank Black from mark lewman on Vimeo.

Teenager of the year Frank Black joins Portland School of Rockers Hannah Lewman (guitar), Julian Hixson (guitar), Oscar Gayet (guitar), Nola Versfelt (bass), Max Griggs (drums), Jacob Weber (vocals), and Michelle Brayson (vocals) for Where Is My Mind.

The sold out show featured all the classics, and the energy between the kids on stage and the 500 kids in the crowd was so awesome. This was the first time performing for many of the students.

From the Streetfilms site – “The first time you visit Portland, Oregon, the gaggles of cyclists streaming over the Hawthorne Bridge during rush hour is a sight you will never forget. It’s something other cities need to see and be inspired by.”

Honda Insight – Let It Shine from Honda on Vimeo.

As Rodger Bridges said today ‘page takeover is the new microsite’ and at least this Honda ad doesn’t break the nav. Click here for the full effect.

David Lynch and Singer/Songwriter Moby discuss “Wait For Me” Moby’s new album influenced by David Lynch, the song “Shot in the Back of the Head”, and their collaboration on the accompanying music video. Oh, BTW, they also both like old factories.

Watch the David Lynch directed video for Shot In The Back of the Head.

Straight to the point. If you sell lingerie you might as well sell lingerie. BlushBerlin.com Via Illegal Advertising.

Oh, whoopsy BBDO.

From the Adrants mailbag:

“My skater friends have been sending me a link all day long that shows a blatant – and I mean blatant – BBDO rip off of a [Spike Jonze] directed skateboard video [...]. The original was from the most popular skate video in years, but obviously, someone’s creative director hadn’t seen it:”

o Original, and far superior.

o The fraud.

Find more videos like this on AdGabber

Find more videos like this on AdGabber

Er, cough, cough…

Radiohead’s ‘Down Is The New Up’ is no longer an ironic title – take a listen. Radiohead – Down Is The New Up

Found on The Music Slut.

I’m confused by this TechCrunch end of year story entitled Top Social Media Sites of 2008. YouTube is nowhere to be found in the top 20..? Does this mean that YouTube no longer counts as a social media site or is it just that getting 5.4 billion views puts it in a rank all of its own? This chart from May 2008 puts YouTube at the pole position.

Regardless of rank YouTube had a great year; or rather companies who understood its power learned how to use it well. Salon.com points out in The Year of Viral Video that even political junkies jumped in, as can be seen in this example of a campaign message for Obama, a brilliant retelling of the “Wassup?” Budweiser ad.

As anyone who hasn’t been living under rock knows, SNL, Tina Fey and Hulu had a lot of fun at Gov Sarah Palin’s expense. Hulu, the joint NBC-News Corp. service, which launched publicly back in March, now ranks sixth among Web video sites. Between Hulu and NBC.com, more people watched “SNL’s” Sarah Palin sketches online than on TV. Their Clinton-Palin opener, which aired on Sept. 13, has been viewed more than 8 million times on the “SNL” Web site.

Salon also pointed out that “The smaller Web video site, Vimeo, continued to expand its catalog of beautifully produced videos available in HD and struck gold with Capucine, an adorable little French girl. The pint-size Amélie enthralled us with her storytelling, her imagination — and her accent. She even befriended a boy online; it was like e-Harmony for kindergartners.”

Capucine meets Alex from Capucha on Vimeo.

Canon G10 review – New but not improved from Dave Allen on Vimeo.

Now those of you who know us well at Nemo, and particularly StudioNemo, would surely understand that we take our cameras very very seriously indeed… Well, we have lived with and loved the Canon G9 for some time now. In fact we loved its ability to be a basic blogger’s work horse so much that it became standard issue around the shop. So naturally we were waiting with baited breath for the new, shiny updated G10 model…. uh oh… read on and watch the video, it gets ugly.

From Nemo’s Trevor Graves – “This is the review I have been excited to write for months. I have read the rumors on the blogs about Canon discontinuing the G9 and all the new and improved features for the G10. I pre-order the rig on Amazon and sure enough it’s delivered today October 3rd, 2008. With the excitement of a 10 year old I ripped open the box and unleashed the new toy.

That is where the excitement ended.

Being intimately familiar with the G9 I intuitively reached for the Video function of the G10 as I have heard about the new and improved DIGIC 4 chip and the ability of it to produce HD quality video on an SLR. How exciting to have better video!! Wait, what’s this, small video format and NO TIME LAPSE feature. WTF??? I pay $50 more and Canon drops features that turned me on to the G9 in the first place. WTF!!! I am pissed! Who was the genius at Canon that is living in a bat cave to lose sight of what makes the G9 wonderful in this new world of bloggin! Was the decision maker a frustrated SLR engineer that wanted to get their rocks off on a 14.7 megapixel CCD sensor? Why even have the G10 at all. Other point and shoots are smaller and have a large enough meg for decent prints, the larger SLR have better quality and better everything so why go with this G10 product that has nothing more to offer than less noisy images in low light and a faster processing speed that is negligible to the end user any way. WTF??? The over under dial is handy and more convenient but come on guys, I can tweak that exposure on the back end in photoshop and the G9 over/under function wasn’t that horrible. Shit even the lens cover looks cheaper than the original G9 lens cover. I bet this one scratches the lens in its poor construction too. WTF? You could have at least made that better for $50.”

Well, Canon, seems like there’s some ’splaining to do….

Simple user interface, giant database of videos, easy search that works…and all built on the back of free content handed to them by the recording industry. Ha!

MTV Music

Brent Terrazas thinks so – “This is disturbing – Don’t say I didn’t warn you. It’s a recent commercial for Domino’s Pizza that features a rapping “Pasta Dude” who gets knocked down by ‘the man’ (or rather, ‘the mom’). It seems like they were going over the top in an effort to be funny, however this is one of the worst commercials I can remember watching in a LOOOOOONG time.”

Oh well….at least it’s being discussed.

I’m not sure that this is quite the news we’ve been waiting for but News Corp, owners of MySpace, have announced that users on MySpaceTV can now directly upload their videos, or rather upload a video of themselves in front of the web cam, by hitting a record button. It’s as simple as going to the ‘Upload a Video’ link, fill out the video description and then hit ‘Record a Video.’ The world will now be a better place.

Click image to play ‘Because of’

I found a YouTube video of a song from one of America’s greatest living song writers, a video of a song in which he delivers an ode to passion, old age and inevitable decline. A look back at what was, has been and perhaps now will no longer be.

In this recent song, ‘Because of,’ Leonard Cohen revisits his youth, a time of prodigous output when he wrote great songs such as Suzanne and Famous Blue Raincoat and one of my favourites, Chelsea Hotel #2 in which Cohen captures the freewheeling essence of Manhattan in the 60’s – “I remember you well in the Chelsea Hotel, you were talking so brave and so sweet, giving me head on the unmade bed, while the limousines wait in the street. Those were the reasons and that was New York, we were running for the money and the flesh.” There were always women surrounding Cohen and the threads of those relationships wove their way into his songs. As his Wikipedia entry says his work often deals with the exploration of religion, isolation and sexuality.

The POV of the video for ‘Because of’ is via a porthole, or perhaps a lens intended to focus on the subject matter – women dancing half-naked on a bed. And Cohen, in that famous gravelly voice, intones rather than sings the lyrics of his lament.

“Because of a few songs wherein I spoke of their mystery, women have been exceptionally kind……and they say, “look at me Leonard, look at me one last time…”

The song brings to mind another talented artist in Cohen’s peer group, the writer and novelist Philip Roth; they were born within a year of each other, Roth in 1933 and Cohen in 1934. In 2007 Roth delivered Exit Ghost, a novel of immense power, in which the novel’s central character Zuckerman struggles with his past [there are references to The Ghost Writer a previous Roth novel] and his incontinence and impotence due to an operation to combat his prostate cancer. Roth/Zuckerman sums up his helplessness when he writes “I gave up swimming regularly down at the college pool for the bulk of the year (with bloomers under my (swim) suit) and continued to confine myself to sporadically yellowing the waters of my own pond during the Berkshires’ few months of warm weather, when, rain or shine, I do my laps for half an hour everyday.”

The difference in these end game soliloquies from each man’s perspective is that Cohen seems more hopeful, as if there is more beyond the life he now lives, yet Zuckerman/Roth sees only despair, decline and finality. Clearly, even to the end, true passion not only consumes us but also never dies.

Magic Flashlights from Mike Benson on Vimeo.

Click image to Play

Today’s Digital Youth are already well-versed in Trust and Fame, they understand very clearly that their song, their video is only as good as the one that went before it on YouTube unless it is awesome, catchy and fun. Seattle’s Natalie Portman’s Shaved Head worked with the video crew That Go to cut this clip for their song ‘Sophisticated Side Ponytail.’ That Go also made a great clip for Thunderheist recently.

Happy Prescriptions “Thought it’d lead us..”

Getting it right, getting exposed. A comment on the Girl Talk post, left by a user named ‘Natron’ led me to a web site for Happy Prescriptions, no doubt the web site for said ‘Natron’ who it turns out is a Portland musician. Another click of a hand [you have to visit the site to get that] led me to Happy Prescriptions MySpace where I found the video above. There’s also a free MP3 ep there. Circle complete.

It’s not often I come across a major musical artists’ web site and find that I can say to myself – “these guys got it right.” Today I visited John Mayers site and although I’m not a fan of his music the site is a great example of how to get the message across simply and elegantly while giving his fans the ability to interact on many levels. The tie-in with Blackberry is genius too. The Blackberry micro-site just spreads the Meyer messaging and interactivity far and wide by offering exclusive Meyer content – audio, video, pictures and more.

John says “hi.”

John Meyer has a blog and he seems to use it, at least I hope it’s him because the most egregious offense is having someone else blog for you. I’m going to keep checking back on this one. In fact there are multiple blog links on the home page. This one is written by “Scotty” who may be in the band or may be the T-shirt vendor, it’s hard to tell. The blog focuses on the new T-shirts – “A collaboration with Loomstate – a completely organic, sustainable tee. Very limited… We only made 587 of the shirts, each hangtag is hand-numbered.”

And there’s even a place to send in your encore requests for the shows you’ll attend. Customer happy time I reckon. And client happy too, Blackberry made a wise choice sponsoring this musician.

Credit: Mayer web link found on the Mediapost blogs.

Vint Cerf, Google’s Internet Evangelist, says that he sees a future where video will be downloaded rather than streamed. If the U.S. had a policy to roll out more broadband capacity users would be able to download an hour of video in 16 seconds. “It’s like the iPod–you can download music faster than you can listen to it,” he told Cnet.