Social Cache.
A Nemo blog. Dealing with uncommon cents.

Pic by Luc Legay.

So here’s another twist for those of you who still think of Twitter as a waste of time or just simply frivolous. Jay Rosen [on Twitter @jayrosen_nyu,] a journalism professor and new media analyst at New York University has coined the phrase Mindcasting for the way he interacts with the 550 people he follows on Twitter.

In the LA Times today he had this to say – “Mindcasting came about when I was trying to achieve a very high signal-to noise-ratio,” he explained. This meant using his Twitter account to send out tweets pointing to the best media news and analysis he could find, 15 or 20 times a day. “I could work on the concept of a Twitter feed as an editorial product of my own. I’ve hand-built my own tipster network,” he said. “It’s editing the Web for me in real time.”

It’s worth pointing out that if you are using Twitter solely on the Twitter web page the notion of Mindcasting is difficult compared to if you were to use TweetDeck, an Adobe Air-based app that allows you to group, filter and manage your tweets.

Feel free to follow me @pampelmoose and Nemo @NemoHQ

Twitter as a social media phenomenon has many people baffled. It simply doesn’t make sense and that’s mainly because most people who decry it don’t understand its considerable potential. One good place for Twitter neophytes to begin would be with Guy Kawasaki’s blog post, How To Use Twitter As A Tool.

Click image to find out

As a tool Twitter has many uses. For instance, one enterprising young woman used Twitter to get a job – “Looking for a new job, Alexa Scordato didn’t email or call her contacts about possible openings. Instead, she messaged them via the social-networking Web site Twitter.com. Her brief message: “Hey there! Looking for a Social Media job up in Boston. Are you guys doing any entry level hires?” Within a week, she had an interview. Within two weeks, she had a job.” But be careful about what you post [or tweet as they say..] to Twitter.

“I would rather see someone who posts good-quality information than what they had for lunch,” said Lindsay Olson, who uses Twitter to recruit for Paradigm Staffing, a staffing agency that focuses on public relations and marketing.” Read the Wall St Journal story here.

And if you have already embraced PR 2.0 at your company then you can discover and follow media people on Twitter here.

Before you know it you’ll be impressing friends and colleagues by your knowledge of TweetDeck.. Follow me on Twitter to see how I use services such as FriendFeed and Tumblr to make using Twitter even easier.