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	<title>social cache: we deal in uncommon cents. &#187; The Watershed</title>
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		<title>Hyper-local News and Portland&#8217;s Hillsdale District</title>
		<link>http://www.social-cache.com/2008/12/hyper-local-news-and-portlands-hillsdale-district</link>
		<comments>http://www.social-cache.com/2008/12/hyper-local-news-and-portlands-hillsdale-district#comments</comments>
		<pubDate>Sun, 28 Dec 2008 21:05:55 +0000</pubDate>
		<dc:creator>Dave Allen</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Nemo Design]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Portland]]></category>
		<category><![CDATA[Social Change]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Farmers Market]]></category>
		<category><![CDATA[Food Front]]></category>
		<category><![CDATA[Hillsdale]]></category>
		<category><![CDATA[Hillsdale Library]]></category>
		<category><![CDATA[Hyper-Local]]></category>
		<category><![CDATA[LEED]]></category>
		<category><![CDATA[Organic]]></category>
		<category><![CDATA[The Watershed]]></category>
		<category><![CDATA[Urban]]></category>

		<guid isPermaLink="false">http://www.social-cache.com/?p=319</guid>
		<description><![CDATA[
			
				
			
		

The house slide above Terwilliger
Hyper-local can be summed up easily as &#8216;all the news in your zip code.&#8217; Wired Magazine Editor-in-Chief Chris Anderson captured it nicely too in a post titled The Vanishing Point Theory of News. The idea of hyper-local is further validated by the success of sites such as Yelp and Outside.in; they [...]]]></description>
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<p><img src="http://pampelmoose.com/mimg/terwilliger_slide.jpg" alt="Terwilliger House Slide Hillsdale Portland Nemo" /><br />
<font size="1" face="Avant Garde, Arial, Helvetica, sans-serif">The house slide above Terwilliger</font></p>
<p>Hyper-local can be summed up easily as &#8216;all the news in your zip code.&#8217; <a href="http://wired.com">Wired Magazine</a> Editor-in-Chief Chris Anderson captured it nicely too in a post titled <a href="http://www.longtail.com/the_long_tail/2007/01/the_vanishing_p.html">The Vanishing Point Theory of News</a>. The idea of hyper-local is further validated by the success of sites such as <a href="http://www.yelp.com/">Yelp</a> and <a href="http://outside.in/">Outside.in</a>; they drill down to the zip code level to bring us all the news that&#8217;s fit to print, or not as the case may be. </p>
<p>I was hiking with my dog in my Hillsdale neighborhood yesterday and some thoughts percolated to top of mind &#8211; one being that hyper-local is an awesome idea yet that thought was immediately tempered by the next; hyper-localized information means having easy access to all the news in our communities, we are made aware, therefore we have to accept responsibility for what happens in our communities. There will be no excuses.</p>
<p>I could have stopped right there, it would have been a good <a href="http://twitter.com/pampelmoose">Twitter</a>-esque moment. But no. I have actually been paying attention to what goes on in my neighborhood and it&#8217;s not always pretty..</p>
<p><strong>From tragedy and despair to new thinking.</strong></p>
<div style="float: right; margin-left: 10px; margin-bottom: 10px; text-align: center;"><img src="http://pampelmoose.com/mimg/terwilliger.jpg" alt="Hillsdale Portland Pampelmoose"/><br /><font size="1" face="Avant Garde, Arial, Helvetica, sans-serif">No vehicles, a blessing</font></div>
<p>My regular hike leads from my home in the residential neighborhoods of Portland&#8217;s West Hills, down narrow musty lanes and streets to Terwilliger Boulevard [known to locals as the Terwilliger Highway - you may already sense where this is going...]. Where Terwilliger crosses the SW Capitol Highway <a href="http://bit.ly/waI8">the road is now closed to vehicles</a> but not to hikers and bicyclists. A few weeks ago <a href="http://bit.ly/Y1uz">a house slid down the hillside</a> that I can see ahead of me taking two others off their foundations as it cascaded toward Terwilliger. Road closed. Despair for the families involved but thankfully no injuries. </p>
<p>The house collapse has created a chain of events that can be seen as an opportunity. </p>
<p>First and foremost, as vehicles can no longer drive along the boulevard it is possible for hikers and bikers to enjoy the serenity of walking Terwilliger&#8217;s tree-lined curves without inhaling exhaust fumes or having to be constantly vigilant of motorists speeding to work. Remove the automobile from the equation and we are suddenly back on the path to nature. Of course the traffic has to go somewhere; the detour funnels it through Hillsdale along the increasingly congested Capitol Highway, up through the dangerous cross-section at <a href="http://bit.ly/RoTo">Sunset Blvd and the Wilson High School entrance</a>, and on back down to the severed umbilical that is Terwilliger where commuters, one to each car, can speed off toward OHSU.</p>
<p><strong>Here&#8217;s the opportunity for Hillsdale as I see it: make things difficult for drivers.</strong></p>
<p>Two fairly recent developments in Hillsdale [in the last 4 years] changed the character of the neighborhood &#8211; one positively, one negatively. The <a href="http://www.multcolib.org/agcy/hls.html">Hillsdale Library</a>, completed in 2004, is both architecturally and holistically a perfect example of how Hillsdale should be developed. <a href="http://www.portlandonline.com/osd/index.cfm?c=42603">The Watershed</a> building on the other hand is just the opposite. And yet the library, as good as it is, is not perfect.<br />
<span id="more-319"></span><br />
The library is a wonderful building to look at &#8211; a mix of modern eco-friendly materials, an open inviting design that allows complete transparency throughout and although it is a thoroughly modern building it has hints of neo-classical architecture, a good mix for housing the books within. Its problem? It has added to the areas automobile congestion. Drivers attempting to park on the streets or enter the parking lot below the building create mayhem just a half block from the already overloaded intersection at Capitol Highway and Sunset Blvd. And why the library&#8217;s underground parking entrance was placed right opposite the parking lots for the Hillsdale Post Office and Liquor Store is beyond me. The pedestrian crosswalk indiscriminately dropped at the corner of the library at the junction of SW DeWitt St has to be the most risky crossing in Hillsdale for the old and young alike.</p>
<p>Meanwhile the Watershed building at the southern end of Hillsdale&#8217;s strip malls is an eyesore. [Calling this building the Watershed is apt. Here's one definition of the name's meaning - <em>A critical point marking a change in course or development</em>.] There is nothing to love about this building. Although the ground beneath it was once a <a href="http://www.epa.gov/brownfields/05grants/communitypartners.htm">brownfield</a> it was at least an open space that afforded a view across Bertha Court to the well-designed public housing just off Bertha Boulevard. The Watershed was perceived with a noble cause &#8211; a 51-unit senior affordable housing project &#8211; and is also an environmentally-friendly building but it is architecturally dull and has a ludicrous light tower perched on its NW corner that proclaims Hillsdale &#8211; such a folly and a waste of money. A retail condominium has lain empty since the buildings&#8217; completion and the low retaining wall that runs along Bertha Court opposite provides a perfect sanctuary for the nicotine-addicted residents to sit and smoke throughout the day. Smoking is a choice and I&#8217;m fine with that but it&#8217;s a shame that as our local children walk to school they must pass these smokers. This building does not represent the future of Hillsdale.</p>
<p><strong>Back to the problem of cars.</strong></p>
<p>Another Hillsdale development with potential is the advent of the local <a href="http://www.hillsdalefarmersmarket.com/">Farmer&#8217;s Market</a>. Along with the <a href="http://www.foodfront.coop/">Food Front Cooperative</a> taking over the old Wild Oats market, the local community now has easy access to organic foods which in many cases are locally grown. Yet once more the local &#8220;planners&#8221; failed to estimate the amount of traffic that the Farmer&#8217;s Market would create. The entrance to the market across from SW Sunset Blvd and Capitol Highway is now as congested and dangerous to pedestrians on Sundays as it is on weekdays. I don&#8217;t see this as progress; the car has dominion over the pedestrian and bicyclist in Hillsdale. Those that think this way will reduce our vibrant urban community to that of a bland, automobile-saturated sprawl reminiscent of the worst of any of Portland&#8217;s suburbs. Why doesn&#8217;t the Farmers Market and its boosters provide shuttle buses, bike racks and safe pedestrian access? </p>
<p>Shopping local, supporting growers and eating locally grown organic foods are all fine acts but not at the expense of clogging up the community with more cars. Talk about carbon footprint.</p>
<p>To add salt to the wound our hyper-local newspaper the <a href="http://www.swcommconnection.com">Southwest Community Connection</a>, the same paper that insists on calling the strip malls along Capitol Highway &#8216;Hillsdale Town Center,&#8217; recently had an article titled &#8216;<a href="http://bit.ly/V08S">A New Look For The Heart of Hillsdale</a>.&#8217; This &#8216;new look&#8217; according to the architecture and planning firm <a href="http://www.serapdx.com/index.php">SERA</a> is a way to &#8220;strengthen the qualities of what is Hillsdale&#8221; and &#8220;to over time create a more focused activity center or plaza.&#8221; Business folks in the district are all over it. As happens all too often in Hillsdale, business and automobiles trump residents and community.</p>
<p>The plan as presented by SERA is to create three high-density commercial and residential zones by extending roads through the middle of what is known as the &#8220;<a href="http://theredelectric.blogspot.com/2008/11/four-phases-for-hillsdale.html">Sunset Triangle</a>,&#8221; some green space that is bordered by Sunset Blvd, Capitol Highway and SW 18th Drive. But don&#8217;t worry, the designers &#8220;imagine the roads to be tree-lined boulevards with a European air.&#8221; If they truly imagined a &#8220;European air&#8221; they would understand that in Europe buses, light rail, pedestrians and cyclists predominate in towns and villages and many cities &#8211; not the automobile. The &#8216;European&#8217; tag is just pure marketing fluff, an attempt to soften the blow that this development would create in the community. </p>
<p>I presume SERA has already asked the question of Hillsdale&#8217;s residents, [although I wasn't included], of what exactly are the strengths of Hillsdale that this phrase invokes &#8211; &#8220;strengthen the qualities of what is Hillsdale.&#8221; If they had asked me I would have these words for its qualities &#8211; urban, green, democratic, aesthetic, forward-thinking, family-friendly, bike and pedestrian-friendly, educated, local, supportive&#8230;.. If they had asked me of my dislikes they would include the ugly buildings that dot Capitol Highway such as the abandoned gas station next to Baskins Robbins, the bizarre architecture that houses the Mexican restaurant Casa Colima, Starbucks [Baker and Spice next door is local and has better coffee,] the traffic, lack of bike lanes and most importantly the nightmare that is the junction at SW Sunset and Capitol Highway &#8211; will it take a pedestrian or bicyclist&#8217;s death to make someone pay attention?</p>
<div style="float: right; margin-left: 10px; margin-bottom: 10px; text-align: center;"><img src="http://pampelmoose.com/mimg/capitol_hwy.jpg" alt="Hillsdale Portland Pampelmoose"/><br /><font size="1" face="Avant Garde, Arial, Helvetica, sans-serif">Nature has a way of dealing. Capitol Hwy in December</font></div>
<p>Hillsdale simply does not need more businesses and homes crammed into its green spaces. It is hypocritical folly to suggest that the very same decisions that create suburban blight should be made on behalf of Hillsdale&#8217;s residents. Hillsdale also does not need to create more roads for automobiles. In fact the community should be doing the exact opposite and work on creating more bike and pedestrian-friendly streets in our neighborhoods. </p>
<p>Here&#8217;s a quick example &#8211; SW Sunset Blvd. The city should remove all the &#8220;traffic calming speed bumps&#8221; as they do not work. Drivers have discovered that they are low enough that by speeding up they can clear them more conveniently! The city should put in either stop signs at every junction or traffic circles to slow cars down. It could also narrow the street by putting in chicanes that slow traffic by funneling and are used very efficiently in Europe. Pedestrians and bicyclists should be considered more important than cars&#8230;</p>
<p>The Hillsdale District, as it stands today, is a model community. It has the potential to be as strong a destination as the Hawthorne, Clinton and Belmont Districts in SE Portland. It is an urban oasis with charm and character yet it is being blighted by the automobile and wrong-headed thinking such as the idea of under-grounding our utility cables. The money that would be spent on a pet project like that, one that benefits no one, should be put toward a holistic and sensible urban community plan. One that reduces traffic and improves the safety and quality of life for Hillsdale&#8217;s residents and those that are attracted to the district as they go about their activities that support local businesses. Filling in our green spaces with more roads and buildings, even if they were &#8220;tree-lined boulevards with a European air,&#8221; is simply wrong. Cars should come last. </p>
<p>Surely the community of Hillsdale understands that creating more roads and streets for vehicles that burn scarce fossil fuels is a redundant idea &#8211; an idea that is not aligned with Hillsdale today nor one that should be in its future.</p>
<p>[where: 6344 SW Capitol Highway, OR 97239] </p>
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