Social Cache.
A Nemo blog. Dealing with uncommon cents.

I’m confused by this TechCrunch end of year story entitled Top Social Media Sites of 2008. YouTube is nowhere to be found in the top 20..? Does this mean that YouTube no longer counts as a social media site or is it just that getting 5.4 billion views puts it in a rank all of its own? This chart from May 2008 puts YouTube at the pole position.

Regardless of rank YouTube had a great year; or rather companies who understood its power learned how to use it well. Salon.com points out in The Year of Viral Video that even political junkies jumped in, as can be seen in this example of a campaign message for Obama, a brilliant retelling of the “Wassup?” Budweiser ad.

As anyone who hasn’t been living under rock knows, SNL, Tina Fey and Hulu had a lot of fun at Gov Sarah Palin’s expense. Hulu, the joint NBC-News Corp. service, which launched publicly back in March, now ranks sixth among Web video sites. Between Hulu and NBC.com, more people watched “SNL’s” Sarah Palin sketches online than on TV. Their Clinton-Palin opener, which aired on Sept. 13, has been viewed more than 8 million times on the “SNL” Web site.

Salon also pointed out that “The smaller Web video site, Vimeo, continued to expand its catalog of beautifully produced videos available in HD and struck gold with Capucine, an adorable little French girl. The pint-size Amélie enthralled us with her storytelling, her imagination — and her accent. She even befriended a boy online; it was like e-Harmony for kindergartners.”

Capucine meets Alex from Capucha on Vimeo.

Lois Whitman. Pic via TechCrunch

It’s amazing how some things never change. This article from Michael Arrington at TechCrunch is bouncing around Twitter and it concerns one Lois Whitman. In fact the article is headlined – Meet Lois Whitman, The Poster Child For Everything Wrong With PR. Apparently Lois works for HWH, a PR firm and she’s been pissing off some people. Consider this from Michael – “Lois is one of the most obnoxious PR people you’ll ever meet, and the poster child for everything that is wrong with the industry.” and this – “Lois takes pleasure in making people miserable, and her specialty is spamming.” It’s a fun read..it proves that some institutions have not embraced the idea of two-way communications at all. Or it only proves that Lois and her ilk are heading the way of the dinosaurs.

As Michael says regarding HWH’s client list – “You are supposed to hire these people because they have relationships with the media, not because they know how to effectively spam and are verbally abusive.”

Found on Twitter from @Julie Ma.