My Online Marketing Presentation About Radiohead from iaintait on Vimeo.

Weezer cover Radiohead’s Creep, live in Portland from Dave Allen on Vimeo.

Weezer came to Portland last night and rounded up 200 local Portland musicians and fans via a radio call-out from KNRK 94.7, our local alternative radio station. A few of us here at Nemo got the tip so we headed off down to the Oaks Park Fairground pavilion to watch everyone stream in and learn the songs, practice a little and then have a great time performing with their favorite band. The video here is the band and their fans performing Radiohead’s ‘Creep’.

In an age when it is difficult for bands to break through the white noise of popular music culture, Weezer have come up with an interesting idea - tour up the west coast dropping in on radio stations and inviting their fans to come jam with them. They record each nights’ performance and then they will select the best cuts for a limited edition CD to follow. Judging by last night’s crowd it’s the perfect way to engage directly with your fans in an unassuming and non-pretentious way.

Let’s give Radiohead credit for trying. As they point out on their blog, for a modern rock band touring is highly inefficient - 125,000lb / 55,000kg of Sound, Lighting, Video, Band Gear, Office and Catering equipment needs to be moved between every show. They have looked into alternative methods of transportation such as rail but that didn’t work out. They have managed to find a way for their truck drivers to cool their cabs while they sleep without running their diesel engines all night which helps. What they seem to have overlooked is the geographical position of where their shows are taking place.

An article in Billboard points this out - Adding fuel to the fire is Radiohead’s self-stated intention of making its summer tour as environmentally friendly as possible. According to one fan post, “One-third of the concert-goers that night were driving around in circles, burning fossil fuels all the while. This is your save the Earth tour … and yet you play in the middle of nowhere with no public transportation leading there. You owe us!”

And from another, “If you gave even one tiny llama turd about environmental impact, you would never have scheduled a show at a venue 40 miles away from downtown D.C., nowhere near public transportation of any kind.”

Here in the Northwest the band is skipping Portland and Seattle to play the White River Amphitheatre which is located in Auburn, Washington, on the Muckleshoot Indian Reservation 15 miles northeast of Tacoma and 35 miles southeast of Seattle. So for Portlanders or folks from say Idaho, Montana and even Washington, it means jumping in the car and driving for hours not to mention that gas is now $4 a gallon….time for a rethink I reckon.