The Communication Arts web site gave the Nemo-branded Nike 6.0 site a thumbs up this week with a ‘Web Site of The Day’ pick – Nike 6.0 blurs the line between the audience and the company by creating clear communication, information and a way to engage with the brand. It’s always nice feelin’ the love.
Nemo CD Mark Lewman is out in Beijing checking out the BMX events, a big first for these riders – BMX, China, Olympics no way! They are all stoked check out the NYT piece. Meanwhile there was a crazy pile up that laid Kyle Bennett low – here’s pics of the action leading up to the crash.
Kyle Bennett, a team USA athlete racing for a slot in the finals, gets tangled up in the first turn. This was the gnarliest crash of the day.
The berms are asphalt and riders carve through the corners held in place by G-forces. Their bikes are almost level against the wall of the berm. So rad.
But one fuck up at this speed and it all goes to hell in a hurry.
The Dutch guy leading the pack buckles under the G-forces and he goes down, starting a chain reaction of bad stuff…
…Which ends with Kyle Bennett on the ground, completely jacked.
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Mark Lewman our CD at Nemo who works on the Nike 6.0 brand came up with the idea of freezing the 6.0 shoes into blocks of ice, so Nike found a rad ice sculptor guy to come out and carve an 8 ft tall Mogan Mid. See below.
Then the kids had at ‘em to see who could be the fastest to thaw out the shoes and win a free pair.
Stop 3 of the AST Dew Tour is in Portland this weekend. And if you are 21+ you can come to the AST After Party – click here for info and to RSVP.
Studio Nemo is always hopping and it always gets the good stuff! This shoot was for Nike 6 with photographer Josh Letchworth behind the lens. The Nike 6.0 athletes were in town for Migration, a week of fun-filled activity and work all rolled into one. It’s like a giant meet and greet for all these kids from different areas of action sports.
