Tyler Kongslie took some great shots in and around the Nemo warehouse during the Mixed Media event on Friday June 26. See the whole set here.

Pampelmoose, Nemo, VON VON VON and a Lincoln MKS- Part 3 from Dave Allen on Vimeo.

The test drive continues as Von Von Von plays his ’slow music’ as we get the Lincoln MKS down to 3 MPH on the way back from the airport en route to Nemo.

BENEATH THE SURFACE: FLORA, FANTASY & FABLE IN SURFACE DESIGN

PORTLAND, OR — NEMO and Pattern People present BENEATH THE SURFACE: Flora, Fantasy, and Fable in Surface Design, May 1st through May 31st.

Opening Reception, Friday, May 1st, 6pm to 10pm, with Music provided by Spencer Product.

BENEATH THE SURFACE is curated by surface design studio, Pattern People, and highlights the work of influential, contemporary surface designers through the mediums of wallpaper, prints, and 3-dimensional objects. The work presented demonstrates how patterns can give dimension to an otherwise flat surface and create a world that pulls in the viewer. Focusing on escapist and fantastical themes, the exhibit features utopian landscapes, folkloric fables, and interpretations of magical inner journeys.

The exhibit includes designers from the U.S, Japan, Finland, Germany, Sweden, and the U.K:

Anna Giertz, Chelsea Heffner, Dan Funderburgh, Deanne Cheuk, Eno Henze, George Moskal, Joanna Bean, Jo Hamilton, Katrin Wiens, Kinpro, Kustaa Saksi, Laundry Studio, Linn Olofsdotter, Marc Curtis, Michael Leon, Mike Perry, Nama Rococo, Osmose, Pattern People and Timorous Beasties

For show details please click here.

About Pattern People:
Claudia Brown and Jessie Whipple Vickery are Pattern People, a surface design studio based in Portland, Oregon. Pattern People creates prints for fashion, products, and interiors. Their designs and illustrations have been featured in “Devils in the Detail” by Page One Publishing, “Patterns” by Drusilla Cole and “Simply Pattern” by Viction:ary. Pattern People Web Site
Contact Pattern People

Image from Blog of Mr Tweet.

Recently on the blog known as MrTweet a question was posed – “How are you using Facebook, Linkedin and Twitter differently?”

If I had been asked I would have responded as follows: Those three networking platforms can be grouped into a historical context – Facebook past, Linkedin future/present, and Twitter future.

Facebook is the past. I have been a member of Facebook for what seems like an eternity but in fact it has been a little under two years. I have 1,472 “friends” as of writing and it’s fair to say that I only know about 15% of these “friends” very well. As a minor music celebrity I have attracted a lot of musicians, bands and labels. As Director, Insights & Digital Media at Nemo and as someone who speaks regularly at conferences on social media as well as online music issues, I have attracted those cohorts too. Just this past week my sister and brother who still reside in the UK joined Facebook and brought along with them various nephews, nieces, cousins, aunts and uncles. I now have no excuse for not being in touch with my family more regularly – technology shortens the distance between us. On Facebook that is not necessarily a good thing.

The author centre, tagged in a picture from the early 80’s

Facebook is historical white noise to me. I am constantly tagged in pictures and videos and more often than not in an unflattering light. There I am at a wedding in 1987 clearly drunk, and there I am in some unnamed establishment sitting next to some old girlfriend who is probably mortified to see that photo in such a public forum after all these years. [Insert landscape and memory essay here.] I have spent many hours un-tagging myself in photos and videos just to have someone tag them right back after I’ve moved along. One day soon I fully expect to find a video of myself dancing naked on a table at a party. And that’s what is wrong with Facebook for me; the complete lack of control of message, my message.

Facebook really is for college students who want to catalogue images and videos of their crazy drunken selves for all the world to see; images they will live to regret when applying for a job. Closing your account is the only means of control on FB.

For the more mature types on Facebook [apparently there has been a surge of new members in the 40+ demographic] there is the shock of discovering that all those folks in high school or college -the ones that you had left behind and wiped from memory – are now waiting in your email inbox as “friend” requests. There was of course a reason for leaving all that behind. I could go on. Clearly Facebook is best left to the young who actually seem to enjoy being stalked across social networks.

Linkedin is Future/Present. Linkedin I term as future/present because I use it to store current details about my career activities [present]. I have built a decent network of like-minded business people with whom I can share job opportunities and details of event activities and/or my role within Nemo [future client work.] There are useful forums where I can post a topical question and via the crowdsourcing effect of Linkedin I often receive a lot of very intelligent answers [I wouldn't try this on Facebook for e.g.]

Linkedin is a dry world whereas Facebook is a week at the beach in Mexico during Spring Break. Linkedin is quiet time in the study where you get things done. It really is all business.

This brings me to Twitter. Although millions of users are on the Twitter platform its audience is in the low millions compared to FB and LI. Many of my peers who open a Twitter account leave me a message soon after joining that invariably includes the phrase “I don’t get it…” Fair enough, but hey everyone what is it you want to get? If you want to have a tool that is the perfect blend of Facebook [without Spring Break] and Linkedin [without retiring to the study] then Twitter is for you.

Twitter put simply is micro-blogging. Used wisely Twitter gives your followers a real-time window into your social, business and working world down to the minute. Use it unwisely you will find yourself in a lonely corner of Twitter twittering to yourself with a dunces hat on. I put Twitter in the future column even though other social media types put it in the present because I believe that when it is used purposefully it has a transcendental power and therefore we will see it being used much more widely in future.

And by purposefully I mean by intent which then leads to a question – what are your goals when using social media? Remember, we have to put technology to one side, this is not about technology it is about doing something that comes very naturally to all human beings [sociopaths excepted,] – it’s called socializing. Technology has shortened the distance between us but it hasn’t changed why we socialize. It is worth noting that Twitter is arguably more successful than any other social network platform for helping to get offline groups organized around conferences and such – they are known as Tweetups. And for e.g., I know of someone tweeting upon arrival at PDX airport asking for a ride downtown who within minutes was picked up and given a ride from a fellow tweeter – Twitter can be that hyper-local.

On a grander global and political scale, Wikipedia notes: Twitter has been used as a “social justice tool” to connect groups of people in critical situations. On April 10 2008, James Buck, a graduate journalism student at UC Berkeley, and his translator, Mohammed Maree, were arrested in Egypt for photographing an anti-government protest. On his way to the police station Buck used his mobile phone to send the message “Arrested” to his 48 “followers” on Twitter. Those followers contacted UC Berkeley, the US Embassy in Cairo, and a number of press organizations on his behalf. Buck was able to send updates about his condition to his “followers” while being detained. He was released the next day from the Mahalla jail after the college hired a lawyer for him.

Should you be arrested or simply lost just remember Twitter is always at your fingertips – text 40404.

So what’s different about Twitter vs Facebook?

Here’s an answer to that question based on my own use – I see Facebook as a vessel that contains your past – landscape and memory again. FB informs you of your friends’ activities via your email inbox when they change their status. One then links back to FB [unless you happen to always be on your FB account constantly refreshing your browser window,] logs in and reads the status or message. In other words many actions are required to keep in touch with your friends. On the other hand Twitter is a constant feed of information from those that you have chosen to follow. There is an important distinction here – on FB I choose to accept a “friend request” and your request is at the mercy of my keystroke, yes or no? If I key yes then we are “friends” and in my case that decision is made on a whim – I may or may not know you but we’ll see how it goes [sounds like a one night stand in college, right?]

The author tweets

With Twitter “friending” permission is not required – you can follow me if you like, I can follow you if I like. The decision to be or remain followed or un-followed is out of my hands or your hands. The content of our messages or tweets is all that makes us worthy [Think dunce Twittering in the corner..] and Twitter restricts those Tweets to 140 characters. And best of all, if I don’t check in for a day or two I miss the conversation and that’s fine – I am not obliged to be responding to some request ala FB. Nor do I get poked or bitten by a vampire and no one sends me Valentine bear requests. I mean, c’mon!

Twitter profiles are simple too. They consist of 160 character bios and links to the person’s web site. Twitter protocol suggests that having an avatar is more pro than not having one and being anonymous on Twitter creates suspicion.

Twitter has some user practices that are carefully followed unlike other social networking platforms. There is an etiquette in place that may have provided an atmosphere of decorum in what looks at first blush like a frenzied space. Here are some Twitter basics:

If you tweet using a company name, i.e @NemoHQ, don’t tweet only about Nemo – you have an obligation to tweet informative posts that have nothing to do with your company. You should share the sharing. You will gain more respect from your followers that way. Also your tweets will not be considered spam.

To reply to a Tweet that you like just reply to the persons address e.g. @pampelmoose This can keep the conversation moving as other people can look up that users profile to find the thread.

Re-Tweeting – Add the letters RT to the front of the original tweeter’s address and include the original message. For e.g. if it was a message from me that you are RT’ing you would put RT: @pampelmoose Again this keeps a conversation moving. By Re-Tweeting you are getting the conversation in front of your followers and they in turn can RT to their followers creating an exponential audience.

If you want to contact someone directly through Twitter you can Direct Message them as long as they are following you. At Twitter.com you add D in front of the username to message people directly – D @pampelmoose

When someone follows you on Twitter it is good practice to DM them and say thanks for the follow.

It’s ok to ask your followers to spread the word for you by re-tweeting. If they like your tweet content they will, if they don’t they won’t.

By using the # sign you can create search terms that other users can access. For example if I were to write about Nemo I would type #NemoHQ then users can click through to all of the conversations on Twitter that include #NemoHQ You can also monitor what the most popular conversations are by using the Twitter search link.

I recommend reading Guy Kawasaki’s blog as he has great insights into using social network platforms wisely including Twitter.

As this post was inspired by Mr Tweet’s questions we can now come full circle back to his blog and two comments on this subject that he highlighted:

Featured Comment by Heather Rasley

They’re vastly different platforms with vastly different goals. Here’s how I use each:

Facebook: Have been on it since undergrad, and have a large network. It was once more important to me, but now I don’t check in too often and don’t take it seriously.

Sometimes I’ll have wall exchanges with friends, which are almost exclusively based on inside jokes. Status updates are rarely related to anything I’m actually doing. I’ll add someone new when I meet them, if only to feel more “connected.”

Sometimes I’ll send messages to folks I don’t have other contact info for. It’s great for rekindling old/lost connections. I don’t share anything there (or anywhere) that I would be ashamed of.

LinkedIn: Purely professional, and not used often. Very rarely send messages or take part in other social activity, aside from adding new coworkers / associates / friends to my network and replying to any requests sent to me. Any actions I take there are explicitly toward the end of building my professional persona / furthering my career. To me, it feels cold. Interactions there typically aren’t very rich.

Twitter: Used for a blend of personal/social and professional use. I’m highly aware of the public and repostable nature of my tweets.

Content posted varies from where I am at the moment, to work-related links, to tweets about personal projects, to quotes and other links that I personally enjoy. I like it because it’s malleable.

I think people tend to understand that what they’re seeing is a glimpse of me as an entire person. @s and DMs are effective for quick, asynchronous communication between acquaintances.

I’ve met lots of new people in the real world through Twitter (”Oh, you like that, too? Let’s meet.” “Oh, you’re there, too? Let’s meet.”)

Featured Comment By Dean Kakridas

Here is how I currently utlize the ‘Big 3′:

Facebook: ‘rekindling and repurposing the past’.

Primarily used with close friends, family and colleagues I interface or have interfaced with in the physical world.

Twitter: ‘present day by day social stimulus for personal and professional betterment.’

Here, I am actively looking for key inputs to drive my lifestyle design while reciprocating the same with friends and followers.

LinkedIn: ‘all about future interactions with people and parts unknown‘.

This is the shiny and professional looking profile that stays consistent and concrete–hopefully a buoy and beacon for perpetual professional good standing and hope for financial prosperity.

So past, present and future aspects of my life are well served by these three bastions of digital social connectedness.

Although Twitter has been around since March 2006 it has recently erupted in popularity and is covered in the media almost daily. In other words Twitter has become the buzz word du jour and with that comes scorn and derision as well as support. Those that don’t get it dismiss it is a gimmick, and those that do, use it as a very useful business tool.

The social media arena is fast-moving and ever-evolving but the one constant is people. Without people there is no such thing as social media. As the Philippines-based web site Mindanao Examiner points out: …social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie. and goes on to say We’re moving away from “users,” “customers,” and “shoppers”: social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community.

That sounds a lot like Twitter to me.

Here’s a few stories I found on Twitter about Twitter in the media on February 21 2009:

Politico – Conversion of a Twitter Skeptic
The Oregonian – Portland Twitter’s the Oscars
Forbes – Travel Portland Creates Nation’s first Twisitor Center
COED Magazine – 406 Bands Who Twitter
Guy Kawasaki – How To Get ReTweeted
San Francisco Examiner – Twitter Helps You Make Friends With Shaq
Idaho Statesman – Visit Idaho Now on Twitter
The Orlando Sentinel – Twitter and NASCAR Go Together Like Kyle Busch and Auto Club Speedway
San Francisco Chronicle – Mayor Gavin Newsom has a Twitter Account

Follow Me:

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Social Cache

More essays from Dave Allen – Thoughts On Social Media

For the first NemoHQ First Friday Party of the year we are pleased to host a Danielle Levitt book signing. [See announcement below.] We will provide wine, beer and a DJ plus we will have a special guest or two. As always entrance is free and open to all.

WE ARE EXPERIENCED by Danielle Levitt
PORTLAND, OR – Nemo Design and powerHouse Books are pleased to present WE ARE EXPERIENCED, a collection of photographs from Danielle Levitt’s newly published book of the same title. The opening event and book signing will take place on Friday, February 6, 2008 from 6:00pm- 10:pm. The show will run through Monday, March 02, 2008 at Nemo Design: 1875 SE Belmont Street in Portland, OR.

Danielle Levitt arrived at her distinctive photographic style capturing street fashion, pop culture, and celebrity for countless publications. While producing this commercial work, Levitt also pursued her passion for documenting American youth. The result is We Are Experienced, Levitt’s first monograph, a series of portraits depicting adolescents in a variety of urban, suburban, and rural settings, as individuals and in groups, loaded with signifiers both mainstream and marginal.

Book cover

We Are Experienced includes football stars, anorexics, wiccans, punks, prom dates, snowboarders, and baton twirlers. Levitt revels in the beauty of the age and its incomparable potential. She also exposes an advanced awareness particular to a generation. The notion of strident youthfulness was invented in the last century; today it is an understood quantity, a streamlined experience. Levitt’s subjects are well-schooled in the expectations, limitations, and developmental strategies of growing up American, and have unparalleled resources to identify in a multitude of ways. We Are Experienced is a lushly stylized archive of the choices they make.

Danielle Levitt is a New York-based photographer with a wide following in the fashion and art worlds. Her work has appeared in numerous publications including The New York Times Magazine, GQ, Arena Homme Plus, and New York magazine. Her photographs have been exhibited at the Cynthia Broan Gallery, C&M Arts, and Riva Gallery, New York, and most recently at Sweeney Art Gallery in Riverside, CA.

See a review of Danielle’s book published in Newsweek here.

Absolutely everything you need to know about using Twitter for Marketing and PR here.

Thanks to @alisamleo

It’s getting goofy ’round these parts… StudioNemo

No, really? Just a quickie:

You can ‘friend’ Tide on Facebook

As for P.& G, the company permits Facebook to talk about the results of only a single P.& G. promotion, presumably its most successful to date: for Crest Whitestrips. The promotion began in fall 2006, when P.& G. invited Facebook members in 20 college campus networks to become Crest Whitestrips “fans” on the product’s Facebook Page. Facebook said it was a great success, attracting 14,000 fans.

One could argue, however, that with the additional enticements that Crest provided — thousands of free movie screenings, as well as sponsored Def Jam concerts — a brand of hemorrhoid cream could have attracted a similar number of nominal “fans.”

Read the article here, unless you feel it’s ok to ‘friend’ a detergent, or Spraychel..

The Head of Digital at P&G doesn’t think it works either..

The pop star and the professor … Mike Skinner talks to John Gray. Photograph: Suki Dhanda

Mike Skinner and me have some things in common – we are both well-known musicians; me as bass player for Gang of Four and he performing under his moniker The Streets, although he is arguably more popular. That aside I now find that we are both ardent supporters of the work of the philosopher John Gray, especially his book ‘Straw Dogs: Thoughts On Humans and Other Animals‘.

In The Streets recent release ‘Everything Is Borrowed,’ Skinner reveals Gray’s influence in his lyrics while Gray’s influence on me comes through in my writings on the conceit of ’social media’, a term that I feel is empty and is peddled furiously only by those that would profit from harnessing social networks for the purpose of creating advertising revenue. Here we are then – two musicians, a philosopher, Charles Darwin and Facebook; such a wonderful mashup. Much food for thought. Here’s the interview:

Few records this year addressed themes such as human consciousness and evolution (as well as reflecting the linguist’s pleasure in a good piece of slang) as smartly as the Streets’ fourth album, Everything is Borrowed. OMM detected in it the influence of the work of the philosopher and occasional Observer contributor John Gray – and a quick call revealed that Mike Skinner is a huge fan of the Straw Dogs author. That bestseller, first published in 2003, argued that humans have still not come to terms with Darwin or accepted that they are like other animals – thereby knocking the humanists’ belief in progress.

It seemed a good idea to put the pop star and the professor together, and so they met for a wide-ranging conversation – covering the art of storytelling and the imminent collapse of Western capitalism – in a north London pub hours before Skinner’s performance at the BBC Electric Proms.

Mike Skinner: Reading Straw Dogs… I was aware of the idea that consciousness is an illusion, but it really made me think about a lot of things differently.

John Gray: The book is not intended to convert anyone to anything or to impose my world view. It’s intended to stir people’s thinking so that they see their lives in different ways. People have said to me – young people, old people, a couple who were trapped in a religious cult for 40 years – that they liked the book because it helped to weaken the story that they’ve woven of their lives, the story that was ruling them.

MS: What you seem to be saying is that it’s all an illusion, life goes on and shit just happens…

JG: Well, good things happen too.

MS” But what’s a good thing? It’s just something that we perceive to be good…

JG: I’m not saying we should rid ourselves of the need for stories, but when that need becomes tyrannical then we can give up too much of our freedom. One story of the past few years was that wealth was going to grow indefinitely – we were all going to get richer and the ups and downs of history weren’t going to apply to us. Well, stories are not true or false in the way that science is, but some are closer to human reality. And this Prozac-like story of the last 20 years – people believed it!

MS: The financial situation: the impression I have is that we’re not in as much trouble as we were in 1929.

JG: Not yet.

MS: OK… and the reason for that is memes – it’s the knowledge that if you don’t bail the banks out, we’re in really deep shit. So does that represent progress?

JG: It’s an interesting question. And I’m serious when I reply by saying the proof will be in the pudding. You can say we studied the 1930s and so we won’t commit the same mistakes. We’ll do what should have been done then and maybe it will work. But there is a different way of looking at it. Even if avoiding those mistakes now is the right thing to do, there will be different consequences which will get us into different types of trouble. Bailing out the banks might lead to the sort of stagflation we saw in the 1970s.

The point is: there’s an element of luck, and while I’m not a religious believer, if you want stories in your life, it might be better to follow religious stories rather than those you know to be shallow – like the story of unending growth.

MS: Your work can be very dark. But as a person you seem very amiable…

JG: Well, I’m not writing in order to provide consolation. One idea that’s really unpopular nowadays is that there are any aspects of a human being which are inherently bad. But one thing that’s distinctive in human beings – it might not be unique – is cruelty.

Now what should we do about cruelty? There’s a belief that if people have a proper education, if they live in a peaceful, safe society, there won’t be any evil. But is evil – for example, cruelty – normal or abnormal? I think it’s normal. It doesn’t mean you have to accept it.

MS: Isn’t it dangerous to say evil is natural?

JG: It’s the opposite. I’m a big fan of JG Ballard…

MS: I’m halfway through High-rise

JG: The very book I was going to mention! Ballard says that people from Catholic countries are less shocked by his books than people from Protestant countries, because they still believe in original sin – there are murderers and psychopaths inside us. It doesn’t mean you accept that state of affairs, it means you have rules and conventions which stand in the way. That’s what used to be called civilisation – though, of course, there’s nowhere that’s more than half-civilised. In general, I’m interested in looking at what’s happening now and trying to deal with it. For instance, climate change is not fully solvable…

MS: Because it’s natural or… because we’re fucked?

JG: [Laughs] Well, my best understanding is that the planet is not like a clock that we can wind back. Once the carbon is in the system, there are inexorable results. Also, there’s global dimming – the darkening of the skies by pollution, which also makes the world cooler than it would otherwise be. Getting rid of pollution too quickly could accelerate global warming.

Most greens are horrified by the thought that we can’t stop climate change, but that’s childish. Am I telling people to give up? No. In Holland, for instance, they’re giving back land to the sea and building more on stilts because they expect sea levels to rise… and I find that uplifting, even though it’s a very sober approach.

MS: Just to get a bit Dr Who, if we’ve also lost control of technology, could robots take over the world?

JG: There’s nothing inherently unique and inexplicable about humans, so we could create devices that could indeed become conscious. But if we create robots that are only conscious – that don’t have the 99 per cent of unconscious mental life that we have – could that hollow replica of how we imagine ourselves to be start painting in the same way as van Gogh?

Most creativity in the arts, and even in science, comes from levels of the mind that are not conscious. Conscious thought is a tiny, tiny part of the life of the mind. Have you heard of transhumanists? These are people who are interested in technologies that will allow them not to die – some of them end up having their brains frozen. They think they can remodel themselves. Now I’m not as unhappy as they are with the idea of human life…

MS: But you don’t want to die – you’re never going to want to die!

JG: Is that true? Do we really, really want to be different from all the human beings in the past and all the other animals?

MS: I think we all do. I think you do!

JG: If I could become the sort of creature that doesn’t need to die, I’d be different from the way I am. And I don’t want to become like a robot.

MS: I was famous, I guess, for a while, and one of the fascinating things about it for me – and one of the unnerving, scary things – was how my boundaries completely controlled me. I wasn’t as autonomous as I thought I was.

JG: The person you were before was a by-product of your limitations and circumstances.

MS: Exactly. Dying is a boundary. Everything we do is to try not to die, and once you don’t have that… I’m 30 soon and all I’ve got behind me are the years when I thought I was never going to die.

JG: If the boundaries that you associate with growing up are removed, you can live in a different way. The picture you have of yourself alters or dissolves. But if the wall of mortality disappeared… well, you can almost not imagine the change; I think it would turn us into something different.

MS: If we believe in Darwin we have to believe that every evolutionary stage brings an advantage.

JG: Darwin has been turned into a humanist icon. Darwin’s followers think they’ve renounced religion, but they cling to the idea that while other animals can’t control their destiny, humans can – a belief that comes from Christianity. Darwinism has actually been turned into another religion.

• ‘Everything is Borrowed’ (679) is out now; John Gray’s latest book is ‘Black Mass: Apocalyptic Religion and the Death of Utopia’ (Penguin)

My friend Jonathan Spalter, chairman of the Mobile Future Coalition and CEO of Public Insight, served as chief information officer at the United States Information Agency during the Clinton administration and has written an insightful op-ed piece for the San Jose Mercury News about Obama and that BlackBerry that may have to go to the tech bins at Goodwill.

“As President-elect Barack Obama prepares to take power, sadly one of his first acts as president may be to power down his beloved BlackBerry smart-phone. Why must the leader of the country that created the Internet, e-mail and various other advancements, be forced to forgo modern technology?
The primary concern cited is the Presidential Records Act, which requires all presidential documents to be put in the official record. This is a worthy goal to be sure, and Obama, who was widely acknowledged as one of the most technologically savvy candidates during the campaign, has been an advocate for governmental accountability, transparency, accessibility and efficiency. Still, the strictures of this act should not deprive our president — or our nation — of the benefits of his BlackBerry, to which he has been joined at the hip.

While the president is required to furnish to the national archives logs of telephone calls, and copies of all correspondence and papers, electronic and otherwise, our nation’s archivists have no need for concern that smart-phones can circumvent these rules. BlackBerry One would be fully compliant, as all phone logs and text and e-mail messages can easily be saved on government servers.

Discretion required

The trickier issue has to do with the security of the president’s cell phone. Hackers have listened in on cell phone conversations and downloaded smart-phone data. For situations when the president needs to discuss sensitive or classified matters, mobile and wireless engineers and the U.S. intelligence agencies have designed and deployed ingenious encryption algorithms for use on dedicated mobile platforms for his use. When it comes to his everyday use of his personal smart-phone though, the president, like the rest of us, simply will need to exercise good judgment and discretion about what he says and what he sends.

Obama’s effective use of technology platforms like the smart-phone is important for other reasons. He plays a vital role as a champion of progress and innovation. What signal would it send to international technology markets, and our own citizens, that the U.S. president is “off the grid?” The Pew Internet and American Life Project recently established that Hispanics and African-Americans are driving data usage on mobile phones and using wireless handsets as portable personal computers. It is ironic that Obama would promote policies increasing access to mobile technologies, but personally would be restricted in their use.

YouTube president

This is not the first time that our nation’s presidents have had to contend with an often technophobic culture in the federal government. In 1877, President Rutherford B. Hayes, despite strong misgivings from the White House telegraph office, installed the first telephone. The Clinton White House prevailed in a debate with the State Department allowing him to e-mail birthday greetings to the president of South Korea, rather than using snail mail.

President-elect Obama’s team has already initiated a march to technological progress — his weekly “radio” addresses to Americans have also broadcast on YouTube. Obama will also be the first president with a laptop on his Oval Office desk. By firmly embracing technologies like the smart-phone to engage people around the world, more efficiently manage his administration, and even occasionally check Chicago White Sox box scores, Obama will advocate a new era of transparency and innovation in American governance.”

Michael Arrington at TechCrunch posted an interesting and in-depth article last Friday about the state of Facebook’s finances. Facebook currently has 160 million unique visitors a month and as one of those visitors I have often contemplated just how long Facebook can hang in there if the ad model doesn’t pan out. Presumably, 99.9999% of Facebook’s visitors don’t even think about it nor do they care as long as they can have a Vampire bite their friends.

The article is titled ‘Facebook May Be Growing Too Fast. And Hitting The Capital Markets Again.’ It seems that Facebook’s success could be its downfall.

Before we get to Arrington’s numbers here’s a question – If Facebook’s growth and future potential growth is mainly abroad, with the USA shrinking fast to only 20% of the total global user base, what happens to the idea of Social Media and advertising here in the USA? It seems like a Catch-22 situation for Facebook – its revenues are dependent on advertising income but its advertisers will be faced with pitching their products to either a shrinking USA market or to a larger global user base. Geo-targeting might help as long as there is a heavy use of localization in foreign markets. It doesn’t sound promising given how Facebook users are not especially fond of those push ads on their profiles anyway.

And let’s not forget how MTV Europe stumbled at first as it entered the TV/Cable markets in Europe. One language does not fit all they found really quickly – regional accents and dialects were all important and soon there were many versions of MTV Europe in different countries. Meanwhile Facebook members have jumped in to the fray with their own user-created translated versions of the site.

And companies are still playing with fire by jumping into social networks with their brands. Oliver Marks at ZDNet reports on how Virgin Atlantic Airlines had to fire 13 flight attendants who used the Virgin Atlantic Facebook group to malign their customers in unsavory terms. As Marks points out – “Virgin Atlantic (one of my favorite airlines) seem to have fallen into the classic trap of forgetting that FaceBook is a public forum – looking at their online presence there I see a cocktail of different marketing communication focuses, some slightly irritating, and not much in the way of building a relationship with me.”

Here’s some excerpts from Arrington’s article –

Facebook Is Growing, But So Are Costs
There’s no doubt that Facebook is growing at a breathtaking pace. A year ago, according to Comscore, they had just 74 million unique monthly visitors and 35 billion page views. Today those numbers have grown by 118% and 74%, respectively, to 161 million unique visitors and 61 billion page views per month.

It costs a couple of hundred million dollars a year just to keep the lights on at Facebook. But the real problem is keeping up with growth, particularly storage needs. Add another $100 million or more per year for capital expenditures, and you’ve got a company that’s doing exactly the opposite of printing money.

So How ‘Bout Those Revenues?

eMarketer estimates $265 million in revenue for Facebook in 2008. That’s great, right? Well, not really. The company is still losing money – lots of it – at current revenues. And it’s not clear that revenue will grow as robustly as costs.

As we wrote last summer, most of these international users can’t be monetized today. And to make things worse, bandwidth costs in those countries is generally much higher than the U.S. So the users cost more, and they don’t bring in any revenue.

That international growth might be ok if U.S. growth remained strong. But the U.S. market just seems to be tapped at this point, and gaining market share from MySpace is a battle. As we wrote in August, at current growth rates it will take Facebook 18 years to overtake MySpace in the U.S.

[Update 11/11/08]

“I haven’t heard of anyone purchasing something off an ad on Facebook,” says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties, which resells timeshares and spends thousands of dollars a month on search ads but avoids social-networking sites. “I wouldn’t think any of my marketing dollars would be spent advantageously there.” From Facebook Tries To Woo Marketers

Liz trying an ice cold Coors

We can never get enough, we have to always come back for more. The StudioNemo RSVP list stood at 1,532 by the afternoon of Oct 31st. On the night the lines were long, both to get in and to get a drink, but people persevered and the vibe was one of mass fun, good times. If you were at the party you can watch the slideshow above to find yourself or check out our Flickr page. Here’s to next year!

L.A. gets its party on.

Nike Sportswear at The Montalbán Presents
Justice
A Cross The Universe
Directed by Romain Gavras, So-Me and Justice

West Coast Premiere
Friday, October 31, 2008

Nike Sportswear at The Montalbán is proud to present the West Coast Premiere of A Cross The Universe. Extraordinary meets the unexpected in A Cross The Universe, which follows Grammy-nominated French duo Justice as they embark on their second U.S. tour. Co-directed by multi-award winning directors and intimate friends of the band, Romain Gavras (”Stress” director) and So-Me (”D.A.N.C.E.”, “DVNO”), the film documents every second of the three week tour that translates into surreal, weird, horrendous, fascinating, and paranormal moments that are not only about how cool Justice’s live shows are, but are about the extraordinary things that can happen when a bunch of French artists are dropped in dreamy America. A Cross The Universe debuts on Friday, October 31, 2008.

The premiere for A Cross The Universe will feature an introduction by Busy P and Justice. Following the film will be the official launch of the Busy P x Nike Air Force 1 sneakers from 1WORLD collection. The DVD and Live Audio CD for A Cross The Universe will be available in stores everywhere on December 9.

Friday, October 31, 2008
6pm: Opening reception with cocktails courtesy of Belvedere Vodka
7pm: Film Premiere introduced by Busy P and Justice
8pm: Busy P x Nike Air Force 1 Sneaker Launch

Tickets are available on a first come, first served basis. For more information, visit the concierge desk at Nike Sportswear at The Montalbán, Nikesportswear.com, or flux.net.

Justice – DVNO [MP3]

I read an interesting story in the NYT today – Mourning Old Media’s Decline. It wasn’t a feelgood piece:

“It’s been an especially rotten few days for people who type on deadline. On Tuesday, The Christian Science Monitor announced that, after a century, it would cease publishing a weekday paper. Time Inc., the Olympian home of Time magazine, Fortune, People and Sports Illustrated, announced that it was cutting 600 jobs and reorganizing its staff. And Gannett, the largest newspaper publisher in the country, compounded the grimness by announcing it was laying off 10 percent of its work force — up to 3,000 people. Clearly, the sky is falling. The question now is how many people will be left to cover it.” [BTW, Time Inc may have a hard time in a digital age - it didn't mention its own story on its own web site...]

That’s an important question. Where do we go to get our news? For me it’s the New York Times homepage every day. And if the paper fails because online advertising fails to keep up with the decline in paid subscriptions who will report the news? Really, think about it – all the technology in the world will not bring us up-to-the-minute breaking news if no one is reporting it.

The “cesspool of useless information” line in this post’s header is not a lament from an old school journalist either, it’s from Eric Schmidt, the chief executive of Google.

Simple user interface, giant database of videos, easy search that works…and all built on the back of free content handed to them by the recording industry. Ha!

MTV Music

This is a beta version of the trailer for Spooky’s Birth of a Nation re-work

I spent last week traveling coast to coast with a stop at the SanFran MusicTech Summit as a panelist, a visit to Venables Bell to make a social media presentation, then on to NYC to speak on a panel at the CMJ Music Conference. Both panels covered social media but the audiences in SF and NYC were wildy disparate – music technologists at one and college students and musicians at the other. I intend to follow up this post with one about the SF visits but first I wanted to write about my fellow panelist at CMJ, the artist Paul D. Miller aka DJ Spooky.

Paul D. Miller is an artist who embraces the current fractured cultural landscape with abandon. A DJ by nature he is used to mashing, mixing, beat-colliding, deconstructing and rebuilding. He resists the idea of boundaries, everything in his world can be re-booted, shaped and formed anew. He is multi-disciplined and multi-genre. As a musician he regularly tours the world giving away thousands of copies of his CD remixes as he goes. He’s a writer whose latest book, ‘Sound Unbound – Sampling Digital Music and Culture‘, is a collection of essays from the likes of Steve Reich, Bruce Sterling and Simon Reynolds; it is of course accompanied by a free CD of avante-garde music.

DJ Spooky(l) and Dave Allen(r) at CMJ Oct 08

His latest work is “Rebirth of a Nation” – remix of D.W. Griffith’s 1915 film “Birth of a Nation.” – literally a movie mashup that Miller has ‘remixed’ and re-purposed into a 21st century take of that classic movie by adding contemporary clips of social unrest and cultural upheaval seen through Miller’s particularly modern lens.

Miller describes in his own words the process of his work:

“Like an acrobat drifting through the topologies of codes, glyphs and signs that make up the fabric of my everyday life, I like to flip things around. With a culture based on stuff like Emergency Broadcast Network hyper edited new briefs, Ninja Tune dance moguls Cold Cut’s “7 Minutes of Madness” remix of Eric B and Rakim’s “Paid in Full” to Grandmaster Flash’s “Adventures on the Wheels of Steel” to later excursions into geographic, cultural, and temporal dispersion like MP3lit.com – contemporary 21st Century aesthetics needs to focus on how to cope with the immersion we experience on a daily level – a density that Sergei Eisenstein back in 1929 spoke of when he was asked about travel and film:“the hieroglyphic language of the cinema is capable of expressing any concept, any idea of class, any political or tactical slogan, without recourse to the help of suspect dramatic or psychological past” Does this mean that we make our own films as we live them? Travelling without moving. It’s something even Aristotle’s “Unmoved Mover” wouldn’t have thought possible. But hey, like I always say, “who’s counting?””

Miller is a 21st century digital/analog mash up artist. He soaks up culture and remixes and re-purposes it every day. Nothing is sacred, everything is up for grabs. His work belies the efforts of those who embrace online social networking as something “new” brought to us by “new” technological tools. Miller’s work is an antidote to that wrong-headed thinking. In a world that is populated by digital youth there are already hundreds if not thousands of younger versions of Miller creating mashed up works every day. Their numbers grow daily.

Before the end of this decade these young artists will constitute a digital tsunami that will sweep aside current social media and social networking conceits.

Uupdate: Here’s a link to the site for RIP: A Remix Manifesto, where Web activist and filmmaker Brett Gaylor explores issues of copyright in the information age, mashing up the media landscape of the 20th century and shattering the wall between users and producers.

This must be one of the better exit letters I have read. Completely transparent and open without any finger-pointing or playing of the blame game. Everyone in business today should take note of how gracious being radically transparent can actually be. Leather Storrs took the high road and should take a bow. Many people in business and politics today can learn a lot from this simple statement.
[Found on PortlandFoodandDrink.com]

“Rocket will close Saturday, November 8th. Economic pressure and critical dissatisfaction combine to make continuing on our current course impossible. We are, however, resolved to keep our beautiful space and our magical garden for as long as we can. To that end, we intend to become a private venue. We hope that you will consider Rocket for your functions: holiday parties, birthdays, receptions, hip-hop throw downs, pinochle tournaments and any other events you can imagine. We will also sponsor several events of our own: wine dinners, thematic menus and roof produce driven dinners. Despite the current national vogue of finger pointing, I’m afraid the responsibility for our failure lies squarely with me. In an attempt to wow and titillate I forgot the fundamentals of a pleasant dining experience: thoughtful, delicious food served expertly. In a fever for molecular gastronomy and cute, clever combinations, I alienated customers and critics. Bring on the humble pie.

This is not a tragedy. Employees will be paid, debts will be honored and there will be no absconding with cash. There are no investors left holding an empty bag. The ripples of our closure are contained.

We would like to extend an invitation to you to join us one last time in the coming weeks. We will host a tequila dinner on November 5th . That will be fun. Other than that we will continue our dinner service, Tuesday through Saturday, from five until whenever. There is still plenty of produce to pick and liquor to drink. We’d love to see you in Rocket and we hope you’ll keep us in mind in the future. Please forward this message to anyone who might find it helpful and remember to subscribe to our newsletter.

Sincerely,

Leather Storrs”

In a recent post entitled ‘The Biggest Irony on the Internet,’ Ethan Bauley attempts to draw a line between Social Media on one side and Mass, or Traditional Media on the other. His argument is simply put; if there is a true arena that we insist on calling Social Media then clearly there is its opposite – Mass Media, Traditional Media etc, or Old School Media as I like to call it.

I liked the idea of defining the parameters but not the Google-bait moniker he had come up with to describe it – Industrial Media. [Industrial Media makes me think of heavy industries such as ship building or ordinance factories although it is true that mechanical devices are required to deliver most of old media...] I left a lengthy comment on his post. Here’s an extract – the animal references are a result of another fine post that Ethan referred to on a similar subject entitled ‘Dogs and Birds Can Make Social Media, You Can Too‘ by Bryan Landers.

…..so, when we consider Twitter or FaceBook as “social media” we miss the point. They are just tools that users think have a ’soul’ but there is no there, there, to coin a phrase. We are not connected at all – no dog pee, no ant colony eusocial structure, no bee hives – just blather, photos and updates at the base level.

Social Media vs Industrial Media seems a weak argument to me and just serves to muddy the waters more. Drop the term Social Media altogether and then we can just go back to broadcast, traditional or mass media on the industry side – it’s worked for long enough why change it now? As for what we are all up to online on social sites I would say that arguably we are not connecting the dots – we are sending technological semaphore signals that are being misunderstood, misread or mangled in an attempt to find the results we are expecting. Unfortunately those results will always leave us wanting. Throw a party, go to a concert, commune with your inner animal to remind yourself what socializing really means….or just follow a dog around its neighborhood and see how many times it stops to pee.

Here’s Ethan’s reply – “Ultimately, trying to define “social media” or “industrial media” isn’t really the game I hope to play, and I should be more transparent about that. In fact I think that pursuing a definition as an outcome of this discussion is tantamount to trying to “decide” whether or not In A Silent Way is “jazz.”

My goal instead is to share a little insight about what I’ve learned from books like TWoN, get some feedback on my thoughts, and help others and myself make better business decisions through an understanding of information economics (production, distribution, and consumption). Reading and thinking about comments like yours, I’m feeling pretty good about that goal.

In general, I find it a lot easier and more fun to design businesses and marketing plans while pursuing a systematic study of the economic differences between dog pee, Usenet, cable TV, et al. To that end, you might love Brian Haven’s piece from last week, All Media Is Social, which is kind of the happy medium between Benkler and your comment.”

Ethan is right, I do like Brian Haven’s post ‘All Media Is Social.’ He at least considers Nature.

When we wrongly consider technology as a ‘new’ medium that simply and efficiently transformed culture, business and society, we forget our own human ancestry. We leave out Nature. In our hearts we want to belong, to share; we fear dying alone and as we age we become thanatophobic – we fear dying. Individuality is an illusion. [By that I don't mean an individual's style, taste, fashion etc, things that set us apart aesthetically from others, I mean we are forever bound to being social animals.]

Here’s an extract from an essay of mine called ‘On Social Media, Blogs and Advertising:

“most people that take a position on social networking and advertising come at it from a technological point of view, as in “technology has created the means for everyone to be connected and to stay in touch.” I disagree with that statement because it removes nature from the game. It is entirely natural for humans to want to interact as often as possible as we are all social animals. Cities are no more artificial (technological) than the hives of bees. Therefore the Internet is as natural as a spider’s web. People who believe that technology is driving our interactions are missing the point – we ourselves are technological devices, invented by ancient bacterial communities as a means of genetic survival.”

As for marketers who wish to advertise on social networking sites, they must first consider our everyday lives before they consider our online ‘personas,’ – the ones we all make up as we fill out our profiles on social network sites. We are far more complicated than those shadowy online personalities suggest. Marketers wishing to reach the millions of people in social network sites face the same conundrum that pollsters face during a general election – if a Republican candidate for office were to ask a registered Republican which way she will vote he will get the answer she thinks he wants to hear – “for you of course.” But behind the secrecy of the ballot box curtains she will vote the way her heart tells her. In my online profile I may lie about my age, my sex and my race, my income level, my home town, my likes and my dislikes and more.

But, am I really lying? Maybe I am just reinventing myself for the digital age – giving people the information they think they want which can easily be shared with other people who also think they want it. Good luck marketing to me.

Individual innovation and creativity in our society are the cornerstones of our economy. They create wealth and improve the nation’s welfare. Through innovations, the 20th century became the American Century. Will the 21st century be so as well or will it become the Global Century? How, if at all, would your administration foster innovation in the following areas: the provision of health care for our citizens; an immigration policy that attracts and retains the best; educational policies that increase the value of our human capital, our most important resource; helping people accumulate enough retirement savings; international trade and manufacturing; the evolution of information technology, biotechnology, nanotechnology and neuroscience; the allocation of water, food and energy and the development of alternative energy sources; and, to some, the most important, the environment?

— MYRON S. SCHOLES, who shared the Nobel prize in economics in 1997

More questions here.

Pic ©Losanjealous.com

We live in a world of constant updating. News moves swiftly from PDA to mobile phone to laptop to desktop in seconds. We Twitter, we text, we temper our every moment if we are not careful; we modify our immediate world-view for consumption online to passive recipients who make what they will of our digital discourse. Who owns the information that you have set free? Dwell on that a minute as I move on.

Google is your friend for research and your archenemy if you don’t own what Google’s spiders discover as they crawl every nook and cranny of the web. The information that others post about you or your company should reference content that you have delivered, written and posted yourself and preferably be content that can be verified easily from third party sites and other online sources. Own your message, if you don’t someone else will.

Today I received an email from the publicists for the indie rock band, The Airborne Toxic Event [we'll leave the Don Delillo reference aside for now,] which contained an open letter to a ‘music critic,’ Ian Cohen, who works for the indie music fans’ online bible, Pitchfork. In short, in his review of the band’s new album, he eviscerated it as a work of musical plagiarism.

Cohen is of course entitled to his opinion, his purview as a critic demands it. He is a filter and an influencer and he writes for Pitchfork which in turn operates within those same modern parameters; Pitchfork has taken on the mantle of challenging the once-hallowed print journals of music criticism and therefore its responsibility does not end at the node of an ISP. Within that responsibility lies a problem – the print magazines had editors. Editors who once were the filters and influencers, soft blocking and often hard balling writers who turned in weak copy, guiding and counseling writers who had the metaphorical fish on the line and teaching them how to land the story. The internet has swept that aside and Pitchfork has happily built and attached its business to those loose moorings.

Worse still, Pitchfork does not embrace openness – you cannot comment on any of the posts – it’s a good old-fashioned web site, so communication is restricted and readers opinions will never be taken in to consideration.

And that’s why The Toxic Airborne Events’ open letter to the music blogs of the world was a very smart move. They were able to calmly and sensibly challenge Ian Cohen’s review without stooping to the same low levels that his review had reached. They took the high road. They accept his criticism but challenge the presumptions he has formed about the band – “You’re wrong about our intentions, you’re wrong about how this band came together, you don’t seem to get the storytelling or the catharsis or the humor in the songs, and you clearly have some misconceptions about who we are as a band and who we are as people.”

And they don’t hold back as they defend the music scene in Silverlake and Los Feliz that was once much lauded by writers such as Cohen – “….it also seems to have very little to do with us. Much of your piece reads less like a record review and more like a diatribe against a set of ill-considered and borderline offensive preconceptions about Los Angeles. Los Angeles has an extremely vibrant blogging community, Silver Lake is a very close-knit scene of bands. We’re one of them. We cut our teeth at Spaceland and the Echo and have nothing to do with whatever wayward ideas you have about the Sunset Strip. That’s just bad journalism.”

In the face of a negative online story The Airborne Toxic Event did exactly right thing – they responded immediately and intelligently. No Pitchfork swift-boating for them.

Directed by Aaron Rose and Joshua Leonard

Co-director Aaron Rose will introduce the film this Friday at 7:15PM, Saturday at 3:00PM and Saturday at 7:15PM and will hold a Q and A afterward. Cinema 21.

BEAUTIFUL LOSERS celebrates the spirit behind one of the most influential cultural moments of a generation.

Here’s the synopsis:
In the early 1990’s a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery. Rooted in the DIY (do-it-yourself) subcultures of skateboarding, surf, punk, hip hop and graffiti, they made art that reflected the lifestyles they led. Developing their craft with almost no influence from the “establishment” art world, this group, and the subcultures they sprang from, have now become a movement that has been transforming pop culture.

Starring a selection of artists who are considered leaders within this culture, Beautiful Losers focuses on the telling of personal stories. It speaks to themes of what happens when the outside becomes “in” as it explores the creative ethos connecting these artists and today’s youth.

Watch the trailer here.

I’m not sure that this is quite the news we’ve been waiting for but News Corp, owners of MySpace, have announced that users on MySpaceTV can now directly upload their videos, or rather upload a video of themselves in front of the web cam, by hitting a record button. It’s as simple as going to the ‘Upload a Video’ link, fill out the video description and then hit ‘Record a Video.’ The world will now be a better place.

Click image to register for free download.

On September 23rd, Michael Moore offers his new movie, Slacker Uprising, as a free download on the Internet. The movie charts the rise of a new generation of young voters who are eager for change. The trailer doesn’t mention either presidential candidate by name but Moore has made no bones about his distaste for the current administration’s policies while in office for the past eight years.

Click image to watch trailer.

Nemo teamed up with Fuel TV to promote their show Dew Underground about the Dew Tour in Portland. We came up with the dewy and sticky idea of collaborating with Voodoo Doughnuts to create the Mountain Dew doughnut, known from here-out as the Voo Dew!

Voo Dew Doughnut – Nemo and the Dew Tour from Dave Allen on Vimeo.

Nemo’s Chris Hotz explains the process that leads up to a special doughnut – it ain’t simple…

i suppose i should let bare my past for this project. you see, from the time i was 16 thru 23, i was on a strictly mountain dew diet. i didn’t drink water, or milk, or beer, or god forbid, coke products, ONLY mountain dew. at one point the Dew people told me i was drinking so much it was bad for my heart and i needed to stop. instead i asked for some coupons and like good americans, they gladly obliged. so with that in mind, this collaboration was actually pretty easy to come up with. the AST Dew tour only happens in a few very lucky cities, portland being one of only five venues. so as a city, we’re pretty fortunate.. we started to think about how lucky portland is to have such a cool and creative culture. those, “Keep Portland Weird” stickers are for a reason. as far as portland-centric institutions, Voodoo Doughnuts is one kick ass independent doughnut shop. i mean seriously, a maple bacon bar, genius… it almost seems like they make doughnuts that they dare you to eat. so as we started brainstorming, we threw out the idea of a Mountain Dew flavored doughnut. and honestly, i was thinking more about the color and the presentation, but when we contacted the VooDoo guys, they we’re all about getting the flavor JUST right. boiling down Mountain Dew into a syrupy reduction, lemon lime additives, caffeine powders, adding lemon sprinkles, laboring the color of the frosting. the first taste tests were unbelievable. the second test brought back memories from my childhood. damn i’m thirsty.

“>

The Communication Arts web site gave the Nemo-branded Nike 6.0 site a thumbs up this week with a ‘Web Site of The Day’ pick – Nike 6.0 blurs the line between the audience and the company by creating clear communication, information and a way to engage with the brand. It’s always nice feelin’ the love.

Nemo CD Mark Lewman is out in Beijing checking out the BMX events, a big first for these riders – BMX, China, Olympics no way! They are all stoked check out the NYT piece. Meanwhile there was a crazy pile up that laid Kyle Bennett low – here’s pics of the action leading up to the crash.

Kyle Bennett, a team USA athlete racing for a slot in the finals, gets tangled up in the first turn. This was the gnarliest crash of the day.

The berms are asphalt and riders carve through the corners held in place by G-forces. Their bikes are almost level against the wall of the berm. So rad.

But one fuck up at this speed and it all goes to hell in a hurry.

The Dutch guy leading the pack buckles under the G-forces and he goes down, starting a chain reaction of bad stuff…

…Which ends with Kyle Bennett on the ground, completely jacked.

More at StudioNemo.

Related Posts: Nike 6.0 Lightning Bolts AKA Nemo in China, Freestylin’ Launch Party, Li Wei China’s Stunt Artist

Art 4 Life at StudioNemo from Dave Allen on Vimeo.

There’s never a dull day at Nemo but when kids come in the energy level always kicks higher. Here’s a bunch of kids from Art4Life art camp putting together a poster for their class with the StudioNemo crew.

On September 6th, during Portland’s annual MusicFestNW music festival, Nemo will play host to two panel discussions presented by The Recording Academy Pacific NW Chapter, Nemo Design, The Musicians Union Local 99 and Spectre. This event is Free for MusicFestNW attendees and for Recording Academy members.

From 1PM to 4PM on Saturday September 6th there will be two panels. At 1PM ‘Get In The Van! – A Survival Guide to Touring’ a panel on what to do now that gas prices are crimping bands’ touring plans will include:
Wes Howerton, Barsuk Records
Ben London, The Recording Academy
Slim Moon, Shotclock Management
Alicia J. Rose, Doug Fir Booking
Tracie Verlinde, BMI
Tom Windish, Windish Agency

At 2:30PM Get Out! – Building An Audience Online and Off a panel on using the internet wisely to build your fan base offline will include:
Dave Allen, Nemo
Amanda Diaz, YouTube
Kate Jackson, Sub Pop
Kevin Kusatsu, Sony/BMG
Frank Nieto, 230 Publicity
Julianne Shepherd, The Fader
Bekah Zietz, Suicide Squeeze

A reception follows the panels from 4PM – 6PM. For more information please call +1 206.834.1000

Nemo is located at 1875 SE Belmont St, Portland, Or 97214. +1 503.872.9631

AdWeek reports that “Federated Media Publishing, the blog-centric ad network helmed by Industry Standard founder John Battelle, has partnered with Microsoft to launch CrowdFire, a music-themed social media platform where fans can share and consume videos, photos and personal accounts from live concerts.”

Reading the story and then digging through the CrowdFire site I can’t help but feel that this is just yet-another-social-network. The site is clean enough and easy to navigate but seems a bit jargon-heavy as in the use of the word crowdsource. And Battelle comes over as oddly quaint when he says that the idea for CrowdFire was sparked when he attended several recent music festivals, and saw how prominent cell phone cameras and other portable video recording devices have become. That sounds so 2000 to me….

HCSC Photo Workshop -Day 3- Tim Zimmerman from Dave Allen on Vimeo.

The HCSC campers woke to Mother Nature playing a game with the weather. The mountain was socked in. While they waited for the clouds to lift, Tim Zimmerman instructed the class all about digital workflow, processing and storage. The clouds lifted on High Cascade and we hit the snow. Molly Aguirre, Hanna Teter, Jeremy Jones all hucked for the workshop shooters.

At Nemo we have recently been spending much of our time in “thought leader” mode, to coin a phrase. Like any modern integrated marketing and branding company we are charged with advising our clients on how to approach the convoluted and ever-shifting world of social networks and social media advertising.

On this blog I have outlined many thoughts about why companies shouldn’t necessarily dive headfirst into the world of blogs and social media – here’s a post that includes a useful ‘how-to top ten’ list.’ It’s entitled “Why Does Corporate Social Networking Fail? It’s not cynical, and hopefully it’s useful to anyone pondering the issues of how their company should be represented online.

If we look at social networking before the advent of the internet, pre-Facebook etc, it literally meant that we gathered in tribes; ‘birds of a feather flock together’ goes the old saying. It’s as true today as the day the phrase was coined. Many people who have like-minded pursuits happily gather socially at predetermined venues or destinations to share their love of something. During my different life-stages in England growing up, that meant for me – soccer, pubs, punk rock.

Today we see the ability to share common interests multiplied as never before and of course I do mean “see” it; it’s called the Web and it lives up to its name.

At Nemo we don’t pretend to have the answers. We are still asking the questions. So I decided that it might be a good idea to invite Rachel Masters, Ning Inc’s VP of Strategic Development, to talk to us about the Ning social networking platform and the tools they are providing for anyone to build a social network.

Rachel walked our audience through a few examples of companies using the Ning platform to connect with their core consumers, but none was as compelling as the Saturn Cars site. It’s a great example of a company understanding and embracing America’s love affair with the automobile. If you love your Saturn this is the go-to site. If you are a marketing executive at a company that is thinking of embracing social media then have your team take a look at Saturn’s Ning network. It might just make you look like you understand social media….

Here’s a transcript of the talk on OakHazelnut from @caseorganic who was in the audience. And here’s a video of part of Rachel’s presentation.

Q. How do we reach these young people? A. You don’t, you wait for them to invite you

The social media folks and their blogs have been buzzing lately over a story that seems to have come from Deloitte but perhaps was more widely circulated by the WSJ. Josh Catone at Sitepoint drilled down further into the story from where it got picked up by Marshall Kirkpatrick on ReadWriteWeb.

Both Josh and Marshall have great points and their posts are a good read. Marshall’s post had the most provocative headline – Corporate Social Networks Are A Waste of Money, Study Finds. I thought I’d pick up the story there – A Waste of Money. Companies have a bad habit of throwing money at everything that moves, especially if it looks like “something we should be doing.”

Here are my thoughts distilled from my own writings on the subject and insights borrowed from Josh and Marshall’s posts:

Here’s an extract from my essay ‘On Social Media, Blogs and Advertising.’ – To understand and embrace social networking is to place the idea that says “technology makes this possible” to one side and embrace the idea of the basic human need to stay in touch with other like-minded people at all times. As Clay Shirky says “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Read the rest of this post here.

With that thought what follows is:

Businesses can not “build a community” however much money they throw at the idea. They merely need to look outside of their own walls, find the influencers who are already championing their products and join the communities that already exist.

Businesses can not attract “visitors” as measured in traffic to their sites. People who enjoy their products will be talking about them elsewhere in other communities. See above.

Businesses have to realize that having a Facebook page for their products makes them look ridiculous and could actually harm the brand. See my post about Spraychel and “her” Facebook page brought to us by the folks behind I Can’t Believe It’s Not Butter®

It is the way of businesses to make predictions about their market. They should not invest in software that makes predictions, or even social-networking technology, unless they have discovered a clear market need.

Positive word of mouth marketing by online communities that enjoy a businesses’ product is a far better metric than the ratio of visits to the corporate web site or its community.

Online communities led by influencers that champion a businesses’ products are doing just that, championing the products not the corporation that brought them to market.

So what should businesses do? Here’s a list that I have reworked to address businesses as it was originally written with rock bands in mind.

They should:
01. Run a blog to which actual company members post regular updates.
02. Ensure that the blogosphere is alerted to any new and breaking news or important posts.
03. Offer early access to special offers and discounts for their customers loyalty.
04. Give away free samples of their product.
05. Be active in their customers online communities.
06. Never push unwanted messages to their customers.
07. Ask their customers to interact directly with their product, for example through competitions and giveaways.
08. Allow the sharing of their products amongst a community.
09. Work closely with influencers.
10. Embrace radical transparency. Openly discuss their problems with their customers and allow negative comments to remain on their blogs.

That’s the top ten; number 11 in my list would include – have dedicated staff working on your company’s online communication 24/7.

Read more of our thoughts on Social Media here.

I’ve been a proponent of the Long Tail theory since stumbling upon Chris Anderson’s blog of the same name. Reading the book affirmed some thoughts I’d had about how certain niche products found a life online that they most certainly would not have found in a regular bricks and mortar retail outlet.

Granted, because of my background in online music distribution the theory immediately appealed to me. I saw it as an idea that would help unlock the gatekeepers stranglehold over the discovery of music either as CDs or legal music files. Those gatekeepers being terrestrial radio, the record companies and online music retailers such as iTunes who wrapped their music files with DRM.

A simple explanation of the Long Tail theory is that the internet gives us unparalleled access to more products across the “tail” and doesn’t just expose us to those mass products at the “head.” It suggests that people are willing to search and pull a song from say, Tortoise, an alternative music outfit that sells modestly, rather than sit back and be bombarded by iTunes trying to sell them, or push, a song from Coldplay. As the theory goes, Tortoise could make a living selling its music vertically in its slice of the tail.

Like any good theory it is open to question and discussion. This is where Anita Elberse steps in with her article in the Harvard Business Review entitled ‘Should You Invest in The Long Tail?’ Meanwhile Chris Anderson has been gracious enough to accept the challenge to his theory by responding to it on his blog.

I need to spend time with the article as it is not only lengthy but includes a lot of data and links to sources, as well as concluding with advice to different businesses on how or not to include the Long Tail in their marketing efforts. Anderson’s responses will take some digestion too. Perspective and insight is required before comment. That’s why it’s frustrating to me that people like Lee Gomes of the Wall Street Journal’s Portals column has jumped in gleefully accusing Wired magazine [where Chris Anderson is Editor-In-Chief] of having a “template” where they “take a partly true, modestly interesting, tech-friendly idea and puff it up to Second Coming proportions.”

Gomes is of course allowed his opinion of Wired magazine articles but I wonder if he has really had time to read and digest Elberse’s paper as well as study Anderson’s responses. It’s also odd that he blames bloggers for “talking up the theory, which is no wonder considering how it held out the promise that even the most obscure among them could win a robust audience.” As a columnist for the WSJ he has been happily debunking the Long Tail theory since it inception as he did in this article from July 2006. Is he more fearful of the Long Tail theory or of the bloggers who may gain audience share along the tail away from the WSJ head?

Whatever the outcome of the debate between Elberse and Anderson I doubt that there will be immediate agreement on the benefits or not of the Long Tail. One things for sure, it is way too soon to be joyfully jumping upon its supposed grave.

DNCHARD and LVHARD too, why not?

Here’s the soundtrack to all that – Sébastien Tellier – Sexual Sportswear

Weezer cover Radiohead’s Creep, live in Portland from Dave Allen on Vimeo.

Weezer came to Portland last night and rounded up 200 local Portland musicians and fans via a radio call-out from KNRK 94.7, our local alternative radio station. A few of us here at Nemo got the tip so we headed off down to the Oaks Park Fairground pavilion to watch everyone stream in and learn the songs, practice a little and then have a great time performing with their favorite band. The video here is the band and their fans performing Radiohead’s ‘Creep’.

In an age when it is difficult for bands to break through the white noise of popular music culture, Weezer have come up with an interesting idea – tour up the west coast dropping in on radio stations and inviting their fans to come jam with them. They record each nights’ performance and then they will select the best cuts for a limited edition CD to follow. Judging by last night’s crowd it’s the perfect way to engage directly with your fans in an unassuming and non-pretentious way.

Find more videos like this on NEMO

Nemo hosted Shayla Hason’s Hope Is A Muscle photo exhibition last night. Here’s the video with Shayla discussing her work with the Portland Rock N Roll Camp for Girls.

I’ll never break my Mac habit to go for a Zune but if there ever was a reason to own one this may be it. Limited edition release of 500 units engraved with the Joy Division iconic artwork created by Peter Saville. Get your finger on the trigger on June 17th.

Click on the tape and have a listen to what we are listening to this week.

While many companies are simply paying lip service to environmentalism and the green movement, Patagonia has been a pioneer in green methods for years. Now they have delivered the world’s first recyclable nylon jacket, the Shelter Stone, which can be processed through their Common Threads Recycling Program.

Read more about the jacket and the technology behind it at Cool Hunting.

There is no business more maligned right now than the music business so it’s always a surprise to me to find that brands and their agencies haven’t been following the story. Where once every college students dream was to graduate and land that much-sought-after job in the mail room at Warner Bros Records, I would argue today that they are far more interested in joining Google or one of the myriad of new media start-ups rather than getting a job at, or being signed to, the now unsexy music business. In fact one of them is no doubt creating a new, new, new media company as I write.

And then along comes Macys’ American Rag brand campaign – from AdWeek under news, non-traditional – a series of documentary Webisodes will follow the lives of five young people who want to break into the music business. The series, “Ragged Road,” launches in the fall. WPP Group-owned MEC Entertainment developed the show, which will play on YouTube. Nancy Slavin, svp of marketing at Macy’s merchandising group, said this marks a first for the brand in “doing something wholly dedicated to a communications strategy on the Web.”

So Macys’ merchandising group has plunged head first into a web-only strategy. Brave. The clothing brand targets 18-24 year-old males and females and they have deduced that music is one of the passions of this demos primary targets – true, but – music is just one of the passions not the primary passion.

“There’s a lot of people who want to get into the music industry, but don’t know how to go about it. So, we said, let’s find five people who have a passion for the business and want to see what the career opportunities are and what different paths there are to get into the music industry,” said Chet Fenster, managing partner at MEC. – I believe that statement is rather insulting to kids today, it sounds like a justification for making the webisodes rather than reinforcing a need that came out of a focus group session with young people.

All five cast members will be wearing American Rag clothing. They will also be given the opportunity to shop for the brand as they travel across the country. For YouTube users interested in buying the clothes, the Macy’s site will serve as a shopping portal.

Cast members huh? I don’t understand why the agency didn’t find a cool young band that are actually working hard on the road but are struggling to make it. That would have been the truly authentic route to go. Driving a bunch of “cast members” around the country on a bus and giving them “the opportunity to shop for the brand” as they go doesn’t sound so compelling to me. A more authentic way into the music market was showcased recently by Dennys, the restaurant chain, with their Adopt-A-Band campaign where they picked up touring bands and gave them a helping hand in the way Kids like their fashion to be unique. of free meals and other opportunities. Bands and music fans are very nocturnal and always hungry at after hours so this made sense in many ways. Dressing up a “band” in American Rag outfits and giving them a bus to travel on is so fake. It doesn’t take into account the harsh reality for thousands of young touring bands in the USA (gas at $4 bucks a gallon anyone?) nor does it take into account young kids’ propensity for mashing up their fashion sense into something unique, their own style.

It appears that marketing and advertising companies have hit some road blocks when it comes to online advertising; perhaps road block is not the right term, multiple forks in the road may be more correct. The new, new thing for the ubiquitous panels and conferences on the subject is the question how do we wrestle and pin down users on the big social networks and push brand advertising at them?. Currently there is no simple answer to this conundrum.

In a keynote address at the Interactive Advertising Bureau conference June 2nd, the co-founder and CEO of Social Media Networks, Seth Goldstein said – “Social media is killing advertising, a few years ago people started to become more interested in each other [online] and less interested in advertising.” Currently standard banner ad response rates are under 1% and search is not geared to brand advertising therefore social media is the next frontier for major marketers to attack but how will that be done?

Social Networking offline

One problem is that there is too much focus on the big social networks such as Facebook and MySpace. Wired’s editor-in-chief, Chris Anderson, argues on his Long Tail blog that social networking should be a feature, not a destination because the one-size-fits-all model of Facebook and MySpace will eventually give way to a multitude of narrowly focused sites with social networking built in, such as the 220,000 niche networks hosted on the Ning platform. With CPM’s at rock bottom on sites like MySpace he argues that the smart money is going to the niche sites, where laser-focused content and community makes targeting easy.

Marketers need to understand that within these hundreds of thousands of niche communities brand advertising will only work if the community invites them in. The brand ads will also have to be highly relevant to the community and be content-driven at the same time. Pushing branded ads into these communities will backfire. [As a user I find the ads that Facebook pushes at me highly irritating as they have no context to the content I share with my friends.] The brand has to join in the conversation within these communities too and that means listening in on the many quiet conversations that take place all the time on the sites – the chatter could be about shoes, handbags, tech gadgets, music, film, beer who knows?

The other way that marketers could deal with this problem is to reverse their thinking. Ensure that their brand customers’ web sites have a social network feature on their respective home pages. Attract the customer to the brand site and then let the more vociferous and influential fans of the brand get the discussion going; lovers of the brand will soon follow.

“Ahh well, I wouldn’t be needing this notebook for long anyways… Stay tuned for more…”

Nemo client HP and subsidiary Voodoo PC have been working feverishly on a little project. The way these things go, we can’t say anymore than that… suffice to say, keep your eyes open. Things should be getting pretty HOT (a little forshadowing here) for Voodoo in the not too distant future. Check back on the 5th for more insight.

www.rahulsood.com

www.neistat.com

Sign Language, 2007 by Amy Yoes. A sculpture for “L.I.C., NYC.” Socrates Sculpture Park, Long Island City, NY.

All The Way From NYC!
Amy Yoes Will Lecture About Her Work!
The Public is Invited (it’s free, tell your friends)
Monday June 2nd, 7:30pm Sharp!
PSU 5th Avenue Cinema Room 92
510 SW Hall St. at SW 5th Ave

Amy Yoes has been interested in ornament and architectural space for many years. Her recent projects have become more three dimensional and have involved animation and light. Her work has been exhibited in L.I.C., NYC, Socrates Sculpture Park; 50,000 Beds, a project by Chris Doyle on view at Artspace, New Haven, CT; the Islip Museum’s Carriage House, Islip, NY; and Michael Steinberg Gallery, New York, NY.

She created a wall drawing, Sightseers Folklore, for Wave Hill’s exhibition Out of Bounds in 2005. Her work has been exhibited at Aldrich Contemporary Art Museum, Ridgefield, CT; Cranbrook Art Museum, Bloomfiled Hills, MI; Hollins University, Roanoke, VA; and The Peppermil Fireside Lounge, Las Vegas, NV. She has received grants from the Pollock-Krasner Foundation and the New York Foundation for the Arts. She earned her BFA from the School of the Art Institute of Chicago.

ABOUT PMMNLS
PMMNLS visiting artists are interviewed each Monday on Art Talk AM on the Radio: 12-1 PM. Find it at 98.3 FM on the PSU campus, streaming at KPSU.org and available at arttalkam.blogspot.com.

Portland State University’s Art Department offers free public lectures every Monday night of the school year. This is the twenty-sixth lecture in the PMMNLS for this season. The PSU MFA Monday Night Lecture Series is supported in part by PICA, Reed College, PNCA, Lewis and Clark College, and PSU’s Department of International Studies and Ben Rosenberg Studio. If you or your organization are interested in becoming a supporter of the lecture series please let us know.

Electronic Arts, the world’s largest video game company, said it made the deal with Ikea, the Swedish furniture manufacturer, in response to requests in online players’ forums for more modern, realistic furniture. “Because we have such a direct relationship with our players, the players help shape the product strategy,” said Nancy Smith, president of the Sims label, which has sold more than 100 million copies.

The deal is yet another example of how the traditional lines between paid-for content and marketing material are blurring in the media world. Companies that sell products and services are increasingly eager to place their wares inside television shows and other media rather than relying on stand-alone commercials. Media companies like Electronic Arts, meanwhile, are looking to sponsorship deals to help recoup the growing cost of developing games.

Michael Goodman, an analyst at the Yankee Group, said that last year, marketers spent about $180 million on in-game advertising, including sponsorships like Ikea’s deal. He has predicted that spending would rise to $332 million this year, but said he was considering lowering that forecast slightly, as growth seems to be slower than expected.

The key to the Ikea relationship was the audience invited them in as part of their gaming experience. Other brands looking at the success of Ikea / Sims deal should really understand if they are invited to the party before they toss down millions to be on a billboard or be included in the product placement. Just because you can pay doesn’t mean you get to play!

Eric Pfanner wrote about the relationship with Ikea and Sims 2 in a May 29th, 2008 article in the New York Times.

May 28, 2008

Red Bull cola…..huuumm…does that sound good?

I had a Red Bull phase. At 3pm I would down an 8 oz can to get thru the end of the day. After 3 weeks my gut was killing me and I couldn’t get any sleep. I was irritable and even my pee changed color. (sorry about the very personal note). However, I am a Red Bull brand fan. The ties into action sports, the entrepreneurial energy of launching their brand, the unconvential marketing all work for me. I must confess, the taste of Red Bull is, well, NASTY. However, the idea of choosing a Red Bull cola over a Coke….REFRESHING!

Kenneth Hein post on BRANDWEEK the week of March 25th all the lovely stats about the state of the cola industry as a whole. Red Bull has been taking a beating as the new market share they have invented, is being gobbled up by energy drink copycat Monster. Since Red Bull is still growing as a whole and has built a brand that has matured enough to safely venture into newer, well established, crowed waters of the cola industry.

Here is why Red Bull can have success, the brand is built on performance and being relevant for this generation. If kids are going to spend money, they want to spend it with in their extend group of piers. Red Bull is closer to home for them. A cola is a cola. I am sure the high end ingredients are the bomb, at then end of the day I hope the waiter at the restaurant are not correcting my order for a Coke by asking do you mean Red Bull cola. I think the lawsuits are the bars over the Red Bull vodka have become silly and frivolus waste of tax payers dollars. I digress.

Red Bull has built the brand from the ground up and the infastructure is there to support a brand extension such as cola. I am excited to see what they do for marketing and how they will WOW the mainstream with their brand. Seems the cola world could use a little waking up! With Coke and Pepsi slipping in sales and parents teaching their kids that colas are bad for them. Lets stay tuned and watch how Red Bull will tackle this market.

More fun here.

Every waking moment we are inundated with brands from all over the globe. We have our brand loyalties but when something new comes along that can offer the same plus more, we tend to find a reason to jump ship. The brands we tout determine the general perception of who we are by the overall population. But that’s what we want, right? After all, when we adopt the mission of each brand, don’t we suddenly become their soldiers in a war for users reiterating the bullet points and three line tags that they have strategically written and milled over in little conference rooms just for the pure objective of speaking directly to us and our demographic? Planning all the right words, the right slang, and just the right length to appeal to the short but detrimental period of time we will absorb this information. Probably the easiest and most obvious for all of us computer dwellers is the MAC, PC rivalry. You are either one or the other. And when the argument arises, both speak with such conviction that one would think it was Gates and Jobs being summoned for that short period of time. Of course we all know MACs are better.

So, the point of all this is really to steer you in the direction of something I found called “Brand Tags: A collective experiment in brand perception.”( www.brandtags.net ) Its an addictive little site that allows you to give a single word or a phrase for a random brand logo that it shows you. You also have the pleasure of seeing what other users have written. A guy by the name of Noah Brier ( www.noahbrier.com ) put this together as a little experiment. I must say I can’t stop. So go ahead and give it a whirl. You just might surprise yourself on what you come up with. 

Nemo Design presents Furry Kama Sutra, a photography/Video exhibition by New York based photographer Michael Cogliantry, opening on May 02, 2008. The show will run through Tuesday, June 01, 2008 at Nemo Design: 1875 SE Belmont Street in Portland, OR.

Furry Kama Sutra is the title for a new project by New York based photographer / director Michael Cogliantry.

For this series, Cogliantry captures the little seen world of Furry in a series of photographs and videos that are part position manual, part sexual sub-culture exploration.

Dressed as animal of their choice, Furries are considered the ultimate explorers of anonymous sex. In the fur suit, one can leave the confines of the computer room and venture out into other’s bedrooms, remaining totally anonymous. Groups are based largely online, but hold conventions all over the world, usually barring the media.

The collection of seven 40 x 50” color photographs poses and three video episodes
were shot at various “by-the-hour” motels around Las Vegas.

Nemo Design (Nemodesign.com) is a Portland-based integrated branding, marketing and design shop. Nemo Design’s capabilities include brand strategy, design, motion graphics, interactive development, film, video, print and photography production. Nemo Design is located at 1875 SE Belmont Street in Portland, OR.

One to bookmark. Modern English coming soon.