Social Cache.
A Nemo blog. Dealing with uncommon cents.

GROUP Y PARTNERS WITH NEMO ON ACTION SPORTS ONLINE MARKETING AND THE SOCIAL WEB EVENT
“Who Killed Social Media?”—A Panel Discussion On Social Media Vs. The Social Web

FOR IMMEDIATE RELEASE: Carlsbad, CA. – May 19th, 2009 – Portland, Oregon-based integrated marketing agency Nemo today announced their partnership with group Y of Carlsbad, California, to host a panel discussion in Portland on the evening of June 4th, 2009. The discussion will focus on incorporating and effectively implementing social web strategies in the marketing mix.

The June 4th panel marks the first nationally-produced event for group Y. Co-Founder and CEO at group Y, Elizabeth Randall commented, “We are very much looking forward to holding our first national group Y event at Nemo HQ. They are a perfect partner for group Y—not only as a result of our long-standing relationship with them, but because they truly understand the action sports and youth markets, and are constantly pushing the boundaries of creative marketing and online strategies. Nemo’s headquarters will be the ideal gathering place to tackle the ins and outs of social media as well as do some group Y style-socializing.”

Nemo’s Founder and GM, Trevor Graves added, “We’re excited to have the action sports industry at Nemo to learn about the Social Web. Our friends at group Y have helped set up an expert panel to explain what all the fuss is about. Using the Social Web to communicate one-on-one with our customers can help achieve the holy grail of brand loyalty.”

Included on the panel are Tony Welch, Web, Community and Social Media strategist from Hewlett Packard; action sports industry veteran Lee Crane, James Todd of Twine, Lead Information Architect at K2 Sports and creator of Ridertech, Matt Savarino, and Nemo’s own Dave Allen, founder of the music site Pampelmoose.com, Director of Insights and Digital Media and Community Director at Nemo and founding member of the band Gang of Four. The moderator Marshall Kirkpatrick, Vice President of Content Development, and lead writer for ReadWriteWeb, will navigate the panelists through the world of the Social Web as it is today, and where it will lead in the near future.

To register for the event, please click here.

About group Y
group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. Please visit us at www.groupYnetwork.com

About Nemo
Nemo means Nobody. Highly collaborative, integrated marketing that is media agnostic. The biggest ideas, the best context, and the deepest impact are all we’re concerned about as we build visionary brands. We use (or invent) whatever media and tools will resonate within a culture. “Does it change the game?” is our collective mission as we evolve interactive design, social networks, PR, environmental design, print design, photography, entertainment and original content.
For more information on Nemo click here.

For more information please contact:
Becky Singh
Communications
503-734-5094
becky@nemohq.com

On Wednesday, May 13th at 6PM, at De Anza College Cupertino, CA, Dave Allen, Nemo Community Manager and Director, Insights and Digital Media, joins James Todd of Twine, Owen Linderholm of Move.com, Beth Blecherman, Co-Founder of Silicon Valley Moms Group and Founder of TechMamas and Rachel Luxemburg, Community Manager for Adobe and blogger at Fiat Lux, for a Social Media Panel entitled: Where Do We Go From Here? The panel will be moderated by Tony Welch, the Community Manager for Hewlett-Packard

This is a free event and you can register here.

Event Details
From Facebook to Twitter, social media has become an extremely popular medium for corporate communication programs. The impact of social media on corporate attitude and customer expectations is far reaching. Customers are no longer happy filling out forms or waiting on hold. They want faster and more engaging access to information and corporate representatives.

Tony Welch, the Community Manager for Hewlett-Packard, is hosting a panel at De Anza College titled: Where Do We Go From Here? The panel will examine the current relationship between social media and corporations, and discuss how the relationship might evolve in the future. Come by and participate in a lively discussion about new media trends with some of the most knowledgeable minds in the industry. Refreshments will be provided.

Parking is available near the Campus Center in Lot A and Lot B. There will be a $2.00 charge and machines are available to take cash and coins.

Map of De Anza College.

“Ahh well, I wouldn’t be needing this notebook for long anyways… Stay tuned for more…”

Nemo client HP and subsidiary Voodoo PC have been working feverishly on a little project. The way these things go, we can’t say anymore than that… suffice to say, keep your eyes open. Things should be getting pretty HOT (a little forshadowing here) for Voodoo in the not too distant future. Check back on the 5th for more insight.

www.rahulsood.com