I wrote on this blog back in March about the success of plastic and paper bag elimination in Ireland. The government there made it a priority to reduce the use of these bags and worked with business to make it happen. Here’s my blog post on the subject.

The campaign was incredibly successful even though it meant adding a tax penalty to both shoppers and grocery store owners to make it work. It has now become as socially unacceptable to be seen using plastic grocery bags in Ireland as it would be to be caught smoking in a maternity ward. It is not hard to switch peoples social behaviour when it is seen to be for a social good. It was made clear to the Irish that the amount of energy that went into manufacturing plastic bags, that were all destined to end up in landfills anyway, was not sustainable. Paper bags were not the answer either as they are just as wasteful of natural resources as their plastic counterpart. reusable shopping bags were the answer and the Irish bought that argument.

The Irish now pack reusable bags in their cars and offices and carry them with them on buses when they go shopping. It’s simple and effective and it is a small step toward energy independence. Portland can do it.

The debate over global warming may well continue for many years. Whatever the consequences of our spewing pollutants into the atmosphere day by day one thing seems certain - sources of fresh, potable water are becoming scarce. In the western states of the USA rivers are running dry, reservoir levels are shrinking and wildfires, sparked by heat-burdened, tinder-dry woodlands are burning by the dozen and it’s only June.

The states of the USA will have to learn to share; asking people to use less water will not work - look at the oil situation and American’s unwillingness to cut back on driving. Beyond our borders, countries that do not have a plentiful and easily accessible source of water will soon look to their neighbors or nearby countries that have a plentiful supply of what is becoming known as ‘blue gold.’ There will be envy.

T. Boone Pickens

When an oil man becomes a water baron we should all take note. In an article in Business Week Susan Berfield tells us - “If water is the new oil, T. Boone Pickens is a modern-day John D. Rockefeller. Pickens owns more water than any other individual in the U.S. and is looking to control even more. He hopes to sell the water he already has, some 65 billion gallons a year, to Dallas, transporting it over 250 miles, 11 counties, and about 650 tracts of private property.” He makes no bones about his ambition to sell water - “There are people who will buy the water when they need it. And the people who have the water want to sell it. That’s the blood, guts, and feathers of the thing,” Pickens says.

Meanwhile Americans spent nearly $11 billion on bottled water in 2006, when we could have guzzled tap water at up to about one ten-thousandth the cost. That fact comes from a book by Elizabeth Royte called Bottlemania - How Water Went on Sale and Why We Bought It. She also tells the tale of how the residents of Fryeburg, Me, are trying to stop Nestlé’s Poland Spring from sucking 168 million gallons of water a year from its pristine aquifer. All of which goes into plastic bottles.

Something has to change as, just like oil, there soon will not be enough to water to go around. And those eight glasses a day that some “experts” say we should drink? Not true. As more clearheaded experts point out, drink when you’re thirsty. Soon you may not have that choice.

Related Post: Fiji Water: A green product?

What do you say, Portlanders? We’ve got some fancy new containers but what are we going to do with all those leftover yellow plastic bins? One container can be used for glass, as everything else gets tossed into the new blue thingy with the wheels, but what about the rest of the yellow containers? Where do THEY go? Being that we are one of the leading green cities of the world, surely we should be able to think of something more creative to do with them then simply tie them together like plastic sausage links and float them across the river to our brothers and sisters in Vancouver, Washington.

So what do YOU think we should do with all the extra yellow bins? Whoever comes up with the best idea should win some sort of new Pampelmoose prize that we invent just for you. Hm. We need a good prize. I don’t know…perhaps…the 563 promo cd’s settling on Dave’s desk right now? Yes…you could recycle them for him! I mean, how long could it possibly take to shred 563 cd’s?

As for me, I vote for building a big yellow Qbert environment in the middle of Pioneer Courthouse Square. Yes…that would be awesome. Now gimme my 563 cd’s!

Posted by Jon Ragel

Being green isn’t easy. Wired magazine appeared in my mailbox again this month with some bold headlines on the cover - ‘Keep your SUV’ ‘Forget Organics’ ‘Go Nuclear’ and ‘Screw the Spotted Owl.’ Sure, they have to sell magazines and controversy sells magazines but those statements seemed a bit heavy-handed. [As for selling magazines, you will easily recall for example the Vanity Fair/Miley Cyrus debacle right?]

The story behind the eye-catching headlines brings us some fun-filled facts about our carbon footprints as we go about our daily lives… e.g. Live in Cities - the suburbs have created edge-cities which in turn create super-commuters who spend more than 3 hours a day in transit. Also those lawns need mowing out there - 40 million lawn mowers each spew 11 cars worth of pollutants every hour. A/C is OK - it’s cheaper to cool a house than it is to heat it so living in Arizona is better than living in the Pacific Northwest as less energy is used in AZ and there are less pollutants created by cooling. Carbon Trading doesn’t work - where’s the guarantee that the tree planted in Bolivia to offset $10 worth of air travel, won’t be chopped down before it absorbs the requisite carbon? [Sorry, you'll have to sell that Range Rover now.]

But, what grabbed my attention immediately is the Hummer vs Prius match-up - pound for pound, making a Prius contributes more carbon into the atmosphere than making a Hummer. The Prius is actually not a good investment if you are thinking about buying one to save money according to the Hybrid Cars web site:

“Don’t buy a hybrid because you want to make back an investment. That will take between five and twenty years, depending on gas prices, the amount you drive, and how good of a deal you got on the car. Buy a hybrid because it’s the most fuel-efficient car on the road, because the tailpipe emissions are very low, because it uses great technology, or because it’s fun to drive. If gas prices keep going up, then you might get your return on investment. For now, it’s not a good enough reason alone to choose a hybrid version over exactly the same size and kind of conventional car.”

And Omninerd lays out the cost vs value proposition of owning a Prius over a regular used Toyota Corolla. Also let’s not forget that running the Hummer is a different story re its emissions than the amount of energy required to build it.

Final fun fact: All the so-called clean development mechanisms authorized by the Kyoto Protocol, designed to keep 175 million tons of CO 2 out of the atmosphere by 2012, will slow the rise of carbon emissions by…. 6.5 days.

We need a different strategy. Buying a Prius might make us feel good but selling our cars and hopping on the bus will actually make a difference.

Let’s give Radiohead credit for trying. As they point out on their blog, for a modern rock band touring is highly inefficient - 125,000lb / 55,000kg of Sound, Lighting, Video, Band Gear, Office and Catering equipment needs to be moved between every show. They have looked into alternative methods of transportation such as rail but that didn’t work out. They have managed to find a way for their truck drivers to cool their cabs while they sleep without running their diesel engines all night which helps. What they seem to have overlooked is the geographical position of where their shows are taking place.

An article in Billboard points this out - Adding fuel to the fire is Radiohead’s self-stated intention of making its summer tour as environmentally friendly as possible. According to one fan post, “One-third of the concert-goers that night were driving around in circles, burning fossil fuels all the while. This is your save the Earth tour … and yet you play in the middle of nowhere with no public transportation leading there. You owe us!”

And from another, “If you gave even one tiny llama turd about environmental impact, you would never have scheduled a show at a venue 40 miles away from downtown D.C., nowhere near public transportation of any kind.”

Here in the Northwest the band is skipping Portland and Seattle to play the White River Amphitheatre which is located in Auburn, Washington, on the Muckleshoot Indian Reservation 15 miles northeast of Tacoma and 35 miles southeast of Seattle. So for Portlanders or folks from say Idaho, Montana and even Washington, it means jumping in the car and driving for hours not to mention that gas is now $4 a gallon….time for a rethink I reckon.

If you are firmly committed to using only truly green products and if you care deeply about a company’s carbon footprint it would be hard to have much sympathy for Fiji Water. Without digging too deep online I found many articles that have assessed the cost and energy that is required to bottle Fiji Water and transport it to the USA. For instance, Ask Pablo at the Triple Pundit website calculated that “a bottle that holds 1 liter (of Fiji Water) requires 5 liters of water in its manufacturing process (this includes power plant cooling water).” And to deliver one bottle of Fiji Water to the USA consumes “81g of fossil fuels, 720g of water, and 153g of GHGs per bottle delivered to the US from Fiji.” Clearly this is not good news for a product that promotes distance and exoticism as its marketing advantages.

To counter this criticism the company has embraced openness and has a blog, the Fiji Green Blog. While this is a welcome move it also puts the company in to an awkward position. Their willingness to accept open comments on their site is commendable - check out the critical comments posted on the blog by the public. I have to take issue with the blog’s title though - Fiji Green. The company’s main web site is also titled Fiji Green. The use of the word ‘green’ suggests the influence of a marketer here and there is a danger in labeling a product ‘green’ when it is clearly not - the public is suspicous.

Media Post reports “According to an Ipsos Reid study conducted this spring on behalf of Icynene, seven in ten Americans either ‘strongly’ or ‘somewhat’ agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic”. Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, acknowledges the report. In the US, 75% of the men believe that labeling a product green is just a marketing tactic, compared to 65% of the women.” And AdAge.com reports that although consumers “have better-than-average recall when it comes to remembering green advertising. The bad news: They aren’t buying into the claims.”

Fuji Water then is between a rock and a hard place - it needs to rethink how it markets its product to green consumers. The only bottled water that’s truly ‘green’ is the water you pour into a recycled container at home yourself from the kitchen sink. That action doesn’t conjure up visions of tropical jungles and faraway destinations but it will help reduce the environmental impact of shipping bottled water halfway around the earth.

Back in 1992 the US Government released a pdf of how to discern if a product that is marketed as ‘green’ is truly ‘green’ and made from recyclable material. And Earth Day is April 22nd.

Update April 18th 08: Bottle Maker to Stop Using Plastic Linked to Health Concerns, Canada Likely to Label Plastic Ingredient ‘Toxic’