David Pogue has a problem with ‘free’
Thursday, June 19th, 2008
I find it interesting that David Pogue, the editor of the New York Times’ Personal Tech column has a problem with the idea of free when it comes to promotion online.
He quotes Kevin Kelly - “David, my guess is that rather than seeing an immediate, or even delayed dip in your books sales, that the pirated PDF either made no difference to your sales, or it actually elevated them. Just as ‘free’ radio drives CD and album sales.” A sensible attitude I say. I reference Kevin Kelly in a recent post here.
Pogue also needs to follow Chris Anderson’s Long Tail blog for more on his upcoming book, ‘Free.’


