Social Cache.
A Nemo blog. Dealing with uncommon cents.

Teens of generations past rifled through their parent’s closets for remnants to add to their latest and greatest looks. Perhaps their friends would be in on the action, but that was the end of it. Now, they can pile on the relics of bygone eras, snap some digital photos and blog about it to the entire world.

Three teens named Stephanie, Tavi and Arabelle are featured in the brand new issue of the New York Time’s T Magazine in an article in which they interpret high fashion styles with only their parent’s clothes mixed with inexpensive basics.

Some readers were not impressed, calling these girl’s looks unoriginal and painting them as greedy consumers. I disagree with the negative reactions. These teens are still growing into their own styles and personalities and are brave enough to share their experiences with the world. Instead of sitting in front of a TV, they’re writing and publishing articles on topics that they’re passionate about and learning the valuable skills of using a digital camera, self-publishing and social networking in the process. By running popular style blogs, they could be setting themselves up for future internships and careers in the worlds of fashion and magazines.

Teens that are staying out of trouble and producing content that makes them proud should be commended.

Futuristic fashions ruled the Fall 2008 runways and if these offerings are any indication, it’s time to trade in your gas guzzling car for a lightweight spaceship.

Whereas devotees of fashion once staked out the newsstands to get their latest fix of the freshest magazines, a new movement has been rapidly gaining momentum over the last few years. Online publications designed to imitate their glossy counterparts are popping up and now receiving hundreds of thousands of visitors each month.

While fashion folks are still faithful to their printed publications, the ease and low cost of constantly updating an online version with fresh content in our blog obsessed, 24/7 society has become increasingly important. Additionally, now that many consider social networking to be a cornerstone of human interaction, most of the newer online magazines have the added advantage of allowing people to comment on articles and connect in forums. The letter to the editor page that traditional magazines employ at the beginning of each issue now seems stale in comparison.

Online magazines are now trying to draw a line in the sand between themselves and blogs by focusing on premium photography, full length articles, and high end fashion with information and direct links to the designers.

The traditional magazines have always done a fantastic job of offering many of the quality elements that their online counterparts are now just perfecting such as beautifully photographed spreads and in-demand designer items. But, now that they’ve caught up in their appearance and offerings, major advertising revenue is coming into play. And, many companies love the prospect of advertising within an online publication because the rates are often less than half of the cost to grace the pages of traditional glossies (which can run $60,000 to $100,000 for a single page).

As online publications continur to raise the bar on quality and gain more advertising dollars in the process, the mainstays of the print world will have to tighten their budgets. After all, they are the ones that have to worry about rent, the cost of paper and printing, employing a roster of regular staff members and delivering the magazines to newsstands every month.

A slumping economy has caught much of the apparel industry off guard and faltering under an increasingly volitile wave that can be attributed to the deflation of pricing on mainstream American labels, increased manufacturing costs and savvier consumers who are putting more thought into their purchases.

While the price of gas, utilities and groceries has skyrocketed, discretionary (non-essential) spending has been hit hard. “Fast fashion” retailers have fared okay so far in this lackluster market, but eventually, something has got to give.

Many of the staples in mainstream American apparel (Levi’s jeans, Lacoste polos) have actually decreased in price, even when adjusted for inflation due in part to the trend of moving manufacturing to countries with cheaper labor costs. But with the dollar losing steam, those rates have jumped. “As far as bottom costs go, we’re there. I think we’ve exploited all the countries on earth for people who really want to work for nothing,” said Bud Konheim, the chief executive office of Nicole Miller (NYTimes.com).

In many social circles, it is now hip to focus on individuality with regards to fashion and making thoughtful purchases. Instead of purchasing a gaudy, logo-driven article that is instantly recognizable (and quickly dated), people are leaning towards rare, more unique items. “Everything we pick up today has to pass a test,” said Candace Corlett, the president of WSL Strategic Retail, a consulting group. And, with so many options nowadays, who can blame consumers for taking their time to make a purchase? Unfortunately, the NY Times mentions that this is causing many fashion executives to feel the pressure on their bottom lines. Bud Konheim laments that “We as a business cannot afford to have a customer take a second look and ask, ‘Do I need this?’ That is the kiss of death. We’re finished, because nobody really needs anything we make as a total industry.”

Not everyone is faring badly in the tough American economy. Tom Wallace, President of trend forecasting company Label Networks lists a handful of brands including American Apparel, H&M and Uniqlo that are weathering the storm surprisingly well. This may be because of their ability to deliver consistently on-trend clothing in basic shapes at reasonable prices that are easily mixed in with what consumers already own.

To be fair, the recession isn’t hitting everyone. The International Herald Tribune says that “While American buyers are keeping an uncharacteristically low profile, with a beady eye on the miserable dollar exchange rate, other parts of the world are rejoicing in burgeoning markets and have no thought of recession.”

To cope with the lagging economy, luxury fashion houses are surviving the downturn by pushing accessories including jewelry, shoes and handbags more heavily. While shoppers might pass up high priced trendy clothing, they will still drop money on items they can use regularly.

As the U.S. recession deepens, it will be interesting to see what creative tactics brands will employ to stay relevant when consumers are more concerned with basic needs. With rock bottom prices already the norm in the nation’s collective consciousness, the sinking of many labels will be inevitable.

Gaspard Augé and Xavier de Rosnay aka Justice the French ‘band,’ if you can call two electronic DJ/Musicians a band, have hooked up with Surface to Air to create a clothing line. Justice are now the biggest band on Ed Banger Records and it appears that they are extending the brand…now you too can dress like a French DJ.

Surface to Air was born out of a beat up old loft in Union Square, NY in 1996. Its initial members began to work together as artists, and the space quickly transformed itself into a cultural breeding ground for other new and emerging artists to come and create and exhibit their work in an environment that supported them. This was the birthplace for a new underground movement. With the recognition of the talent that was being displayed by the various members, the interest of the public was piqued, and various characters began coming to the space as a place to witness the new avant-garde in its formation. From Harmony Korine to Donald Baechler to Alfredo Martinez, you never knew who was going to stop by and what would happen when they did. [From their website.]

Daft Punk – Human After All [Justice Remix] [MP3]