We seem to have dropped into a musical theme over the weekend and with that in mind I wanted to point out a post that David Byrne wrote on his blog. As you can see above he is pondering the idea of less press and pr and more online discovery. I believe Byrne is doing the right thing as there will be plenty of buzz around a new Byrne and Eno album on the blogosphere. And Byrne and Eno are both influencers and trusted sources. Those two elements alone will help any PR 2.0 campaign gain traction. I posted a slide show about PR 2.0 here, and also wrote an essay about Social Media, Blogs and Advertising which can be found here. Meanwhile I’m looking forward to spreading the word on the new Byrne and Eno album, Everything That Happens Will Happen Today. You can hear a cut from the new album and download it too. Click Here.