Advertisers Face Hurdles on Social Networking Sites
Sunday, December 14th, 2008No, really? Just a quickie:
You can ‘friend’ Tide on Facebook
As for P.& G, the company permits Facebook to talk about the results of only a single P.& G. promotion, presumably its most successful to date: for Crest Whitestrips. The promotion began in fall 2006, when P.& G. invited Facebook members in 20 college campus networks to become Crest Whitestrips “fans” on the product’s Facebook Page. Facebook said it was a great success, attracting 14,000 fans.
One could argue, however, that with the additional enticements that Crest provided — thousands of free movie screenings, as well as sponsored Def Jam concerts — a brand of hemorrhoid cream could have attracted a similar number of nominal “fans.”
Read the article here, unless you feel it’s ok to ‘friend’ a detergent, or Spraychel..
The Head of Digital at P&G doesn’t think it works either..
