Methodical Madness at Cannes Lions 09 – 10 Things I Don’t Want to Hear at Cannes in 2010
Thursday, June 25th, 2009
I have only ever been to Cannes for the MIDEM Music Conference so obviously I have missed out on the advertising world’s shenanigans during Cannes Lions 56th International Advertising Festival. Not to worry though, it appears that the folks at the Duffy Agency are covering things on their blog and from what I have read today they have saved me at least 2,600 Euros, not to mention the cost of flying from Portland, Oregon.
Case in point – here’s the list of 10 things that The Duffy folks don’t want to hear again next year. [In fact Nemo's Interactive Director Justin Spohn, said on Twitter "that those are 10 things I don't want to hear ever, anywhere...!"]:
1. ”It’s not about advertising, it’s about engagement.”
2. ”Print’s days are numbered.”
3. ”You don’t want to advertise, you want to have a conversation.”
4. ”It’s about having a great narrative, a great story.”
5. ”Advertising is no longer a one-way process. The consumer can now talk back to you.”
6. ”You have to let go when it comes to the controls for your brand online. Consumers will take it anyway.”
7. ”Online banner and display advertising is a broken model.”
8. ”The next big breakthrough will be centered around mobile devices.”
9. ”Social media is not a fad, it’s here to stay.”
10. ”Consumers are ’always on’.”
Read their whole post here. Follow The Duffy Agency on Twitter here.
Hopefully by this time next year that sad list of worn out phrases will get a fresh coat of paint although I suspect there may well be some papering over the cracks instead.
