Social Cache.
A Nemo blog. Dealing with uncommon cents.

From PCPA web site.

David Byrne comes to raise the hair on your arms and the sweat on your palms. Eno and Byrne have made a new record, Everything that Happens will Happen Today, their first in 30 years—the formula was lost, but now it has been found. Byrne and Eno began their artistic relationship in the late seventies with 3 Talking Heads albums, followed by their groundbreaking album My Life in the Bush of Ghosts. Songs from all of the above will be performed in this concert, but not in that order.

David Byrne is well known as the musician who co-founded the group Talking Heads (1976–88) in New York. On record and in concert, the band was acclaimed by critics and audiences alike; more importantly, however, they have proven to be extremely influential. Talking Heads took popular music in new directions, both in terms of sound and lyrics, and also introduced an innovative visual approach to the genre. In 2002 Talking Heads were inducted into the Rock and Roll Hall of Fame. In 2003, Talking Heads released a lovely boxed set which includes a DVD of all the band’s videos. In 2005 a Brick was released with the complete studio catalog on dualdisc with previously unreleased audio and video material.

Brian Eno is not performing on this tour

We seem to have dropped into a musical theme over the weekend and with that in mind I wanted to point out a post that David Byrne wrote on his blog. As you can see above he is pondering the idea of less press and pr and more online discovery. I believe Byrne is doing the right thing as there will be plenty of buzz around a new Byrne and Eno album on the blogosphere. And Byrne and Eno are both influencers and trusted sources. Those two elements alone will help any PR 2.0 campaign gain traction. I posted a slide show about PR 2.0 here, and also wrote an essay about Social Media, Blogs and Advertising which can be found here. Meanwhile I’m looking forward to spreading the word on the new Byrne and Eno album, Everything That Happens Will Happen Today. You can hear a cut from the new album and download it too. Click Here.

While digging around the web for some ideas on social media that are more subversive, in other words ones that challenge the current model, [given that the current corporate model is "we should start a blog or a Facebook page,"] I came across an article on Marktd.com of a presentation given by Ed Cotton of Influx Insights at the PSFK Conference where he discusses Trends and Inspiration.

Based on the idea that trends are themes and attitudes that can be tracked over time, not fads, Cotton provides a list of 9 inspiration themes: Envy, Improvisation, Combinations, Looking Backwards, Frustration, Timing, White Space, Out of Context, Insight Driven. He then gives some interesting examples.

Envy: Creatives are envious of other creative people. ([For example the Beatles were envious of - and thus inspired by - the Beach Boys.]
Improvisation: You have limited resources and you take what’s around you and do something with it. Let’s play games with trends. [e.g Brian Eno’s Oblique Strategies.]
Looking Backwards – We shouldn’t be slaves to the new. Frank Gehry was inspired by the 1920s movie Metropolis.
Frustration: Steve Jobs was frustrated with our cell phones, thus the iPhone.
Timing: The secret of success lies between “feels right” and outside confirmation. If you wait for the research to tell you you’re right, you’ll miss the boat.
White Space: Method saw white space in cleaning, resulting in the creation of non-toxic, well designed cleaning products.
Out of context: taking the subversive mainstream. Pixar has a college in their building. Take your creatives to places where the trends are, places where they’ll be inspired.
Insight Driven: IDEO noticed that kids hold toothbrushes differently. So instead of towing the line and making kids brushes smaller, they made them fun and easy to hold

The takeaway here is simple – immerse your people into a creative and inspiring environment from which they can learn ways to look at ideas and trends from a different point of view. It fits into Nemo’s methods as we consider our shop a “college” where our employees come to learn not just to work.