Portland Advertising, Design Firms go all Nosey on the Roseys – The Social Web in Action
Friday, July 17th, 2009
(l to r) @adognamedpants @pampelmoose @motorcoatdave – pic:Cathy Cheney | Portland Business Journal
The Portland Business Journal ran an article today about the head-to-head that the Portland Advertising Federation and their Rosey Awards show is having with the the Noseys, a non-federated, creative community inspired subversive start-up. The Noseys campaign began on Twitter and has been supported solely by the local creative community that objected to the Rosey Awards’ ‘talking smack’ campaign.
The Noseys is a clear example of how ‘owning the message’ online will always be a difficult task. In this case the PAF president, Jerry Ketel of local ad firm Leopold Ketel, embraced the subversive nature of the Noseys campaign and immediately embraced it. The Noseys viral campaign has now moved beyond the web as this article shows.
Synopsis – No money, grassroots, community support, Flickr and Twitter = Nosey Awards
