VooDoo Doughnuts, AST Dew Tour and Nemo, keeping Portland Green
Friday, August 22nd, 2008
Nemo teamed up with Fuel TV to promote their show Dew Underground about the Dew Tour in Portland. We came up with the dewy and sticky idea of collaborating with Voodoo Doughnuts to create the Mountain Dew doughnut, known from here-out as the Voo Dew!
Voo Dew Doughnut - Nemo and the Dew Tour from Dave Allen on Vimeo.
Nemo’s Chris Hotz explains the process that leads up to a special doughnut - it ain’t simple…
i suppose i should let bare my past for this project. you see, from the time i was 16 thru 23, i was on a strictly mountain dew diet. i didn’t drink water, or milk, or beer, or god forbid, coke products, ONLY mountain dew. at one point the Dew people told me i was drinking so much it was bad for my heart and i needed to stop. instead i asked for some coupons and like good americans, they gladly obliged. so with that in mind, this collaboration was actually pretty easy to come up with. the AST Dew tour only happens in a few very lucky cities, portland being one of only five venues. so as a city, we’re pretty fortunate.. we started to think about how lucky portland is to have such a cool and creative culture. those, “Keep Portland Weird” stickers are for a reason. as far as portland-centric institutions, Voodoo Doughnuts is one kick ass independent doughnut shop. i mean seriously, a maple bacon bar, genius… it almost seems like they make doughnuts that they dare you to eat. so as we started brainstorming, we threw out the idea of a Mountain Dew flavored doughnut. and honestly, i was thinking more about the color and the presentation, but when we contacted the VooDoo guys, they we’re all about getting the flavor JUST right. boiling down Mountain Dew into a syrupy reduction, lemon lime additives, caffeine powders, adding lemon sprinkles, laboring the color of the frosting. the first taste tests were unbelievable. the second test brought back memories from my childhood. damn i’m thirsty.
