OPB to Join NPR Argo Project – More Online News
Monday, June 22nd, 2009
Current.org on NPR’s Argo Project – To add depth to web news, stations try going ‘vertical’
Published in Current, June 10, 2009
By Karen Everhart
Looking to advance public radio’s standing as an online provider of news, NPR will try ramping up 14 stations’ local reporting capacity through a project that creates and distributes web-original content in specialized subject areas that the stations want to develop.
The Argo Project, as the network calls it, will help the stations expand coverage by creating “content verticals,” a new-media term for an ongoing online offering devoted to a particular subject.
Think of Planet Money — the NPR.org feature that persistently examines the mysteries of the global economic meltdown. Imagine how Boston’s WBUR could apply that reporting depth and doggedness to health-care reform stories on its CommonHealth blog, or what Triple A pioneer WXPN could do on the Philadelphia music scene, or how Oregon Public Broadcasting could clarify environmental policy.
Read the whole story here.
