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	<title>Comments on: PR 2.0 The Future of Communications</title>
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	<description>we deal in uncommon cents.</description>
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		<title>By: social cache: we deal in uncommon cents. &#187; Blog Archive &#187; Twitter Your Way To A Job</title>
		<link>http://www.social-cache.com/pr-20-the-future-of-communications/comment-page-1#comment-3693</link>
		<dc:creator>social cache: we deal in uncommon cents. &#187; Blog Archive &#187; Twitter Your Way To A Job</dc:creator>
		<pubDate>Sun, 04 Jan 2009 19:31:12 +0000</pubDate>
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		<description>[...] if you have already embraced PR 2.0 at your company then you can discover and follow media people on Twitter [...]</description>
		<content:encoded><![CDATA[<p>[...] if you have already embraced PR 2.0 at your company then you can discover and follow media people on Twitter [...]</p>
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		<title>By: social cache: we deal in uncommon cents. &#187; Blog Archive &#187; David Byrne Embraces PR 2.0</title>
		<link>http://www.social-cache.com/pr-20-the-future-of-communications/comment-page-1#comment-425</link>
		<dc:creator>social cache: we deal in uncommon cents. &#187; Blog Archive &#187; David Byrne Embraces PR 2.0</dc:creator>
		<pubDate>Fri, 15 Aug 2008 23:29:25 +0000</pubDate>
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		<description>[...] and trusted sources. Those two elements alone will help any PR 2.0 campaign gain traction. I posted a slide show about PR 2.0 here, and also wrote an essay about Social Media, Blogs and Advertising which can be found here. [...]</description>
		<content:encoded><![CDATA[<p>[...] and trusted sources. Those two elements alone will help any PR 2.0 campaign gain traction. I posted a slide show about PR 2.0 here, and also wrote an essay about Social Media, Blogs and Advertising which can be found here. [...]</p>
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		<title>By: social cache: we deal in uncommon cents. &#187; Blog Archive &#187; Who Owns PR? If You Have A Company Blog, You Do</title>
		<link>http://www.social-cache.com/pr-20-the-future-of-communications/comment-page-1#comment-418</link>
		<dc:creator>social cache: we deal in uncommon cents. &#187; Blog Archive &#187; Who Owns PR? If You Have A Company Blog, You Do</dc:creator>
		<pubDate>Fri, 15 Aug 2008 23:24:06 +0000</pubDate>
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		<description>[...] Press releases by the thousands hit editors desks and inboxes daily. The best editors have no doubt created a system for separating the wheat from the chaff when it comes to a good story, but they are still gatekeepers although their gates are becoming smaller and easier to bound over. We are in the age of PR 2.0 as Brian Solis calls it. He as written a paper entitled &#8216;The Social Media Manifesto – Integrating Social Media into Marketing Communications.&#8216; He spells out his case very succinctly and avoids most of the jargon that you might expect in a paper on this subject [although some clichés remain.] You can read it here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Press releases by the thousands hit editors desks and inboxes daily. The best editors have no doubt created a system for separating the wheat from the chaff when it comes to a good story, but they are still gatekeepers although their gates are becoming smaller and easier to bound over. We are in the age of PR 2.0 as Brian Solis calls it. He as written a paper entitled &#8216;The Social Media Manifesto – Integrating Social Media into Marketing Communications.&#8216; He spells out his case very succinctly and avoids most of the jargon that you might expect in a paper on this subject [although some clichés remain.] You can read it here. [...]</p>
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