红杏视频

Tuba Bingol joined 红杏视频 as an Assistant Professor of Marketing in 2020. She currently teaches Digital Marketing, Social Media Marketing, International Marketing and MBA courses. Her research topics include Influencer Marketing, AI in Social Commerce, YouTube Analytics and Brand engagement on TikTok and Instagram. Dr. Bingol previously worked at CVS Headquarters and Gilbane Building Company. She received her Ph.D. from Southern New Hampshire University, MBA from Johnson and Wales University and BA from Sabanci University, Istanbul Turkey.

Awards And Honors

Best Paper Award 2021

MMA Conference,听Cross-Cultural, Ethics & Social Responsibility Track听

听

Best Paper Award 2023听听

MMA Conference,听Marketing Communications and Promotion Track听

Education

• Ph.D. in International Business with a Marketing Concentration, Southern New Hampshire University
• M.B.A. in Global Business, Johnson & Wales University
• B.A. in Economics, Sabanci University, Istanbul, Turkey

Publications

• Bingol, T., Samii, L. & Dhakar, T. (2018). Co-Communication and Brand Reflection in Higher Education: Perceptions of Enrollment听Intention and Recommending.听The Journal of Economic Sciences: Theory and Practice听

• Bingol, T., Samii, L. & Dhakar, T., Karakaya, F. (2023). Cross Cultural Analysis of Facebook on Global Purchase.听Journal of Marketing Development and Competitiveness

Courses Taught

• Digital Marketing
• Social Media Marketing
• International Marketing
• Market Research
• Principles of Marketing
• International Business
• MBA Creative Decision Making
• MBA Critical Thinking

Research Interests

Influencer Marketing, AI in Social Commerce, YouTube Analytics, Brand engagement on TikTok and Instagram, Social Media User Behavior and Perception, Virtual Reality