Social Cache.
A Nemo blog. Dealing with uncommon cents.

In the mid-1990s our friend Dave Allen published a zine called “The Clutter of Pop” (followed by a record of the same name). In one of them he wrote an essay about the glut of entertainment media choking our attention spans. I’ve long since lost the zine and I can barely remember Dave’s insights, but I do keep thinking about it in light of the ever increasing glut since its publication.

It is often said that  we only use ten percent of our brains. While that’s not exactly true, we often do only use about ten percent of its capacity at any given time. Another way to look at it is as a giant sieve. When we’re awake and alert, our brains are filtering out a vast majority of the stimuli around us. Don’t check my math, but think of it as only ten percent of the world getting in. Contrast that idea to idea that when we’re asleep and dreaming, the filters are only partially on or completely off. This makes using less of your brain — or stimulating less of it — not only an advantage, but a necessity to your sanity.

As amazing as the human brain is, it still has plenty of limitations. Some of its limitations are what have created the aforementioned glut. We externalize our knowledge and the processing thereof to free up our internal bandwidth. Hieroglyphs, language, books, keyboards, archives, databases, cassette tapes, websites, and iPods are all products of our mental offloading. We’ve emptied our heads so much that now it’s difficult to find a signal among the noise. The digital shift from bits to atoms only exacerbates the issue, problematizing the filtering process in altogether new ways.

For instance, with the impending demise of the printed page the debate regarding digital books is in full swing, following closely after that of the compact disc. Though the nature of reading the printed word and listening to music lend themselves to digitization in very different ways, there is a major overlooked similarity in the transition: The organizing principles of both are being irrevocably reconfigured.

What is a book but an organizing principle? What is an organizing principle but a filtering device? The book works for printed language just as the album does for recorded music: it filters and organizes it in a meaningful way for mental consumption. As David Weinberger pointed out, analog media like books and albums filter first, whereas digital media like websites and MP3s filter last. That is, by the time you read a book it’s been through a thorough rigorous organizing, writing, editing, proofreading, and design process. When you run a search on Google or Wikipedia, what you end up reading is filtered and organized on the fly as you request it (Wikipedia actually has an ongoing organizing process, and Facebook and Twitter are filtering digital information in still new and different ways).

None of this filtering and reorganizing means that the book as we know it is going to go away anytime soon. What all of this means is that some things that were never meant to be books will now have a place to be themselves. Let’s face it, just as some records only have one good song, some books would be better off as blogs.

Time is the one truly finite resource. If we are to optimize it, we need better filters and better organizing principles. Instead of slogging through a whole book on a topic that would’ve just as well made a decent magazine piece, we’ll read it as it develops on the author’s blog. When we want to get lost in some convoluted alternate reality, we can still read a thousand-page Thomas Pynchon novel on good ol’ paper (his newest came out yesterday and is roughly half that long).

These changes change the way we think. They literally change our minds. With more and more choices for our filtering pleasure, I believe it’s mostly for the better.

Let’s keep this simple – the scenario that is unfolding in the battle between the big three internet companies that matter, Google, Twitter and Facebook, is about access to personal data; what you care to share with Facebook and Twitter is important and Google wants in on it. With Twitter and Facebook it lies in the data surrounding experiential awareness and reputation management; the who, the what, the where. In Google’s case it is, in the words of Fred Vogelstein, about how “for the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world.”

Dispassionate atlas versus he says, she says.

That’s not a pithy statement; what you and I say about a brand online is becoming more important than indexing – Vogelstein again – “Internet users behave[d] differently on Facebook than anywhere else online: They use[d] their real names, connect[ed] with their real friends, link[ed] to their real email addresses, and share[d] their real thoughts, tastes, and news. Google, on the other hand, knows [knew] relatively little about most of its users other than their search histories and some browsing activity.” Characters in [ ] my edits.

He goes on – “In [Facebook CEO] Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.” Google can currently search and index your tweets but Facebook is a walled garden and unless Facebook grants access to that data within, then Google is out of luck. The battle for dominance in the “promised land of online brand advertising” has been engaged.

In the past Facebook users have spoken out angrily about any perceived misuse of their personal data and Facebook has always backed down. Last April Google announced the ability to create detailed profiles so that anyone searching for a persons name could find that profile – it remains to be seen if there was a heavy take up of that service offering.

What does this intercine warfare between Facebook and Google mean for you and I? I’d say that now, more than ever, we have to pay attention to our personal brand reputation and brands must monitor all instances of conversations, both positive and negative, online.

Related posts:

John Battelle – Google Vs Facebook? What we Learn from Twitter

SEO and SEM will be Dead As You Know It in 6 Months

Tony “Frosty” Welch – Who Killed Social Media?

Update June 24th 09 – Facebook Messages to Become Public by Default

Portland Bike Art Pic by PortlandGround.com

Recently Josh Catone wrote an article on Mashable entitled ‘Why NPR is the Future of Mainstream Media.’ In it he points out how NPR has been adjusting and preparing for the coming digital landscape that will affect news media – radio, TV and newspapers. To avoid the fate of other news media, NPR has embraced the triangulation of local content, social media [in its true form] and ubiquitous access.

Local: Catone quotes new NPR CEO Vivian Schiller – “To me, local is the big play, because local commercial radio has abandoned the local market. Local newspapers are withering or sometimes dying. The big national media companies, including excellent ones like The New York Times, cannot afford to be covering every single community. So that leaves a big, gaping hole to serve Americans’ local coverage,” she told mediabistro.com in April.

The Social Web: Catone points out that “NPR’s Twitter account has over 780,000 followers, making it one of the top 25 on the social network (and third among news organizations behind only the New York Times and CNN). Their Facebook Page has over 400,000 fans.”

The tools now available for social web activity give news media of all stripes a way to connect, communicate and share information with their audience, attracting new listeners and retaining existing ones. NPR has taken this all the way with blogs, podcasts and mobile apps. Here in Portland, OPB Music is one of the few stations that focuses on local music and music from the Pacific Northwest. Given Portland’s rich and diverse music population there is never a shortage of great new music yet you will be hard pressed to find it on any local commercial stations. And as the audience for music fractures and spreads far and wide across the internet, online radio will be the biggest winner.

Even the face of music concerts is changing – as bands perform house parties or shows in other spontaneous locations local mainstream media should be jumping all over it working with local bloggers to bring access to live streams or reviews. Yet so far they haven’t, it’s been left to local alternative outlets such as OPB Music or local alternative newspapers like the Willamette Week or the Portland Mercury to cover. Even the New York Times has belatedly jumped in on local music activities with an article entitled ‘Indie Rockers, 90210.’

There appears to be no end to the bleeding for local mainstream radio and TV – revenues are set to plunge 15% according to this report. On the other hand NPR’s audience continues to grow. They had 23.6 million people tuning in weekly at the end of ‘08.

In a strange twist, in what I presume is a response to the obvious downturn in advertising revenues, Portland radio station 94.7FM KNRK recently laid off one of its more popular radio personalities, Tara Dublin. Byron Beck a local reporter, and himself the victim of layoffs at the Willamette Week, broke the news. It appears that Dublin does have a local fan base – her ‘Save Tara’ Facebook page is garnering support from her fans. Those fans are complaining that 94.7 won’t let them leave comments in support of Dublin on the station’s forums. If true, that is bad social web practice. There is also the opposite view – Save Tara? Save Us From Not Having Tara on the Air – that is not as negative as it sounds; people are pointing out that if commercial radio continues its decline why would Dublin want to go down with the ship? This is the social web in action – people listening and joining the conversation; NPR understands this and embraces it.

Mobile Ubiquity: It is not just the success of the very popular iPhone that now gives people far-ranging mobile internet access from handheld devices, but the new, faster iPhone S does make it even easier and is a significant driver of mobile web traffic. RIM’s Blackberry, the Google Android device and the new Palm Pre are all in the race to be the web access mobile device of choice too.

Catone mentions Happn.in a new site that tracks trends locally on Twitter in 52 different metro areas around the world. This is a very useful tool and as Twitter search begins to be a popular way for people to find trending events and news, hyper-local will be incredibly important – searching for local events and news at the zipcode level is getting easier and easier. All local media outlets need to take note.

Related articles:

SEO and SEM Will Be Dead As You Know It in 6 Months
Authenticity and Authority on the Social Web
Hyper-Local News and Portland’s Hillsdale District

There is always good reason for Portland to celebrate having our local basketball franchise, the Trailblazers, in the NBA playoffs especially as they are returning for the first time in five years. Expectations were high going in to the first game at home against the Houston Rockets but unfortunately the Blazers got spanked losing by a 27 point margin and with it some home court advantage. They rallied for a strong win in game 2 beating the Rockets by four points and now they head to Houston to try and pull off two in a row in the Rockets’ house.

I am no basketball expert but I do enjoy watching the games and trying to work out the inner workings and efficacy of any of the teams. Without delving too deeply into the psychology of teamwork it is always clear that those team members who generate the best stats are the ones hailed as the ‘leaders,’ the ‘winners’ even the ‘legends.’ To coin a phrase – ‘the squeaky wheel gets the oil…’

Put simply, as fans already know, basketball stats are all based around points scored, rebounds caught or the number of assists per game – the higher a player is in those rankings the more he is seen as the teams leading player. If you take a look at the Blazers home page you will note that the players’ stats are proudly displayed in a prominent position. And if you look closely you will also note that the Rockets’ Shane Battier appears to come up short on those stats compared to all the other players. There is much more to those numbers than meets the eye.

Meet Shane Battier and consider this:

Michael Lewis – NY Times “Tonight the Rockets were playing the Los Angeles Lakers, and so Battier would guard Kobe Bryant, the player he says is the most capable of humiliating him. Both Battier and the Rockets’ front office were familiar with the story line. “I’m certain that Kobe is ready to just destroy Shane,” Daryl Morey, the Rockets’ general manager, told me. “Because there’s been story after story about how Shane shut Kobe down the last time.”

Last time was March 16, 2008, when the Houston Rockets beat the Lakers to win their 22nd game in a row — the second-longest streak in N.B.A. history. The game drew a huge national television audience, which followed Bryant for his 47 miserable minutes: he shot 11 of 33 from the field and scored 24 points. “A lot of people watched,” Morey said. “Everyone watches Kobe when the Lakers play. And so everyone saw Kobe struggling. And so for the first time they saw what we’d been seeing.” Battier has routinely guarded the league’s most dangerous offensive players — LeBron James, Chris Paul, Paul Pierce — and has usually managed to render them, if not entirely ineffectual, then a lot less effectual than they normally are. He has done it so quietly that no one really notices what exactly he is up to.”

Shane Battier is what Michael Lewis has coined The No-Stats All-Star and he is an efficiently deadly competitor. As Lewis says – “Here we have a basketball mystery: a player who is widely regarded inside the N.B.A. as, at best, a replaceable cog in a machine driven by superstars. And yet every team he has ever played on has acquired some magical ability to win.”

The stats, as used by the NBA and also by every major sports team, do not always tell the truth. The Houston Rockets’ owner, Leslie Alexander, was a supporter of stats but also suspicious of the way the stats were interpreted. At one point he said that “I’m not even sure we’re playing the game the right way.” Alexander hired Daryl Morey to get to the bottom of all the data. When Morey arrived the Rockets had two highly paid and highly prized players – Tracy McGrady and Yao Ming – so Morey was tasked to find quality players cheap enough to keep the team under the NBA salary cap – in short time he came across Battier. When Morey presented Alexander with the idea of buying Battier he perplexed even the man who had hired Morey to rethink basketball. Lewis again – “All I knew was Shane’s stats,” Alexander says, “and obviously they weren’t great. He had to sell me. It was hard for me to see it.”

Consider this excerpt from the same Lewis article – “Battier’s game is a weird combination of obvious weaknesses and nearly invisible strengths. When he is on the court, his teammates get better, often a lot better, and his opponents get worse — often a lot worse. He may not grab huge numbers of rebounds, but he has an uncanny ability to improve his teammates’ rebounding. He doesn’t shoot much, but when he does, he takes only the most efficient shots. He also has a knack for getting the ball to teammates who are in a position to do the same, and he commits few turnovers. On defense, although he routinely guards the N.B.A.’s most prolific scorers, he significantly reduces their shooting percentages. At the same time he somehow improves the defensive efficiency of his teammates — probably, Morey surmises, by helping them out in all sorts of subtle ways. “I call him Lego,” Morey says. “When he’s on the court, all the pieces start to fit together. And everything that leads to winning that you can get to through intellect instead of innate ability, Shane excels in. I’ll bet he’s in the hundredth percentile of every category.”

Morey discovered that stats make players selfish which makes sense if you consider that better stats are always going to be a plus for a players’ career. After watching Battier play for more than two years Morey considers him the most unselfish player he has ever seen – “Last season when the Rockets played the San Antonio Spurs Battier was assigned to guard their most dangerous scorer, Manu Ginóbili. Ginóbili comes off the bench, however, and his minutes are not in sync with the minutes of a starter like Battier. Battier privately went to Coach Rick Adelman and told him to bench him and bring him in when Ginóbili entered the game. “No one in the N.B.A. does that,” Morey says. “No one says put me on the bench so I can guard their best scorer all the time.”

And yet there is one set of stats that Battier does well in – plus-minus, which simply measures what happens to the score when any given player is on the court. Michael Lewis again – “A good player might be a plus 3 — that is, his team averages 3 points more per game than its opponent when he is on the floor. In his best season, the superstar point guard Steve Nash was a plus 14.5. At the time of the Lakers game, Battier was a plus 10, which put him in the company of Dwight Howard and Kevin Garnett, both perennial All-Stars. For his career he’s a plus 6. “Plus 6 is enormous,” Morey says. “It’s the difference between 41 wins and 60 wins.” He names a few other players who were a plus 6 last season: Vince Carter, Carmelo Anthony, Tracy McGrady.”

Whoever works for the Portland Trailblazers checking the stats better be aware that on paper Battier is a marginal NBA athlete at best, yet in reality on the court he is a NBA superstar.

Game 3 is at Houston Friday April 24th 6:30PM on ESPN and locally on KGW.

Read Michael Lewis’ article.

David Lynch and Singer/Songwriter Moby discuss “Wait For Me” Moby’s new album influenced by David Lynch, the song “Shot in the Back of the Head”, and their collaboration on the accompanying music video. Oh, BTW, they also both like old factories.

Watch the David Lynch directed video for Shot In The Back of the Head.

[*NB: The idea of the collapse of newspapers is moving at the speed of light across the 'net. In the hour since I posted this opinion I came across multiple arguments, all very succinct. Here's one from David Eaves - Newspapers' Decline is a Sign of Democracy's Health not a Symptom of its Death. I will attempt to keep this piece updated as the conversation rolls out.]

Jay Rosen on the Huffington Post Investigative fund.

[Latest edit March 29th 12:17PM PST]

Having spent the last decade [at least] discussing the major label recording industry’s supreme mishandling of how its customers embraced the digital music file and how they quickly became savvy internet users sharing those files with millions of other users – basically penalizing the industry for scrapping the single and charging too much for an inferior product, the CD – my interest now turns to the fate of the newspaper industry.

There are some parallels across each of these industry’s woes but it is worth pointing out that the newspaper industry is not being penalized by its customers [readers] for doing anything wrong ala the music industry [weak overpriced product, suing its customers,] rather newspapers are victims of circumstance; technology, shifting reader habits and ubiquitous access in an increasingly mobile world. Unlike the music industry they were not late to the online game even though their initial foot-dragging suggested that like the music industry they would much rather wish the internet would go away.

I must give credit to the labels as I sense that they are beginning to find new routes to profits from music sales. At a recent music industry conference in Nashville I listened to Rio Caraeff, EVP eLabs at Universal Music Group, give the keynote speech. He lamented the loss of the experiential, tactile nature of recorded music when it came in its vinyl form [his father was a famous album sleeve director.] The digital file, he argued, had stripped the experience from the music – listening to music was now a flat and unemotional activity compared with holding a well-designed sleeve filled with images, lyrics and artwork. Because of this flat experience he predicted that there was no future for selling recorded music directly to music fans.

He mentioned one area of success for Universal; the advent of the video game. An all-encompassing experiential medium that included more than just the games – the games came with a community of like-minded people and music. They also generate millions of dollars especially through the subscription fees that are required for online gaming activity.

He also said “the browser is the new iPod.”

So, how does the newspaper industry embrace the browser, what does its “video game” look like?

Umair Haque

The first thing that they must do is abandon the old business models as an idea. Those models can not be re-created for the web. As Umair Haque writes on the Harvard Business blog – “companies and investors focused on business models are simply applying yesterday’s obsolete logic to today’s novel problems.” He goes on to point out that nowadays it is about “making something valuable” – “When we can make valuable stuff, there are a plethora of business models to choose from, some old, some new, some untested, some tried and true. When we can’t, no amount of business model innovation can save us from implosion.”

Referring to Caraeff’s contention that the experience around music is what we relate to the most, why is it that newspapers, that are experiential and tactile, are struggling to maintain readership offline while attracting millions of readers online? Maybe it is just that news is not sexy. Or as Haque points out do they need to just keep providing “valuable stuff” and scrap old business models?

Here’s the quandary – newspapers have to shoulder the enormous burden of overhead required to run a newsroom that collects the news in the first place. What is clear is that the online advertising dollars for newspapers are not filling the gap in the loss of revenue that occurred in print editions – just as digital music sales are not replacing the sales of CDs. So should newspapers start to charge for access to their websites?

Clay Shirky

I have been following the thought leader and writer Clay Shirky via his web site and Jay Rosen, who teaches journalism at NYU, via Twitter. Both of these men have strong opinions about the future of news media, note news media not necessarily newspapers. At the recent SXSW Interactive conference that I attended, Shirky showed the audience a slide that read – the internet is the largest group of people who care about reading and writing ever assembled in history…. A simple and very accurate statement. We have ubiquitous and easy access to more text now than ever; it just needs to be filtered. Which is what newspapers always did for us – as the New York Times masthead proclaims still ‘All the news that’s fit to print.’

Should newspapers be allowed to die? What would replace them?
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