Earlier this year, Portland enhanced its bike-friendly status by becoming the first US city to be designated a Platinum-level Bicycle Friendly Community. In 2006, then Commissioner now Mayor-elect, Sam Adams had launched a nine-part strategy to win that status and called together advocates and community leaders to work toward achieving the goal. Mission accomplished as they say.

There is a problem though. In Portland and across the nation as more people are affected by the high price of gas and switch to the bicycle for their commute tensions are rising between car drivers and cyclists. Along comes a timely new book – ‘Traffic: Why We Drive the Way We Do’ by Tom Vanderbilt which has been reviewed by Mary Roach, who admits to a map-reading-while -driving induced fender bender in Portland a few years ago. Reading this book may help understand the psyche of the person behind the wheel – human nature is at fault.

For anyone interested in the way traffic flows and why you find yourself sitting in many traffic jams this book seems to be a good read. What follows are bullet points that I’ve pulled from Roach’s review:

01. Traffic jams are not caused by flaws in road design but by flaws in human nature.
02. Gawkers cause a 12.7% increase in traffic slowdown after a crash and the rubberneckers themselves are so busy gawking that they often slam into the car in front of them as it brakes for the driver to get a better look.
03. Drivers will slow down to look at anything, even a couch dumped in a roadside ditch.
04. Starbucks places stores with drive-through lanes on opposite sides of the road to spare drivers the “agony of having to make a left turn during rush hour.”
05. In a 15 block area around UCLA drivers logged on an average day 3600 miles looking for a place to park.
06. Add a new highway and drivers will defect from others to clog it up.
07. Americans won’t accept congestion charging to help reduce traffic.
08. They will accept a surcharge for peak-travel time hotel rooms and airfares though.
09. We think we are good drivers and that’s a problem as we base that on the number of accidents we’ve been in instead of on the number of accidents we narrowly avoid.
10. In ancient Rome, Caesar declared a daytime ban on chariots and carts as traffic was so bad!

And how does this affect bicyclists? Well, Vanderbilt’s research has discovered that drivers pass bicyclists more closely on a road with bike lanes than on one without. And pedestrians can’t win either – more people are killed while crossing in crosswalks than while jaywalking.

The solution appears to be that we should separate cars, bicyclists and pedestrians and also implement a congestion charge on drivers to reduce the amount of cars in cities. Portland seems to be the best candidate for this experiment. Go Sam.

According to the New York Times, the number of visitors to female-oriented websites has nearly doubled in the last two years. Along with this unprecedented growth, a few big name women bloggers are cashing in on lucrative advertising deals.

Heather Armstrong, author of the wildly popular ‘mommy blog’ dooce.com is on track to make seven times the revenue that she did in 2006, due mostly in part to the advertising heavily laced throughout her site.

Ranking within the top 500 blogs in the world, part of dooce’s appeal is Armstrong’s authenticity; she doesn’t mince words and isn’t afraid to throw in the occasional obscenity. Her passion shows through, even though most of her posts are waxing poetic on daily life in Utah with her husband, daughter and dog. “It’s really raw and unfiltered, not run through a committee of 12 people who need to approve what you say. It’s the real deal,” she proclaims of her writing. Because of this unwavering honesty, she has established herself as one of the most respected voices in the world of mommy blogs.

Besides blogs focusing on motherhood, makeup, fashion and relationship advice have proved to be the most lucrative topics embraced by women. Part of the sudden push by blogs to cater to women’s needs hinges on the fact that they make most of the decisions regarding household purchases. And, earning their trust (and some of their buying power) is irresistible to advertisers.

For the most part, advertisers are steering clear of blogs promoting serious topics like politics in favor of lighter fare including fashion and celebrities because they’re what women are clamoring for. They claim that these are tried-and-true since they’ve been the staples in women’s magazines for years.

Many women including Armstrong have hit the big time; they’ve been given the opportunity to quit their day jobs and stay at home with the kids in exchange for sharing their daily anecdotes. Advertisers can’t get enough of their candidness and who can blame them? These bloggers’ stories don’t come from a movie script; they’re real life experiences that we can all relate to.

As President Bush and his wife were attending the opening ceremonies of the Olympic Games and American diplomats in Europe were asleep at the wheel, Russia decided to use the cover of the massive Olympics hooplah to attack Georgia in an attempt to reclaim the pro-Russian breakaway territories of South Ossetia and Abkhasia.

During the Cold War the glory of bringing home gold medals from the Olympic Games was paramount for powerful nations. Russia was dominant for many years in track and field events and swimming winning many gold medals often leaving America, its nemesis, to pick up the silver. The machine that turned out Russia’s Olympic athletes was well oiled and treated lavishly. Its superiority at the Games showed how powerful a nation it had become.

Fast forward to the 21st century and much has now changed. After the collapse of the Berlin Wall Russia went through many years of economic upheaval and leadership arriving today under the firm grip of Vladimir Putin the ‘former’ President and now Prime Minister of the country. It has become an economic powerhouse once again and it is Mr Putin who is handling all of the media statements around this invasion.

Why now is Mr Putin appearing confident and bullish over these attacks? Perhaps it is no coincidence that he used the distraction of the Olympics to launch his attacks on Georgia. Maybe too he has been studying popular culture in both the East and the West? Young people today are less enamored by award shows. The dishing out of Oscars by actors and actresses to their counterparts and seeing Jay-Z receive a Grammy from his musical partner Rhianna has lost its lustre. Even American Idol is slipping – one producer has smelled the coffee and jumped ship.

For the participating nations the Olympics provides the most spectacular and the most televised awards-giving of all but when a stalwart newspaper, The Guardian, has to ask its readers “Will you be watching the Olympics?” and Jacques Rogge, president of the International Olympics Committee warns that the Olympics need to be made more relevant to the younger generation as less young people are showing interest, then something’s up.

Like those young people Mr Putin could care less about the Olympics. He understands that America’s economic might is in decline and no amount of gold medals in Beijing will repair the image of a country on its heels simultaneously fighting two foreign wars and struggling with a recession at home. Russia is focusing on amassing the very products that the West is short of – oil and natural gas – and the pipelines that deliver those products to the shipping terminals run through or nearby the territories that his troops are now fighting to reclaim.

Mr Putin will gladly swap gold medals for energy dominance any day – China, India and Europe want what he has – the biggest prize of all and Russia wants to take home the gold.

Riding the wave of consumer interest and awareness of healthy and organic foods Whole Foods, the up-market grocery chain, rapidly spread into middle and upper class neighborhoods around the country. Consumers with plenty of discretionary income to spend flocked to its stores and it soon earned itself the sobriquet Whole Paycheck, a phrase the companies executives would like to now remove from common parlance.

With the economy in the dumpster people are now reigning in on discretionary spending and to make matters worse for Whole Foods, consumer interest in organic food appears to be leveling off after several years of double-digit growth, according to the Hartman Group, a market research firm specializing in health and wellness. [Found on NYT]

With Whole Foods stock off 70% since 2006 is this a company that has stumbled like another former leader in the discretionary spending market, Starbucks? The cost of fuel and the high rise in food prices are definitely hurting the consumers pocketbook now they are turning their backs on high-priced grocery chains like Whole Foods.

This is not to say that consumers who are heavily committed to organic foods and are happy to pay a premium for them will stop buying organic. More likely it’s those customers who were attracted to the “idea” of organic, pulled in by savvy marketing from companies who never used the term organic to describe their produce, who will steer away from high-priced organic foods and go back to regular produce at cheaper grocery chains. As everyone jumped on the organic band wagon sales soared but now it is consumers economic woes that are dictating where their groceries monies will be spent. The trend appears to be that meat, produce and dairy that is organic continues to sell but products such as breakfast bars or cereals and other similar food categories labeled organic are now less important to shoppers.

Whole Foods problems do appear to mirror those of Starbucks‘ – they were both once Wall Street darlings whose stocks soared for years, but with aggressive strategies for expansion by building more stores rapidly both chains were unable to maintain their margins and Wall Street punished them. They also relied heavily on customers paying a premium for what they saw as a premium product and that only works in times of prosperity not in an economic downturn.

There is also the hyper-local aspect of consumer habits these days. Farmers Markets and even cooperative shares in small organic farms are becoming very popular these days. These markets and farms offer consumers access to locally grown organic produce at the right price and also the feelgood aspect of supporting their local communities. Think local, eat local may be a phrase that becomes popular but it won’t help a national chain like Whole Foods. Whole Paycheck may very well haunt them and their shareholders.

Related Post: Starbucks Fires Head of Entertainment Division

Launched in 2005, Blog Her is an online community for women who blog. In addition, it holds the world’s largest conferences for bloggers (men are also welcome to attend).

Last weekend, BlogHer held its yearly conference in San Francisco and featured workshops on building web traffic, using open source software and dealing with the emotional issues related to blogging. The signs that this was a woman-centric event were everywhere; men’s bathrooms had been converted to women’s, there was a lactation room and child care available and onesies imprinted with blogging slogans were for sale.

For a relatively new conference, BlogHer is in high demand. According to the NYTimes.com, though men and women are creating blogs in nearly equal numbers, many women believe that they’re not being taken as seriously. Notably, they claim that they are making much less in advertising revenue.

Feelings of inequality among women bloggers have been reinforced through lists by the likes of Techcult, who recently listed its top 100 web celebrities (only 11 were women) and Forbes.com who created at similar list, which included 4 women out of 25 contenders.

Do you think that there is a noticeable imbalance between women and men in the blogging world? Or, is it a matter of quality content and other factors causing the divide?

While digging around the web for some ideas on social media that are more subversive, in other words ones that challenge the current model, [given that the current corporate model is "we should start a blog or a Facebook page,"] I came across an article on Marktd.com of a presentation given by Ed Cotton of Influx Insights at the PSFK Conference where he discusses Trends and Inspiration.

Based on the idea that trends are themes and attitudes that can be tracked over time, not fads, Cotton provides a list of 9 inspiration themes: Envy, Improvisation, Combinations, Looking Backwards, Frustration, Timing, White Space, Out of Context, Insight Driven. He then gives some interesting examples.

Envy: Creatives are envious of other creative people. ([For example the Beatles were envious of - and thus inspired by - the Beach Boys.]
Improvisation: You have limited resources and you take what’s around you and do something with it. Let’s play games with trends. [e.g Brian Eno’s Oblique Strategies.]
Looking Backwards – We shouldn’t be slaves to the new. Frank Gehry was inspired by the 1920s movie Metropolis.
Frustration: Steve Jobs was frustrated with our cell phones, thus the iPhone.
Timing: The secret of success lies between “feels right” and outside confirmation. If you wait for the research to tell you you’re right, you’ll miss the boat.
White Space: Method saw white space in cleaning, resulting in the creation of non-toxic, well designed cleaning products.
Out of context: taking the subversive mainstream. Pixar has a college in their building. Take your creatives to places where the trends are, places where they’ll be inspired.
Insight Driven: IDEO noticed that kids hold toothbrushes differently. So instead of towing the line and making kids brushes smaller, they made them fun and easy to hold

The takeaway here is simple – immerse your people into a creative and inspiring environment from which they can learn ways to look at ideas and trends from a different point of view. It fits into Nemo’s methods as we consider our shop a “college” where our employees come to learn not just to work.

For decades now the dream of media types and ad firms has been to convert the humble remote control from a mere volume and channel changer to a spangly ‘product buying module.’ Tivo and Amazon are announcing a partnership today that introduces a “product purchase” feature via Tivo’s DVR service.

The idea is simple – turn the Tivo remote into a tool for buying the products being advertised and promoted on commercials and talk shows. If a talk show host talks up a book, Blu-Ray disc or CD, Tivo viewers will see onscreen menus with links to buy those products.

The NYT reports that – In the months ahead, TiVo plans to begin offering this feature to advertisers and programmers, so that the chance to buy products and have them delivered will be presented to viewers during commercials and even alongside product placements during live shows.

“Just a few years ago, we were viewed with great paranoia as the disruptor,” said Thomas S. Rogers, chief executive of TiVo. “Our goal now is to work with the media industry to come up with ways to resist the downward pressure of less advertising viewing and create a way for advertising on TV to become more effective, more engaging and closer to the sale.”

Tivo is now positioning itself away from media industry disruptor – offering its customers ways to skip ads, to media industry saviour, but not without Mr Rogers sowing the seeds of paranoia – “As DVRs get more popular, “the majority of commercials in home will be fast-forwarded through,” he said. “It is critical that there be a form of advertising and a transactional solution that underpins the DVR, or the economics of television are going to be substantially undermined.”

I love coincidences. Or maybe I should say that as you spend your waking time fully immersed in your daily activities you should deliberately give some of that time over to your subconscious, then there would be no such thing as coincidence; we would just call it awareness.

I posted my summer reading list recently and mentioned that I am buried in E.O. Wilson’s wonderful intellectual adventure ‘Consilience; The Unity Of Knowledge,’ in which he argues just that, the need for unity of knowledge – a common system of knowledge. Today in the New York Times I read an interview with Dr. Wilson and, not for the first time in his career, he is challenging common wisdom. He is arguing that the gene is not the only level at which natural selection acts and because he has new data about the genetics of ant colonies now believes that natural selection operates at many levels, including at the level of a social group. Interesting; what does this mean for all you social media advertising gurus?

He argues that we have long been conditioned to believe that natural selection favors only behaviors that help the individual to survive and leave more children. His studies of ant colonies, a passion of his for many decades, suggest otherwise. He says there is another level at which evolution operates – social groups. He suggests that we may have genes that underlie generosity, moral constraints, even religious behavior, that benefit a group at the expense of the individual. He will be working on these theories for his next book. I can’t wait to read it.

So what genetic code could Dr. Wilson possibly unravel that would explain the human proclivity toward having “feelings” for inanimate objects? Cars are cherished, protected and nurtured like family members. Ships are regularly christened with female names and referred to as “she” or “her.” Houses, cities, buildings, mountains – this urge to have “feelings” for inanimate objects is the same urge that drives humans to want to save the Earth; it is a controlling urge and is a by-product of Christianity.

All of which brings me to the brilliant Spike Jonze and his Ikea ad. [Full disclosure - Nemo and in particular our creative director, Mark Lewman, have deep ties to Spike.]

The ad works from a simple premise; play on our emotional attachment to inanimate objects – in this case a desk lamp that is discarded. In the first second, as the woman leans in to turn off the lamp, we hear a click of the switch or is that maybe a goodbye kiss ? The lamp is then dumped outside alongside a trash bag. It’s raining… How do we feel as the piano tugs at our heartstrings? We should feel nothing, it’s a ridiculous situation, but in many people it may trigger deep human responses to abandonment. That illusion is shattered by a man with distinctly Scandanavian/German overtones to his accent, who berates us for having such stupid feelings.

Spike spent exactly one minute reminding us, if we are really watching and tapped into our subconscious, that the human need to control other animals and inanimate objects is foolhardy and doomed to failure. It won’t stop us buying new desklamps though.

An oil rig off the coast of California

Here in Portland I am seeing signs that the price of gas is making a difference in how people get around the city. Bus ridership has spiked, there are less cars on the road during the commuting hours and bicyclists seem to be everywhere. Yesterday as I walked my dog along the banks of the Willamette River, I noticed far more sailboats than the motorized variety. Maybe the price of gas is making Americans think twice before getting into the car? Maybe.

I carpool to the Nemo warehouse and it’s still a drag to see that of those cars that are on the road I’d guess that 95% of them are occupied by only the driver. And don’t get me started on the hypocritical Prius owners who fly past at speeds that exceed the legal limits. And on Sunday’s the Hillsdale Farmer’s Market is filled with people buying fresh, locally-produced organic food while the parking lot and the surrounding streets are crammed with their cars. None of this makes sense. If you’re concerned perhaps you can leave a comment on their blog.

It seemed that once gas went through $4 a gallon and the $100 fill up entered the public’s economic equation we’d see a marked change in the way we would use our energy. Unfortunately that’s really not the case.

Portland is one of the more environmentally-friendly and green cities in North America. If we can’t break the automobiles stranglehold on our city then what hope for other cities that are less friendly toward buses and bicyclists? Portland has also shown strong support for ending the war in Iraq. If we disagree with the Iraq war, and the inevitable future Middle East wars that will be fought over oil and water resources, what will we Portlanders do at home to reduce our dependence on foreign oil?

I argue that if we are unwilling to drastically reduce our gasoline use then it is hypocritical of us to oppose off-shore drilling in California and drilling and exploration in Alaska. We simply can’t have our cake and eat it.

Today, President George W. Bush plans to lift a presidential ban on offshore drilling to combat soaring energy prices, a largely symbolic move unlikely to have any short-term impact on the high cost of gasoline.

Who will stand in his way this time?

Related Post: I’m Sick of the Co-Opting of Green

Well not exactly. Portland, Or, the home of Nemo and thousands of cyclists has a problem it seems. The price of gas, the economic slump and the fact that Portland is a cyclists dream city has led to an uptick in the amount of folks biking everywhere. Inevitably they run into vehicles, and I’m speaking both literally and figuratively.

It’s causing a lot of friction. Case in point being this video of a fracas, that took place outside our offices here at Nemo, between a motorist and a cyclist caused, according to the driver, by the cyclist not obeying traffic lights. The biker literally attacks the guys car with his bike.

On the local blogs both sides have weighed in about who’s right and who’s wrong but there is only one solution – car-free streets for cyclists and pedestrians [who are treated worse than cyclists by drivers if you ask me.]

That’s not a boast. Another answer to that question is simple; if you write a blog, you own PR too.

Press releases by the thousands hit editors desks and inboxes daily. The best editors have no doubt created a system for separating the wheat from the chaff when it comes to a good story, but they are still gatekeepers although their gates are becoming smaller and easier to bound over. We are in the age of PR 2.0 as Brian Solis calls it. He as written a paper entitled ‘The Social Media Manifesto – Integrating Social Media into Marketing Communications.‘ He spells out his case very succinctly and avoids most of the jargon that you might expect in a paper on this subject [although some clichés remain.] You can read it here.

A Press Release? Here’s one definition from many that I found online – ‘An announcement of an event, performance, or other newsworthy item that is issued to the press.’ The definition is straightforward and very, very dry, a phrase that unfortunately describes every press release I’ve ever seen. So how does your story get noticed through the crowds and the white noise?

You could go crazy with all the options that are available but I’m thinking that a less is more approach may be more effective. Again common wisdom suggests that you should use Digg, Del.icio.us, MyBlogLog, Facebook, MySpace, Bebo, etc, etc. Although those tools are all undoubtedly useful, the problem is that you have to manage all of these accounts and that is time consuming. Also is your story relevant, to say your Facebook group? In fact have you asked yourself – “Does my company even need a Facebook group?” Just because you can doesn’t mean you should. And of course this all begins with the best story that you have to tell, otherwise all of your efforts using any social media will fail. A non-story is a non-story, period.

This is our current approach at Nemo:

We have multiple blogs and bloggers and we experimented with social media for a while before jumping in and writing about our ideas and thoughts. Social Cache is an example of how we intend to participate as thought-leaders and contributors. We are not selling anything here.

Our blogs have distinct voices and authority in the areas of music at Pampelmoose, fashion at Nubby Twiglet, art and design at strange|beautiful and photography at Nemo Productions & Photography.

We create videos and upload them to YouTube and Vimeo [33,460 folks watched that one,] and we drop our photos off at our Flickr site.

We have a Muxtape so you can listen to what we are listening to.

We have LinkedIn profiles for all of our executive staff, here’s our Creative Director, Mark Lewman’s. We even have a Facebook group. [I'm struggling with this one, more later.]

We are lacking in the blogroll department. We need a stronger blogroll on Social Cache.

We have our own Ning social network specific to our company. It’s been in private beta but soon it will be unleashed to the world. Here’s a sneak peek of some of the Nemo team celebrating the delivery of new web sites that we built for HP Blackbird and VooDoo PC. Click those links to see our work.

Find more videos like this on NEMO

When it comes to PR and marketing at Nemo we are following the basic rules of social media. We listen and we participate. We wait to be invited in. We start conversations. We encourage comments.

And we love our employees, even when they leave us…watch the video below.

Find more videos like this on NEMO

I love coincidence. Coincidence I mention because as I reach the end of John Gray’s book, Straw Dogs, for the third time in as many years, I read chapter 20, ‘The Soul In The Machine,’ an hour before leaving the cabin this weekend. On arriving home last night I caught up with Friday’s edition of the NYT and read a review of the new Pixar movie, Wall-E, by A.O. Scott. In the first paragraph of his review he tells us – “This is a world without people, you might say without animation, though it teems with evidence of past life.” He also mentions that in the first 40 minutes of the movie – “barely any dialogue is spoken.”

Another coincidence here is that it is as if the movie’s director, Andrew Stanton and his co-writer Jim Reardon, had also read the last few chapters of John Gray’s book. According to A.O. Scott the movie’s underlying theme is far from a happy one – “…… but ‘Wall-E’ surely breaks new ground. It gives us a G-rated, computer-generated cartoon vision of our own potential extinction. It’s not the only film lately to engage this somber theme. As the earth heats up, the vanishing of humanity has become something of a hot topic…”

The Earth devoid of humans, or at least where the remaining humans are reduced to living in cities “emulating the noble idleness of hunter-gatherers, their needs met by new technologies” as Gray writes, is an Earth left to conscious machines. The writers and director of Wall-E suggest that this has already occurred and conscious machines are all that remain on the planet. As he says – “Wall-E’s tender regard for the material artifacts of a lost civilization is understandable. After all, he too is a product of human ingenuity.”

“In his recent documentary Encounters at the End of the World the film director, Werner Herzog muses that “the human presence on this planet is not really sustainable,” a sentiment that is voiced, almost verbatim, in the second half of Wall-E.”

As Gray writes in his passage ‘The Soul of the Machine,’ – “Those who fear conscious machines do so because they think that consciousness is the most valuable feature of humans – and because they fear anything they cannot subject to their will. They fear the evolution of conscious machines for the same reason they seek to become masters of the Earth.”

Gray predicts – “As machines slip from human control they will do more than become conscious. They will become spiritual beings, whose inner life is no more limited by conscious thought than ours. Not only will they think and have emotions. They will develop the errors and illusions that go with self-awareness.”

That sounds like a movie called ‘Wall-E’ to me.

One other coincidence regarding the movie was that today I read a post by Seth Godin on his blog entitled “Bravery and Wall-E.” At first I thought from the title that by bravery he meant that we humans are brave to be advancing our technological know-how ever forward as we invent “living software” and biological chips, machines that Gray predicts will move us humans toward extinction. Unfortunately that wasn’t the case – Seth discussed the marketing [or lack of] and how the movie will make “plenty of money.”

The parable of ‘Wall-E’ transcends marketing and money.

A slumping economy has caught much of the apparel industry off guard and faltering under an increasingly volitile wave that can be attributed to the deflation of pricing on mainstream American labels, increased manufacturing costs and savvier consumers who are putting more thought into their purchases.

While the price of gas, utilities and groceries has skyrocketed, discretionary (non-essential) spending has been hit hard. “Fast fashion” retailers have fared okay so far in this lackluster market, but eventually, something has got to give.

Many of the staples in mainstream American apparel (Levi’s jeans, Lacoste polos) have actually decreased in price, even when adjusted for inflation due in part to the trend of moving manufacturing to countries with cheaper labor costs. But with the dollar losing steam, those rates have jumped. “As far as bottom costs go, we’re there. I think we’ve exploited all the countries on earth for people who really want to work for nothing,” said Bud Konheim, the chief executive office of Nicole Miller (NYTimes.com).

In many social circles, it is now hip to focus on individuality with regards to fashion and making thoughtful purchases. Instead of purchasing a gaudy, logo-driven article that is instantly recognizable (and quickly dated), people are leaning towards rare, more unique items. “Everything we pick up today has to pass a test,” said Candace Corlett, the president of WSL Strategic Retail, a consulting group. And, with so many options nowadays, who can blame consumers for taking their time to make a purchase? Unfortunately, the NY Times mentions that this is causing many fashion executives to feel the pressure on their bottom lines. Bud Konheim laments that “We as a business cannot afford to have a customer take a second look and ask, ‘Do I need this?’ That is the kiss of death. We’re finished, because nobody really needs anything we make as a total industry.”

Not everyone is faring badly in the tough American economy. Tom Wallace, President of trend forecasting company Label Networks lists a handful of brands including American Apparel, H&M and Uniqlo that are weathering the storm surprisingly well. This may be because of their ability to deliver consistently on-trend clothing in basic shapes at reasonable prices that are easily mixed in with what consumers already own.

To be fair, the recession isn’t hitting everyone. The International Herald Tribune says that “While American buyers are keeping an uncharacteristically low profile, with a beady eye on the miserable dollar exchange rate, other parts of the world are rejoicing in burgeoning markets and have no thought of recession.”

To cope with the lagging economy, luxury fashion houses are surviving the downturn by pushing accessories including jewelry, shoes and handbags more heavily. While shoppers might pass up high priced trendy clothing, they will still drop money on items they can use regularly.

As the U.S. recession deepens, it will be interesting to see what creative tactics brands will employ to stay relevant when consumers are more concerned with basic needs. With rock bottom prices already the norm in the nation’s collective consciousness, the sinking of many labels will be inevitable.

The debate over global warming may well continue for many years. Whatever the consequences of our spewing pollutants into the atmosphere day by day one thing seems certain – sources of fresh, potable water are becoming scarce. In the western states of the USA rivers are running dry, reservoir levels are shrinking and wildfires, sparked by heat-burdened, tinder-dry woodlands are burning by the dozen and it’s only June.

The states of the USA will have to learn to share; asking people to use less water will not work – look at the oil situation and American’s unwillingness to cut back on driving. Beyond our borders, countries that do not have a plentiful and easily accessible source of water will soon look to their neighbors or nearby countries that have a plentiful supply of what is becoming known as ‘blue gold.’ There will be envy.

T. Boone Pickens

When an oil man becomes a water baron we should all take note. In an article in Business Week Susan Berfield tells us – “If water is the new oil, T. Boone Pickens is a modern-day John D. Rockefeller. Pickens owns more water than any other individual in the U.S. and is looking to control even more. He hopes to sell the water he already has, some 65 billion gallons a year, to Dallas, transporting it over 250 miles, 11 counties, and about 650 tracts of private property.” He makes no bones about his ambition to sell water – “There are people who will buy the water when they need it. And the people who have the water want to sell it. That’s the blood, guts, and feathers of the thing,” Pickens says.

Meanwhile Americans spent nearly $11 billion on bottled water in 2006, when we could have guzzled tap water at up to about one ten-thousandth the cost. That fact comes from a book by Elizabeth Royte called Bottlemania – How Water Went on Sale and Why We Bought It. She also tells the tale of how the residents of Fryeburg, Me, are trying to stop Nestlé’s Poland Spring from sucking 168 million gallons of water a year from its pristine aquifer. All of which goes into plastic bottles.

Something has to change as, just like oil, there soon will not be enough to water to go around. And those eight glasses a day that some “experts” say we should drink? Not true. As more clearheaded experts point out, drink when you’re thirsty. Soon you may not have that choice.

Related Post: Fiji Water: A green product?

The Tower of Babel

Cities live and breathe. As I wrote in a post last week on Social Media, cities are no more artificial [technological] than the hives of bees. As we go about our daily lives [mostly unconsciously,] we psycho-drift from block to block through neighborhoods that we know well, in amongst communities that have been drawn together by like-minded people. Think East Village in Manhattan, Venice Beach in Los Angeles, Camden Town in London, Pigalle in Paris – and here in Portland, the Pearl District.

Where we tend to live and work is often amongst communities of like-minded people, unless, as in the USA, one lives in a far-flung exurb and commutes for hours to work. Over centuries we have moved as a species from the rural countryside into large urban centres. As we have done so the ‘idea’ of the city sprang up. Throughout different periods in history, planners and architects have had differing ideas about how to cultivate urban living arrangements. There has been some success and much failure.

As James Kunstler writes in his book, The City in Mind, – “[the] nation’s massive suburban build-out was an orgy of misspent energy and material resources that squandered our national wealth and left us with an infrastructure of daily life that, left as is, has poor prospects in the new century.” Kunstler points out that as global warming, oil depletion and other epochal disorders are upon us, we must reconsider what is a ‘city.’

He argues that one of the chief side effects of the move to suburbanism is “the cultural destruction…especially the loss of knowledge, tradition, skill, custom and vernacular wisdom in the art of city-making that was thrown in the dumpster of history….”

A city is not just a series of streets and avenues with buildings on either side, a city is people, culture, society and the networks that form to bind those societies together into communities. The suburbs were literally a dream, an idea that General Motors had of a drive-in utopia in its plan for a World of Tomorrow. Kunstler goes on to point out the folly of the “Edge City,” a term coined by the writer Joel Garreau. Kunstler says “I essay to show how Atlanta took the urban model of car-crazy Los Angeles to its most ludicrous, and in my view, terminal stage. With Atlanta, you can forego agonizing over the future, because the present doesn’t even work there.” As he points out “our human ecologies – namely our towns and cities – remain devalued, depopulated and decivilized.”

In America we prefer landscape over urbanism. What then now as our dependence upon oil, refined as gasoline for cars that transport one person at a time from these suburbs to the cities, proves the folly of these far-flung suburbs? Will we see a move toward urban vitality? A migration back to the city?

Government spending at any level, state or local, does little to help. We need to “nurture the unplanned civic engagements that make mixed-use city life so appealing” – writes Douglas Rae, the Richard Ely Professor of Management and Professor of Political Science at Yale University, in his book, City; Urbanism and Its End. “Small scale retailing, neighborhood clubs, informal enforcement of sidewalk civility and new urbanist design may be the keys to the future.”

I agree with Rae on the idea of “nurturing unplanned civic engagements” as he puts it but that’s as far as I would go. The rest of his thought sounds like the issue of we humans being in control of our destinies again, trying to have the answer that is beyond nature, beyond what we actually do when we congregate in cities. Our desire for urban centres always seem to be about ‘order’ or ‘cleanliness’ and ‘organization.’ So on one hand we have the thinkers – the planners and the architects, and on the other – the citizens who actually inhabit the space that we call city. What we might call the ‘Few and the Many.’

Alongside a piece by the New York Times film critic, A.O.Scott, called Metropolis Now, where he writes about the idea of how yesterday’s film sets became today’s cities, there is a sidebar that takes some lines from Fritz Lang’s 1927 film “Metropolis” – “The minds that had conceived the Tower of Babel could not build it. So they hired hands for wages. But the hands that built the Tower of Babel knew nothing of the dream of the brain that had conceived it. One man’s hymns of praise became other men’s curses.” There’s that word again, dream.

We humans dream. We dream of controlling nature, we dream of saving the earth, we dream of organizing our cities. Those dreaming deny the fact that cities live and breathe. Not the concrete architecture, not the buildings – the people that inhabit them. When someone talks of Rome having a ’soul, a feeling’ they are misinterpreting the difference between the city and its cultural makeup; people can be said to have souls and feelings, we ‘know’ this – buildings don’t have soul and feelings.

As Fernando Pessoa writes – “Only if you don’t know what flowers, stones and rivers are can you talk about their feelings. To talk about the soul of flowers, stones and rivers, is to talk about yourself, about your delusions. Thank God stones are just stones, and rivers just rivers, and flowers just flowers.” We dream and we delude ourselves.

Richard Florida, author of The Rise of the Creative Class dreams of organizing urban centres [which he correctly identifies as 'place'] around the idea of a mythical “creative class” who are bound by the idea of the “three T’s,” Technology, Talent and Tolerance. This dream involves cities having a strong technology base, a “creative” class as he calls it, and a strong gay community. And of course the idea he spins is that to grow a city’s economic base it should invest in nurturing the “three T’s.” Once again – The Few and the Many. Planners and architects can no more decide what a city’s culture will be than we know that a stone has feeling.

The fabric of a city is its population. Like a bee hive [architecture] or an ant colony [social network], natural rules of engagement spring up through the daily interaction of those who inhabit a city. They commune. They gather in tribes in their ‘places.’ They share information, ideas, things they like. They become less ’selfish.’ They are city.

As John Gray writes in Straw Dogs – “Anyone who wants to escape human solipsism should not seek out empty places. Instead of fleeing to the desert, where they will be thrown back into their own thoughts, they will do better to seek the company of other animals. A zoo is a better window from which to look out of the human world than a monastery.”

Most large cities have a zoo.

Listen to and download Psycho Drift. Shriekback – Psycho Drift

For references –
References:

James Howard Kunstler – The City in Mind. Published 2001 by The Free Press.
Joel Garreau – Edge City
Douglas W. Rae – City; Urbanism and Its End. Published 2003 by Yale University Press.
Richard Florida – The Rise of the Creative Class. Published 2002 by Basic Books.
A.O.Scott – Metropolis Now. Published in the New York Times magazine June 6th 2008.
Fritz Lang – Metropolis
Enrique Peñalosa – Man With a Plan. Published in the New York Times magazine June 6th 2008.
Fernando Pessoa
John Gray – Straw Dogs. Published 2002 by Granta Books.
Solipsism
Shriekback – Sacred City [Compact Disc]. Released by World Domination Records 1992.
Barry Andrews – Lyrics to Psycho Drift.
Peter Carey – 30 Days in Sydney.

For musicians, 1000 true fans may be the way to lift their sales, and therefore their careers, out of the flat plains of the Long Tail. Looking for information about 1000 fans, I entered ‘1000 friends’ as a search term in Google – it returned 12.2 million results. Here are the Google results.

In this context there isn’t much difference between ‘fans’ – who support musicians and artists, and ‘friends’ – who tend to support causes and the environment. For instance, 1000 Friends of Houston wants 1000 people to donate $100 each to kick start an initiative to improve livability in Houston. Meanwhile the musician Jill Sobule put up a web site asking for donations to make a new album. She needed $75,000. If you visit the site today she happily proclaims that she has achieved her goal and recording is under way. Here’s her original post setting out her goals and the different levels of donor participation.

Kevin Kelly, who describes himself as follows: “Kevin Kelly is a Senior Maverick at Wired magazine and is currently editor and publisher of the Cool Tools website” says in a post at his site, The Technium, “A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.”

Kelly’s article [from which I borrowed that image] provoked a lot of comment and in one case an outright rebuttal from a musician who has been using the 1000 fans technique to sell his music. As this musician wrote, he couldn’t make a living from operating with such low income. [I would argue that the real point of reaching out to your true fans is networking and not about trying to make a living solely from the income derived this way. It should be treated as another arrow in the quiver of tools that musicians already use.] Kelly then wrote another article entitled ‘The Case Against 1000 True Fans.’ The debate continues.

I like the idea of 1000 true fans. It’s rather like a patronage and when it works it must be wonderful to be that artist who feels the affirmation of her fans. Yet what if it doesn’t work? Fundable is a web site that helps artists by putting up the page that solicits the donations. If the artist requests $5000 for her next work to be created but falls short of that goal then no one pays. Fundable helps in two ways 1. It’s an easy way to create a web site for this purpose, and 2. Artists learn how many fans are willing to support their endeavor before starting a new project.

Arguably these groups of donors are more than just ’super fans’ of artists, they are a micro social network. In April, Peter Bowman, a contributor to the web site Internet Evolution wrote a post about the emergence of micro social networking. He argues that companies and businesses that have built micro-sites for their brands are now branching out and creating micro social networks and asks:

“Will this growing micro-social trend dilute the existing power of social network elites like Facebook and MySpace , or will they empower more people to participate in a wider selection of online communities based on their individual needs and wants? Large brands and businesses have been using micro-site spinoffs to vertically promote products and services while targeting a very defined and loyal online market. Micro-sites have worked wonders for companies that want to align something specific to a targeted online audience. Now, there is a growing movement to transform micro-sites into micro-social networks to become more in line with Web 2.0 applications that aim to engage users with more interactivity and peer-to-peer networking options.”

I think he’s right. As people tire of the faceless anonymity of Facebook and MySpace they will either seek out or start their own network to attract like-minded people to their particular cause, movement, musical group or hobby; a group such as the one that donated $83,000 to Jill Sobule. Sobule should start a Ning network to help all those people stay in touch with each other. After all, they share a common goal.

On a much larger level, Trent Reznor of Nine Inch Nails had huge success with his direct sales set up where he sold a deluxe package that was a combination of MP3s, CDs, DVDs and a book that he called an “Ultra-Deluxe Limited Edition” package available in an edition of 2,500 units. Critics scoffed but he sold every one of them raking in around $750,000 gross. That’s a micro social network in action. His next release, ‘The Slip’ comes as digipak CD in a limited edition of 200,000 units.

Dave Allen, Director, Insights & Digital Media, Nemo Design.

Related Post: On Social Media, Blogs and Advertising.

Obama’s viral timepiece.

These days the advertising and marketing world is all abuzz with phrases such as – Social Media, Social Advertising, Facebook Ads, Mass Media Networking Advertising…..etc, etc.. In the last two weeks I have been a panelist at the L I S A seminar in Portland and the Hawaii MusicTech Conference in Honolulu. L.I.S.A., which is an acronym for Lessons In Social Advertising, was aimed at marketers and advertisers who [for some reason] don’t understand social networks or haven’t yet worked out how to advertise effectively to them. It focused on topics such as ‘What is social advertising?’ and ‘How do you get young people to recommend your brand?’ The Hawaii MusicTech panel discussed how musicians could effectively use social networks such as Facebook and MySpace to reach an audience and communicate with them.

Two sides of the table as it were. One group wants to advertise, or push, their messages to a mass audience, while the other wants to create a network of like-minded people who hopefully will pull content such as free MP3s and then “evangelize” on behalf of the musicians by spreading messages by electronic word of mouth. With no hint of schizophrenia I happily migrate between both camps.

To understand and embrace social networking is to place the idea that says “technology makes this possible” to one side and embrace the idea of the basic human need to stay in touch with other like-minded people at all times. As Clay Shirky says “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Think about rock concerts for a minute…..

Most people that take a position on social networking and advertising come at it from a technological point of view, as in “technology has created the means for everyone to be connected and to stay in touch.” I disagree with that statement because it removes nature from the game. It is entirely natural for humans to want to interact as often as possible as we are all social animals. Cities are no more artificial (technological) than the hives of bees. Therefore the Internet is as natural as a spider’s web. People who believe that technology is driving our interactions are missing the point – we ourselves are technological devices, invented by ancient bacterial communities as a means of genetic survival. Bottom line – social media is as natural as apple pie as we all want to be as connected as possible – we can’t help it. [A really good book from which I have borrowed some thoughts is 'Straw Dogs' by John Gray, professor of European thought at LSE, published in the UK by Granta.]

Online networks might be seen as antidotes to boredom at work, school or college. These new social networks do more than transmit information about their members, they change behaviour by propagating moods. These days we can all share “news” really fast, even about ourselves – for example, my Facebook or Twitter status might say “I’m heading to the beach in Waikiki…” and the mood that simple statement makes might become very contagious.

The Internet confirms what we have all known for a long time – the world is ruled by the power of suggestion but in the case of social networking it is “influencers” that lead the suggesting. Then suggestions might become “group think.” John Gray writes – “in evolutionary prehistory, consciousness emerged as a side effect of language. Today it is a by product of media.”

So, the question currently being asked by companies and advertisers is “how do we market and advertise to social networks?” Having to ask that question suggests the rocky ground that online advertisers are standing on. For instance, Jack Myers sees nothing but doom and gloom in online marketing: He says “Advertising is simply not a sufficient revenue model to sustain content companies into the long-term future.” And goes on -

“I have preached evangelically for nearly three decades about the bifurcation of the media and advertising marketplace into 1) a transactional commodity business model and 2) a relationship-based brand-focused premium marketplace. Most media companies and agencies are investing appropriately in the technology resources required for their transactional businesses. [But] Brand building, relationship-based business models and premium-priced enterprises require completely new and innovative models, and can take years before they generate returns that justify the investments. Industry realities place enormous pressure on executives to adhere to traditional business models, and companies that foster and advance innovation are often drained of resources before they can deliver the return-on-investment demanded by the stock market, equity rights holders and VC investors. Typically, implementation of new business models must be forcefully imposed by the CEO, need the blessing of investors, and they cannot be managed by executives trained exclusively in the ways of traditional media and advertising.”

Neil Perkin in a slideshow entitled ‘What’s Next in Media’ that can be found here says that today – Social Media is counter-intuitive to communications media. Here’s one of his slides that shows just how counter-intuitive things have become for marketing online:

Meanwhile, the old way of marketing is through push messaging and therein lies the mistake of many of today’s marketing managers. Take a look at this slide to see how things don’t stack up nicely into a marketing message or ‘drop’ that has been long planned waiting its turn on the calendar.

The Linear model above reminds me of traditional TV and Print advertising. Some people in advertising and marketing today still view the Internet as a “channel” rather like TV.

Let’s consider another buzz phrase – viral marketing online. The success of YouTube in extending an advertising campaigns length and reach is now common currency. We’ve all seen the videos, perhaps even this one – My girlfriend and the Wii Fit. 2.2 million views and going strong.

The viral aspect of YouTube pleases advertisers and marketers because they can take pride in the statistics – 2.2 million viewers, that’s great! Not so quick though. The wise online marketer knows that it’s not all about page impressions. Broad use of metrics is far more important – users, time-spent, interactions and pass-alongs. The Wii certainly got a lot of exposure in that video but how can the results be tracked? Where’s the ROI?

Those YouTube stats don’t show the whole picture. It is clear that the video is very popular and it fits the rules of users, time-spent, interactions and pass-alongs, but there is no clear ROI except in its “value.” By value I mean that the brand is being talked about, the brand via the video is being shared, people are “spending time” with the brand. The ROI though is difficult to judge. Even if Wii sales were to jump by 5% in one week can we really say it was due to this “viral” campaign. Probably not. The video’s value will continue throughout its lifetime on YouTube. Talk of value over ROI makes marketing managers queazy.

Viral campaigns are not just online. From Adrants: Jack Goldenberg tells the story of how he and Kevin Glennon turned a custom-made Obama for President watch into what could become a fairly sizable viral campaign for the candidate.

“Most people think of viral marketing as something they’ve seen on YouTube or a similar site. But in reality, a viral is any communication that causes one person to be so affected by “experiencing” the viral that they communicate it to another.” He also argues that “Happy Meal toys were an in-home reminder of the need to visit McDonald’s. Kids would see two or three of them on their desk in their room and say, “Mom, Dad, we HAVE to go back to McDonald’s. I need 3 more Star Treks Happy Meals to complete my collection…..the Happy Meal was viral – kid to parent-multiplied by the millions of kids who frequented McDonald’s.”

That’s an example of an early viral campaign. We can perceive its “value” but we can’t perceive its ROI. And that’s why Jack Myers, as I quoted above, says “(completely new, innovative models) can take years before they generate returns that justify the investments.” If as marketers we don’t understand social media and merely pay lip service to viral marketing then we are basically flying by the seat of our pants.

Chris Anderson, editor-in-chief of Wired Magazine and blogger at The Long Tail, has pitched in to the social media advertising conversation with a post entitled You may be on Facebook But the Money’s in the Long Tail. He also posits that “social networks should be a feature, not a destination.”

As Chris says, and I agree, “I’ve been thinking a lot about how to integrate social networking into websites better. Right now the world is focused on stand-alone social networking sites, especially Facebook and MySpace, and the fad of the moment is to take brands and services there, as companies build Facebook apps and MySpace pages in a bid to follow the audience wherever they happen to be. But at the same time there’s a growing sense that elements of social networking is something all good sites should have, not just dedicated social networks. And that suggests a very different strategy – social networking as a feature, not a destination.”

He has a proviso too – “social networking to me means the tracking of individual preferences and behavior and giving users the ability to draw upon implicit or explicit connections between them and other users to do something useful.” This brings me to Ning, a social network platform that both Chris and I like. As he says “Ning, suppresses its own brand for the sake of those of the microsites it hosts.” Go here to see how the hip hop/rap label, Rawkus, uses Ning as its entire web presence.

Chris goes on to say – “As I think about the current Facebook craze and the notion of it as an all-encompassing platform, sucking in functionality from other sites across the board, I find myself skeptical. With my Long Tail hat on, I think that one-size-fits-all will fail in social networking, just as it has everywhere else.”

Meanwhile MySpace admits that it is not making as much money through ads as it would like. See Selling Ads For MySpace is Hard Work. MySpace COO Peter Chernin said:

“We remain incredibly optimistic about social media. But there are specific challenges 1) Tons of inventory. Lack of scarcity creates a liquidity challenge. Working on bringing big brands aboard. 2) People who are visiting social networks are there for different reasons, different uses. Figuring out how to target. 3) What’s the value of a “friend”? Trying to figure out new metrics to communicate with marketers.”

Bottomline: It’s the wild, wild west out there.

Anderson points out that ad rates on MySpace go for an astonishingly low $0.13 cents per CPM (one thousand impressions.) So that’s $0.13 on a general-purpose social network like MySpace and on his Ning-hosted network DIYDrones he’s getting $7.00. Even with a more generous scenario–$0.50 on MySpace and $5.00 on a focused Ning site–the difference is still a factor of ten. He believes that as big networks like Facebook and MySpace struggle to target ads based on the faint signals of consumer behavior in a generic social network, the smart money is going to the niche sites, where laser-focused content and community makes targeting easy. I couldn’t agree more. Also see: Facebook Ads Don’t Rock an experiment by Bob Gilbreath, an advertising executive who ran an ad on Facebook. It’s a real eye-opener. And another – Ad CPMs Are Higher In The Tail. And of course companies are springing up that think they have the answer to your problems in dealing with big social networks. Here’s one.

What this all points to is that companies should be advertising directly to those niche groups and networks that include people who would like to hear from their brand. The brands need to wait until they are invited in. A mass, scatter-shot approach to the large social networks will only fail.

Companies also need to consider Radical Transparency. For those unaware of this concept there’s a great article here on Wired Magazine’s site. I also wrote about it myself when Wired’s web site crashed. The basis of this theory is that you open the company’s doors [only as much as you like] by creating communication between your company and its fans and detractors. It’s a big step and for some, especially executives, it will cause a great deal of unease.

Wal-Mart used this approach to great effect. Here’s the original story from the New York Times and here’s just one bloggers’ reaction. And here is the Wal-Mart blog.

As the NYT article says “Known for its strict, by-the-books culture — accepting a cup of coffee from a supplier can be a firing offense — Wal-Mart is now encouraging its merchants to speak frankly, even critically, about the products the chain carries. This unusual new Web site, which was quietly created during the holiday shopping season, has become a forum for unvarnished rants about gadgets, raves about new video games and advice on selecting environmentally sustainable food.

Corporate blogs are nothing new — General Motors, Dell and Boeing have them — but Wal-Mart’s site, called Check Out, turns the traditional model on its head. Instead of relying on polished high-level executives, it is written by little-known buyers, largely without editing.”

And the key point there is “without editing.” Once a company opens the doors it can not close them. If a company starts a blog [and it should] it can not moderate the comments. And the CEO and other executives should not be contributing to the blog if they do not have the right “authority” or “voice”. By that I mean authenticity. It’s an overused word at times but in the right context it is completely accurate. If a CEO were to jump on the blog to blow her own trumpet non-critically about a company’s service or product the readers would see through it immediately. Being authentic means the blog author is a “trusted source” and this trust can never be abused.

A blog is a micro social network. My blog garners around 100,000 unique visits a month and its adherents are seeking out what I have to say about music, technology and the web. I am well versed in those things. I have an opinion about them. I also provide free music downloads from artists that I have “filtered.” I only post music from artists that I like and I believe that my audience will like them too. In short I have become a trusted source [people like my opinions,] a filter [people share my musical tastes,] and I am an influencer [I push certain artists and online companies that I support,] as well as an authority [people believe that I know what I am talking about.] A company’s blogger or bloggers need to have all these bases covered if they are going to safely cover the company’s communications through the blog.

Meanwhile the executives have to sit back and allow the comments, both good and bad, begin to flow. They can never interfere if they want the blog to be taken seriously. They will feel insecure and perhaps a little nauseous but if they wait it out it will work fine. It works for Wal-Mart, the world’s biggest retailer.

A company with a good blog policy will be listening to its customers and then shaping its communications around that data. It will also create content that is both relevant and hopefully surprising. Influencers will pass along the good stuff creating the viral moment that marketers pray for. Then people in the outer circle of the influencers will also start to talk about the brand, and as they do the company has to make it very easy for its core fans to spread the word. Do not fear negativity, it is just more communication – let it roll. There should never be a barrier to communication or interactivity. Remember, it’s not about technology, it’s about people. Bloggers have to be about having an opinion and sharing it but never about reporting….it’s a two-way conversation.

Sometimes people look at it backwards. Points 1 and 2 in this slide are wrong. As I said at the beginning of this post, we are technological beings and we are naturally immersed in technology; it can’t be any other way. And you can’t enforce social cultures online as there is no central “being.” Facebook’s “soul” is merely the millions of disparate people who are members. When Facebook goes away, as it will, those millions will migrate to the next application that allows them to socialize freely and easily.

For marketers this is a huge dilemma. In social media we create a selfless or virtual “self” – for instance, in the Facebook friends network one might see a coherent global pattern but that pattern only emerges from the activity of all its members (friends). The group or network seems to be centrally located but in fact it is nowhere to be found. No one has the slightest idea what these people do or want; they actually don’t exist. The good news is that within each of any of these social network groups resides at least a couple of influencers; again, companies and brands must wait to be invited in. These are parties that can’t be crashed.

Dave Allen, Director, Insights & Digital Media, Nemo Design.

The following URLs link to people, companies, articles or stories that are referred to in this post:

Grammy’s Hawaii MusicTech Conference
LISA 08
Content Marketing = Brand New Marketing
What’s Next In Media
My Facebook profile
My Twitter
My music and technology blog, Pampelmoose
Clay Shirkey’s blog
Jack Myers’ Web Site
Neil Perkin’s Blog
Wii Fit YouTube video
Adrants Obama watch story
Obama watches web store
Wired Magazine
You may be on Facebook but the money’s in the Long Tail
Social networks should be a feature not a destination
Rawkus, a social network on Ning
Selling ads on MySpace is hard work
Bob Gilbreath’s Facebook ad experiment
Ad CPMs are higher in the tail
Lotame.com
Blog reaction to Wal-Mart blogs
NYT story on Wal-Mart blog
WalMart blog

In an age saturated with advertising everywhere you turn, you’d like to think that you’re one of the ’smart ones.’ You’re an individual that is impenetrable to the multimillion dollar marketing blitzes being doled out in an increasingly rapid succession.

Though 77% of Americans claim to be very perceptive to marketing pitches, many still end up being defined by their ’stuff,’ whether they realize it or not.

When making purchases, we sometimes rationalize our decisions by claiming that our choices are based on quality, price, comfort and convenience. We convince ourselves and those around us that these decisions have nothing to do with marketing. Apple products are preferred because of their superior quality (the sleek stylings are secondary). Coke is deemed to have the best taste (the billion dollar marketing budget doesn’t have any relevance). Manolos are the most comfortable, well-made stilettos (it doesn’t make any difference that Sex And The City’s Sarah Jessica Parker wears them as she struts through the streets of Manhattan).

The modern consumer is typecast by marketers as having become completely resistant to all advertising, but the truth is much deeper. Instead, they have fully embraced specific brands on their own, many of which lack mainstream ad campaigns. Marketers are quickly adapting to this new phenomenon and becoming more stealth in their techniques. Often, these tactics are so seamless that they have become imperceptible to the consumer. While they may feel that the lack of a defined campaign relates an aura of street cred and lacks the obnoxious connotations closely related to corporate powerhouses of the past, this is exactly what marketers are striving for.

Products are now regularly launched without an explanation as to what they are, what they do, or who should use them. The benefit of this approach is that consumers are invited to define it for themselves in a way that’s perceived as being a unique, individually focused experience. They have every reason to believe the product is a reflection of their values and needs because they’ve never been told any differently.

It’s natural to use possessions to aid in self-expression but there’s a fine line between doing this and in leveraging items to make ourselves into someone else. No matter what your views are, it’s important to remember that stuff is nothing more than…stuff.

www.neistat.com

On reviewing ‘Netherland,’ a novel by Joseph O’Neill, in the New York Times’ Book Review section, Dwight Garner reflected thus: “But sorting through the pile of so-called 9/11 novels is a sad exercise, one that grows more pointless by the day. They’re all 9/11 novels now. It’s impossible, though, to stop scanning the horizon for something else — the bracing, wide-screen, many-angled novel that will leave a larger, more definitive intellectual and moral footprint on the new age of terror.”

That last italicized sentence struck a chord with Alec Niedenthal a student at Mountain Brook High School ‘08 Birmingham, AL; that fact I discovered of course on his Facebook page. He wrote a letter that I have posted below that challenges the assumption that all great post 9/11 novels must come from the long list of novelists that have been writing for many years prior to 9/11. He also challenges the reviewer and the Book Review editor to look “right under your collective noses” as he points out that the novels that Dwight Garner yearns for “will spring from the iMac-fettered keyboards of the young, challenging, Facebook-and-MySpace-addled minds that you have so hastily jettisoned as literary jetsam.” And at the end he ever so slowly twists the knife – “Perhaps it would not trouble you to take a peek.” Nice. And here’s a piece that Alec wrote for ‘Sup Magazine.

To the editor:
I found Dwight Garner’s review of Joseph O’Neill’s “Netherland” (May 18) to be virtuosic in nearly every respect, but that is not why I write. Garner struck a chord with me, and probably the vast majority of younger readers, when he so impeccably communicated the longing for, the necessitation of that transcendent Great Post-9/11 Novel: “the bracing, wide-screen, many-angled novel that will leave a larger, more definitive intellectual and moral footprint on the new age of terror,” he writes so consummately.

Don’t worry; we’re working on it. You’ve heard it straight from the tropical mouth of a teenager who is entirely conscientious of the metamorphoses in ideas, principles (or lack thereof) and influences being undergone by your Youth right under your collective noses: the next Great American Novel will come not from Pynchon, Wallace, DeLillo (he’s already had his turn anyway) or any other of your literary heroes.

It will spring from the iMac-fettered keyboards of the young, challenging, Facebook-and-MySpace-addled minds that you have so hastily jettisoned as literary jetsam, from those who see and comprehend, still to the delirious ignorance of the villainous Powers That Be, incalculable brands of grade-A terror being perpetrated unabashedly both by those whom we trust and those whom we loathe.

The literary call to arms sounded long ago (only many neglected to listen), and, Mr. Editor, well, we’ve been whiling away for a long time, persisting on raw fish and Red Bull in the frozen caverns of the blogosphere; and we don’t mean to boast, but, to be perfectly honest, we think you’ll be more than impressed. We’re standing beneath the adit of our long-desolate cave, proffering a sheaf of papers that you might consider a manuscript.

Perhaps it would not trouble you to take a peek.

ALEC NIEDENTHAL
Birmingham, Ala.

Electronic Arts, the world’s largest video game company, said it made the deal with Ikea, the Swedish furniture manufacturer, in response to requests in online players’ forums for more modern, realistic furniture. “Because we have such a direct relationship with our players, the players help shape the product strategy,” said Nancy Smith, president of the Sims label, which has sold more than 100 million copies.

The deal is yet another example of how the traditional lines between paid-for content and marketing material are blurring in the media world. Companies that sell products and services are increasingly eager to place their wares inside television shows and other media rather than relying on stand-alone commercials. Media companies like Electronic Arts, meanwhile, are looking to sponsorship deals to help recoup the growing cost of developing games.

Michael Goodman, an analyst at the Yankee Group, said that last year, marketers spent about $180 million on in-game advertising, including sponsorships like Ikea’s deal. He has predicted that spending would rise to $332 million this year, but said he was considering lowering that forecast slightly, as growth seems to be slower than expected.

The key to the Ikea relationship was the audience invited them in as part of their gaming experience. Other brands looking at the success of Ikea / Sims deal should really understand if they are invited to the party before they toss down millions to be on a billboard or be included in the product placement. Just because you can pay doesn’t mean you get to play!

Eric Pfanner wrote about the relationship with Ikea and Sims 2 in a May 29th, 2008 article in the New York Times.

K-Mart has just announced that it will be releasing a new collection of action sports-inspired apparel under an unimaginative in-house brand name called “Boarding.” This is taking place on the heels of similar retailers’ forays into the same market including Walmart, Target, and Steve and Berry’s. Unfortunately, it is a telling sign that the terms action sports and extreme sports (which were once a hallmark of announcing one’s place in the counterculture) have finally lost the last remainder of their street-cred.

When the term extreme sports first surfaced in the late 80s, the market was geared more towards adult sports. As Baby Boomers and Generation X have aged, the marketing efforts have shifted towards Generation Y with ads focusing on their clothing, music and even soft drink preferences. In the meantime, as more mainstream sponsors have infiltrated the market (including Mountain Dew, Taco Bell and the U.S. Navy) the edginess of being associated with the extreme sports movement has dramatically dulled.

Youth-centric culture is constantly pushing boundaries and influencing larger societal movements, but in time, the ‘new thing’ loses its charm when every mainstream outlet markets the hell out of it and drives it into the ground. What’s interesting about this phenomenon is that many of today’s trend-setters eventually grow up and fill the marketing positions at top-tier ad agencies whose sole job is to blanket the mainstream with their clients’ take on the next social rebellion.

Just as the hippies of the 60s grew up, tuned in and transformed into yuppies during the 80s, action sports fanatics will eventually mature. Their gashes will heal and though you’ll still be able to spot them when their dress shirt cuff rises to reveal a smattering of tattoos, the gaggle of babies in trendy t-shirts and the new home tucked into a safe suburb is bound to give them away.

As the term action sports continues to lose its coolness, it’s natural to wonder what the next rebellion will be. Youth by nature is often tangled in rebellion and you can’t rebel any longer when the remnants of your scene are splashed everywhere, including K-Mart.

What do you say, Portlanders? We’ve got some fancy new containers but what are we going to do with all those leftover yellow plastic bins? One container can be used for glass, as everything else gets tossed into the new blue thingy with the wheels, but what about the rest of the yellow containers? Where do THEY go? Being that we are one of the leading green cities of the world, surely we should be able to think of something more creative to do with them then simply tie them together like plastic sausage links and float them across the river to our brothers and sisters in Vancouver, Washington.

So what do YOU think we should do with all the extra yellow bins? Whoever comes up with the best idea should win some sort of new Pampelmoose prize that we invent just for you. Hm. We need a good prize. I don’t know…perhaps…the 563 promo cd’s settling on Dave’s desk right now? Yes…you could recycle them for him! I mean, how long could it possibly take to shred 563 cd’s?

As for me, I vote for building a big yellow Qbert environment in the middle of Pioneer Courthouse Square. Yes…that would be awesome. Now gimme my 563 cd’s!

Posted by Jon Ragel

It appears that just as the price of food has risen and more people around the globe are struggling to find food to eat, or just simply afford to buy it, we are wasting an estimated 27 percent of the food available for consumption according to a government study. Americans waste an astounding amount of food and it happens at the supermarket, in restaurants and cafeterias and in your very own kitchen. It works out to about a pound of food every day for every American. In England, a recent study revealed that Britons toss away a third of the food they purchase, including more than four million whole apples, 1.2 million sausages and 2.8 million tomatoes. In Sweden, families with small children threw out about a quarter of the food they bought, a recent study there found. The full story is here. You can also read the Wasted Food blog for more info.

Being green isn’t easy. Wired magazine appeared in my mailbox again this month with some bold headlines on the cover – ‘Keep your SUV’ ‘Forget Organics’ ‘Go Nuclear’ and ‘Screw the Spotted Owl.’ Sure, they have to sell magazines and controversy sells magazines but those statements seemed a bit heavy-handed. [As for selling magazines, you will easily recall for example the Vanity Fair/Miley Cyrus debacle right?]

The story behind the eye-catching headlines brings us some fun-filled facts about our carbon footprints as we go about our daily lives… e.g. Live in Cities – the suburbs have created edge-cities which in turn create super-commuters who spend more than 3 hours a day in transit. Also those lawns need mowing out there – 40 million lawn mowers each spew 11 cars worth of pollutants every hour. A/C is OK – it’s cheaper to cool a house than it is to heat it so living in Arizona is better than living in the Pacific Northwest as less energy is used in AZ and there are less pollutants created by cooling. Carbon Trading doesn’t work – where’s the guarantee that the tree planted in Bolivia to offset $10 worth of air travel, won’t be chopped down before it absorbs the requisite carbon? [Sorry, you'll have to sell that Range Rover now.]

But, what grabbed my attention immediately is the Hummer vs Prius match-up – pound for pound, making a Prius contributes more carbon into the atmosphere than making a Hummer. The Prius is actually not a good investment if you are thinking about buying one to save money according to the Hybrid Cars web site:

“Don’t buy a hybrid because you want to make back an investment. That will take between five and twenty years, depending on gas prices, the amount you drive, and how good of a deal you got on the car. Buy a hybrid because it’s the most fuel-efficient car on the road, because the tailpipe emissions are very low, because it uses great technology, or because it’s fun to drive. If gas prices keep going up, then you might get your return on investment. For now, it’s not a good enough reason alone to choose a hybrid version over exactly the same size and kind of conventional car.”

And Omninerd lays out the cost vs value proposition of owning a Prius over a regular used Toyota Corolla. Also let’s not forget that running the Hummer is a different story re its emissions than the amount of energy required to build it.

Final fun fact: All the so-called clean development mechanisms authorized by the Kyoto Protocol, designed to keep 175 million tons of CO 2 out of the atmosphere by 2012, will slow the rise of carbon emissions by…. 6.5 days.

We need a different strategy. Buying a Prius might make us feel good but selling our cars and hopping on the bus will actually make a difference.

I use my Facebook page to stay in touch with hundreds of people every day and during the course of those days I post a lot of interesting content that is not available for search by all the usual suspects – Yahoo! Google etc. Not to mention that our Nemo Design Facebook Group can’t be searched either. All because Facebook is a hold out in endorsing the OpenSocial initiative.
Google, Yahoo, and News Corp.’s MySpace.com announced in March that they have formed the OpenSocial Foundation, a nonprofit group to support the OpenSocial initiative that Google kick-started last year to promote a universal standard for developer applications on social-networking sites. Google has focused efforts on creating code, such as the open source OpenSocial APIs and the Social Graph API, to make social data more portable and accessible to applications. Just in case you were worried that all those heavy hitters might have too much control OpenSocial is now managed by an independent organization.
OpenSocial is basically a set of common APIs that application developers can use to create applications that work on any social networks (called “hosts”) that choose to participate.

“As the largest contributor to the memecached system, Facebook has long been a leader and supporter of open source initiatives but will not join the foundation,” a statement from the company read. “The company will continue to evaluate partnership opportunities that will benefit the 300,000 Facebook Platform developers while improving the Facebook user experience.”

So Yahoo! and Google’s search engines are shut out which is a drag.

It’s like, “I’m just saying…” Erykah is the real deal.

Starbucks continues to struggle and is now looking to “examine all aspects of our business that are not directly related to our core” according to this article. This means that the first decision was to let go of Ken Lombard, the unpopular head of Starbuck’s entertainment division. That wasn’t unexpected, I covered this earlier this year. The unexpected part of the re-org is that Starbucks’ Chief Technology Officer has been chosen to run “the division which selects and markets music, books and other items sold in Starbucks coffee shops.” Mmmm, watch this space.

Here’s an excerpt from the article:
“Starbucks shook up its entertainment division on Thursday in the latest bid by the company to invigorate its sagging sales. The chief of Starbucks, Howard Schultz, center, and Ken Lombard, the entertainment unit president who has left the company. The overhaul comes a day after Starbucks said it would post weaker-than-expected earnings for the second quarter amid slumping sales and a darkening outlook for consumer spending.

In a statement, the chairman and chief executive, Howard Schultz, who has previously taken steps to bolster the chain’s coffee offerings, said the company was “committed to examining all aspects of our business that are not directly related to our core.”

As part of the changes, Starbucks said Ken Lombard, president of the entertainment unit since 2004, had departed. Chris Bruzzo, the chief technology officer, will take the reins of the division, which selects and markets music, books and other items sold in Starbucks coffee shops. Starbucks also said it would turn over management control of Hear Music, its in-house record label, to its partner in that venture, the Concord Music Group.”

Related Post: Starbucks’ Hear Music Program Messes Up.

Portland, Oregon’s Sameunderneath clothing company appears to fit the bill for a company that markets itself as sustainable and environmentally-friendly. In their own words from the ‘about’ section of their website:

Sameunderneath + Cashmere
Sameunderneath is proud to present its new line of cashmere garments. This luxurious, natural fiber is noted as providing light weight insulation without bulk. Appropriate for all climates, a high moisture climate allows insulation properties to change with the relative humidity in the air. The finest fibers are gathered from the underbelly, shoulder or neck of the Cashmere goat. Our cashmere is sourced from China where the hair is removed by hand with a comb. This aids in the goat’s natural shedding process.

Sameunderneath + Bamboo
Sameunderneath’s collection is produced with one of nature’s most sustainable resources, BAMBOO. This 100% biodegradable plant has the capacity to acclimate to the environment and continue to grow at a rate of 2 inches every hour! Bamboo’s innate antibacterial functions naturally wick moisture and prevent odor. Unlike other antibacterial additives, bamboo is also hypoallergenic. In addition to being plentiful, finished bamboo fabric is extremely soft so using bamboo fiber in all of our garments gives our clothing a comfortable, luxurious feel. This type of versatility cannot be found with cotton, making bamboo considerably more resourceful. Bamboo fiber is mankind’s contribution to the protection of natural resources, rare minerals and the consideration of global balance.

If you are firmly committed to using only truly green products and if you care deeply about a company’s carbon footprint it would be hard to have much sympathy for Fiji Water. Without digging too deep online I found many articles that have assessed the cost and energy that is required to bottle Fiji Water and transport it to the USA. For instance, Ask Pablo at the Triple Pundit website calculated that “a bottle that holds 1 liter (of Fiji Water) requires 5 liters of water in its manufacturing process (this includes power plant cooling water).” And to deliver one bottle of Fiji Water to the USA consumes “81g of fossil fuels, 720g of water, and 153g of GHGs per bottle delivered to the US from Fiji.” Clearly this is not good news for a product that promotes distance and exoticism as its marketing advantages.

To counter this criticism the company has embraced openness and has a blog, the Fiji Green Blog. While this is a welcome move it also puts the company in to an awkward position. Their willingness to accept open comments on their site is commendable – check out the critical comments posted on the blog by the public. I have to take issue with the blog’s title though – Fiji Green. The company’s main web site is also titled Fiji Green. The use of the word ‘green’ suggests the influence of a marketer here and there is a danger in labeling a product ‘green’ when it is clearly not – the public is suspicous.

Media Post reports “According to an Ipsos Reid study conducted this spring on behalf of Icynene, seven in ten Americans either ‘strongly’ or ‘somewhat’ agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic”. Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, acknowledges the report. In the US, 75% of the men believe that labeling a product green is just a marketing tactic, compared to 65% of the women.” And AdAge.com reports that although consumers “have better-than-average recall when it comes to remembering green advertising. The bad news: They aren’t buying into the claims.”

Fuji Water then is between a rock and a hard place – it needs to rethink how it markets its product to green consumers. The only bottled water that’s truly ‘green’ is the water you pour into a recycled container at home yourself from the kitchen sink. That action doesn’t conjure up visions of tropical jungles and faraway destinations but it will help reduce the environmental impact of shipping bottled water halfway around the earth.

Back in 1992 the US Government released a pdf of how to discern if a product that is marketed as ‘green’ is truly ‘green’ and made from recyclable material. And Earth Day is April 22nd.

Update April 18th 08: Bottle Maker to Stop Using Plastic Linked to Health Concerns, Canada Likely to Label Plastic Ingredient ‘Toxic’

As Facebook continues to become more and more ubiquitous as the social networking tool of the chattering classes it has become obvious to heavy users of FB [me included] that the site needs to give us all not some of the tools to make the experience a one-stop-shop for communicating with both friends, co-workers and business clients. Today Six Apart launched a Facebook application that brings us one step closer to that goal.

Blog It by Typepad for Facebook – Blog It is a free Facebook application which focuses on making it easier for you to create content no matter the blogging platform you use. Blog It brings some of the best social aspects of Facebook to blogging, making it easy for you to let your friends and colleagues around the web know what you’re up to and what you’re writing.

Thanks to Marshall Kirkpatrick at Read Write Web for the news.

Chuck Klosterman weighs in on the decline of the music business but more interestingly chooses to focus on where did the money go – as in if the music biz is down $4 bil who is spending how much on what?

Even if you know nothing about the music industry, you probably know this: People don’t buy albums anymore. Everyone is aware of this, mostly because this phenomenon is reported on constantly. The soundtrack to High School Musical was considered a commercial success by selling 2.9 million units in all of 2007; seven years before, Britney Spears was able to sell 1.3 million copies of Oops! . . . I Did It Again in a single week. That disparity should be shocking, but it isn’t — by now, anyone who (even casually) follows the music industry is inundated with similarly grim statistics all the time. Interestingly, these stories tend to make music fans happy. People hate corporate record labels and love reading about how the industry is failing. As such, the media coverage of plummeting music sales almost always focuses on how labels are losing money. But this coverage usually ignores an economic element that is less tangible but more interesting: What is happening to all the money not being spent on music? It’s worth a read.

Are You Taking Advantage of Web 2.0?

David Pogue argues that Web 2.0 offers a direct, more trusted line of communications than anything that came before it.

Lately there has been a few of the country’s mayors calling for an end to the ubiquitous plastic shopping bag. In San Francisco Mayor Gavin Newsom made the call as did Commissioner Sam Adams here in Portland. Nothing much happened once everyone realized that it would take a tax on the bags to bring an end to their use. Business pushed back. But in Ireland the answer was to bring in a tax and have a forceful environment minister give reluctant shopkeepers little wiggle room, making it illegal for them to pay for the bags on behalf of customers. The NYT ran the story -”In 2002, Ireland passed a tax on plastic bags; customers who want them must now pay 33 cents per bag at the register. There was an advertising awareness campaign. And then something happened that was bigger than the sum of these parts – within weeks, plastic bag use dropped 94 percent. Within a year, nearly everyone had bought reusable cloth bags, keeping them in offices and in the backs of cars. Plastic bags were not outlawed, but carrying them became socially unacceptable — on a par with wearing a fur coat or not cleaning up after one’s dog.”And don’t think that paper bags are the answer, yes they may degrade in landfills but more greenhouse gases are released in their manufacture and transportation than in the production of plastic bags.