GROUP Y PARTNERS WITH NEMO ON ACTION SPORTS ONLINE MARKETING AND THE SOCIAL WEB EVENT
“Who Killed Social Media?”—A Panel Discussion On Social Media Vs. The Social Web

FOR IMMEDIATE RELEASE: Carlsbad, CA. – May 19th, 2009 – Portland, Oregon-based integrated marketing agency Nemo today announced their partnership with group Y of Carlsbad, California, to host a panel discussion in Portland on the evening of June 4th, 2009. The discussion will focus on incorporating and effectively implementing social web strategies in the marketing mix.

The June 4th panel marks the first nationally-produced event for group Y. Co-Founder and CEO at group Y, Elizabeth Randall commented, “We are very much looking forward to holding our first national group Y event at Nemo HQ. They are a perfect partner for group Y—not only as a result of our long-standing relationship with them, but because they truly understand the action sports and youth markets, and are constantly pushing the boundaries of creative marketing and online strategies. Nemo’s headquarters will be the ideal gathering place to tackle the ins and outs of social media as well as do some group Y style-socializing.”

Nemo’s Founder and GM, Trevor Graves added, “We’re excited to have the action sports industry at Nemo to learn about the Social Web. Our friends at group Y have helped set up an expert panel to explain what all the fuss is about. Using the Social Web to communicate one-on-one with our customers can help achieve the holy grail of brand loyalty.”

Included on the panel are Tony Welch, Web, Community and Social Media strategist from Hewlett Packard; action sports industry veteran Lee Crane, James Todd of Twine, Lead Information Architect at K2 Sports and creator of Ridertech, Matt Savarino, and Nemo’s own Dave Allen, founder of the music site Pampelmoose.com, Director of Insights and Digital Media and Community Director at Nemo and founding member of the band Gang of Four. The moderator Marshall Kirkpatrick, Vice President of Content Development, and lead writer for ReadWriteWeb, will navigate the panelists through the world of the Social Web as it is today, and where it will lead in the near future.

To register for the event, please click here.

About group Y
group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. Please visit us at www.groupYnetwork.com

About Nemo
Nemo means Nobody. Highly collaborative, integrated marketing that is media agnostic. The biggest ideas, the best context, and the deepest impact are all we’re concerned about as we build visionary brands. We use (or invent) whatever media and tools will resonate within a culture. “Does it change the game?” is our collective mission as we evolve interactive design, social networks, PR, environmental design, print design, photography, entertainment and original content.
For more information on Nemo click here.

For more information please contact:
Becky Singh
Communications
503-734-5094
becky@nemohq.com

Pampelmoose, Nemo, VON VON VON and a Lincoln MKS- Part 3 from Dave Allen on Vimeo.

The test drive continues as Von Von Von plays his ’slow music’ as we get the Lincoln MKS down to 3 MPH on the way back from the airport en route to Nemo.

This is becoming common news these days because of the ability to immediately update your followers via Twitter. Story from the Daily Telegraph.

“The playing out of major events in the world of blogs and social media is becoming an ever more familiar tale. Today’s plane crash just outside Schiphol Airport in Amsterdam broke first on Twitter, the popular microblogging service. Jonathan Nip, who lived near the scene of the accident, was one of the first to tweet about the crash. “Looking at a crashed aeroplane near Schiphol,” he wrote, just moments after the plane came down.”

From Travelution.co.uk found on Twitter from @alisamleo

What happened when a blogger decided to take on Ryanair

February 23, 2009

Here is an amazing tale from late last week, when an Irish freelance web designer/developer, Jason Roe [and Twitter], found himself involved in a extremely strange tête-à-tête with everyone’s, er, favourite low cost carrier, Ryanair.

It all started when Roe wrote a blog post about how he’d discovered a usability error in ryanair.com booking process.

In short, he says he found a bug in the system which allowed users to obtain a 0.00 charge for their flights.

There was some disagreement in the comments section as to whether it worked at the time. Roe claims it does.

Nevertheless, some people at Ryanair HQ decided to chip in. The comments are not what one would expect of a large company that has decided to engage with social media, to say the least.

This is just one of many from a succession of commenters under the ‘Ryanair staff…’ tag on the same post.

Crikey.

[NB: We have seen the IP addresses of the commenters and they all trace back to Ryanair HQ]

So, most people would say that the best method for dealing with a provocative post like Roe’s is to be measured and calm.

But then again, Ryanair – lest we forget – doesn’t exactly play by the same rules as others when it comes to dealing with customers, complaints, partners, etc.

[Read the full post - and it really is worth reading all the comments from Ryanair...]

Post by Kevin May on February 23, 2009 04:33PM
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Image from Blog of Mr Tweet.

Recently on the blog known as MrTweet a question was posed – “How are you using Facebook, Linkedin and Twitter differently?”

If I had been asked I would have responded as follows: Those three networking platforms can be grouped into a historical context – Facebook past, Linkedin future/present, and Twitter future.

Facebook is the past. I have been a member of Facebook for what seems like an eternity but in fact it has been a little under two years. I have 1,472 “friends” as of writing and it’s fair to say that I only know about 15% of these “friends” very well. As a minor music celebrity I have attracted a lot of musicians, bands and labels. As Director, Insights & Digital Media at Nemo and as someone who speaks regularly at conferences on social media as well as online music issues, I have attracted those cohorts too. Just this past week my sister and brother who still reside in the UK joined Facebook and brought along with them various nephews, nieces, cousins, aunts and uncles. I now have no excuse for not being in touch with my family more regularly – technology shortens the distance between us. On Facebook that is not necessarily a good thing.

The author centre, tagged in a picture from the early 80’s

Facebook is historical white noise to me. I am constantly tagged in pictures and videos and more often than not in an unflattering light. There I am at a wedding in 1987 clearly drunk, and there I am in some unnamed establishment sitting next to some old girlfriend who is probably mortified to see that photo in such a public forum after all these years. [Insert landscape and memory essay here.] I have spent many hours un-tagging myself in photos and videos just to have someone tag them right back after I’ve moved along. One day soon I fully expect to find a video of myself dancing naked on a table at a party. And that’s what is wrong with Facebook for me; the complete lack of control of message, my message.

Facebook really is for college students who want to catalogue images and videos of their crazy drunken selves for all the world to see; images they will live to regret when applying for a job. Closing your account is the only means of control on FB.

For the more mature types on Facebook [apparently there has been a surge of new members in the 40+ demographic] there is the shock of discovering that all those folks in high school or college -the ones that you had left behind and wiped from memory – are now waiting in your email inbox as “friend” requests. There was of course a reason for leaving all that behind. I could go on. Clearly Facebook is best left to the young who actually seem to enjoy being stalked across social networks.

Linkedin is Future/Present. Linkedin I term as future/present because I use it to store current details about my career activities [present]. I have built a decent network of like-minded business people with whom I can share job opportunities and details of event activities and/or my role within Nemo [future client work.] There are useful forums where I can post a topical question and via the crowdsourcing effect of Linkedin I often receive a lot of very intelligent answers [I wouldn't try this on Facebook for e.g.]

Linkedin is a dry world whereas Facebook is a week at the beach in Mexico during Spring Break. Linkedin is quiet time in the study where you get things done. It really is all business.

This brings me to Twitter. Although millions of users are on the Twitter platform its audience is in the low millions compared to FB and LI. Many of my peers who open a Twitter account leave me a message soon after joining that invariably includes the phrase “I don’t get it…” Fair enough, but hey everyone what is it you want to get? If you want to have a tool that is the perfect blend of Facebook [without Spring Break] and Linkedin [without retiring to the study] then Twitter is for you.

Twitter put simply is micro-blogging. Used wisely Twitter gives your followers a real-time window into your social, business and working world down to the minute. Use it unwisely you will find yourself in a lonely corner of Twitter twittering to yourself with a dunces hat on. I put Twitter in the future column even though other social media types put it in the present because I believe that when it is used purposefully it has a transcendental power and therefore we will see it being used much more widely in future.

And by purposefully I mean by intent which then leads to a question – what are your goals when using social media? Remember, we have to put technology to one side, this is not about technology it is about doing something that comes very naturally to all human beings [sociopaths excepted,] – it’s called socializing. Technology has shortened the distance between us but it hasn’t changed why we socialize. It is worth noting that Twitter is arguably more successful than any other social network platform for helping to get offline groups organized around conferences and such – they are known as Tweetups. And for e.g., I know of someone tweeting upon arrival at PDX airport asking for a ride downtown who within minutes was picked up and given a ride from a fellow tweeter – Twitter can be that hyper-local.

On a grander global and political scale, Wikipedia notes: Twitter has been used as a “social justice tool” to connect groups of people in critical situations. On April 10 2008, James Buck, a graduate journalism student at UC Berkeley, and his translator, Mohammed Maree, were arrested in Egypt for photographing an anti-government protest. On his way to the police station Buck used his mobile phone to send the message “Arrested” to his 48 “followers” on Twitter. Those followers contacted UC Berkeley, the US Embassy in Cairo, and a number of press organizations on his behalf. Buck was able to send updates about his condition to his “followers” while being detained. He was released the next day from the Mahalla jail after the college hired a lawyer for him.

Should you be arrested or simply lost just remember Twitter is always at your fingertips – text 40404.
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