Social Cache.
A Nemo blog. Dealing with uncommon cents.

GROUP Y PARTNERS WITH NEMO ON ACTION SPORTS ONLINE MARKETING AND THE SOCIAL WEB EVENT
“Who Killed Social Media?”—A Panel Discussion On Social Media Vs. The Social Web

FOR IMMEDIATE RELEASE: Carlsbad, CA. – May 19th, 2009 – Portland, Oregon-based integrated marketing agency Nemo today announced their partnership with group Y of Carlsbad, California, to host a panel discussion in Portland on the evening of June 4th, 2009. The discussion will focus on incorporating and effectively implementing social web strategies in the marketing mix.

The June 4th panel marks the first nationally-produced event for group Y. Co-Founder and CEO at group Y, Elizabeth Randall commented, “We are very much looking forward to holding our first national group Y event at Nemo HQ. They are a perfect partner for group Y—not only as a result of our long-standing relationship with them, but because they truly understand the action sports and youth markets, and are constantly pushing the boundaries of creative marketing and online strategies. Nemo’s headquarters will be the ideal gathering place to tackle the ins and outs of social media as well as do some group Y style-socializing.”

Nemo’s Founder and GM, Trevor Graves added, “We’re excited to have the action sports industry at Nemo to learn about the Social Web. Our friends at group Y have helped set up an expert panel to explain what all the fuss is about. Using the Social Web to communicate one-on-one with our customers can help achieve the holy grail of brand loyalty.”

Included on the panel are Tony Welch, Web, Community and Social Media strategist from Hewlett Packard; action sports industry veteran Lee Crane, James Todd of Twine, Lead Information Architect at K2 Sports and creator of Ridertech, Matt Savarino, and Nemo’s own Dave Allen, founder of the music site Pampelmoose.com, Director of Insights and Digital Media and Community Director at Nemo and founding member of the band Gang of Four. The moderator Marshall Kirkpatrick, Vice President of Content Development, and lead writer for ReadWriteWeb, will navigate the panelists through the world of the Social Web as it is today, and where it will lead in the near future.

To register for the event, please click here.

About group Y
group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. Please visit us at www.groupYnetwork.com

About Nemo
Nemo means Nobody. Highly collaborative, integrated marketing that is media agnostic. The biggest ideas, the best context, and the deepest impact are all we’re concerned about as we build visionary brands. We use (or invent) whatever media and tools will resonate within a culture. “Does it change the game?” is our collective mission as we evolve interactive design, social networks, PR, environmental design, print design, photography, entertainment and original content.
For more information on Nemo click here.

For more information please contact:
Becky Singh
Communications
503-734-5094
becky@nemohq.com

Portland School of Rock Pixies show w/ Frank Black from mark lewman on Vimeo.

Teenager of the year Frank Black joins Portland School of Rockers Hannah Lewman (guitar), Julian Hixson (guitar), Oscar Gayet (guitar), Nola Versfelt (bass), Max Griggs (drums), Jacob Weber (vocals), and Michelle Brayson (vocals) for Where Is My Mind.

The sold out show featured all the classics, and the energy between the kids on stage and the 500 kids in the crowd was so awesome. This was the first time performing for many of the students.

Pampelmoose, Nemo, VON VON VON and a Lincoln MKS- Part 3 from Dave Allen on Vimeo.

The test drive continues as Von Von Von plays his ’slow music’ as we get the Lincoln MKS down to 3 MPH on the way back from the airport en route to Nemo.

Click image to play

As Dave continues the test drive he took the Lincoln MKS out to Portland International Airport to pick up his friend, the acclaimed Belgian electronic artist, Von Von Von, who has just returned from exile in Europe. Hear what Von has to say about coming out of exile and what he thinks of the Lincoln MKS…

It doesn’t seem that long ago since Radiohead did what was once unimaginable – release an album without being signed to a major record company. On the long march to digital ubiquity as the means of music delivery Radiohead avoided the tar pit that seems to be major label thinking and came out clear winners. Yes, they resorted later to releasing the album as a good old CD into regular retail distribution but they were pioneers and were soon followed with great success by Nine Inch Nails and to lesser success by many others. Both these bands had an understanding of what their fans wanted [price level choice, quality and special packaging] and both bands understood the power of the internet for marketing purposes and direct reach. [NB: Although I believe that the digital music file will rule the day, vinyl still has a role to play and I'll get to that later.]

The most interesting part of this experiment [which at the time, I would argue it was] was not only that it was wildly successful but it laid the groundwork for what I have coined the end of the organizing principle. In other words I suggest that we are now seeing the end of the album-length work as the permenant work, the everlasting body of work that represents the pinnacle of an artists’ creativity. I am fully expecting to hear the howls of derision over this but bear with me.

Radiohead

If you were honest how many albums do you own that demand to be listened to from beginning to end? AV Club recently came up with a list of 25, some of which I agree with and Rolling Stone, Spin and other mags regularly post their lists of the “all time greatest albums” whether its 100 or 50 or less. My band Gang Of Four’s album Entertainment! is often featured on these lists but take it from me it has its flaws. The problem with lists and suggestions is that they are all subjective. Being engaged by music requires too much of a personal commitment on an emotional level for anyone to be able to provide an ultimate list. [Imagine if an art critic attempted to make a top ten list of the world's greatest paintings. Why does popular music suffer from this conceit?]

We live in an era of MP3 players, streaming internet radio, web apps – not to mention the iTunes music application and its ability to shuffle your entire digital music collection – now the cloud and almost-mobile ubiquity, the list goes on; in what part of digital music culture does an album-length piece of work now reside?

I’ll answer that question – I believe it has no place in a digital future.

The original organizing principle of music was of course hand written, composed. It then moved along to sheet music and with that came revenue from sales to the musical public and by so doing helped to move revenue income beyond just ticket sales to the opera or orchestra performances. This wasn’t enough though. It was as if music was demanding to be organized and soon enough inventors jumped in to the fray and began organizing music recording and playback – at first on tin foil.
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The University of Oregon in Portland is showing a free screening of the documentary ‘Copyright Criminals’ and I have been invited to interview the director afterwards. The documentary takes a look at the many hurdles that hip hop artists, DJs and producers have to overcome to use samples of other peoples work in their ostensibly new or reworked versions of classic songs and beats. Those interviewed in the documentary include – Chuck D of Public Enemy, James Brown’s drummer Clyde Stubblefield and co-founder of the Creative Commons Larry Lessig. It also includes performances from Run DMC, The Beastie Boys, Grandmaster Flash and more….

Wednesday April 15 @ 6 PM No Charge and open to the public.
The University of Oregon in Portland
White Stag Block
70 NW Couch St, Portland Oregon

“an amazing documentary on the history of sampling…it kicks
you in the head with how radically the sampler redefined
music…” Blender Magazine

Co-sponsored by the UO Portland Library & Learning Commons and the Portland State University Sociology Club. Promotional considerations by KPSU.