Clay Enos on Street Photography – A How To

Saturday, June 27th, 2009

Photographer Clay Enos goes from shooting super heroes on the set of Watchmen to taking street portraits of random people. He shows us how to do a street-studio portrait session with a sheet of white paper, some tape, and a camera.

R.I.P Steven Wells

Thursday, June 25th, 2009

Steven Wells RIP Pampelmoose NemoHQ

The world lost a wonderfully acerbic writer this week – Steven Wells. I knew Steve back in the late 70’s as he was friends with all of us in Gang of Four and was a regular contributor to the Leeds post-punk scene. In later years he wrote for the New Musical Press [fortunately before it became a shallow imitation of itself] and up until his death he had written a weekly column for the UK’s Guardian Newspaper.

Here is the Guardian’s farewell to him – in it are links to some of his best writing.

And here is another eulogy from Clash Music.

He will be missed.

Methodical Madness at Cannes Lions 09 – 10 Things I Don’t Want to Hear at Cannes in 2010

Thursday, June 25th, 2009
Cannes Lions Pampelmoose NemoHQ

I have only ever been to Cannes for the MIDEM Music Conference so obviously I have missed out on the advertising world’s shenanigans during Cannes Lions 56th International Advertising Festival. Not to worry though, it appears that the folks at the Duffy Agency are covering things on their blog and from what I have read today they have saved me at least 2,600 Euros, not to mention the cost of flying from Portland, Oregon.

Case in point – here’s the list of 10 things that The Duffy folks don’t want to hear again next year. [In fact Nemo's Interactive Director Justin Spohn, said on Twitter "that those are 10 things I don't want to hear ever, anywhere...!"]:

1. ”It’s not about advertising, it’s about engagement.”
2. ”Print’s days are numbered.”
3. ”You don’t want to advertise, you want to have a conversation.”
4. ”It’s about having a great narrative, a great story.”
5. ”Advertising is no longer a one-way process. The consumer can now talk back to you.”
6. ”You have to let go when it comes to the controls for your brand online. Consumers will take it anyway.”
7. ”Online banner and display advertising is a broken model.”
8. ”The next big breakthrough will be centered around mobile devices.”
9. ”Social media is not a fad, it’s here to stay.”
10. ”Consumers are ’always on’.”

Read their whole post here. Follow The Duffy Agency on Twitter here.

Hopefully by this time next year that sad list of worn out phrases will get a fresh coat of paint although I suspect there may well be some papering over the cracks instead.

OPB to Join NPR Argo Project – More Online News

Monday, June 22nd, 2009
OPB Argo NPR Pampelmoose NemoHQ

Current.org on NPR’s Argo Project – To add depth to web news, stations try going ‘vertical’

Published in Current, June 10, 2009
By Karen Everhart

Looking to advance public radio’s standing as an online provider of news, NPR will try ramping up 14 stations’ local reporting capacity through a project that creates and distributes web-original content in specialized subject areas that the stations want to develop.

The Argo Project, as the network calls it, will help the stations expand coverage by creating “content verticals,” a new-media term for an ongoing online offering devoted to a particular subject.

Think of Planet Money — the NPR.org feature that persistently examines the mysteries of the global economic meltdown. Imagine how Boston’s WBUR could apply that reporting depth and doggedness to health-care reform stories on its CommonHealth blog, or what Triple A pioneer WXPN could do on the Philadelphia music scene, or how Oregon Public Broadcasting could clarify environmental policy.

Read the whole story here.

Narm 2009: State Of The Industry – Mike Masnik of TechDirt

Monday, June 22nd, 2009

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.

Mike Masnik of the Techdirt blog tells music retailers – relax, it’s not all doom and gloom.

SEO and SEM Will Be Dead As You Know it in 6 Months

Sunday, June 7th, 2009

Who Killed Social Media Nemo Group Y
Palenists photo by ahockley

On Thursday June 4th here at Nemo we hosted a discussion in partnership with Group Y, with the tongue-in-cheek title Who Killed Social Media. [Audio stream of the event is here.]

The panel comprised of myself, Dave Allen (@DaveAtFight : Fight – [Update] Co-Founder, Fight LLC : James Todd (@jwtodd : twine.com) – Software Engineer at Radar Networks, for Twine, Matt Savarino (@Ridertech : ridertech.com) – Lead Information Architect at K2 Sports and creator of Ridertech, Lee Crane (@leecrane : leecrane.com) – an action sports online veteran along with Tony ‘Frosty’ Welch, Web, Community and Social Media Strategy Personal Systems Group at HP, Community Manager for theNextBench.com (@frostola : frostyland.com). The panel was moderated by Marshall Kirkpatrick, VP at ReadWriteWeb (@marshallk : readwriteweb)

We had a very lively discussion based around my belief that the term ‘Social Media’ is best left for marketers to use as they mistakenly consider social media a sales ‘channel.’ I prefer to think about the ‘Social Web’ starting with the premise that anyone who opens up a browser is participating in it. It is no longer about platforms such as Facebook or MySpace, it is not about confusing Twitter as a social network, it is about how Reputation Management is now critical and necessary and also how you handle your brand’s ‘Experiential Awareness’ as I call it. Google is moving into the social web space – as Frosty notes in a follow up post after the event: “You may ask yourself why Google has decided to add more weight to the social web. The answer in my opinion is that they realize that when a viral event is happening, people aren’t using Google to find out about it. Instead they turn to the searches on Facebook, Twitter, Digg and YouTube.”

A glaring example of what people are saying can be found by looking into the eMusic fiasco. I believe that the firestorm of criticism that eMusic came under from its subscriber base could have been avoided entirely if the company had simply taken out an insurance policy in the form of a Community Manager. Think about that next time you try to persuade reluctant executives that Community Manager is a real job, and if they still baulk tell them its not a salary but a business expense – online community insurance! eMusic failed at Reputation Management on the Social Web. I sensed that the audience in the room resonated with the idea of insurance – especially post the Dominos pizza melt down.

The most contentious point of the night, one that caused audible groans in the audience, came from Frosty – “SEO or SEM, in my opinion, will be dead as you know it within 6 months.” It was a powerful statement that he backed up later in a post – “I didn’t make this statement for a wow or shock factor, but because it’s something I believe. Also I don’t believe its a new revelation. If you keep up with Steve Rubel (@steverubel : Micro Persuasion), Jeremiah Owyang (@jowyang : Web Strategy) and others, you can see where the social web is heading, and what impact it is going to have. Especially on search.”

Clearly Frosty has opened the bottle and the genie can’t be put back in. Read all of his thoughts on the subject here.

More links:
Semantics Killed Social Media
Social media kills SEO
Transcript of the Panel

Search the thread on Twitter: #whokilledsm