NEMO Presents: Portland Looking Up -Artwork by Chris Donnelly

Join us Friday, August 7, 2009 for the opening reception of Portland Looking Up – featuring the paintings and carvings of artist Chris Donnelly.

Portland Looking Up will highlight Chris Donnelly’s work of paintings and carvings. The exhibit will focus on Donnelly’s travels through Portland, where he became captivated by the shapes of the industrial water towers, and their contrast to the neighborhoods below.

Discovering Portland by bicycle last summer, Chris noticed the shapes quietly looming overhead. Like floating ships or low-tech space ships at rest just above the neighborhoods, these water towers have a presence. As if monuments from a bygone era, they fade into the landscape despite their size and visibility. These giant vessels venerate our most precious resource. The striking blue sky of Portland summer provides the backdrop for these strong shapes. While strong and industrial looking, their round shapes and patina create a friendly character. Painting these pictures helped Chris get to know Portland.

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The folks at Twitter have put together a fine deck of slides for businesses who are still struggling with how to use the Twitter platform. The same insights can be used for personal tweeting too but I prefer to see Twitter as a very effective business tool. Below is one of the slides that explains you don’t even need a Twitter account if you want to listen to what people are saying about your brand. The slides are a must read for all businesses or business owners. Download the PDF here.

Image via http://www.masternewmedia.org

Tammy Erikson, the award winning author, will have her latest book released in December. It is titled ‘What’s Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want‘ and is the result of her studies and interviews with people born roughly during the years between the 1960’s and the 70’s.

She has an article on the Harvard Business Publishing web site where she gives a top level view of her work in this arena. She makes a compelling case for how the next generation of business leaders will be unlike any who have gone before. As she points out in the article – “Perhaps the biggest change from the past: leaders will have to listen and respond to diverse points of view. There will be no dominant voice.” I sense that her book will be a fascinating read. Below are some of the important elements that she says will have shaped the Gen Xers as future business leaders:

“In this context, I’m convinced that Gen X’ers will be the leaders we need. The experiences that shaped those of you who were teens in the late ’70s and ’80s, as I’ve outlined in past posts, translate into valuable contemporary traits and perspectives.

• Your accelerated contact with the real world, for many through a “latch-key” childhood, has made you resourceful and hardworking. You meet your commitments and take employability seriously.

• Your pragmatism has given you practical and value-oriented sensibilities that, I believe, will help you serve as effective stewards of both today’s organizations and tomorrow’s world.

The most difficult elements of your past may well be those that provide you with the strongest capabilities for today.”

Although Jeremiah Owyang, senior analyst at Forrester Research, posted his 5 Phases Of Social Experience article a month ago, it’s worth considering those 5 phases again. Having read them when he first posted them and now having had time to distill my thoughts, the first thing to strike me is how linear Owyang’s phases are and how he seems so sure that the unfolding of these phases will follow this trajectory; the greatest minds on earth still do not understand our own universe so it’s hard to see how one person can unravel the ever-changing world of the Social Web, although I will admit that he has exceptional skills at divining social media. I like his optimism but as we have been through phases 1 – 3 and are slowly entering phase 4, his phase 5. Era Of Social Commerce feels like a stretch – without phase 5 he would have only had to write about phase 4 if you get my drift. [Owyang's report 'The Future Of The Social Web can be found here].

My current interest is in Owyang’s third phase where OpenID and Facebook Connect come in to play, giving Social Web users the ability to share easily with their friends all of their web experiences. As Owyang says, it’s like taking your social connections along for the ride. Phase 4, Social Context, is unfolding right now. One company using Facebook to qualify visitors’ preferences, behaviors, and friends to help you get answers to questions from your peer group, is Aardvark who I wrote about just yesterday. I think Owyang is very optimistic though when he says “Consumers will opt in to share this information—about friends, preferences, demographics, and history—with online communities and other sites in exchange for a more-relevant Web experience.” That sounds like the wishful thinking of social media marketers – the wild card has always been social web users and what information they are willing to share. Facebook is almost a second internet with its millions of members yet Facebook doesn’t currently share that user data.

Phase 5 is problematic; I agree with Owyang’s premise but only time will tell if this theory pans out.
____________________________________________________________________________
Jeremiah Owyang’s 5 Phases Of Social Experience

1. Era of Social Relationships: We’ve already reached maturity with this stage. It took off in the 1990s with people connected to each other using simple profiles and “friending” features to share information, discussions, and media. It is the foundation of the changes to come.

2. Era of Social Functionality: Although not yet mature, we entered this phase in 2007. Today’s social networks have evolved into platforms that support social interactive applications and provide new meaning and utility to communities. Most of these applications appear to be disposable, and we’ve yet to tap into the true business functionality of applications such as e-commerce and workplace productivity. Even when maturity arises with this era, consumers will share their experiences but won’t connect them across networks. Among U.S. consumers who visit MySpace, Facebook, or LinkedIn at least monthly, 42 percent juggle at least two social network IDs. And 63 percent are also in discussion forums with yet another ID. This creates friction for consumers who must manage multiplying personal information and username/password combinations. It’s hard to keep track of connections when your contacts may be in Facebook, MySpace, LinkedIn, Ning, Twitter, or a hundred other places.

3. Era of Social Colonization: Technologies like OpenID will let individuals traverse the Internet with their social connections along for the ride. The boundaries of social networks and traditional sites will blur, making every site a social experience—even if they don’t choose to participate. New browsers and identity technologies will let consumers choose to surf the Web and see what sites their friends have visited—and what they thought of the information there. Because they trust friends more than they trust companies, they’ll lean on their network to make decisions about what they’re reading and buying. To add value, social networks will aggregate members’ activities and those of their network, collected on the members’ profile pages, merging these into messaging systems and newsfeeds. Users will not only control their communications with other sites, but also see what their friends are doing on the open Web.

4. Era of Social Context: As sites begin to recognize people’s personal identities and their social relationships, they will customize experiences based on visitors’ preferences, behaviors, and friends. This stage will enable more-intense social applications, allowing social networks to absorb features of email and to become a base of operations for everyone’s online experiences. Consumers will opt in to share this information—about friends, preferences, demographics, and history—with online communities and other sites in exchange for a more-relevant Web experience. This will build bridges between social networks, sites, and any other medium that can connect with these identification tools.

5. Era of Social Commerce: As social networks become the repository for identities and relationships, they’ll become more powerful than corporate Web sites and CRM systems. Communities will be the driving force for innovation. Because of this, brands will cater to communities, resulting in a power shift toward the connected customer. Versatile IDs will blend social sites and the Web into a single common experience. Users will control their identities and what they choose to expose. They’ll use collaboration tools to define how they want brands to serve them, and a suite of community tools to manage companies.

Aardvark Founders. Pic: Jim Wilson/The New York Times

I have written here often of how technology only shortens the distance between people on the social web. In other words, using social web tools to communicate with friends and family is an extension of our social activities offline. As I write this on July 5th, I recall yesterday seeing tens of thousands gathered on bridges in downtown Portland, alongside the lake in Lake Oswego and milling around in Tigard, Or, to watch the firework displays commemorating Independence Day. Families with kids, couples and teens all very comfortable with each other for a few hours; it is very natural for us to gather with strangers and witness a familiar event.

Opening a browser on a computer or a mobile device today means participation in the social web. Not just because of one’s involvement in social networks but also by letting your friends or family know of your geo-location by allowing a mobile device app to broadcast your whereabouts for instance. Emailing and texting friends, tweeting and updating your Facebook status all let those following you know of your involvement on the social web every day.

This is of course very familiar to us, we surf the web in our own familiar ways using social networking tools, yet companies that wish to harness the power to advertise to this web of millions of people have been stymied for some time, stuck in social media channels wondering how to budge these masses even a quarter of an inch closer to their products. The web and those using it don’t ever stop moving but you can’t simply plant a billboard alongside this viral highway – the billboard’s message will remain right there where it was positioned, as we all go about our daily electronic sojourns.

Rob Glazer of Real. Pic: Kevin P. Casey for the The New York Times

I recently discovered two articles in the Business section of the June 28th 09 edition of the New York Times. The articles cover two companies and their products – one is RealNetworks, a familiar face in technology, the other a new company called Aardvark. Real is featured for launching new technology for hardware devices and Aardvark for creating a social web service that helps you reach hundreds of your online friends and peer group for answers to any of your questions. Real brings us technology based on the premise that the company thinks we need their product and Aardvark brings us technology that embraces the social web by connecting us easily with people we trust to answer our questions. [I used Aardvark yesterday to ask a question of my followers - "who uses online music subscriptions, which one is better and why?" and I received 6 great responses, even one from a friend in Sweden who urged me to use a service called Spotify.] It works.

Aardvark doesn’t bother all of my 1700+ Facebook friends either. As the NYT article points out –

“Those friends-of-friends may turn out to be a great fountain of hitherto untapped information. For example, none of your 200 Facebook “friends” may have recently stayed in Napa and be able to recommend a bed-and-breakfast. But if each of their friends can be tapped, the pool of prospective wine-country authorities jumps from 200 into the tens of thousands.

You wouldn’t want to bother those thousands, however, with your question about Napa B.& B.’s. Aardvark has devised ways to drastically narrow the search, asking only those who are most likely to have an answer, and asking only a few of them at a time, protecting your network of volunteers from being asked too often.”

There’s more – “Having humans, not software, supply the advice is important. Max Ventilla, who formerly was at Google and is now Aardvark’s chief executive, said, “Often the most useful answers don’t answer the original question. Example: ‘You don’t want to go to the Caribbean now — it’s the rainy season — you want to go to Hawaii.’ ”

Aardvark has embraced the idea of the social web and crowdsourcing.

At the other end of the web [not that I'm saying the web exists on a plane with two actual 'ends'] RealNetworks delivered a new version of its Real Player software called Real Player SP. Real was once a pioneer in the online world of video and music delivery but as the NYT says – “.. the company has been largely eclipsed by rivals like Microsoft, Apple and YouTube from Google.”

In his NYT article, Brad Stone argues that Real has stuck to some of its technologies for too long. The new software for instance, allows user to move video onto smartphones like the iPhone and the Blackberry line, but with any mobile device able to stream video directly from the web, why would they want to? When it comes to music I’ve argued that mobile ubiquity and access from the cloud means never having to own music again if you choose to. Real is presuming that people want to ‘own’ or store video on their devices – that seems like an unlikely proposition.

In the same article, “Mike McGuire, an analyst at Gartner, … wonders whether Real is actually meeting new consumer needs, particularly since devices like smartphones are increasingly able to directly display Web video. “Sticking to your guns is one thing, but it’s another to say, let’s add features because we can, and because consumers should want this. Do we really know they do? Is anyone really asking for that?” Mr. McGuire said.”

Meanwhile Rob Glazer, Real’s chief says – “the human nervous system is wired to focus on new things,” like Twitter, and to dismiss the profitable stalwarts that have been around the block. With the new version of RealPlayer, he said, “we have made ourselves relevant again, or even more relevant in a new world.”

I hope that Mr. Glazer doesn’t really believe that notion..

Related Posts:

Authenticity and Authority on the Social Web

On Social Media, Blogs And Advertising

Tyler Kongslie took some great shots in and around the Nemo warehouse during the Mixed Media event on Friday June 26. See the whole set here.

Photographer Clay Enos goes from shooting super heroes on the set of Watchmen to taking street portraits of random people. He shows us how to do a street-studio portrait session with a sheet of white paper, some tape, and a camera.

The world lost a wonderfully acerbic writer this week – Steven Wells. I knew Steve back in the late 70’s as he was friends with all of us in Gang of Four and was a regular contributor to the Leeds post-punk scene. In later years he wrote for the New Musical Press [fortunately before it became a shallow imitation of itself] and up until his death he had written a weekly column for the UK’s Guardian Newspaper.

Here is the Guardian’s farewell to him – in it are links to some of his best writing.

And here is another eulogy from Clash Music.

He will be missed.

I have only ever been to Cannes for the MIDEM Music Conference so obviously I have missed out on the advertising world’s shenanigans during Cannes Lions 56th International Advertising Festival. Not to worry though, it appears that the folks at the Duffy Agency are covering things on their blog and from what I have read today they have saved me at least 2,600 Euros, not to mention the cost of flying from Portland, Oregon.

Case in point – here’s the list of 10 things that The Duffy folks don’t want to hear again next year. [In fact Nemo's Interactive Director Justin Spohn, said on Twitter "that those are 10 things I don't want to hear ever, anywhere...!"]:

1. ”It’s not about advertising, it’s about engagement.”
2. ”Print’s days are numbered.”
3. ”You don’t want to advertise, you want to have a conversation.”
4. ”It’s about having a great narrative, a great story.”
5. ”Advertising is no longer a one-way process. The consumer can now talk back to you.”
6. ”You have to let go when it comes to the controls for your brand online. Consumers will take it anyway.”
7. ”Online banner and display advertising is a broken model.”
8. ”The next big breakthrough will be centered around mobile devices.”
9. ”Social media is not a fad, it’s here to stay.”
10. ”Consumers are ’always on’.”

Read their whole post here. Follow The Duffy Agency on Twitter here.

Hopefully by this time next year that sad list of worn out phrases will get a fresh coat of paint although I suspect there may well be some papering over the cracks instead.

Current.org on NPR’s Argo Project – To add depth to web news, stations try going ‘vertical’

Published in Current, June 10, 2009
By Karen Everhart

Looking to advance public radio’s standing as an online provider of news, NPR will try ramping up 14 stations’ local reporting capacity through a project that creates and distributes web-original content in specialized subject areas that the stations want to develop.

The Argo Project, as the network calls it, will help the stations expand coverage by creating “content verticals,” a new-media term for an ongoing online offering devoted to a particular subject.

Think of Planet Money — the NPR.org feature that persistently examines the mysteries of the global economic meltdown. Imagine how Boston’s WBUR could apply that reporting depth and doggedness to health-care reform stories on its CommonHealth blog, or what Triple A pioneer WXPN could do on the Philadelphia music scene, or how Oregon Public Broadcasting could clarify environmental policy.

Read the whole story here.

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.

Mike Masnik of the Techdirt blog tells music retailers – relax, it’s not all doom and gloom.

Palenists photo by ahockley

On Thursday June 4th here at Nemo we hosted a discussion in partnership with Group Y, with the tongue-in-cheek title Who Killed Social Media. [Audio stream of the event is here.]

The panel comprised of myself, Dave Allen (@DaveAtFight : Fight – [Update] Co-Founder, Fight LLC : James Todd (@jwtodd : twine.com) – Software Engineer at Radar Networks, for Twine, Matt Savarino (@Ridertech : ridertech.com) – Lead Information Architect at K2 Sports and creator of Ridertech, Lee Crane (@leecrane : leecrane.com) – an action sports online veteran along with Tony ‘Frosty’ Welch, Web, Community and Social Media Strategy Personal Systems Group at HP, Community Manager for theNextBench.com (@frostola : frostyland.com). The panel was moderated by Marshall Kirkpatrick, VP at ReadWriteWeb (@marshallk : readwriteweb)

We had a very lively discussion based around my belief that the term ‘Social Media’ is best left for marketers to use as they mistakenly consider social media a sales ‘channel.’ I prefer to think about the ‘Social Web’ starting with the premise that anyone who opens up a browser is participating in it. It is no longer about platforms such as Facebook or MySpace, it is not about confusing Twitter as a social network, it is about how Reputation Management is now critical and necessary and also how you handle your brand’s ‘Experiential Awareness’ as I call it. Google is moving into the social web space – as Frosty notes in a follow up post after the event: “You may ask yourself why Google has decided to add more weight to the social web. The answer in my opinion is that they realize that when a viral event is happening, people aren’t using Google to find out about it. Instead they turn to the searches on Facebook, Twitter, Digg and YouTube.”

A glaring example of what people are saying can be found by looking into the eMusic fiasco. I believe that the firestorm of criticism that eMusic came under from its subscriber base could have been avoided entirely if the company had simply taken out an insurance policy in the form of a Community Manager. Think about that next time you try to persuade reluctant executives that Community Manager is a real job, and if they still baulk tell them its not a salary but a business expense – online community insurance! eMusic failed at Reputation Management on the Social Web. I sensed that the audience in the room resonated with the idea of insurance – especially post the Dominos pizza melt down.

The most contentious point of the night, one that caused audible groans in the audience, came from Frosty – “SEO or SEM, in my opinion, will be dead as you know it within 6 months.” It was a powerful statement that he backed up later in a post – “I didn’t make this statement for a wow or shock factor, but because it’s something I believe. Also I don’t believe its a new revelation. If you keep up with Steve Rubel (@steverubel : Micro Persuasion), Jeremiah Owyang (@jowyang : Web Strategy) and others, you can see where the social web is heading, and what impact it is going to have. Especially on search.”

Clearly Frosty has opened the bottle and the genie can’t be put back in. Read all of his thoughts on the subject here.

More links:
Semantics Killed Social Media
Social media kills SEO
Transcript of the Panel

Search the thread on Twitter: #whokilledsm

Plausible. Fits with my thoughts on how we can’t help but socialize. This could be a winning campaign..

GROUP Y PARTNERS WITH NEMO ON ACTION SPORTS ONLINE MARKETING AND THE SOCIAL WEB EVENT
“Who Killed Social Media?”—A Panel Discussion On Social Media Vs. The Social Web

FOR IMMEDIATE RELEASE: Carlsbad, CA. – May 19th, 2009 – Portland, Oregon-based integrated marketing agency Nemo today announced their partnership with group Y of Carlsbad, California, to host a panel discussion in Portland on the evening of June 4th, 2009. The discussion will focus on incorporating and effectively implementing social web strategies in the marketing mix.

The June 4th panel marks the first nationally-produced event for group Y. Co-Founder and CEO at group Y, Elizabeth Randall commented, “We are very much looking forward to holding our first national group Y event at Nemo HQ. They are a perfect partner for group Y—not only as a result of our long-standing relationship with them, but because they truly understand the action sports and youth markets, and are constantly pushing the boundaries of creative marketing and online strategies. Nemo’s headquarters will be the ideal gathering place to tackle the ins and outs of social media as well as do some group Y style-socializing.”

Nemo’s Founder and GM, Trevor Graves added, “We’re excited to have the action sports industry at Nemo to learn about the Social Web. Our friends at group Y have helped set up an expert panel to explain what all the fuss is about. Using the Social Web to communicate one-on-one with our customers can help achieve the holy grail of brand loyalty.”

Included on the panel are Tony Welch, Web, Community and Social Media strategist from Hewlett Packard; action sports industry veteran Lee Crane, James Todd of Twine, Lead Information Architect at K2 Sports and creator of Ridertech, Matt Savarino, and Nemo’s own Dave Allen, founder of the music site Pampelmoose.com, Director of Insights and Digital Media and Community Director at Nemo and founding member of the band Gang of Four. The moderator Marshall Kirkpatrick, Vice President of Content Development, and lead writer for ReadWriteWeb, will navigate the panelists through the world of the Social Web as it is today, and where it will lead in the near future.

To register for the event, please click here.

About group Y
group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. Please visit us at www.groupYnetwork.com

About Nemo
Nemo means Nobody. Highly collaborative, integrated marketing that is media agnostic. The biggest ideas, the best context, and the deepest impact are all we’re concerned about as we build visionary brands. We use (or invent) whatever media and tools will resonate within a culture. “Does it change the game?” is our collective mission as we evolve interactive design, social networks, PR, environmental design, print design, photography, entertainment and original content.
For more information on Nemo click here.

For more information please contact:
Becky Singh
Communications
503-734-5094
becky@nemohq.com

Portland School of Rock Pixies show w/ Frank Black from mark lewman on Vimeo.

Teenager of the year Frank Black joins Portland School of Rockers Hannah Lewman (guitar), Julian Hixson (guitar), Oscar Gayet (guitar), Nola Versfelt (bass), Max Griggs (drums), Jacob Weber (vocals), and Michelle Brayson (vocals) for Where Is My Mind.

The sold out show featured all the classics, and the energy between the kids on stage and the 500 kids in the crowd was so awesome. This was the first time performing for many of the students.

Pampelmoose, Nemo, DJ Joelskool and Lincoln MKS- Part 4 from Dave Allen on Vimeo.

Once again we road test the Lincoln MKS. This time, celebrated Portland DJ, DJ Joelskool gives the rig a once over testing the gadgets like Bluetooth and the navigation console as well as the pounding stereo system..

Previous episodes:

A Lincoln MKS and Von Von Von – Part 1

A Lincoln MKS with Von Von Von – part 2

Von Von Von Critiques the Lincoln MKS back seat – Part 3

David Lynch and his team have traveled 20,000 miles across the USA over 70 days and come back with interviews with hundreds of people. It is called Interview Project and you can see a preview at that link at the moment with the whole thing launching on June 1st.

Pampelmoose, Nemo, VON VON VON and a Lincoln MKS- Part 3 from Dave Allen on Vimeo.

The test drive continues as Von Von Von plays his ’slow music’ as we get the Lincoln MKS down to 3 MPH on the way back from the airport en route to Nemo.

On Wednesday, May 13th at 6PM, at De Anza College Cupertino, CA, Dave Allen, Nemo Community Manager and Director, Insights and Digital Media, joins James Todd of Twine, Owen Linderholm of Move.com, Beth Blecherman, Co-Founder of Silicon Valley Moms Group and Founder of TechMamas and Rachel Luxemburg, Community Manager for Adobe and blogger at Fiat Lux, for a Social Media Panel entitled: Where Do We Go From Here? The panel will be moderated by Tony Welch, the Community Manager for Hewlett-Packard

This is a free event and you can register here.

Event Details
From Facebook to Twitter, social media has become an extremely popular medium for corporate communication programs. The impact of social media on corporate attitude and customer expectations is far reaching. Customers are no longer happy filling out forms or waiting on hold. They want faster and more engaging access to information and corporate representatives.

Tony Welch, the Community Manager for Hewlett-Packard, is hosting a panel at De Anza College titled: Where Do We Go From Here? The panel will examine the current relationship between social media and corporations, and discuss how the relationship might evolve in the future. Come by and participate in a lively discussion about new media trends with some of the most knowledgeable minds in the industry. Refreshments will be provided.

Parking is available near the Campus Center in Lot A and Lot B. There will be a $2.00 charge and machines are available to take cash and coins.

Map of De Anza College.

Click image to play

As Dave continues the test drive he took the Lincoln MKS out to Portland International Airport to pick up his friend, the acclaimed Belgian electronic artist, Von Von Von, who has just returned from exile in Europe. Hear what Von has to say about coming out of exile and what he thinks of the Lincoln MKS…

Click image to watch the video.

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The Lincoln MKS (left) the acclaimed Von Von Von (right)

The Ford Motor Company and their Lincoln division have chosen Nemo’s Dave Allen as a ‘digital influencer’ and handed him the keys to a fancy red Lincoln MKS for a few days. Dave was tracked down by Ford through his highly trafficked music blog, Pampelmoose, that he runs for Nemo. Dave will be in full Top Gear mode for the next three days as he runs around Portland. Yesterday Dave used the car to pick up the acclaimed Belgian New Wave electronic artist, Von Von Von, from Portland International Airport and we will shortly be posting a video of that trip. Stay tuned for all the pics and video and a final overview of the driving experience from Dave.

Just down Belmont St from Nemo the ‘billboard bomber’ has struck adding a pair of eyes to the burger and subtly altering the name of the ‘value meal.’ Can’t wait to see what’s next…

Nemo show “Beneath the Surface” 5/1/09 from Todd Templeman on Vimeo.

If you live or are visiting Portland, follow Nemo on Twitter for our event updates – @NemoHQ

It doesn’t seem that long ago since Radiohead did what was once unimaginable – release an album without being signed to a major record company. On the long march to digital ubiquity as the means of music delivery Radiohead avoided the tar pit that seems to be major label thinking and came out clear winners. Yes, they resorted later to releasing the album as a good old CD into regular retail distribution but they were pioneers and were soon followed with great success by Nine Inch Nails and to lesser success by many others. Both these bands had an understanding of what their fans wanted [price level choice, quality and special packaging] and both bands understood the power of the internet for marketing purposes and direct reach. [NB: Although I believe that the digital music file will rule the day, vinyl still has a role to play and I'll get to that later.]

The most interesting part of this experiment [which at the time, I would argue it was] was not only that it was wildly successful but it laid the groundwork for what I have coined the end of the organizing principle. In other words I suggest that we are now seeing the end of the album-length work as the permenant work, the everlasting body of work that represents the pinnacle of an artists’ creativity. I am fully expecting to hear the howls of derision over this but bear with me.

Radiohead

If you were honest how many albums do you own that demand to be listened to from beginning to end? AV Club recently came up with a list of 25, some of which I agree with and Rolling Stone, Spin and other mags regularly post their lists of the “all time greatest albums” whether its 100 or 50 or less. My band Gang Of Four’s album Entertainment! is often featured on these lists but take it from me it has its flaws. The problem with lists and suggestions is that they are all subjective. Being engaged by music requires too much of a personal commitment on an emotional level for anyone to be able to provide an ultimate list. [Imagine if an art critic attempted to make a top ten list of the world's greatest paintings. Why does popular music suffer from this conceit?]

We live in an era of MP3 players, streaming internet radio, web apps – not to mention the iTunes music application and its ability to shuffle your entire digital music collection – now the cloud and almost-mobile ubiquity, the list goes on; in what part of digital music culture does an album-length piece of work now reside?

I’ll answer that question – I believe it has no place in a digital future.

The original organizing principle of music was of course hand written, composed. It then moved along to sheet music and with that came revenue from sales to the musical public and by so doing helped to move revenue income beyond just ticket sales to the opera or orchestra performances. This wasn’t enough though. It was as if music was demanding to be organized and soon enough inventors jumped in to the fray and began organizing music recording and playback – at first on tin foil.

“From the earliest phonographs in 1877, courtesy of Mr. Thomas A. Edison, the cylinder was the preferred geometric form for a sound recording. The first records were made on strips of tinfoil, the predecessor of household aluminum foil, wrapped around a 4-inch diameter drum. The drum was hand-cranked at about 60 revolutions per minute (RPM) and the phonographic apparatus made sound impressions upon the foil. The expected lifetime of a foil recording was short because after a few playbacks the sound impressions were either worn down or the foil had ripped.” [Source: Tinfoil.com]

And then along came the wax cylinder which turned out to be too fragile for popular use. Music lovers had to wait until 1930 which was when RCA Victor launched the first commercially available vinyl long-playing record, marketed as “Program Transcription” discs. These revolutionary discs were designed for playback at 33⅓ rpm and pressed on a 30 cm diameter flexible plastic disc. [Source: Wikipedia]

Technically then, we can say that 1930 was the year that the organizing principle for the length of a popular music album was implemented, and with the advent of that organizing principle it is worth noting that musical artists had no control over the length of time their masterpiece would run; they were at the mercy of contemporary technology. Album length, roughly 35 minutes over two sides of vinyl, was simply a decision made by technologists who did not consult artists. [The gatefold sleeve containing double and triple albums became the norm later for rock bands with more to say - for better or worse.]

If musicians and bands were not part of this decision in the first place then why would they complain of what modern technology now brings – their craft has been unchained from early technological limitations and they now have endless amounts of time and bandwidth to spread their creative message far and wide; along with unfettered artistic control.

The Browser is The New iPod.

On March 24th I attended the Leadership Music Digital Summit in Nashville as a speaker. That morning I heard the keynote speech by Rio Caraeff, EVP eLABS at the Universal Music Group. The stand out phrase from him that resonated with me was “the browser is the new iPod.”

The Byrds – Photo Ed Caraeff

He spoke of lamenting the loss of the experiential and tactile nature of recorded music; he missed the tactile experience of music delivered in its vinyl and cardboard form [his father was the famous album sleeve art director, Ed Caraeff.] The digital file, he argued, had stripped the experience from the music; listening to music was now a flat and unemotional activity compared with holding a well-designed sleeve filled with images, lyrics and artwork. Because of this flat experience he predicted that there would be no future for selling recorded music directly to music fans.

He mentioned one area of success for Universal; the advent of the video game. An all-encompassing experiential medium that included more than just the games – the games came with a community of like-minded people and music. They also generate millions of dollars especially through the subscription fees that are required for online gaming activity.

Welcome to the Cloud

With his phrase ‘The browser is the new iPod’ Caraeff alludes to the ubiquitous access that we have to music. The browser is no longer limited to laptop or desktop computers – mobile devices have browsers too and in the case of the iPhone the music apps have been wildly successful. 4G promises to expand music delivery to mobile users even farther. Very soon there will be even less reason to ‘own’ music as it will be easily available at our fingertips everywhere. The cloud is the perfect place for storing your music collection. All of the above condemns the album to the trash can of history, it also suggest that online music subscription services may finally gain the upper hand.

So what are musicians to do?

First they must put nostalgia, tradition and the old business models and paradigms far behind them. They must, as Umair Haque argues with regard to any business – provide something of value. Haque also pushes the concept of ‘ideals’ – “because they are what ensure the value we are creating is authentic, deep, meaningful value — not just the shabby, threadbare illusion of value.” [Ideals were sorely lacking when the labels sold CDs full of filler for $18.99.]

Humans are subconsciously moved by the emotion of music, it provides a link to their ancestry and to their tribes, it stirs not only positive but sometimes negative feelings linked to moments in time and is often steeped in nostalgia and memories. No other art form is ‘consumed’ as broadly and passionately as music on a daily basis around the world.

How music was delivered used to be in the hands of the few – bands, concert promoters, record companies and their retail distribution companies, radio, and video shows such as MTV. In tech-speak this system embraced ‘push’ – we the mighty and powerful will “provide you” [at a price determined by "us"] with access to our treasures when “we” feel like it. These days that system is rapidly breaking down as music fans now ‘pull’ what “they” want to listen to.

Control has moved from the few to the millions of many. Dull labels and dull bands offering dull, flat, non-experiential product – e.g. a CD, will go the way of the CD as it goes the way of the Dodo. Consider what Cirque Du Soleil provides as an experience compared to Barnum and Bailey’s circus. Or Burning Man compared to your average music festival. Even the Las Vegas Beatles-themed show ‘Across The Universe’ wipes the floor with most rock concerts these days.

Music fans are no longer patiently waiting for their favorite bands to deliver new music according to the old customary cycle – album, press release, video, radio, tour. No, the fan base has to be regularly and consistently engaged. Some Ideas:

• First, communicate openly and ask your fans what they want from you
• Listen to what they have to say. Really listen
• Provide unique content such as early demos of new songs
• Never under estimate the power of a free MP3
• Forget completely the idea of an organizing principle. Invent a new one
• Use social media wisely. Twitter and Facebook Pages are best, MySpace is too cluttered
• Don’t push messages to your fans, have a two way interaction with them
• Invite them to share, join, support and build goodwill with you
• Scrap your web site and start a blog
• Remember to forget everything you know about the CD “business”
• Start to monetize the experience around your music
• Remember – the browser is the new iPod

And finally I leave you with one organizing principle that works as a tactile and experiential format and gives great pleasure – the vinyl album. Having said that I do not want to contradict any part of this article as I do not suggest using vinyl as a format for delivering an album-length piece of work. I do suggest using vinyl for the physical manifestation of your demos, out takes, live tracks etc, and always accompany it with a coupon for free download of any related digital product.

Related Links:

My Love of Vinyl Records
The End of the CD and CD Retailers
Puddlegum – Top 5 Reasons Why Vinyl Will Outlive CDs
David Byrne Tells The Record Labels to Embrace The MP3
How Killing the CD Single Killed the Recording Industry
How Bands Can Make More Money By Not Pricing Their Merchandize at Shows

From the Streetfilms site – “The first time you visit Portland, Oregon, the gaggles of cyclists streaming over the Hawthorne Bridge during rush hour is a sight you will never forget. It’s something other cities need to see and be inspired by.”

Black Lips- 4/24/09 Portland, OR from Nemo Design on Vimeo.

Pic by Alicia J. Rose

A new one from Portland faves Viva Voce, and it’s a good one. Check it out.

Viva Voce – Devotion

There is always good reason for Portland to celebrate having our local basketball franchise, the Trailblazers, in the NBA playoffs especially as they are returning for the first time in five years. Expectations were high going in to the first game at home against the Houston Rockets but unfortunately the Blazers got spanked losing by a 27 point margin and with it some home court advantage. They rallied for a strong win in game 2 beating the Rockets by four points and now they head to Houston to try and pull off two in a row in the Rockets’ house.

I am no basketball expert but I do enjoy watching the games and trying to work out the inner workings and efficacy of any of the teams. Without delving too deeply into the psychology of teamwork it is always clear that those team members who generate the best stats are the ones hailed as the ‘leaders,’ the ‘winners’ even the ‘legends.’ To coin a phrase – ‘the squeaky wheel gets the oil…’

Put simply, as fans already know, basketball stats are all based around points scored, rebounds caught or the number of assists per game – the higher a player is in those rankings the more he is seen as the teams leading player. If you take a look at the Blazers home page you will note that the players’ stats are proudly displayed in a prominent position. And if you look closely you will also note that the Rockets’ Shane Battier appears to come up short on those stats compared to all the other players. There is much more to those numbers than meets the eye.

Meet Shane Battier and consider this:

Michael Lewis – NY Times “Tonight the Rockets were playing the Los Angeles Lakers, and so Battier would guard Kobe Bryant, the player he says is the most capable of humiliating him. Both Battier and the Rockets’ front office were familiar with the story line. “I’m certain that Kobe is ready to just destroy Shane,” Daryl Morey, the Rockets’ general manager, told me. “Because there’s been story after story about how Shane shut Kobe down the last time.”

Last time was March 16, 2008, when the Houston Rockets beat the Lakers to win their 22nd game in a row — the second-longest streak in N.B.A. history. The game drew a huge national television audience, which followed Bryant for his 47 miserable minutes: he shot 11 of 33 from the field and scored 24 points. “A lot of people watched,” Morey said. “Everyone watches Kobe when the Lakers play. And so everyone saw Kobe struggling. And so for the first time they saw what we’d been seeing.” Battier has routinely guarded the league’s most dangerous offensive players — LeBron James, Chris Paul, Paul Pierce — and has usually managed to render them, if not entirely ineffectual, then a lot less effectual than they normally are. He has done it so quietly that no one really notices what exactly he is up to.”

Shane Battier is what Michael Lewis has coined The No-Stats All-Star and he is an efficiently deadly competitor. As Lewis says – “Here we have a basketball mystery: a player who is widely regarded inside the N.B.A. as, at best, a replaceable cog in a machine driven by superstars. And yet every team he has ever played on has acquired some magical ability to win.”

The stats, as used by the NBA and also by every major sports team, do not always tell the truth. The Houston Rockets’ owner, Leslie Alexander, was a supporter of stats but also suspicious of the way the stats were interpreted. At one point he said that “I’m not even sure we’re playing the game the right way.” Alexander hired Daryl Morey to get to the bottom of all the data. When Morey arrived the Rockets had two highly paid and highly prized players – Tracy McGrady and Yao Ming – so Morey was tasked to find quality players cheap enough to keep the team under the NBA salary cap – in short time he came across Battier. When Morey presented Alexander with the idea of buying Battier he perplexed even the man who had hired Morey to rethink basketball. Lewis again – “All I knew was Shane’s stats,” Alexander says, “and obviously they weren’t great. He had to sell me. It was hard for me to see it.”

Consider this excerpt from the same Lewis article – “Battier’s game is a weird combination of obvious weaknesses and nearly invisible strengths. When he is on the court, his teammates get better, often a lot better, and his opponents get worse — often a lot worse. He may not grab huge numbers of rebounds, but he has an uncanny ability to improve his teammates’ rebounding. He doesn’t shoot much, but when he does, he takes only the most efficient shots. He also has a knack for getting the ball to teammates who are in a position to do the same, and he commits few turnovers. On defense, although he routinely guards the N.B.A.’s most prolific scorers, he significantly reduces their shooting percentages. At the same time he somehow improves the defensive efficiency of his teammates — probably, Morey surmises, by helping them out in all sorts of subtle ways. “I call him Lego,” Morey says. “When he’s on the court, all the pieces start to fit together. And everything that leads to winning that you can get to through intellect instead of innate ability, Shane excels in. I’ll bet he’s in the hundredth percentile of every category.”

Morey discovered that stats make players selfish which makes sense if you consider that better stats are always going to be a plus for a players’ career. After watching Battier play for more than two years Morey considers him the most unselfish player he has ever seen – “Last season when the Rockets played the San Antonio Spurs Battier was assigned to guard their most dangerous scorer, Manu Ginóbili. Ginóbili comes off the bench, however, and his minutes are not in sync with the minutes of a starter like Battier. Battier privately went to Coach Rick Adelman and told him to bench him and bring him in when Ginóbili entered the game. “No one in the N.B.A. does that,” Morey says. “No one says put me on the bench so I can guard their best scorer all the time.”

And yet there is one set of stats that Battier does well in – plus-minus, which simply measures what happens to the score when any given player is on the court. Michael Lewis again – “A good player might be a plus 3 — that is, his team averages 3 points more per game than its opponent when he is on the floor. In his best season, the superstar point guard Steve Nash was a plus 14.5. At the time of the Lakers game, Battier was a plus 10, which put him in the company of Dwight Howard and Kevin Garnett, both perennial All-Stars. For his career he’s a plus 6. “Plus 6 is enormous,” Morey says. “It’s the difference between 41 wins and 60 wins.” He names a few other players who were a plus 6 last season: Vince Carter, Carmelo Anthony, Tracy McGrady.”

Whoever works for the Portland Trailblazers checking the stats better be aware that on paper Battier is a marginal NBA athlete at best, yet in reality on the court he is a NBA superstar.

Game 3 is at Houston Friday April 24th 6:30PM on ESPN and locally on KGW.

Read Michael Lewis’ article.

Nemo friend, DJ/Producer/Mixer Tommie Sunshine gives his usual energetic and whacky touch to Imogen Heap’s Hide and Seek.

Imogen Heap – Hide and Seek [Tommie Sunshine's Acid Edit] Click or Right click to open with iTunes.

Click to watch…

Ok, this is a fascinating rant from Robert Scoble. His list of the newspaper industry’s woes, and in some cases unforgivable missteps, when presented like this could take your breath away. Yet all is not quite what it seems – e.g. the Huffington Post is a news aggregator and walks a fine line in repurposing other news outlets’ content. Google and Yahoo are search engines linking back to the newspaper’s sites etc, etc, but there is a point here – the newspaper industry [rather like the music industry] would have preferred that the internet would have just curled up and died – unfortunately it didn’t and it won’t….plan B anyone?

All the text below this line is from Scobleizer the blog:

The newspaper industry just gave away another free meal, er Twitter: do they have any left?
I’m listening to Dave Winer and Jay Rosen “reboot the news.” Jay is a journalism professor and Dave is a geek that helped either birth or bootstrap all sorts of publishing technologies including blogging, RSS, OPML, XML-RPC, and more. So, hearing the two of them do an audio podcast every Sunday is very interesting.

I’ve been pretending in my head that I’m a newspaper exec. When I do that I keep beating myself around the face. Why? Because the newspaper industry keeps giving the geeks free meals. Let’s study the free meals:

Free meal #1. Giving away classified advertising to Craig’s List.
Free meal #2. Giving away photography to Flickr (look at the photos from the Chinese Earthquake, why didn’t this happen on a newspaper branded site?).
Free meal #3. Giving away front page news to blogs like Huffington Post.
Free meal #4. Giving away “small” community news like births, deaths, birthdays, etc to Facebook.
Free meal #5. Giving away real-time news to Twitter.
Free meal #6. Giving away news distribution to Google News and Amazon Kindle, among others. With new sites like Kosmix coming on strong (hundreds of percent of growth month over month).
Free meal #7. Giving away restaurant reviews to Yelp.
Free meal #8. Giving away traffic information to Google Maps.
Free meal #9. Giving away celebrity news to Facebook and Twitter. (Why is Oprah on both of those, and why didn’t the newspaper industry lock up Oprah and keep her on a newspaper brand?)
Free meal #10. Giving away local news to Topix (at least that was funded by a newspaper brand).
Free meal #11. Giving away business news to Yahoo Finance and Google Finance (and something new that will get announced tomorrow).
Free meal #12. Giving away news ranking to Memeorandum.
Free meal #13. Giving away astrology to Astrology.com.
Free meal #14. Giving away comics to Comics.com.

What is their latest giveaway? Crowd-sourced news. I visit Twitter Search every day to find out what is “hot news.” That’s something I used to look at newspapers and older media for (radio, TV) but Twitter is just plain better at telling me what is trending.

OK, so now my face is bloody because I’m seeing all the things the newspaper industry gave away. Do they have anything left to give away?

YES!

Read the rest of this very lengthy post here….

Tacky Souvenirs of Pre-Inaugural America.

“As Ice-T implies, the thing called authenticity seems self-evident: obvious in its presence, glaring in its absence. As a question of being true—to beliefs, institutions, and traditions—authenticity strikes many as worth defending, or mourning. The epitaph “Hip-hop is dead,” for instance, is almost as old as hip-hop. Typical is the reaction of Ice-T, a rapper since the heyday of beatboxing, against Soulja Boy Tell ’Em, who’s still too young to drink. Soulja Boy, who produced his breakout singles in a home studio and became famous through social-networking sites, is emblematic of a new and notably independent moment in musical promotion. But to Ice-T’s aged ears, he’s complicit in the desecration of hip-hop’s authentic essence—the raw sound, the social message—in favor of the saccharine hook.

……authenticity today, in the expanded field of media, is more deeply in crisis. This crisis does not involve mere negation, but inversion. Inauthenticity, which looks a lot like the opposite of authenticity, is actually its successor—or its mirror.”

Some bullet points from the interview:

• 53% of surveyed marketers will increase spending on social media
• He quotes John Schwartz who predicted that firewalls would be extinct in the near future
• Jeremiah maintains that crowdsourcing support, and other functions, will be a fruitful area
• Looking at Forrester itself, Jeremiah revealed that only 18% of the company is active in one project, the in house use of Yammer as a microstreaming platform. They are seeing good productivity paybacks from remaining connected, asking questions, and getting responses in real-time. Still, it will take a while to get real support from senior management.
• Regarding microstreaming (Yammer, et al), Jeremiah thinks they are more natural to business people than blogs. He very naturally transitioned from that into a discussion about mobility and presence, which I have long considered the killer aspect of IM
• The speed of social technologies adoption has been enormously fast, and will become ubiquitous in five years, and in ten years, we won’t use the term Enterprise 2.0 anymore.

Exploding Car on Broadway from Front Ave. on Vimeo.

David Lynch and Singer/Songwriter Moby discuss “Wait For Me” Moby’s new album influenced by David Lynch, the song “Shot in the Back of the Head”, and their collaboration on the accompanying music video. Oh, BTW, they also both like old factories.

Watch the David Lynch directed video for Shot In The Back of the Head.

The folks at Life have realized that their strength is not just in all of the photos they have at hand but in their curatorial skills. As this beta site shows, they have the content and it is no doubt rich and deep. So many pictures and categories – you could spend days in here. And of course they own a superb url..

Here’s an excerpt from their About page:

Welcome to LIFE.com, the largest, most amazing collection of professional photography on the Web.

LIFE and Getty Images, the two most recognized names in photography, have joined forces to provide you instant access to millions of breathtaking photographs — for free. LIFE.com not only lets you wander through the legendary LIFE and Getty archives, but with more than 3,000 new photos added every day, it also gives you the best pictures of the people and places shaping our world now.

I came across a post on the Creative Review Magazine’s CR Blog entitled U2 Linear: it’s not a music video. And indeed it is not. It is a short movie commissioned by the band and directed by Anton Corbijn.

This is a great idea. I have an aversion to the music of U2, although I have been a fan in the past, but I enjoy Corbijn’s work immensely. In the No Line On The Horizon [Box Set] [Limited Edition] [CD/Poster/Book/DVD] edition of U2’s latest album you will find the movie Linear and here’s the interesting part – “It is not an extended music video or a U2 documentary, it’s a new way to listen to a record – a new way to use film to connect to music,” claims Corbijn.

Click on image to see an excerpt from Linear.

Corbijn is right when he says it is a new way to listen to an album. His idea fits neatly alongside my idea of The Music Album as The End of The Organizing Principle. I argue that musical artists are free these days to explore the delivery of music well beyond the boundaries of the CD and its artificial restrictions. It is nice to find myself playing in the same sandbox as U2 and Anton Corbijn.

The University of Oregon in Portland is showing a free screening of the documentary ‘Copyright Criminals’ and I have been invited to interview the director afterwards. The documentary takes a look at the many hurdles that hip hop artists, DJs and producers have to overcome to use samples of other peoples work in their ostensibly new or reworked versions of classic songs and beats. Those interviewed in the documentary include – Chuck D of Public Enemy, James Brown’s drummer Clyde Stubblefield and co-founder of the Creative Commons Larry Lessig. It also includes performances from Run DMC, The Beastie Boys, Grandmaster Flash and more….

Wednesday April 15 @ 6 PM No Charge and open to the public.
The University of Oregon in Portland
White Stag Block
70 NW Couch St, Portland Oregon

“an amazing documentary on the history of sampling…it kicks
you in the head with how radically the sampler redefined
music…” Blender Magazine

Co-sponsored by the UO Portland Library & Learning Commons and the Portland State University Sociology Club. Promotional considerations by KPSU.

Straight to the point. If you sell lingerie you might as well sell lingerie. BlushBerlin.com Via Illegal Advertising.

In the current economic climate it goes without saying that most small businesses have been feeling their share of the pain. Of course, depending on which particular sector of an industry your company has the most experience in also determines the number of times the dice will roll in your favor; some industries thrive throughout downturns others suffer as their clients suffer – hard and fast decisions have to be made almost weekly to keep a company on course. Nemo is thriving but we had to make a course correction.

Unfortunately, this week, Nemo had to make a very hard decision to lay off 9 of our employees; 9 very smart, gifted and intelligent workers, who through no fault of their own find themselves suddenly without a job. People are the backbone of every company so it goes without saying that their loss is also Nemo’s loss.

In the end we are all human and of course like every company should we care about our laid off employees welfare. To help them we decided to turn first to the power of the community and social media by using our Twitter account. By noon on the day of the lay offs I sent out a message [or tweet] to the community explaining the cuts, but more importantly letting companies know that if they needed these skilled workers they could get in touch directly with me or Nemo. It worked.

I was blown away at how fast the response to my tweet was. Obviously in such a tight-knit community there was an outpouring of goodwill and good lucks etc but, most importantly, more than five companies and/or individual business owners reached out to us for info about our released staff. The result was that some of the Nemo alumni were in job interviews as soon as the next day. Obviously good news all around and it’s worth pointing out the power of Twitter and reaching out to your supportive community online.

Our message on Twitter.

And a typical response and re-Tweet.

When the Nemo alumni land new jobs, and if they are willing to have me share the details, I will post them up here.

Follow us on Twitter: @NemoHQ

Leave it to Billboard Magazine, a scion of the fading music industry, to resort to old media tactics. This editorial on their web site is worthy of discussion but unless you happen to subscribe to the magazine for $24.95 a month you do not have the ability to comment. Clearly what happens as a result of this madness is that Billboard’s music business subscribers can hold up this editorial as a sign of “things aren’t so bad after all chaps…” and then continue to ignore the future of their business whilst looking backwards at the good old days. [Ironic note: check the image above and note the arrow in the right corner and the line 'Teen music spending drops.']

It’s not my ego nudging me to write that I can’t help thinking Steven Wilson is talking about my article, ‘The End of the Album as The Organizing Principle‘ when he sarcastically writes about ‘industry experts’ here – “Reports that CD sales continue to decline—they fell 14% in 2008 compared with 2007—have once again inspired a pundit-led roll call of the music industry’s dead and dying institutions: major labels, record stores, terrestrial radio and the CD itself, to name but a few. Recently added to the obituary page is the album itself, thanks to industry “experts.” However, I’m happy to say that the reports of the album’s death are greatly exaggerated.”

I am pleased to say I don’t consider myself an ‘industry expert,’ at least not a ‘music industry expert.’ Although I have had a long career as a professional musician [Gang of Four, Shriekback] and have run record labels etc, I would rather be remembered for jumping feet first into the future of music by joining eMusic.com as GM in 1998.

Unfortunately Wilson’s editorial completely ignores what is actually happening at the MP3 stores that he mentions – Amazon MP3 Store and Apple’s iTunes – music fans are buying more single tracks and not so many albums. He recognizes that the vinyl album is making inroads into the market place once again but he misses the point about the end of the organizing principle whilst admitting that people don’t have the attention span these days – “When the computer becomes a listener’s main source of listening to music, it’s hard to focus for 40 minutes, let alone 70.” It’s not about the computer Steven, it’s all about the Cloud and what Rio Caraeff, EVP of Universal Music’s eLABS understands when he says “the browser is the new iPod.” The browser is everywhere on almost all mobile devices, millions of them around the world – and users are not listening to album after album on them, most likely they are listening to their own playlists.

And here’s Wilson’s killer ‘make the recording industry feel better’ moment – “…. the argument that technology killed the album is a diversion—the mere availability of downloadable music is irrelevant to the question of the format’s viability.” The part of that statement that I have bolded out is simply an idiotic statement.

Technology doesn’t kill anything. In fact it moves things forward. For artists, technology and the advent of almost ubiquitous broadband has brought unparalleled freedom of expression. I wrote in my article, with regard to the early technologists who devised the album-length organizing principle, that – …..musicians and bands were not part of that decision in the first place then why would they complain of what modern technology now brings – their craft has been unchained from early technological limitations and they now have endless amounts of time and bandwidth to spread their creative message far and wide; along with unfettered artistic control.

I also wrote –
How music was delivered used to be in the hands of the few – bands, concert promoters, record companies and their retail distribution companies, radio, and video shows such as MTV. In tech-speak this system embraced ‘push’ – we the mighty and powerful will “provide you” [at a price determined by "us"] with access to our treasures when “we” feel like it. These days that system is rapidly breaking down as music fans now ‘pull’ what “they” want to listen to.

Control has moved from the few to the millions of many. Dull labels and dull bands offering dull, flat, non-experiential product – e.g. a CD, will go the way of the CD as it goes the way of the Dodo. Consider what Cirque Du Soleil provides as an experience compared to Barnum and Bailey’s circus. Or Burning Man compared to your average music festival. Even the Las Vegas Beatles-themed show ‘Across The Universe’ wipes the floor with most rock concerts these days.

If these ideas and opinions, not to mention the debate around them, are ignored, then the recording industry and Billboard Magazine will definitely follow the CD into extinction…

[*NB: The idea of the collapse of newspapers is moving at the speed of light across the 'net. In the hour since I posted this opinion I came across multiple arguments, all very succinct. Here's one from David Eaves - Newspapers' Decline is a Sign of Democracy's Health not a Symptom of its Death. I will attempt to keep this piece updated as the conversation rolls out.]

Jay Rosen on the Huffington Post Investigative fund.

[Latest edit March 29th 12:17PM PST]

Having spent the last decade [at least] discussing the major label recording industry’s supreme mishandling of how its customers embraced the digital music file and how they quickly became savvy internet users sharing those files with millions of other users – basically penalizing the industry for scrapping the single and charging too much for an inferior product, the CD – my interest now turns to the fate of the newspaper industry.

There are some parallels across each of these industry’s woes but it is worth pointing out that the newspaper industry is not being penalized by its customers [readers] for doing anything wrong ala the music industry [weak overpriced product, suing its customers,] rather newspapers are victims of circumstance; technology, shifting reader habits and ubiquitous access in an increasingly mobile world. Unlike the music industry they were not late to the online game even though their initial foot-dragging suggested that like the music industry they would much rather wish the internet would go away.

I must give credit to the labels as I sense that they are beginning to find new routes to profits from music sales. At a recent music industry conference in Nashville I listened to Rio Caraeff, EVP eLabs at Universal Music Group, give the keynote speech. He lamented the loss of the experiential, tactile nature of recorded music when it came in its vinyl form [his father was a famous album sleeve director.] The digital file, he argued, had stripped the experience from the music – listening to music was now a flat and unemotional activity compared with holding a well-designed sleeve filled with images, lyrics and artwork. Because of this flat experience he predicted that there was no future for selling recorded music directly to music fans.

He mentioned one area of success for Universal; the advent of the video game. An all-encompassing experiential medium that included more than just the games – the games came with a community of like-minded people and music. They also generate millions of dollars especially through the subscription fees that are required for online gaming activity.

He also said “the browser is the new iPod.”

So, how does the newspaper industry embrace the browser, what does its “video game” look like?

Umair Haque

The first thing that they must do is abandon the old business models as an idea. Those models can not be re-created for the web. As Umair Haque writes on the Harvard Business blog – “companies and investors focused on business models are simply applying yesterday’s obsolete logic to today’s novel problems.” He goes on to point out that nowadays it is about “making something valuable” – “When we can make valuable stuff, there are a plethora of business models to choose from, some old, some new, some untested, some tried and true. When we can’t, no amount of business model innovation can save us from implosion.”

Referring to Caraeff’s contention that the experience around music is what we relate to the most, why is it that newspapers, that are experiential and tactile, are struggling to maintain readership offline while attracting millions of readers online? Maybe it is just that news is not sexy. Or as Haque points out do they need to just keep providing “valuable stuff” and scrap old business models?

Here’s the quandary – newspapers have to shoulder the enormous burden of overhead required to run a newsroom that collects the news in the first place. What is clear is that the online advertising dollars for newspapers are not filling the gap in the loss of revenue that occurred in print editions – just as digital music sales are not replacing the sales of CDs. So should newspapers start to charge for access to their websites?

Clay Shirky

I have been following the thought leader and writer Clay Shirky via his web site and Jay Rosen, who teaches journalism at NYU, via Twitter. Both of these men have strong opinions about the future of news media, note news media not necessarily newspapers. At the recent SXSW Interactive conference that I attended, Shirky showed the audience a slide that read – the internet is the largest group of people who care about reading and writing ever assembled in history…. A simple and very accurate statement. We have ubiquitous and easy access to more text now than ever; it just needs to be filtered. Which is what newspapers always did for us – as the New York Times masthead proclaims still ‘All the news that’s fit to print.’

Should newspapers be allowed to die? What would replace them?

Jay Rosen

There have been many arguments about the end of newspapers. Shirky himself has said that “we don’t need newspapers we need journalism.” Jay Rosen pointed out [Edit: Jay Rosen pointed out to me that he's not the source of this info. I'll find out who said this.] recently that there are on average about five major breaking news stories each day in the USA. These five stories are covered by all of the country’s large newspapers. [Can not find the source of this information hence the strikethrough.] If that info is true it seems to me to be a massive waste of a lot of newsroom’s energy – should there be a consolidation or does that create the risk of corruption? [Paul Starr, writing in the New Republic thinks corruption will be an issue.] In an odd twist, David Simon the creator of the TV show The Wire, accuses media owners of contempt and is also fearful of corruption in this interview in the Guardian. It’s worth noting that Simon falls foul of Umair Haque’s ‘it’s not about the business model’ credo…

“Oh, to be a state or local official in America over the next 10 to 15 years, before somebody figures out the business model,” says Simon, a former crime reporter for the Baltimore Sun. “To gambol freely across the wastelands of an American city, as a local politician! It’s got to be one of the great dreams in the history of American corruption.”

Should we just turn to the aggregators and news feeds such as Reuters and AP? And of course to the blogs…

The fear of corruption spins mostly on the axis of believing our government would have nothing to fear if newspapers disappeared and therefore critical journalism went the way of the Dodo. [Although it's worth noting that those critical journalists all seemed to disappear in the run up to the last Iraq war.] It’s a plausible fear but given the advent of so much transparency and open access to information it may arguably be more difficult not less for governments to control the message. President Obama may be the first president in history to have fully embraced the internet during his election campaign and on into the White House but he will continue to be dogged forever by the blogging and tweeting classes throughout his term.

Control is an issue for newspapers today and has been since the early 90’s. Clay Shirky writes in an article Newspapers And Thinking The Unthinkable – “Back in 1993, the Knight-Ridder newspaper chain began investigating piracy of Dave Barry’s popular column, which was published by the Miami Herald and syndicated widely. In the course of tracking down the sources of unlicensed distribution, they found many things, including the copying of his column to alt.fan.dave_barry on usenet; a 2000-person strong mailing list also reading pirated versions; and a teenager in the Midwest who was doing some of the copying himself, because he loved Barry’s work so much he wanted everybody to be able to read it.

One of the people I was hanging around with online back then was Gordy Thompson, who managed internet services at the New York Times. I remember Thompson saying something to the effect of “When a 14 year old kid can blow up your business in his spare time, not because he hates you but because he loves you, then you got a problem.” I think about that conversation a lot these days.”

Rather like the music industry the newspaper industry is faced with multiple problems on many fronts – shrinking readership, ad revenue dropping and a public who feel that information should be free. Perhaps the answer rests with the idea of hyper-local news; news that is directed to people at the zip code level, news that has hyper local resonance to readers. Jay Rosen may be heading in this direction as I noticed that he is tweeting a question – How Many Homegrown News Stories Are In Your Daily Paper?

My city of Portland has two newspapers – The Oregonian that carries national stories often sourced via AP or the NYT as well as local reporting, and The Portland Tribune, a freesheet that remains hyper-local. The Oregonian is in the unfortunate position of not having its own web site, its news is buried in amongst a site called OregonLive.com yet The Portland Tribune, a smaller and perhaps more nimble operation does have a web site that is kept up to date with only local news. Both of these papers will have to contend with Yelp or Outside.in as well as other hyper-local web sites that directly compete with them for bringing up to the minute breaking news at the zip code level. I suspect that only one of our local papers can survive.

If both of my local papers are searching for monetization through jiggling the business model they will surely fail. Let’s go back to Umair Haque and his idea of new ideals based around scrapping business models:

“Monetizing” + “business models” = zombieconomy. The reason monetization is a dirty word is simple. It blinds us to value creation, at the expense of value capture. When we seek to monetize, we end up chasing the same old lame competitive advantage. I win, you (and you, and you) lose. Put another way: “monetizing” toxic junk — from CDOs, to Hummers, to McMansions, to Big Macs – is how we got into this mess.

It is by rediscovering how to make stuff that’s not toxic junk in the first place that we’ll get out of the mess lame, evil, brain-dead 20th century thinking has left us in. That’s the challenge of a new generation of revolutionaries. And it’s not about new business models: it’s about reconceiving authentic, deep, value creation.”

Finally I’ll end with another thought from Clay Shirky – “When reality is labeled unthinkable, it creates a kind of sickness in an industry. Leadership becomes faith-based, while employees who have the temerity to suggest that what seems to be happening is in fact happening are herded into Innovation Departments, where they can be ignored en masse. This shunting aside of the realists in favor of the fabulists has different effects on different industries at different times. One of the effects on the newspapers is that many of their most passionate defenders are unable, even now, to plan for a world in which the industry they knew is visibly going away.”

Other references:

Clay Shirky’s blog

Jay Rosen’s blog

Follow Jay Rosen on Twitter

Jay Rosen on mindcasting.

Umair Haque – Video presentation on Ideals

Uncle Sam The Newspaper Man

David Eaves – The Death of Journalism? [Or journalism in the Era of Open]

Follow Nemo on Twitter:
NemoHQ
Dave Allen
Trevor Graves
Mark Lewman
Nubby Twiglet

A Time For Lions: Artwork of Blake Britton and Jonny Fenix

PORTLAND, OR – Nemo presents A Time For Lions, with the artwork of Blake Britton and
Jonny Fenix, a photo exhibit opening on Friday, April 3, 2009 6-10pm. The show will run through
Monday, April 27, 2009 at Nemo: 1875 SE Belmont Street in Portland, OR. The opening
reception includes a special musical guest.

A Time For Lions, may be a call to action in response to the incomprehensible, unjust and
unconstitutional, which both Britton’s and Fenix’s works address. Though similar in its question, their
work is vastly different in application. Fenix takes a playful, satirical approach to the contradictions
of mass media and the realities they gloss over. While Britton’s works have more traumatic
manifestations of a world experience. Both artist implicate themselves, their privileges and their loses in their work, making more multidimensional pieces that invite the audience to question their role in these inconsistencies.

Blake Britton was born in Phoenix, Arizona in 1978. He has spent the time since observing the
relationships between humans and their existence while studying the craft processes of the past. His
current work he examines the social paradigms that exist within our own culture and brings into
question the complacency of free thinkers, entitled mongers, and the otherwise forgettable bravado
we encounter daily. The work serves him as both question and statement, as ambiguous as truth, as
heavy as feathers. He currently lives with his wife and cats in Portland, Oregon where he works a
freelance artist and prop maker for film. His work has shown in Los Angeles, Phoenix, Philadelphia,
and Portland among other places.

Jonny Fenix was born in Nacogdoches, Texas in 1973, and currently lives in Portland Oregon. He
walks the world with his daughters and wife and wonders why mankind isn’t. Why is man’s push to
extinguish rudely everything natural? Quietly screaming. From neither school nor the streets, he spent his boyhood in the desserts of Arizona thinking to himself, “this looks like the bottom of the ocean”. Researching everywhere, he attempts to create what his mind sees. Artwork, furniture, sculpture, letters to friends, they are the same and loaded. Soft but Sharp. Pretty and Painful. To say nothing is not possible. His work has shown in Chicago, Los Angeles, Miami, Philadelphia and New York.

This year’s SXSWi Conference in Austin Texas can only be hailed as a success. I’m unable to distill all the great information that I gleaned into one post so I will spread it out in posts here over the next few days. This year’s speakers included Chris Anderson, Guy Kawasaki and Clay Shirky to name a few. It was Shirky who left me with the most memorable quote of the week – “the internet is the largest group of people who care about reading and writing ever assembled in history…” He was defending internet use against the charge that it was destroying the book publishing and newspaper businesses. The best panels were the ones that included people whose thinking arrived at similar positions – the internet isn’t destroying anything it is merely the great leveler, perhaps the greatest in history.

Austin Kleon, an Austin, TX based illustrator captured the first panel of day one at the conference. This image sums up how I felt at the end of each day of panels…..

2009 Seen of Change at Artery! from Dave Allen on Vimeo..

Artery opened a skateboarding photography exhibit called The Seen of Change, curated by Bryce Kanights. Fellow artists in the show include Grant Brittain, Jon Humphries, Joe Brook, and Ryan Flynn. The Seen of Change opened on Friday March 13, 2009 at Artery, 4114 N. Vancouver Avenue in Portland.

Pic by Luc Legay.

So here’s another twist for those of you who still think of Twitter as a waste of time or just simply frivolous. Jay Rosen [on Twitter @jayrosen_nyu,] a journalism professor and new media analyst at New York University has coined the phrase Mindcasting for the way he interacts with the 550 people he follows on Twitter.

In the LA Times today he had this to say – “Mindcasting came about when I was trying to achieve a very high signal-to noise-ratio,” he explained. This meant using his Twitter account to send out tweets pointing to the best media news and analysis he could find, 15 or 20 times a day. “I could work on the concept of a Twitter feed as an editorial product of my own. I’ve hand-built my own tipster network,” he said. “It’s editing the Web for me in real time.”

It’s worth pointing out that if you are using Twitter solely on the Twitter web page the notion of Mindcasting is difficult compared to if you were to use TweetDeck, an Adobe Air-based app that allows you to group, filter and manage your tweets.

Feel free to follow me @pampelmoose and Nemo @NemoHQ

Untitled from Greg weaver on Vimeo.

USA Today reports that Germany has increased new-car registrations in Germany by more than 21% to 277,800 in February compared with the same month last year. These sales were achieved by the German goverment’s bonus to people who scrap older cars and buy new ones, an amount of $3,134 at Tuesday’s exchange rate. A buyer has to trade in a car at least 9 years old and agree to let it be scrapped. America, take note.

I am still reeling after watching the latest amazing “news” piece from Jon Stewart. I wrap “news” in inverted commas because this man is a comedian and a great one at that. So why is he more important than any of the talking heads on cable TV news and political shows?

Here’s why – In an era where newspapers are dying and mainstream TV and cable media are flailing around trying to increase viewers by using limp content, Will Bunch at the Philadelphia Daily News points out that “Great research trumps good access to the powerful.” In essence all Stewart’s team did was juxtapose past remarks on the economy from people like the CEO of Ford or blowhard and so called ’stocks wizard’ Jim Cramer and even bigger blowhard CNBC’s Rick Santelli [who in a magnificent performance gets traders on the floor to boo President Obama because "we shouldn't be paying for those folks who can't pay their mortgages, those losers!"] and compared them to more recent statements to show how hypocritical these people have been and continue to be. Great research all available at any journalist’s fingertips online. Stewart’s team just did the research and then they are not afraid to have Jon go out and skewer these people not lionize them.

You must watch the Stewart video.

And here’s an extract from Will Bunch’s very prescient article:

As briefly noted here earlier, the most talked-about journalism of the day wasn’t produced by the New York Times, CNN, Newsweek or NPR. It was Jon Stewart’s epic, eight-minute takedown on last night’s “Daily Show” of CNBC’s clueless, in-the-tank reporting of inflatable bubbles and blowhard CEOs as the U.S. and world economies slowly slid into a meltdown. You can quibble about Stewart’s motives in starting the piece — after he was spurned for an interview by CNBC’s faux populist ranter Rick Santelli — but you can’t argue with the results.

The piece wasn’t just the laugh-out-loud funniest thing on TV all week (and this was a week in which NBC rebroadcast the SNL “more cowbell” sketch, so that’s saying a lot) but it was exquistely reported, insightful, and it tapped into America’s real anger about the financial crisis in a way that mainstream journalism has found so elusive all these months. As one commenter on the Romenesko blog noted earlier today, “it’s simply pathetic that one has to watch a comedy show to see things like this.”

But that’s not all. The Stewart piece also got the kind of eyeballs that most newsrooms would kill for in this digital age — planted atop many, many major political, media and business Web sites — and the kind of water-cooler chatter that journalists would crave in any age. In a time when newspapers are flat-out dying if not dealing with bankruptcy or massive job losses, while other types of news orgs aren’t faring much better, the journalistic success of a comedy show rant shouldn’t be viewed as a stick in the eye — but a teachable moment. Why be a curmudgeon about kids today getting all their news from a comedy show, when it’s not really that hard to join Stewart in his own idol-smashing game.

Read the rest of the Will Bunch article here. It’s a great read for anyone in media.

American Blur: Photos by May Juliette Barruel and Tamar Monhait

Friday, March 06, 2009 6-10pm. Free admission. Complimentary Wine & Beer.

PORTLAND, OR — NEMO presents American Blur by May Juliette Barruel and Tamar Monhait, a photo exhibit opening on Friday, March 06, 2009 6-10pm. The show will run through Wednesday, April 01, 2009 at NEMO: 1875 SE Belmont Street in Portland, OR. The opening reception will include special musical guest, Sigmund Henry.

american pie. american eagle. american literature. american football. american cars. american dream. american english. american flag. american express. american dollar. american airlines. american idol. american frontier. american pitbull. american presidents. american blur. American Blur examines the images that make-up the “American” consciousness both individually and collectively. Barruel and Monhait exhibit work that creates the feeling of an overwhelming barrage of the social and physical landscapes identified as “American.”

May Juliette Barruel holds a master of arts degree in American Literature from l’Université de Paris Sorbonne Nouvelle and a professional certificate from New England School of Photography in Boston, Massachusetts. A native of Grenoble, France and a resident of Portland, Oregon since 2000, she works as both an artist and curator. As an artist, she creates textile-based work that addresses the themes of nostalgia, obsession and loss in an intimate and often voyeuristic fashion. Her photography reflects the dreamy experience of her foreign eyes in America. As a curator, Barruel has been responsible for Stumptown Coffee Roasters’ downtown gallery since 2006. She has exhibited work by: Portland artists Ty Ennis, Paige Saez, Nicholas Pittman, Norm Sajovie and Alex Steckly; San Francisco photographer Jeff Warrin; and Los Angeles filmmaker William Haswell. Barruel also owns Nationale, a shop and gallery on Portland’s east side.

Tamar Monhait is a multi-disciplinary artist based in Portland, Oregon. She was born and raised in Chicago and has spent time between the two cities studying Electrical Engineering and Art. Her work explores process, ritual, music mathematics, technology, and time. She has participated in group shows at Disjecta, Hall Gallery, PNCA, Mark Woolley, Jace Gace, and the Newberg Gallery at the Glasgow School of Art. She also had solo exhibitions at Stumptown Downtown.
_ _ _
NEMO is a Portland-based integrated branding, marketing and design shop. NEMO’s capabilities include brand strategy, design, motion graphics, interactive development, film, video, print and photography production. NEMO is at 1875 SE Belmont Street in Portland, OR.

Adam Bagerski’s Surprise 30th party Feb 27th 2009 from Dave Allen on Vimeo.

This is becoming common news these days because of the ability to immediately update your followers via Twitter. Story from the Daily Telegraph.

“The playing out of major events in the world of blogs and social media is becoming an ever more familiar tale. Today’s plane crash just outside Schiphol Airport in Amsterdam broke first on Twitter, the popular microblogging service. Jonathan Nip, who lived near the scene of the accident, was one of the first to tweet about the crash. “Looking at a crashed aeroplane near Schiphol,” he wrote, just moments after the plane came down.”

From Travelution.co.uk found on Twitter from @alisamleo

What happened when a blogger decided to take on Ryanair

February 23, 2009

Here is an amazing tale from late last week, when an Irish freelance web designer/developer, Jason Roe [and Twitter], found himself involved in a extremely strange tête-à-tête with everyone’s, er, favourite low cost carrier, Ryanair.

It all started when Roe wrote a blog post about how he’d discovered a usability error in ryanair.com booking process.

In short, he says he found a bug in the system which allowed users to obtain a 0.00 charge for their flights.

There was some disagreement in the comments section as to whether it worked at the time. Roe claims it does.

Nevertheless, some people at Ryanair HQ decided to chip in. The comments are not what one would expect of a large company that has decided to engage with social media, to say the least.

This is just one of many from a succession of commenters under the ‘Ryanair staff…’ tag on the same post.

Crikey.

[NB: We have seen the IP addresses of the commenters and they all trace back to Ryanair HQ]

So, most people would say that the best method for dealing with a provocative post like Roe’s is to be measured and calm.

But then again, Ryanair – lest we forget – doesn’t exactly play by the same rules as others when it comes to dealing with customers, complaints, partners, etc.

[Read the full post - and it really is worth reading all the comments from Ryanair...]

Post by Kevin May on February 23, 2009 04:33PM
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Listed below are links to blogs that reference this entry: What happened when a blogger decided to take on Ryanair.

Image from Blog of Mr Tweet.

Recently on the blog known as MrTweet a question was posed – “How are you using Facebook, Linkedin and Twitter differently?”

If I had been asked I would have responded as follows: Those three networking platforms can be grouped into a historical context – Facebook past, Linkedin future/present, and Twitter future.

Facebook is the past. I have been a member of Facebook for what seems like an eternity but in fact it has been a little under two years. I have 1,472 “friends” as of writing and it’s fair to say that I only know about 15% of these “friends” very well. As a minor music celebrity I have attracted a lot of musicians, bands and labels. As Director, Insights & Digital Media at Nemo and as someone who speaks regularly at conferences on social media as well as online music issues, I have attracted those cohorts too. Just this past week my sister and brother who still reside in the UK joined Facebook and brought along with them various nephews, nieces, cousins, aunts and uncles. I now have no excuse for not being in touch with my family more regularly – technology shortens the distance between us. On Facebook that is not necessarily a good thing.

The author centre, tagged in a picture from the early 80’s

Facebook is historical white noise to me. I am constantly tagged in pictures and videos and more often than not in an unflattering light. There I am at a wedding in 1987 clearly drunk, and there I am in some unnamed establishment sitting next to some old girlfriend who is probably mortified to see that photo in such a public forum after all these years. [Insert landscape and memory essay here.] I have spent many hours un-tagging myself in photos and videos just to have someone tag them right back after I’ve moved along. One day soon I fully expect to find a video of myself dancing naked on a table at a party. And that’s what is wrong with Facebook for me; the complete lack of control of message, my message.

Facebook really is for college students who want to catalogue images and videos of their crazy drunken selves for all the world to see; images they will live to regret when applying for a job. Closing your account is the only means of control on FB.

For the more mature types on Facebook [apparently there has been a surge of new members in the 40+ demographic] there is the shock of discovering that all those folks in high school or college -the ones that you had left behind and wiped from memory – are now waiting in your email inbox as “friend” requests. There was of course a reason for leaving all that behind. I could go on. Clearly Facebook is best left to the young who actually seem to enjoy being stalked across social networks.

Linkedin is Future/Present. Linkedin I term as future/present because I use it to store current details about my career activities [present]. I have built a decent network of like-minded business people with whom I can share job opportunities and details of event activities and/or my role within Nemo [future client work.] There are useful forums where I can post a topical question and via the crowdsourcing effect of Linkedin I often receive a lot of very intelligent answers [I wouldn't try this on Facebook for e.g.]

Linkedin is a dry world whereas Facebook is a week at the beach in Mexico during Spring Break. Linkedin is quiet time in the study where you get things done. It really is all business.

This brings me to Twitter. Although millions of users are on the Twitter platform its audience is in the low millions compared to FB and LI. Many of my peers who open a Twitter account leave me a message soon after joining that invariably includes the phrase “I don’t get it…” Fair enough, but hey everyone what is it you want to get? If you want to have a tool that is the perfect blend of Facebook [without Spring Break] and Linkedin [without retiring to the study] then Twitter is for you.

Twitter put simply is micro-blogging. Used wisely Twitter gives your followers a real-time window into your social, business and working world down to the minute. Use it unwisely you will find yourself in a lonely corner of Twitter twittering to yourself with a dunces hat on. I put Twitter in the future column even though other social media types put it in the present because I believe that when it is used purposefully it has a transcendental power and therefore we will see it being used much more widely in future.

And by purposefully I mean by intent which then leads to a question – what are your goals when using social media? Remember, we have to put technology to one side, this is not about technology it is about doing something that comes very naturally to all human beings [sociopaths excepted,] – it’s called socializing. Technology has shortened the distance between us but it hasn’t changed why we socialize. It is worth noting that Twitter is arguably more successful than any other social network platform for helping to get offline groups organized around conferences and such – they are known as Tweetups. And for e.g., I know of someone tweeting upon arrival at PDX airport asking for a ride downtown who within minutes was picked up and given a ride from a fellow tweeter – Twitter can be that hyper-local.

On a grander global and political scale, Wikipedia notes: Twitter has been used as a “social justice tool” to connect groups of people in critical situations. On April 10 2008, James Buck, a graduate journalism student at UC Berkeley, and his translator, Mohammed Maree, were arrested in Egypt for photographing an anti-government protest. On his way to the police station Buck used his mobile phone to send the message “Arrested” to his 48 “followers” on Twitter. Those followers contacted UC Berkeley, the US Embassy in Cairo, and a number of press organizations on his behalf. Buck was able to send updates about his condition to his “followers” while being detained. He was released the next day from the Mahalla jail after the college hired a lawyer for him.

Should you be arrested or simply lost just remember Twitter is always at your fingertips – text 40404.

So what’s different about Twitter vs Facebook?

Here’s an answer to that question based on my own use – I see Facebook as a vessel that contains your past – landscape and memory again. FB informs you of your friends’ activities via your email inbox when they change their status. One then links back to FB [unless you happen to always be on your FB account constantly refreshing your browser window,] logs in and reads the status or message. In other words many actions are required to keep in touch with your friends. On the other hand Twitter is a constant feed of information from those that you have chosen to follow. There is an important distinction here – on FB I choose to accept a “friend request” and your request is at the mercy of my keystroke, yes or no? If I key yes then we are “friends” and in my case that decision is made on a whim – I may or may not know you but we’ll see how it goes [sounds like a one night stand in college, right?]

The author tweets

With Twitter “friending” permission is not required – you can follow me if you like, I can follow you if I like. The decision to be or remain followed or un-followed is out of my hands or your hands. The content of our messages or tweets is all that makes us worthy [Think dunce Twittering in the corner..] and Twitter restricts those Tweets to 140 characters. And best of all, if I don’t check in for a day or two I miss the conversation and that’s fine – I am not obliged to be responding to some request ala FB. Nor do I get poked or bitten by a vampire and no one sends me Valentine bear requests. I mean, c’mon!

Twitter profiles are simple too. They consist of 160 character bios and links to the person’s web site. Twitter protocol suggests that having an avatar is more pro than not having one and being anonymous on Twitter creates suspicion.

Twitter has some user practices that are carefully followed unlike other social networking platforms. There is an etiquette in place that may have provided an atmosphere of decorum in what looks at first blush like a frenzied space. Here are some Twitter basics:

If you tweet using a company name, i.e @NemoHQ, don’t tweet only about Nemo – you have an obligation to tweet informative posts that have nothing to do with your company. You should share the sharing. You will gain more respect from your followers that way. Also your tweets will not be considered spam.

To reply to a Tweet that you like just reply to the persons address e.g. @pampelmoose This can keep the conversation moving as other people can look up that users profile to find the thread.

Re-Tweeting – Add the letters RT to the front of the original tweeter’s address and include the original message. For e.g. if it was a message from me that you are RT’ing you would put RT: @pampelmoose Again this keeps a conversation moving. By Re-Tweeting you are getting the conversation in front of your followers and they in turn can RT to their followers creating an exponential audience.

If you want to contact someone directly through Twitter you can Direct Message them as long as they are following you. At Twitter.com you add D in front of the username to message people directly – D @pampelmoose

When someone follows you on Twitter it is good practice to DM them and say thanks for the follow.

It’s ok to ask your followers to spread the word for you by re-tweeting. If they like your tweet content they will, if they don’t they won’t.

By using the # sign you can create search terms that other users can access. For example if I were to write about Nemo I would type #NemoHQ then users can click through to all of the conversations on Twitter that include #NemoHQ You can also monitor what the most popular conversations are by using the Twitter search link.

I recommend reading Guy Kawasaki’s blog as he has great insights into using social network platforms wisely including Twitter.

As this post was inspired by Mr Tweet’s questions we can now come full circle back to his blog and two comments on this subject that he highlighted:

Featured Comment by Heather Rasley

They’re vastly different platforms with vastly different goals. Here’s how I use each:

Facebook: Have been on it since undergrad, and have a large network. It was once more important to me, but now I don’t check in too often and don’t take it seriously.

Sometimes I’ll have wall exchanges with friends, which are almost exclusively based on inside jokes. Status updates are rarely related to anything I’m actually doing. I’ll add someone new when I meet them, if only to feel more “connected.”

Sometimes I’ll send messages to folks I don’t have other contact info for. It’s great for rekindling old/lost connections. I don’t share anything there (or anywhere) that I would be ashamed of.

LinkedIn: Purely professional, and not used often. Very rarely send messages or take part in other social activity, aside from adding new coworkers / associates / friends to my network and replying to any requests sent to me. Any actions I take there are explicitly toward the end of building my professional persona / furthering my career. To me, it feels cold. Interactions there typically aren’t very rich.

Twitter: Used for a blend of personal/social and professional use. I’m highly aware of the public and repostable nature of my tweets.

Content posted varies from where I am at the moment, to work-related links, to tweets about personal projects, to quotes and other links that I personally enjoy. I like it because it’s malleable.

I think people tend to understand that what they’re seeing is a glimpse of me as an entire person. @s and DMs are effective for quick, asynchronous communication between acquaintances.

I’ve met lots of new people in the real world through Twitter (”Oh, you like that, too? Let’s meet.” “Oh, you’re there, too? Let’s meet.”)

Featured Comment By Dean Kakridas

Here is how I currently utlize the ‘Big 3′:

Facebook: ‘rekindling and repurposing the past’.

Primarily used with close friends, family and colleagues I interface or have interfaced with in the physical world.

Twitter: ‘present day by day social stimulus for personal and professional betterment.’

Here, I am actively looking for key inputs to drive my lifestyle design while reciprocating the same with friends and followers.

LinkedIn: ‘all about future interactions with people and parts unknown‘.

This is the shiny and professional looking profile that stays consistent and concrete–hopefully a buoy and beacon for perpetual professional good standing and hope for financial prosperity.

So past, present and future aspects of my life are well served by these three bastions of digital social connectedness.

Although Twitter has been around since March 2006 it has recently erupted in popularity and is covered in the media almost daily. In other words Twitter has become the buzz word du jour and with that comes scorn and derision as well as support. Those that don’t get it dismiss it is a gimmick, and those that do, use it as a very useful business tool.

The social media arena is fast-moving and ever-evolving but the one constant is people. Without people there is no such thing as social media. As the Philippines-based web site Mindanao Examiner points out: …social media today is a pure mess: it has become a collection of countless features, tools, and applications fighting for a piece of the pie. and goes on to say We’re moving away from “users,” “customers,” and “shoppers”: social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community.

That sounds a lot like Twitter to me.

Here’s a few stories I found on Twitter about Twitter in the media on February 21 2009:

Politico – Conversion of a Twitter Skeptic
The Oregonian – Portland Twitter’s the Oscars
Forbes – Travel Portland Creates Nation’s first Twisitor Center
COED Magazine – 406 Bands Who Twitter
Guy Kawasaki – How To Get ReTweeted
San Francisco Examiner – Twitter Helps You Make Friends With Shaq
Idaho Statesman – Visit Idaho Now on Twitter
The Orlando Sentinel – Twitter and NASCAR Go Together Like Kyle Busch and Auto Club Speedway
San Francisco Chronicle – Mayor Gavin Newsom has a Twitter Account

Follow Me:

Facebook
Twitter
Linkedin
Nemo
Pampelmoose
Social Cache

More essays from Dave Allen – Thoughts On Social Media

Another one bites the dust…

Click image to got to video. It’s a music clip and YouTube don’t allow embeds for that stuff remember…

Oh, whoopsy BBDO.

From the Adrants mailbag:

“My skater friends have been sending me a link all day long that shows a blatant – and I mean blatant – BBDO rip off of a [Spike Jonze] directed skateboard video [...]. The original was from the most popular skate video in years, but obviously, someone’s creative director hadn’t seen it:”

o Original, and far superior.

o The fraud.

Find more videos like this on AdGabber

Find more videos like this on AdGabber

Click image to watch the video.

A wonderful speech by the psychologist Barry Schwartz at this year’s TED Conference in which he – “makes a passionate call for “practical wisdom” as an antidote to a society gone mad with bureaucracy. He argues powerfully that rules often fail us, incentives often backfire, and practical, everyday wisdom will help rebuild our world.”

Some key points in the speech:
Rules create mediocrity.
Incentives reduce responsibility.
No incentives can be created that will work, in fact they demoralize professional activity.
They also create moral loss as well as a loss of morality.

Valentine’s Dance Photobooth from Jonny Davenport on Vimeo.

Click image to play and David will fill you in….

Sensitive people please avoid, sense of humor required.

Amazon’s Kindle 2 has more of an Apple iPod feel to it. Found on MobileRead.com

Click on the image above and then press play on the page. A fascinating visualization of Twitter in action. Look for what happens at half-time…

Women In Marketing Jan 15, 2009 from Dave Allen on Vimeo.

Having watched the comments swing to and fro on the PETA Sex Ads post I thought it might be timely to post this video from NemoHQ’s Trevor Graves. Interviews and talks with women who have made their way in action sports – and they didn’t have to get half naked and lick vegetables PETA….

“Girls are sluts and boys are studs” a comment from industry icon, Circe Wallace at The Women in Marketing event held at Red Bull USA in Santa Monica. The event was designed to honor, highlight and make accessible the women who have made an impact on youth culture and the action sports community. Carolyn Deighan of Tadpole Marketing hosted the event. Amy Stettler, from Apple, Amy Taylor of Red Bull, Caralene Robinson from Boost Mobile, Circe Wallace from WMG, Dyana Kass from Interscope, Kenna Bertell Florie of Roxy, Renee Lawter from Eyerus, Shanti Sosienski of SOS, and Staci Levine from SNL comunications all spoke to the group of 230 people.

I’m feeling that they’ve lost their way….anyone agree? It seems like they’ve lost focus. Ethical treatment of animals is a noble cause, scantily clad and naked females, sex and hot tubs seems to be off topic to say the least.

Story from the [soon to be sold?] Seattle Post-Intelligencer.

From MediaPost:

In the hyper-targeted media world, the sweet spot is often local. To tap that potential, NBC Local Media has launched Neighborhood News Pages, available in nine O&O markets, including seven in the top 10. The sites, which aggregate news from NBC’s local TV affiliates as well as the Web, then organize the information by neighborhood. Topics covered include news, sports, health, around town, weather and traffic.

The local markets represented are: WNBC New York, KNBC Los Angeles, WMAQ Chicago, WCAU Philadelphia, KNTV San Francisco, KXAS Dallas-Ft. Worth, WRC Washington, D.C., KNDS San Diego and KTIS Hartford. The news pages were built and launched by Outside.in, a data and technology platform that creates and distributes hyperlocal news.

“Our new Locals Only sites enable our users to be true insiders and to fulfill on that promise we need to deepen our coverage in local communities,” says Brian Buchwald, senior vice president, local integrated media for NBC. He notes that the NNP allows the network to “add entirely new sections of content to our sites and create more targeted ad impressions at a fraction of the cost.”

“Publishers can use our Neighborhood News Pages to create thousands of discrete, highly targeted local news pages to complement their national and regional coverage,” adds Mark Josephson, CEO of Outside.in. “Outside.in covers all local blogs, mainstream media and twitter streams. If it’s about local, we’ve got it.”

Both national and local ads appear on Neighborhood News Pages. The owned-and-operated sales team sells ads for the sites, in addition to NBC’s national sales team.

Found on Guy Kawasaki’s Open Forum.

Story at Gizmodo.

Er, cough, cough…

Seriously, how is this not dreck? Can the folks at Magpie not understand that the minute any of my followers on Twitter spam me with Magpie I will simply unfollow them? Which, on second thoughts, means that I would then have a filtered list of folks to follow who understand that spamming your followers is uncool….

The folks at Magpie may also want to consider the folklore of the winged version, it is not considered a benign bird:

Folklore

In Britain and Ireland, there are a number of superstitions regarding magpies
A single magpie is associated with bad luck
One should make sure to greet magpies when they are encountered in order to either allay bad luck or encourage good luck as related to the number of birds and therefore their place in the Magpie poem. Common greetings include “Hello Mr Magpie” “How is your wife/where is your wife?”, “Good Morning/Evening Sir” and other marks of respect.
Upon seeing a lone magpie one should repeat the words “I defy thee” seven times.
On seeing a lone magpie one should pinch the person they are walking with, if they are alone they are to pinch themselves.
If a lone Magpie is seen, one should salute it to show you respect it. This formality can be forgone if the Magpie looks directly in your eyes, which shows it respects you

NYT Geek Team. Pic New Yorker Mag – Mike McGregor

For the newspapers it all comes down to a simple equation – online advertising is not covering the losses of print advertising as circulation drops. This is eerily reminiscent of the recording industry’s woes where digital sales are nowhere near covering the slump of CD sales. [NB: The LA Times says that online ad revenue covers the cost of its online and print editorial teams.]

Let’s not be hasty though. At The New York Times which has been taking a battering lately – its stock is down 60% and it announced plans to mortgage its buildings to raise cash – there is hope, something is stirring. As an article by Emily Nussbaum in New York Magazine points out -

“…. even as the financial pages wrote the paper’s obit, deep within that fancy Renzo Piano palace across from the Port Authority, something hopeful has been going on: a kind of evolution. Each day, peculiar wings and gills poke up on the Times’ website—video, audio, “drillable” graphics. Beneath Nicholas Kristof’s op-ed column, there’s a link to his blog, Twitter feed, Facebook page, and YouTube videos. Coverage of Gaza features a time line linking to earlier reporting, video coverage, and an encyclopedic entry on Hamas. Throughout the election, glittering interactive maps let readers plumb voting results. There were 360-degree panoramas of the Democratic convention; audio “back story” with reporters like Adam Nagourney; searchable video of the debates. It was a radical reinvention of the Times voice, shattering the omniscient God-tones in which the paper had always grounded its coverage; the new features tugged the reader closer through comments and interactivity, rendering the relationship between reporter and audience more intimate, immediate, exposed.”

As an example of how to raise revenue online, David Carr in the NYT argues that there’s a need for an iTunes For News where readers can pay for the news content they want. In response Jack Shafer at Slate says -

“Actually, a flawed iTunes for news already exists: It delivers content through Amazon’s Kindle. The Kindle can download paid subscriptions to the New York Times, the Wall Street Journal, the Washington Post, the Financial Times, USA Today, the Los Angeles Times, and 12 other dailies via built-in EVDO reception. Newspaper subscriptions run between $5.99 and $13.99 a month.”

He goes on to say that publishers have been promising customers lightweight tablet readers for decades but didn’t deliver so he now suggests that the newspaper owners should jump quickly and produce a Kindle-like device so they can control their own content. Remind you of the music industry anybody?

In the meantime the winds of change seem to be thrashing print media:

Chicago Tribune Goes Tabloid for Single Copy Editions

Web startup to offer foreign news as newspapers cut foreign desks

And magazine’s aren’t immune to the new, new thing either – Really, what is wrong with Vogue?

And some are actually useful. Go to Mashable to get what you need.

Nemo recently completely overhauled the web site for Oregon’s historic Timberline Lodge and Wordpress.org featured the site as a showcase. Go Team Nemo or is that Meat Omen?

The printed press continues to suffer. Losses at the Seattle Post-Intelligencer have been mounting year over year since 2000 and last year reached $14 million according to Yahoo Finance. Its owners the Hearst Corporation have put the paper up for sale and, if no buyer is found in 60 days, will close it down.

I feel conflicted over the news of its presumed demise. Newspapers such as the P.I. have long been the backbone of their communities and were the glue that often held those same communities together during the constant ups and downs of civic life. Unfortunately their publishers, journalists and columnists were slow to embrace the realities of the internet and its long reach further down into the zip codes of these newspapers’ former readers. Hyper-local news delivered by web sites such as Yelp and Outside.in, as well as Twitter, may well be the final nail in the coffin for big city newspapers.

The ‘Old Grey Lady,’ the New York Times still trundles along all the while looking over its shoulder. The Times has done a great job of laying out “All the news that’s fit to print” on its website but unfortunately the content is too often weak. As Ana Andjelic points out on her blog i [love] marketing the Times’ regular columnists in Design, Advertising and Fashion seem to be missing the target these days. She uses as an example the Design Observer blog’s response to a recent article by the Times’ Michael Cannell entitled Design Loves a Depression. The design community comes down hard on him – not so much for his article’s premise but for the sin of re-hashing old news – “Design loves a depression? I can assure you that design, along with painting, sculpture, photography, music, dance, fashion, the culinary arts, architecture, and theatre, loves a depression no more than it loves a war, a flood, or a plague. Michael Cannell’s article is regressive and mean-spirited, and it demands a response.”

Bono. Pic Diedre O’Callaghan

And then there’s preaching to the choir. In today’s Times that elder statesman of rock, U2 singer Bono, writes about working with Frank Sinatra. I sincerely hope that this isn’t the Times’ editors’ attempt at appealing to a younger demographic. It’s apparent that Bono has a soft spot for the great man but there’s something inauthentic about how he links the lack of sentimentality in Sinatra’s voice singing ‘My Way’ to the New Year celebrations he witnesses in Dublin – “Is this knotted fist of a voice a clue to the next year? In the mist of uncertainty in your business life, your love life, your life life, why is Sinatra’s voice such a foghorn — such confidence in nervous times allowing you romance but knocking your rose-tinted glasses off your nose, if you get too carried away.

A call to believability. A voice that says, “Don’t lie to me now.” That says, “Baby, if there’s someone else, tell me now.” Fabulous, not fabulist. Honesty to hang your hat on.”

It appears that the multi-millionaire prankster Bono has found the answer to the current climate of economic fear in his own life through the lyrics of ‘My Way.’ Yes its true that Frank sang “I did it My Way” without resorting to nostalgia and fawning sentimentality. He swaggered through the song with a streak of West Coast North American libertarianism, with the can-do spirit of the rugged individual as played in the Westerns of the day by John Wayne. This same ‘can-do’ spirit pervaded the White House during the last 8 years, and that macho spirit didn’t go unnoticed on Wall Street or amongst the banks who were happy to dish out mortgages to people who had no ability to repay them.

“My Way,” that “ode to defiance [that] is four decades old this year,” may thrill Bono but it simply reminds me now of Cheney, Rumsfeld, Bush et al as they poisoned the well of America’s goodwill abroad and helped to set up the massive losses in our financial industries that have already caused pain to millions of Americans here at home.

U2 release their new album, ‘No Line On The Horizon’, in March and I’m confident it will help to line the pockets of the Irish foursome rather handsomely. Unfortunately the refrain for many thousands of displaced Americans, as the fall out from sub-prime mortgage lending continues to take its toll, will be ‘No Home On The Horizon’.

Bono’s rambling, incoherent op-ed piece will be of no use to them. They chose to do it ‘My Way,’ to reach for the American dream, but were blindsided by greed and corrupt practices. And there will be no government bail out for them.

Ironically Twitter had the last word. User @stevenjayl summed up Bono’s op-ed piece rather neatly in a 130 character tweet today -
“Bono has a way with a tune, a presence on the stage, and an embarrassing inability to write a coherent op-ed. NYT: get him an editor!”

Nemo-branded Skullcandy 2XL Booth at CES 2009 from Dave Allen on Vimeo.

CES is always overwhelming but it was sweet to see NemoHQ client Skullcandy’s booth pop out on the crowded trade show floor.

Palm execs went out of their way at CES to point out that the Palm Pre is not an iPhone killer.

Check out the high-quality Palm Pre presentation video at CES here.

Red is the new black? Nope – less is the new black

Everywhere one looked recently on the blogosphere, especially social media blogs, the ever-so-informed pundits were banging out their year end lists around mid-December and by today the 2009 predictions/trends/forecasts lists were rapidly turning from a flurry to a blizzard. [US-based bloggers, especially on the East coast, are panicking as the clock ticks down to Midnight.] So I give thanks for two forecast contrarians – Ana Andjelic and Fred Wilson.

Ana Andjelic runs the I Love Marketing blog where she posted ‘The Problem With Forecasts.’ When a post begins like this: “The end of the year is known for releasing “best of” / “worst of” lists, forecasts, & trends that will “shape” the next year. While I heart lists, it’s the trends that I found real dumb. And no, I am not alone in this. Predictions usually go from plain ridiculous to rather obvious and to those that are there for shock value – “blogging is dead”, “podcasting is dead” that no one but Armano really takes seriously.” You know you’re in for a fun read. She’s spot on.

From there I linked to Fred Wilson’s A VC blog where he posted not a forecast list but a wish list of what he’d like to see happen in 2009. Two interesting wishes are 1. a $1.50 gas tax which I agree with and 2. a request of Apple – “I just want Apple to come out with an aggressively priced touch screen mobile computer that can be used to read books, blogs, watch movies, listen to music, and work as a home remote too. This is a huge opportunity for them and others too.”

And by the way, I found both these blogs via Twitter which I have been using more and more as a business tool lately – finding I can’t live without it these days..

So, having written the above I will now throw caution to the wind and present you with a 2009 forecast that is only marginally tongue in cheek. Here’s my baker’s dozen:

Malcolm is thinking about a new book

01. Malcolm Gladwell will publish another book.
02. The New York Times print edition will continue to arrive on my doorstep.
03. It will be cold and wet when I arrive at the Oregon Coast tomorrow.
04. “Feels free” will take a hold. [I've been waiting for this since my time at Intel in 2000.]
05. The CD business will continue to shrink but the music business will grow.
06. Art will be smaller, leaner, cleaner.
07. Consumer products will be simpler – see the Flip.
08. Socially conscious projects such as public housing will thrive under Obama.
09. Blogs will not die.
10. Twitter will see a huge growth spurt and continue to have growing pains.
11. U2’s new album will be as boring as the last 3 or 4 have been but will sell millions.
12. The rich will continue to cut back on their mistresses.
13. And finally, less is the new black.

Got your own 2009 trends, forecasts or wishes list? Post it in the comments section…

The house slide above Terwilliger

Hyper-local can be summed up easily as ‘all the news in your zip code.’ Wired Magazine Editor-in-Chief Chris Anderson captured it nicely too in a post titled The Vanishing Point Theory of News. The idea of hyper-local is further validated by the success of sites such as Yelp and Outside.in; they drill down to the zip code level to bring us all the news that’s fit to print, or not as the case may be.

I was hiking with my dog in my Hillsdale neighborhood yesterday and some thoughts percolated to top of mind – one being that hyper-local is an awesome idea yet that thought was immediately tempered by the next; hyper-localized information means having easy access to all the news in our communities, we are made aware, therefore we have to accept responsibility for what happens in our communities. There will be no excuses.

I could have stopped right there, it would have been a good Twitter-esque moment. But no. I have actually been paying attention to what goes on in my neighborhood and it’s not always pretty..

From tragedy and despair to new thinking.

No vehicles, a blessing

My regular hike leads from my home in the residential neighborhoods of Portland’s West Hills, down narrow musty lanes and streets to Terwilliger Boulevard [known to locals as the Terwilliger Highway - you may already sense where this is going...]. Where Terwilliger crosses the SW Capitol Highway the road is now closed to vehicles but not to hikers and bicyclists. A few weeks ago a house slid down the hillside that I can see ahead of me taking two others off their foundations as it cascaded toward Terwilliger. Road closed. Despair for the families involved but thankfully no injuries.

The house collapse has created a chain of events that can be seen as an opportunity.

First and foremost, as vehicles can no longer drive along the boulevard it is possible for hikers and bikers to enjoy the serenity of walking Terwilliger’s tree-lined curves without inhaling exhaust fumes or having to be constantly vigilant of motorists speeding to work. Remove the automobile from the equation and we are suddenly back on the path to nature. Of course the traffic has to go somewhere; the detour funnels it through Hillsdale along the increasingly congested Capitol Highway, up through the dangerous cross-section at Sunset Blvd and the Wilson High School entrance, and on back down to the severed umbilical that is Terwilliger where commuters, one to each car, can speed off toward OHSU.

Here’s the opportunity for Hillsdale as I see it: make things difficult for drivers.

Two fairly recent developments in Hillsdale [in the last 4 years] changed the character of the neighborhood – one positively, one negatively. The Hillsdale Library, completed in 2004, is both architecturally and holistically a perfect example of how Hillsdale should be developed. The Watershed building on the other hand is just the opposite. And yet the library, as good as it is, is not perfect.

The library is a wonderful building to look at – a mix of modern eco-friendly materials, an open inviting design that allows complete transparency throughout and although it is a thoroughly modern building it has hints of neo-classical architecture, a good mix for housing the books within. Its problem? It has added to the areas automobile congestion. Drivers attempting to park on the streets or enter the parking lot below the building create mayhem just a half block from the already overloaded intersection at Capitol Highway and Sunset Blvd. And why the library’s underground parking entrance was placed right opposite the parking lots for the Hillsdale Post Office and Liquor Store is beyond me. The pedestrian crosswalk indiscriminately dropped at the corner of the library at the junction of SW DeWitt St has to be the most risky crossing in Hillsdale for the old and young alike.

Meanwhile the Watershed building at the southern end of Hillsdale’s strip malls is an eyesore. [Calling this building the Watershed is apt. Here's one definition of the name's meaning - A critical point marking a change in course or development.] There is nothing to love about this building. Although the ground beneath it was once a brownfield it was at least an open space that afforded a view across Bertha Court to the well-designed public housing just off Bertha Boulevard. The Watershed was perceived with a noble cause – a 51-unit senior affordable housing project – and is also an environmentally-friendly building but it is architecturally dull and has a ludicrous light tower perched on its NW corner that proclaims Hillsdale – such a folly and a waste of money. A retail condominium has lain empty since the buildings’ completion and the low retaining wall that runs along Bertha Court opposite provides a perfect sanctuary for the nicotine-addicted residents to sit and smoke throughout the day. Smoking is a choice and I’m fine with that but it’s a shame that as our local children walk to school they must pass these smokers. This building does not represent the future of Hillsdale.

Back to the problem of cars.

Another Hillsdale development with potential is the advent of the local Farmer’s Market. Along with the Food Front Cooperative taking over the old Wild Oats market, the local community now has easy access to organic foods which in many cases are locally grown. Yet once more the local “planners” failed to estimate the amount of traffic that the Farmer’s Market would create. The entrance to the market across from SW Sunset Blvd and Capitol Highway is now as congested and dangerous to pedestrians on Sundays as it is on weekdays. I don’t see this as progress; the car has dominion over the pedestrian and bicyclist in Hillsdale. Those that think this way will reduce our vibrant urban community to that of a bland, automobile-saturated sprawl reminiscent of the worst of any of Portland’s suburbs. Why doesn’t the Farmers Market and its boosters provide shuttle buses, bike racks and safe pedestrian access?

Shopping local, supporting growers and eating locally grown organic foods are all fine acts but not at the expense of clogging up the community with more cars. Talk about carbon footprint.

To add salt to the wound our hyper-local newspaper the Southwest Community Connection, the same paper that insists on calling the strip malls along Capitol Highway ‘Hillsdale Town Center,’ recently had an article titled ‘A New Look For The Heart of Hillsdale.’ This ‘new look’ according to the architecture and planning firm SERA is a way to “strengthen the qualities of what is Hillsdale” and “to over time create a more focused activity center or plaza.” Business folks in the district are all over it. As happens all too often in Hillsdale, business and automobiles trump residents and community.

The plan as presented by SERA is to create three high-density commercial and residential zones by extending roads through the middle of what is known as the “Sunset Triangle,” some green space that is bordered by Sunset Blvd, Capitol Highway and SW 18th Drive. But don’t worry, the designers “imagine the roads to be tree-lined boulevards with a European air.” If they truly imagined a “European air” they would understand that in Europe buses, light rail, pedestrians and cyclists predominate in towns and villages and many cities – not the automobile. The ‘European’ tag is just pure marketing fluff, an attempt to soften the blow that this development would create in the community.

I presume SERA has already asked the question of Hillsdale’s residents, [although I wasn't included], of what exactly are the strengths of Hillsdale that this phrase invokes – “strengthen the qualities of what is Hillsdale.” If they had asked me I would have these words for its qualities – urban, green, democratic, aesthetic, forward-thinking, family-friendly, bike and pedestrian-friendly, educated, local, supportive….. If they had asked me of my dislikes they would include the ugly buildings that dot Capitol Highway such as the abandoned gas station next to Baskins Robbins, the bizarre architecture that houses the Mexican restaurant Casa Colima, Starbucks [Baker and Spice next door is local and has better coffee,] the traffic, lack of bike lanes and most importantly the nightmare that is the junction at SW Sunset and Capitol Highway – will it take a pedestrian or bicyclist’s death to make someone pay attention?

Nature has a way of dealing. Capitol Hwy in December

Hillsdale simply does not need more businesses and homes crammed into its green spaces. It is hypocritical folly to suggest that the very same decisions that create suburban blight should be made on behalf of Hillsdale’s residents. Hillsdale also does not need to create more roads for automobiles. In fact the community should be doing the exact opposite and work on creating more bike and pedestrian-friendly streets in our neighborhoods.

Here’s a quick example – SW Sunset Blvd. The city should remove all the “traffic calming speed bumps” as they do not work. Drivers have discovered that they are low enough that by speeding up they can clear them more conveniently! The city should put in either stop signs at every junction or traffic circles to slow cars down. It could also narrow the street by putting in chicanes that slow traffic by funneling and are used very efficiently in Europe. Pedestrians and bicyclists should be considered more important than cars…

The Hillsdale District, as it stands today, is a model community. It has the potential to be as strong a destination as the Hawthorne, Clinton and Belmont Districts in SE Portland. It is an urban oasis with charm and character yet it is being blighted by the automobile and wrong-headed thinking such as the idea of under-grounding our utility cables. The money that would be spent on a pet project like that, one that benefits no one, should be put toward a holistic and sensible urban community plan. One that reduces traffic and improves the safety and quality of life for Hillsdale’s residents and those that are attracted to the district as they go about their activities that support local businesses. Filling in our green spaces with more roads and buildings, even if they were “tree-lined boulevards with a European air,” is simply wrong. Cars should come last.

Surely the community of Hillsdale understands that creating more roads and streets for vehicles that burn scarce fossil fuels is a redundant idea – an idea that is not aligned with Hillsdale today nor one that should be in its future.

[where: 6344 SW Capitol Highway, OR 97239]

Portland electronic duo, Little Hunks

Social Cache is but one window into the world of Nemo HQ. The multi-talented Nemo designer, fashionista and blogger Nubby Twiglet and myself post up to Social Cache as often as time will allow between posting to our respective blogs NubbyTwiglet.com and Pampelmoose. The Nemo blog world also includes StudioNemo and Roger Bridges’ Strange|Beautiful and all these blogs feed the Nemo cultural hopper.

Another spin-off is the Pampelmoose New Music Hour that airs twice a week on 94.7FM KNRK, Portland’s biggest alternative radio station. The show is dedicated to bringing the on-air audience as much of the best new music we can squeeze in to an hour as well as playing as much local Portland music as we can. All the songs are then posted to Pampelmoose and archived for streaming or downloading.

This is the final 2008 Pampelmoose edition of the New Music Hour on Portland’s 94.7FM and it’s time to take stock of all the great music that I’ve been able to play from Portland’s vibrant music scene. I have 14 songs from some of Portland’s finest. They are by no means ranked in any order, nor are they songs necessarily from ‘08 releases, just a selection from many songs that I could have played. The choice was difficult but having room for only 14 bands forced my hand. To those that didn’t make the list be assured that in ‘09 you will be played on the show and maybe the list will be longer next year and I can accommodate more bands…just keep the great music coming.

Hockey – Song Away
Starfucker – Holly
Little Hunks – Came To Party
Lackthereof – The Columbia
Holy Sons – The Feral Kid
Peter Broderick – With The Notes In My Ears
The Mint Chicks – 2010
Red Fang – Reverse Thunder
The Shaky Hands – We Are Young
James Low – American Dream
The Wherewithals – The Point
Bark Hide and Horn – Change It
Loch Lomond – Blue Lead Fence
Microfilm – Fox And His Friends

Stream or download all the previous Pampelmoose 94.7FM shows here.

The pop star and the professor … Mike Skinner talks to John Gray. Photograph: Suki Dhanda

Mike Skinner and me have some things in common – we are both well-known musicians; me as bass player for Gang of Four and he performing under his moniker The Streets, although he is arguably more popular. That aside I now find that we are both ardent supporters of the work of the philosopher John Gray, especially his book ‘Straw Dogs: Thoughts On Humans and Other Animals‘.

In The Streets recent release ‘Everything Is Borrowed,’ Skinner reveals Gray’s influence in his lyrics while Gray’s influence on me comes through in my writings on the conceit of ’social media’, a term that I feel is empty and is peddled furiously only by those that would profit from harnessing social networks for the purpose of creating advertising revenue. Here we are then – two musicians, a philosopher, Charles Darwin and Facebook; such a wonderful mashup. Much food for thought. Here’s the interview:

Few records this year addressed themes such as human consciousness and evolution (as well as reflecting the linguist’s pleasure in a good piece of slang) as smartly as the Streets’ fourth album, Everything is Borrowed. OMM detected in it the influence of the work of the philosopher and occasional Observer contributor John Gray – and a quick call revealed that Mike Skinner is a huge fan of the Straw Dogs author. That bestseller, first published in 2003, argued that humans have still not come to terms with Darwin or accepted that they are like other animals – thereby knocking the humanists’ belief in progress.

It seemed a good idea to put the pop star and the professor together, and so they met for a wide-ranging conversation – covering the art of storytelling and the imminent collapse of Western capitalism – in a north London pub hours before Skinner’s performance at the BBC Electric Proms.

Mike Skinner: Reading Straw Dogs… I was aware of the idea that consciousness is an illusion, but it really made me think about a lot of things differently.

John Gray: The book is not intended to convert anyone to anything or to impose my world view. It’s intended to stir people’s thinking so that they see their lives in different ways. People have said to me – young people, old people, a couple who were trapped in a religious cult for 40 years – that they liked the book because it helped to weaken the story that they’ve woven of their lives, the story that was ruling them.

MS: What you seem to be saying is that it’s all an illusion, life goes on and shit just happens…

JG: Well, good things happen too.

MS” But what’s a good thing? It’s just something that we perceive to be good…

JG: I’m not saying we should rid ourselves of the need for stories, but when that need becomes tyrannical then we can give up too much of our freedom. One story of the past few years was that wealth was going to grow indefinitely – we were all going to get richer and the ups and downs of history weren’t going to apply to us. Well, stories are not true or false in the way that science is, but some are closer to human reality. And this Prozac-like story of the last 20 years – people believed it!

MS: The financial situation: the impression I have is that we’re not in as much trouble as we were in 1929.

JG: Not yet.

MS: OK… and the reason for that is memes – it’s the knowledge that if you don’t bail the banks out, we’re in really deep shit. So does that represent progress?

JG: It’s an interesting question. And I’m serious when I reply by saying the proof will be in the pudding. You can say we studied the 1930s and so we won’t commit the same mistakes. We’ll do what should have been done then and maybe it will work. But there is a different way of looking at it. Even if avoiding those mistakes now is the right thing to do, there will be different consequences which will get us into different types of trouble. Bailing out the banks might lead to the sort of stagflation we saw in the 1970s.

The point is: there’s an element of luck, and while I’m not a religious believer, if you want stories in your life, it might be better to follow religious stories rather than those you know to be shallow – like the story of unending growth.

MS: Your work can be very dark. But as a person you seem very amiable…

JG: Well, I’m not writing in order to provide consolation. One idea that’s really unpopular nowadays is that there are any aspects of a human being which are inherently bad. But one thing that’s distinctive in human beings – it might not be unique – is cruelty.

Now what should we do about cruelty? There’s a belief that if people have a proper education, if they live in a peaceful, safe society, there won’t be any evil. But is evil – for example, cruelty – normal or abnormal? I think it’s normal. It doesn’t mean you have to accept it.

MS: Isn’t it dangerous to say evil is natural?

JG: It’s the opposite. I’m a big fan of JG Ballard…

MS: I’m halfway through High-rise

JG: The very book I was going to mention! Ballard says that people from Catholic countries are less shocked by his books than people from Protestant countries, because they still believe in original sin – there are murderers and psychopaths inside us. It doesn’t mean you accept that state of affairs, it means you have rules and conventions which stand in the way. That’s what used to be called civilisation – though, of course, there’s nowhere that’s more than half-civilised. In general, I’m interested in looking at what’s happening now and trying to deal with it. For instance, climate change is not fully solvable…

MS: Because it’s natural or… because we’re fucked?

JG: [Laughs] Well, my best understanding is that the planet is not like a clock that we can wind back. Once the carbon is in the system, there are inexorable results. Also, there’s global dimming – the darkening of the skies by pollution, which also makes the world cooler than it would otherwise be. Getting rid of pollution too quickly could accelerate global warming.

Most greens are horrified by the thought that we can’t stop climate change, but that’s childish. Am I telling people to give up? No. In Holland, for instance, they’re giving back land to the sea and building more on stilts because they expect sea levels to rise… and I find that uplifting, even though it’s a very sober approach.

MS: Just to get a bit Dr Who, if we’ve also lost control of technology, could robots take over the world?

JG: There’s nothing inherently unique and inexplicable about humans, so we could create devices that could indeed become conscious. But if we create robots that are only conscious – that don’t have the 99 per cent of unconscious mental life that we have – could that hollow replica of how we imagine ourselves to be start painting in the same way as van Gogh?

Most creativity in the arts, and even in science, comes from levels of the mind that are not conscious. Conscious thought is a tiny, tiny part of the life of the mind. Have you heard of transhumanists? These are people who are interested in technologies that will allow them not to die – some of them end up having their brains frozen. They think they can remodel themselves. Now I’m not as unhappy as they are with the idea of human life…

MS: But you don’t want to die – you’re never going to want to die!

JG: Is that true? Do we really, really want to be different from all the human beings in the past and all the other animals?

MS: I think we all do. I think you do!

JG: If I could become the sort of creature that doesn’t need to die, I’d be different from the way I am. And I don’t want to become like a robot.

MS: I was famous, I guess, for a while, and one of the fascinating things about it for me – and one of the unnerving, scary things – was how my boundaries completely controlled me. I wasn’t as autonomous as I thought I was.

JG: The person you were before was a by-product of your limitations and circumstances.

MS: Exactly. Dying is a boundary. Everything we do is to try not to die, and once you don’t have that… I’m 30 soon and all I’ve got behind me are the years when I thought I was never going to die.

JG: If the boundaries that you associate with growing up are removed, you can live in a different way. The picture you have of yourself alters or dissolves. But if the wall of mortality disappeared… well, you can almost not imagine the change; I think it would turn us into something different.

MS: If we believe in Darwin we have to believe that every evolutionary stage brings an advantage.

JG: Darwin has been turned into a humanist icon. Darwin’s followers think they’ve renounced religion, but they cling to the idea that while other animals can’t control their destiny, humans can – a belief that comes from Christianity. Darwinism has actually been turned into another religion.

• ‘Everything is Borrowed’ (679) is out now; John Gray’s latest book is ‘Black Mass: Apocalyptic Religion and the Death of Utopia’ (Penguin)

Pic: Adweek

Over at Adweek, Brian Morrissey makes a very strong argument that Facebook advertiser applications are finding very few takers. His overview entitled Apps: The Newest Brand Graveyard, lists four brands with Facebook Apps that are struggling to find users – Fed Ex [1,500 users,] Ford [106 users,] Nike [3,400 users,] and Microsoft [8,500 users.]

For anyone who believes that marketing through social media will work for the brand and/or provide a revenue stream for Facebook this article is worth reading. Here’s an extract -

‘Brands, in general, have found Facebook unforgiving terrain for marketing. It’s well known, for instance, that banner ads perform poorly on the site. (A recent IDC report called advertising on social networks “stillborn.”) But the Facebook Platform, launched 18 months ago — which lets developers create social applications for users — was thought to offer the perfect opportunity to move beyond banners to provide “branded utility.” So far, however, Facebook apps from brands like Coca-Cola, Champion, Ford and Microsoft are as popular as desolate Second Life islands.’

Just last month I posted how P&G’s Head of Digital, Ted McConnell isn’t a believer.

Here’s a thought… Saturday Night Live viewers surely must consist of a few Becks beer drinkers. Maybe Darius the blogger could take a cue from the show [start by watching it Darius] and notice how successful SNL and NBC have been about getting cool content online really fast…, no blog required, just great, great content. Becks I give you J**z In My Pants from SNL:

I love nothing better on Monday morning than reading Adrants – coffee –> Adrants –> laugh at the fails…no one does it better. Today they cheered me up with their usual sarcastic takedown of a company starting a blog and getting it wrong. I can’t believe that it is almost 2009 and companies are still struggling with the simple idea of how to communicate intelligently with their customers via a two-way communication. It’s not difficult guys… Seriously, some of the quips in this Adrants rap on Becks Beer, Becks Launches a Blog. Gets Everything Wrong, should make me cry not laugh. Check it – some extracts:

Beck’s has launched a blog, Different by Choice. Yawn, right? But the way they’ve announced it and the way it’s formatted is so annoying, it can’t be left alone.

In an email beginning with “Hello Important Marketing Blog People,” Beck’s blogger Darius asks, “has anyone told you recently how hot you are?” and then goes on to explain how he “destroyed” 850 other potential bloggers vying for the job “‘cos that is the way I roll.” Ugh. Cue the Agency.com Subway video.

And then with an ego akin to Sean John believing anyone remotely takes him seriously, Darius prattles on, “This is a novel and let’s face it a brave choice by Beck’s to give me a platform to extol my views and ideals on their global website whilst writing on all that I deem to be ‘Different by Choice.’ Beck’s legal department are bracing themselves for the impending months.”

Ooo. Blogger VS. Lawyer! Hey Darius, that one was played out in 2002.

And if all this weren’t enough to make you want to gag yourself with I AM KING, the entire blog site is in Flash. Yes, a blog in Flash, the worst platform to create anything which requires even the tiniest bit of navigation.

OMG!

Moving towards ‘feels free’ while further devaluing music.

A press release arrived within the email pile today and it trumpeted this – Nokia launches pioneering ‘Comes With Music‘ digital entertainment service. New service offers customers unprecedented freedom and value. EMI Music, independents and music publishers join offering.

Let me take a deep breath here……ok. There’s nothing but hyperbolic exclamations here. I have to ask, why does the music industry continue to shoot itself in the foot? And why, via their mouthpiece the henchmen of the RIAA, do they continue to whine over falling music sales when they happily embrace giving away music? Perhaps the labels and publishers were happy to receive bucket-loads of cash to license their music in return for allowing Nokia to train young folks in the art of always getting music for free!!?

Nokia announced the debut of its pioneering Comes with Music digital entertainment service, which offers consumers a new way to discover and enjoy music. Customers who buy a Comes With Music device will be able to explore and enjoy a diverse catalog of music of international and local artists with unlimited access to millions of tracks for a year, keeping the music once the year is over and revolutionizing their digital music experience.

Dear Nokia, consumers have been discovering and enjoying music for years, for free, via the internets. That’s why music sales are down. It’s nice to see that you are helping to make more free music available to these consumers though.

“Comes With Music sets a precedent for consumer value and convenience that the rest of the digital entertainment industry is already copying,” said Tero Ojanperä, executive vice president and head of the Nokia entertainment and communities business.”

Consumer value and convenience = internet. Otherwise that’s just marketing double-speak.

“Trying out a music recommendation is spontaneous as customers can download without worrying about the cost of an album or a track – the freedom and simplicity of the service is unparalleled.”

See above.

Comes With Music gives you unlimited access to the millions of tracks in the Nokia Music Store and the music is all yours to keep – because it’s not a revolution unless you get to keep your music.

WOW!

“With the launch of Nokia’s Comes With Music, fans now have a new avenue to find and enjoy music from EMI’s catalogue, and our artists have a powerful new way to reach their fans,” said Douglas Merrill, president, digital business, for EMI Music. “By encouraging music discovery in an innovative and consumer-friendly environment, Comes With Music will continue to push experimentation in the digital music industry.”

Experimentation in the digital music industry – fancy that? Only 10 years too late…

The winners here are Nokia [enhanced phone sales] and music lovers [more free music]. The losers are musicians and songwriters [believe me, my royalties on digital sales are miniscule] and the record labels [training kids to get music for free is so 1998...]

Why give a laptop to a child in the emerging world? If you replace the word “laptop” with “education” the answer becomes clear. You don’t wait to educate until all other challenges are resolved. You educate at the same time because it’s such an important part of all the other solutions.

The XO laptop was designed especially for children. So no matter who they are or where they live, this computer has the perfect features and software to get them excited about learning. Just imagine how the world would change if every child had the tools to unleash their full potential.

For more about the project visit Laptop.org

Give One, Get One here One Laptop Per Child

Alisa Leonard-Hansen over at her blog, Socialized, rips apart very concisely, the new campaign from JC Penny called “Beware of The DogHouse.” She does it so well. A missed opportunity exposed in all its gory beauty. [In the Doghouse is a viral marketing campaign that allows women to put their significant other in the "Doghouse" for bad gift choices this holiday season.] Ach!!

Excerpt from Alisa’s post – Not only is the premise of the campaign utterly ridiculous and condescending–but at its center is what else…a microsite! A microsite, oh why didn’t we think of that before?! Ah, but wait, it gets better. They implemented Facebook Connect. Now, you’d think I’d be pretty excited about it as I’ve been covering FBC since it was first announced back in May of this year…ah, but marketers never fail me. So did they do something useful with the FBC implementation? No! They created this lame microsite and a game by which chicks can put their dudes in a doghouse and do so via Facebook Connect. So, you chose to use FBC to let girls pick Facebook friends/bf’s into some lame doghouse? Because that is super useful and makes much more sense than say, integrating FBC into the JC Penney online shopping experience and thereby including friend data (purchases, wishlists, etc) into the product merchandising model. No, that just makes too much sense. We’ll just stick with this awesome Doghouse thing…sweet!

Now here’s a very simple and concrete way to save some trees…sign up to stop the unwanted delivery of the Yellow and White pages. Here’s the link, it takes about 30 seconds..

Finally, an advertiser being honest about social media advertising. Ted McConnell general manager-interactive marketing and innovation at Procter & Gamble Co spoke recently at a forum on Digital Media where he came across as rather negative about social network platforms and advertising. He singled out the Facebook platform, saying “I really don’t want to buy any more banner ads on Facebook.”

Other key phrases of his that stand out –
Social networks may never find the ad dollars they’re hunting for because they don’t really have a right to them.
What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?
I don’t think everything every consumer says to someone else and writes down is somehow monetizable by the media industry.
Fragmentation thwarts artificial scarcity.
Performance-based advertising will gain share over CPM

Ted McConnell. [Pic Ad Age]

McConnell’s premise is that social network platforms won’t be able to collect ad dollars because they don’t really have a right to them, which I believe is entirely accurate. And his negativity about the platforms appears to hinge on the wrong-headed idea or a misunderstanding of the meaning of the term “social media” – he asked – “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces. Consumers weren’t trying to generate media. They were trying to talk to somebody. So it just seems a bit arrogant. … We hijack their own conversations, their own thoughts and feelings, and try to monetize it.”

McConnell’s ideas strike a chord with me as I have found myself on the contrarian side of the social media argument recently. I have argued on panels and in essays that technology did not transform the way we socialize –

When we wrongly consider technology as a ‘new’ medium that simply and efficiently transformed culture, business and society, we forget our own human ancestry. We leave out Nature. In our hearts we want to belong, to share; we fear dying alone and as we age we become thanatophobic – we fear dying. Individuality is an illusion. [By that I don't mean an individual's style, taste, fashion etc, things that set us apart aesthetically from others, I mean we are forever bound to being social animals.] Read the rest of these thoughts here.

We need to rethink the term “Social Media.”

Jerry Yang has decided to give up the reins at Yahoo! as soon as a new CEO can be found. Story.

Spin The Black Circle

McLuhan and Vinyl? I know – I sometimes stretch an idea to its snapping point but isn’t that why I bother to type all day?

Here goes – As I sit on the panels I’m invited to I often forget to remind myself that at the heart of all my discussions about music and technology the root of it is about my enduring passion for music.

Computer technology, especially web 2.0, has fooled many of us into thinking that we now have a “new” way of communicating. That is simply not true; we forget that Marshall McLuhan pointed out decades ago new technologies simply create new environments – the old environment then becomes the content of the new environment; Facebook simply allows us to digitize our Rolodex. The computer and its keyboard are the medium in this particular message. Our constant need to remain in touch with friends and family endures, and still will well beyond technology.

We should really be considering technology’s effect on the individual and society. Remember, e.e. cummings warned that “progress is a comfortable disease.” So where does music with its myriad genres and forms, its emotions and passionate responses, its common currency, fit into a “technological” culture?

Well consider this – Music is the medium is the message; bear with me here.
If music is the message then in McLuhan’s terms the vinyl record can be described as a technological extension [the medium] of the musicians body. The medium then creates the environment that produces effects [the media.] This then has an effect on society and culture where the starting point is always the individual – that is, you and me. McLuhan also advised against a rigid separation of the physical from the psychological.

If we then consider that the physics of media have changed yet the media that provides the atmospheres has not, and we understand that the effect is still psychological and can not be separated, do McLuhan’s ideas help us unravel the mystery of what innately binds us to the rhythms and lilts of music around the globe? [My argument carries over into live performance too where the instruments are extensions of the players bodies.]

Vinyl racks at Music Millennium Portland

Anyway, on to my thoughts about vinyl.

In a world of 320kb MP3s, FLAC, loss-less this that and the other files, I’m going to take a leap of faith here and hope that many of you jump in too – my premise is that a vinyl record surely has to be the purest embodiment of our universal love for music. It’s the closest thing to experiencing music live that I have heard. When compared to A to B, with A being an analog record and B being a CD, A wins every time for me. I share Neil Young’s comments in the digital vs analog wars – Young has acknowledged the benefit of hiss-free recording that digital technology offers, with the caveat that “along with the hiss went depth of sound and the myriad possibilities of the high end where everything is like the cosmos, exploding stars, echo.” [Read more of this discussion here.]

Digitizing music has made music more affordable and provided ease of use in portability but at the huge expense of having the emotional range, the highs the lows the rumbles, removed in the process. What we have been hearing on CD is a compressed version of a digital slice of the possible range of sound available to our ears. At live shows the bass sub woofers in the PA system allow you to literally ‘feel’ the bottom end, on CD or MP3 that experience is simply not available to you. Yet, when you play a vinyl record through a great hi-fi system you can experience it in a recording.

For some reason I decided at about exactly noon last Saturday to drive over to Music Millennium on Portland’s east side to buy some vinyl. Any vinyl. I came home with three weighty albums – comfortable with their heft and size and glad that I couldn’t just peel them open and stick them in the car’s CD player. [That's rather like the audio equivalent of Slow Food, Slow Music.]

The universe works in mysterious ways. Why is it that when I spend my day riffing on ideas like the ones in this post, drawing them out like an endless piece of string only to have it end up in a tangle of knots, why, why do I find myself buying three vinyl albums for completely different reasons and upon getting home and spinning them find validation for my thinking in the lyrics of a song each on two of them?!!

Nick Cave’s ‘Dig!!! Lazarus Dig!!!’ pressed into oily, rich, satanic black 180 gramme vinyl suggests an artisan at work tattooing a litany of sins and black portents upon the skin of Lazarus himself. In typical N.C. fashion all the lyrics revolve around the push and pull of sex and death yet here the underlying theme is of resurrection and a return to the grave as if the grave is a better place than the world currently is. Quite by coincidence the story of Lazarus provides a fitting metaphor for the resurrection of the vinyl record.

Along with the album comes a free 7″ single with a 7 minute long song pressed over two sides called ‘More News From Nowhere.’ In its epic journey, Cave bangs [pun intended] into woman after woman in a world of no consequence, of ‘news from nowhere,’ as if he’s hearing nothing but white noise from all the multimedia outlets, as if its the end of decency; a Rovian embrace of the end of history, a plague on us all this constant transmission from each of us to millions of others often unknown and without consequence – until its too late.

don’t it make you feel so sad, don’t the blood rush to yr feet
to think that everything you do today
tomorrow is obsolete
technology & women & little children too
don’t it make you feel blue, don’t it make you feel blue
for more news from nowhere, more news from nowhere
don’t it make you feel alone
don’t it make you wanna get right back home
more news from nowhere
more news from nowhere
goodbye/goodbye/goodbye

Wonderfully bleak but kinda makes me reconsider Twitter.

I also picked up ‘Cardinology’ from Ryan Adams and his Cardinals. Although a talented and prolific song writer he isn’t in the same league as Cave. Adams gets to a deep grey but never reaches the dark bloody hues that Cave revels in. [BTW, Cave is an apt surname now I think about it.] ‘Cardinology’ is strong but no game changer like Dig!!! Lazarus Dig!!!.

The song here that caught my attention is ‘Magick’ – where a song is often the total sum of our emotional response to music, wherever we hear it, however we hear it we can’t deny it. In ‘Magick’ Adams suggest it rights all wrongs, overcomes rogue nation states’ sabre rattling, fends off missile attacks and shuts down “power hungry clowns.” He says “give ‘em radios & heels and wake ‘em up with jams.”

I wish I had secret powers, I’d find all the power hungry clowns
and I would shut them down
Give ‘em radios & heels and wake ‘em up with jams on
right after I disappear then disarm, disarm, disarm
and watch the record go round….

In these lyrics the music is on vinyl and the theme is again resurrection – the record keeps on going round. It’s recurring, ‘Magick’ is the power it always brings to challenge popular culture and most importantly, politics. It’s also about addiction.

Pearl Jam visited this space well before Adams with their song ‘Spin The Black Circle’ released on Vitalogy in 1994. This from Wikipedia – According to singer Eddie Vedder, the track is about his and the band’s love for vinyl records. At the band’s July 1, 2003 show in Bristow, Virginia at the Nissan Pavilion, Vedder proclaimed “This song is about old records, old records, anyone remember old records?”

The lyrics play on the similarities between drug addiction and addiction to records and music, as many of the lyrics may be interpreted either way. It is unclear to what extent this is intended to be a serious comparison of different types of addiction and to what extent it is just intended to make the lyrics interesting. Jon Pareles of The New York Times referred to “Spin the Black Circle” as “one of the few songs from Seattle in which a needle has nothing to do with heroin.”

All for the love of vinyl.. Vinyl has a special place in the hearts of a certain demographic – I’d guess those in their late teens and early twenties, definitely those over 40, DJ’s, analog freaks and audio purists. Vinyl brings something to the ear and the heart that MP3s don’t – full-range emotional sonic ra[n]ge…

On a side note it is obvious to many that vinyl has seen a substantial rise in sales over the last few years. Whilst still a small percentage of overall music sales it is carving out its niche amongst music lovers. The labels have embraced this in different ways, mainly through different incentives in the area of giving away MP3 downloads with the vinyl purchase. For the Cave release, Anti allows 3 downloads, presumably as back up should you lose the files, but asks for an email address. Lost Highway offers only 1 download of the Ryan Adams album but doesn’t ask for an email address. Amazingly Warp offers no downloads at all for the Nightmares On Wax album.

Irony of irony’s – after they have fought tooth and nail against the drop in CD sales, music retailers are selling USB record players! Perhaps a better move would be to sell medium to high end turntables. It’s a hardware and software play.

Michael Arrington at TechCrunch posted an interesting and in-depth article last Friday about the state of Facebook’s finances. Facebook currently has 160 million unique visitors a month and as one of those visitors I have often contemplated just how long Facebook can hang in there if the ad model doesn’t pan out. Presumably, 99.9999% of Facebook’s visitors don’t even think about it nor do they care as long as they can have a Vampire bite their friends.

The article is titled ‘Facebook May Be Growing Too Fast. And Hitting The Capital Markets Again.’ It seems that Facebook’s success could be its downfall.

Before we get to Arrington’s numbers here’s a question – If Facebook’s growth and future potential growth is mainly abroad, with the USA shrinking fast to only 20% of the total global user base, what happens to the idea of Social Media and advertising here in the USA? It seems like a Catch-22 situation for Facebook – its revenues are dependent on advertising income but its advertisers will be faced with pitching their products to either a shrinking USA market or to a larger global user base. Geo-targeting might help as long as there is a heavy use of localization in foreign markets. It doesn’t sound promising given how Facebook users are not especially fond of those push ads on their profiles anyway.

And let’s not forget how MTV Europe stumbled at first as it entered the TV/Cable markets in Europe. One language does not fit all they found really quickly – regional accents and dialects were all important and soon there were many versions of MTV Europe in different countries. Meanwhile Facebook members have jumped in to the fray with their own user-created translated versions of the site.

And companies are still playing with fire by jumping into social networks with their brands. Oliver Marks at ZDNet reports on how Virgin Atlantic Airlines had to fire 13 flight attendants who used the Virgin Atlantic Facebook group to malign their customers in unsavory terms. As Marks points out – “Virgin Atlantic (one of my favorite airlines) seem to have fallen into the classic trap of forgetting that FaceBook is a public forum – looking at their online presence there I see a cocktail of different marketing communication focuses, some slightly irritating, and not much in the way of building a relationship with me.”

Here’s some excerpts from Arrington’s article –

Facebook Is Growing, But So Are Costs
There’s no doubt that Facebook is growing at a breathtaking pace. A year ago, according to Comscore, they had just 74 million unique monthly visitors and 35 billion page views. Today those numbers have grown by 118% and 74%, respectively, to 161 million unique visitors and 61 billion page views per month.

It costs a couple of hundred million dollars a year just to keep the lights on at Facebook. But the real problem is keeping up with growth, particularly storage needs. Add another $100 million or more per year for capital expenditures, and you’ve got a company that’s doing exactly the opposite of printing money.

So How ‘Bout Those Revenues?

eMarketer estimates $265 million in revenue for Facebook in 2008. That’s great, right? Well, not really. The company is still losing money – lots of it – at current revenues. And it’s not clear that revenue will grow as robustly as costs.

As we wrote last summer, most of these international users can’t be monetized today. And to make things worse, bandwidth costs in those countries is generally much higher than the U.S. So the users cost more, and they don’t bring in any revenue.

That international growth might be ok if U.S. growth remained strong. But the U.S. market just seems to be tapped at this point, and gaining market share from MySpace is a battle. As we wrote in August, at current growth rates it will take Facebook 18 years to overtake MySpace in the U.S.

[Update 11/11/08]

“I haven’t heard of anyone purchasing something off an ad on Facebook,” says Angie Tulgetske, vice president of RE/MAX Preferred Choice Properties, which resells timeshares and spends thousands of dollars a month on search ads but avoids social-networking sites. “I wouldn’t think any of my marketing dollars would be spent advantageously there.” From Facebook Tries To Woo Marketers

Although the news would be of no surprise to anyone of voting age, according to The Pew Research Center the Internet has become a major source of election news second only to TV. The numbers look something like this – 72%, 33%, 29% for TV, Internet, and newspapers. The TV ranking is skewed though – as David Weinberger, the author and Fellow at Harvard’s Berkman Center for Internet & Society says on his blog –

“This can be slightly misleading, though. For me — and I am confident that I am 100% typical of people who are like me — the only election news I get directly through TV comes through The Daily Show and Colbert. Otherwise, the ecology of news works like this: Someone posts a bit of news on some site. That snippet may well come from a mainstream source, or it may not. But like a greasy crumb dropped on the sidewalk, it’s instantly swarmed by ants. The ants — that’s you and me, sister — point at it, link to it, explain it, deny it, make fun of it, connect it with something else, and send it or what we’ve made of it around the world. The morsel is gone, digested, appropriated. The ants are the media. The mainstream are only noticed if they’re doing as good a job at being a news ant as the rest of us.”

And as you might expect the cable TV shows garner a highly partisan audience -

Among those who name the Fox News Channel as their main source for campaign news, 52% are Republicans and only 17% are Democrats. By contrast, among those who rely on MSNBC for their campaign news, 50% are Democrats and only 11% are Republicans. Similarly, CNN’s campaign news audience is largely Democratic — 45% are Democrats and 13% are Republicans.