Social Cache.
A Nemo blog. Dealing with uncommon cents.

Pic by Luc Legay.

So here’s another twist for those of you who still think of Twitter as a waste of time or just simply frivolous. Jay Rosen [on Twitter @jayrosen_nyu,] a journalism professor and new media analyst at New York University has coined the phrase Mindcasting for the way he interacts with the 550 people he follows on Twitter.

In the LA Times today he had this to say – “Mindcasting came about when I was trying to achieve a very high signal-to noise-ratio,” he explained. This meant using his Twitter account to send out tweets pointing to the best media news and analysis he could find, 15 or 20 times a day. “I could work on the concept of a Twitter feed as an editorial product of my own. I’ve hand-built my own tipster network,” he said. “It’s editing the Web for me in real time.”

It’s worth pointing out that if you are using Twitter solely on the Twitter web page the notion of Mindcasting is difficult compared to if you were to use TweetDeck, an Adobe Air-based app that allows you to group, filter and manage your tweets.

Feel free to follow me @pampelmoose and Nemo @NemoHQ

Er, cough, cough…

Nemo recently completely overhauled the web site for Oregon’s historic Timberline Lodge and Wordpress.org featured the site as a showcase. Go Team Nemo or is that Meat Omen?

Alisa Leonard-Hansen over at her blog, Socialized, rips apart very concisely, the new campaign from JC Penny called “Beware of The DogHouse.” She does it so well. A missed opportunity exposed in all its gory beauty. [In the Doghouse is a viral marketing campaign that allows women to put their significant other in the "Doghouse" for bad gift choices this holiday season.] Ach!!

Excerpt from Alisa’s post – Not only is the premise of the campaign utterly ridiculous and condescending–but at its center is what else…a microsite! A microsite, oh why didn’t we think of that before?! Ah, but wait, it gets better. They implemented Facebook Connect. Now, you’d think I’d be pretty excited about it as I’ve been covering FBC since it was first announced back in May of this year…ah, but marketers never fail me. So did they do something useful with the FBC implementation? No! They created this lame microsite and a game by which chicks can put their dudes in a doghouse and do so via Facebook Connect. So, you chose to use FBC to let girls pick Facebook friends/bf’s into some lame doghouse? Because that is super useful and makes much more sense than say, integrating FBC into the JC Penney online shopping experience and thereby including friend data (purchases, wishlists, etc) into the product merchandising model. No, that just makes too much sense. We’ll just stick with this awesome Doghouse thing…sweet!

Simple user interface, giant database of videos, easy search that works…and all built on the back of free content handed to them by the recording industry. Ha!

MTV Music