Click to watch…

Straight to the point. If you sell lingerie you might as well sell lingerie. BlushBerlin.com Via Illegal Advertising.

For New York Fashion Week, at least half of the 200 labels that are showing have been around less than 10 years, with a quarter being less than five years old.

Though, the seemingly endless wave of fresh and brilliant new fashion talent may be slowing down. The economic downturn has many stores cutting fall orders by an average of 20% and smaller designers without financial backing are bracing for a turbulent year.

The New York Times reports that the fallout could be even more severe after Fashion Week has wrapped. Once the fall orders have been placed, it will be clear who survives (and who does not). The more stores that close, the more labels will fold.

In these trying times, designers are feeling the burden of small stores and boutiques who are taking twice or even three times as long to pay for their orders. Even worse, some stores that have gone out of business are leaving behind clothes that were ordered and produced, but never paid for.

To cut corners this year, designers are upping cost-cutting measures that include bypassing runway shows for more intimate showroom gatherings, using fabrics stockpiled from previous seasons and sharing pattern makers. The cuts and closures are mounting with no end in sight….

Kim Gordon via The NY Times

The original queen of indie cool and and member of both Sonic Youth and Free Kitten, Kim Gordon is back on the fashion scene with a new line called Mirror / Dash. The clothing will debut exclusively at Urban Outfitters on February 16th.

Of the line, Gordon says that “The challenge for us is doing something that’s not strictly Urban (Outfitters) in that we want it to appeal to someone a little older than a teenager or college student, but still have enough youth appeal to belong in the store.” Her focus is on creating solid basics that are timeless and flattering with an image of 60s era Francoise Hardy in mind.

No doubt that she’ll succeed since she’s paired up with friend Melinda Wansbrough and fashion veteran Jeffrey Monteiro, who has worked with Jane Mayle, Derek Lam and Sari Gueron.

The Gap’s New York City concept store on 5th Avenue is adding a pop up shop of merchandise including t-shirts in an array of Pantone shades. Additionally, Pantone office supplies, books and accessories will also be available. Hurry up though because the shop will only be open through February 18th!

It seems like nobody has had the backbone to stand up and admit that American Vogue has lost its luster….until now. Last week, Cathy Horyn finally took the reigns and called out the stale magazine in The New York Times.

Headed by Editor-in-Chief Anna Wintour for the last 20 years, the pages of Vogue feel out of touch and lacking the spark that made the magazine legendary when compared to its rivals. A near-constant rotation of the same old faces on the covers (including Gisele, Gwyneth Paltrow, Nicole Kidman and Sienna Miller) makes you wonder if you saw the same exact issue a year ago.

Interestingly, part of the reason that Wintour has survived this long at the helm is no doubt due to her knack for keeping luxury advertisers onboard and forking over the big bucks. Her authority, knowledge and commanding presence are convincing enough to those who haven’t found the same success with their luxury goods online.

Whereas other magazines are attempting to reach out to average readers, Vogue dedicates entire pages to socialites that have no relevance and offers downright hilarious tips on dealing with the recession like featuring a $975.00 sewing kit.

Vogue needs a jolt and a freshening up, with or without Wintour.

What’s your take on the current state of American Vogue? Does it still matter?

Instead of frequenting the usual high-end haunts of Saks and Bergdorf’s, shoppers are now hitting invitation-only events, private showrooms and even soirees in their friend’s houses to get their shopping fixes. People don’t want to be spotted in public buying mounds of luxury goods during these harsh economic times; they’d much prefer to be stealth about it.

Besides just shopping without the glaring eyes and guilt, women are also loving the influx of invitation-only events because they’re getting a chance to gossip and catch up with friends while spending money. A trick of many of these multi-day events is to donate a small percentage of proceeds to a charity organization, which further encourages spending without the guilt.

Even more discreet shoppers have turned their attention to the web, scouring Ebay and other high-end sites for discounted designer deals. Even with the gloomy economic outlook, there’s no doubt that major shopping is still taking place. It’s just that this time around, the goal is to not be seen or heard.

Photo courtesy of The NY Times

According to the NY Times, even luxury goods are not exempt from the faltering economy. High-end Fifth Avenue department stores including Bergdorf Goodman are luring in shoppers with enticingly deep discounts. Customers are now digging though designer handbags on tables with prices slashed upwards of 40%. The New Yorker’s Patricia Marx has even remarked that “Sixty percent off is the new black.”

Surprisingly, established luxury retailer Saks dug even deeper than its competitors, dropping the prices of much of its fall fashion up to 70 percent. Customers were so shocked that they assumed that many of the price tags were misprints.

A just released MasterCard Advisors report lists luxury goods sales as being of nearly 25% off this year when compared with last. The era revolving around the endless drive towards high-end consumption appears to be drying up fast.

The NY Times raises the question that everyone is pondering: With such deep discounts on luxury goods, consumers are left wondering what the astronomical mark-ups were in the past. And, now that they’ve witnessed these bargain basement prices, will they be willing to pay full price ever again?

With hard economic times now resonating worldwide, it was only a matter of time before online luxury retailers like Net-a-Porter had to adjust their marketing strategy. Before the recession, the goal was to sell unapologetically expensive designer clothing shipped in glamorous black boxes. Now, a new mass email features a photo of two 50’s era women sharing a secret with the headline of “You’ve Been Shopping – We Won’t Tell…” The subtext cheekily reads “Your items will arrive in an unbranded recycled brown paper bag and we’ll be the only ones who know.”

This newfound move towards more discretional shopping is in part due to the guilt complex with buying a piece of designer apparel that easily runs upwards of a few thousand dollars while many people are struggling to make ends meet. Conspicuous consumption is now a dirty word.

Even though consumer confidence has fallen to its lowest level in 40 years, a small percentage of the population wants to keep on shopping. They just don’t want family, neighbors and coworkers to know about it.

In the current economic state, women who barely thought twice about charging a $1,200 designer purse are now skipping these luxuries and settling for their lower-priced counterparts. According to the NY Times, the movement of purchasing thriftier fashions has been coined recession chic. Women like price-conscious shopper Mary Hall have added a spin on the term and proudly declare themselves recessionistas. Hall has even founded the Recessionista blog, cataloging all the smart buys she comes across.

While the term ‘recession’ is considered unfavorable, embracing recessionista instead is seen as a way to embrace the economic downturn (and to keep on shopping in the process.) Though women are throwing around recessionista in casual banter, lexiconographer Grant Barret is warning us that “it’s kind of permitting consumers to have justification for their spending habits.” In a way, he’s reminding us that there’s something very off-putting about shopping for piles of clothing we don’t need in a shaky economy. Writer Lauren Sandler asks “Do women in today’s economy want to confront pages of $1,000 shoes when they are struggling to pay the rent?” Yet, without shopping, many designers and retailers will falter.

In the meantime, The NY Times reminds us that as catchy as recessionista seems, if the economy worsens, it may be replaced with…depressionista.

Now that Sarah Palin’s designer-laden $150,000 wardrobe expenditure has been confirmed, the Rebuplican party has pushed into overdrive with defensive responses. In the past few days, the McCain camp affirmed that she did none of the shopping herself and that once the campaigning is over, all of the clothing will be donated to charity.

The reason this expenditure raises so much worry is because Palin was billed as a working mom of five with blue-collar roots. This sudden shift to designer labels, whether it was her decision or not, was called out by Joy Behar, a cohost on ABC’s The View. “I don’t think Joe the Plumber wears Manolo Blahniks,” she said.

These expenditures have the ability to further alienate Palin from the working-class Republicans she has courted, since many of them are suffering so much in the weakening economy. Whether this will cause a permanent rift between Palin and the legions of “Joe Six-Packs” remains to be seen.

NubbyTwiglet.com: An Art Retrospective

Nemo Design is very excited to present NubbyTwiglet.com: An Art Retrospective by Nemo’s own Shauna Haider, opening on Friday, October 03, 2008. The show will run through Monday November 03, 2008 at Nemo Design: 1875 SE Belmont Street in Portland, OR.

Stripes, shoes and letter forms are collaged into tight, slick pop art on wood and ceramic that are sealed in epoxy resin.

These sturdy and fashion-conscious collages are produced by hand in single editions. Personal photos are edited and combined with fashion magazine cut-outs to create graphically-charged collages that blur the lines between fine art and design.

The Black & White Graphic Insight series is an ode to my love of graphic design. Stark lines and a heavy mix of a mostly black and white palette are a bold contrast to the natural surfaces.

The largest and most complex series yet, Black & White Graphic Insight aims to spark a new-found appreciation for collage as a fine art form.

For further information, please visit http://www.nubbytwiglet.com.

Laura and Kate Mulleavy, the sister duo behind three-year-old high fashion label Rodarte are not your typical designers. Most noticeably, they don’t drape themselves in fancy designer goods (some of their dresses can cost upwards of $20,000.00). They instead stick with the basics, preferring gray Hanes t-shirts paired with jeans and sneakers. And, an existence in suburban California is preferred in lieu of the fashion mecca of New York City.

Their foray into the esteemed fashion world wasn’t done in the standard way, either. They didn’t secure initial backing for their label from a financier or a fashion conglomerate. Instead, Kate sold off her entire collection of rare records while Laura waitressed until recently. Both still live at home with their parents in Pasadena, California and remain humble despite establishing a critically acclaimed label in three years’ time.

Part of Mulleavys’ success can be attributed to an unwavering work ethic coupled with a wild imagination. The draw inspiration in unlikely places ranging from electronics stores to motorcycle rallies. Perhaps the most amazing part of their story is that neither went to school for fashion design (instead settling on degrees in art history and english). Their design skills are completely self-taught.

Currently, the Rodarte clothing line is sold in 42 stores worldwide and the Mulleavy sisters are regarded around the world as a fashion fairy-tale story. But, behind the scenes, they work relentlessly to innovate and push the envelope with layering and colors.

Some fashion critics bag Rodarte as being too art and concept driven instead of producing wearable clothing. I disagree. Their unwavering vision and dedication to design and innovation makes them stand tall among their peers. The concept of clothing as art should be embraced in this brave new world.

The current Rodarte collection can be viewed on Style.com.

Anna Wintour, Marc Jacobs, Patrick Robinson and Patricia Field make the cut

The Daily News just released its list of the 50 most powerful people in fashion. Do you agree with their choices? Do you think they missed anyone?

Images courtesy of Style.com

For Fall 2008 ready-to-wear, designers are pulling out all the stops when it comes to shoes. Some are so beyond what would even be considered footwear on this planet (and that’s part of the fun). Fashion and the process of experimentation that goes along with it shouldn’t be taken too seriously. But, I have one question: can you actually walk in these sculptural masterpieces?

Teens of generations past rifled through their parent’s closets for remnants to add to their latest and greatest looks. Perhaps their friends would be in on the action, but that was the end of it. Now, they can pile on the relics of bygone eras, snap some digital photos and blog about it to the entire world.

Three teens named Stephanie, Tavi and Arabelle are featured in the brand new issue of the New York Time’s T Magazine in an article in which they interpret high fashion styles with only their parent’s clothes mixed with inexpensive basics.

Some readers were not impressed, calling these girl’s looks unoriginal and painting them as greedy consumers. I disagree with the negative reactions. These teens are still growing into their own styles and personalities and are brave enough to share their experiences with the world. Instead of sitting in front of a TV, they’re writing and publishing articles on topics that they’re passionate about and learning the valuable skills of using a digital camera, self-publishing and social networking in the process. By running popular style blogs, they could be setting themselves up for future internships and careers in the worlds of fashion and magazines.

Teens that are staying out of trouble and producing content that makes them proud should be commended.

Futuristic fashions ruled the Fall 2008 runways and if these offerings are any indication, it’s time to trade in your gas guzzling car for a lightweight spaceship.

Using the Beijing Olympics as a showcase, the big names in the sneaker world including Nike, Adidas, Puma, Asics and Reebok have developed dozens of new designs to debut with the hopes of hooking the rapidly expanding Chinese middle class (along with legions of ’sneaker freaks’ worldwide) on their offerings.

Strategy-wise, these leading brands are focusing on creating shoes for sports that are popular in Asia like badminton, rowing, fencing and a style of martial arts known as washu. Extra style points are being dished out to Nike’s new equestrian boot that’s bound to leap from the world of horseback riding and onto the street:

Nike’s new basketball shoe (above) is crafted in the trademark Chinese red and yellow and uses a system called flywire to replace thick materials while creating a sort of bridge suspension to hold the foot in place.

The technology in these newly developed offerings are truly groundbreaking and though the stylings are a bit futuristic at first glance, they’re sure to resonate with a wide variety of Olymics sports fans.

Is it art? Is it life? Is it jeans? Advertising Agency FFL Paris, France and its Executive Creative Directors Fred & Farid have decide to take the “high art” road to advertising Wrangler Jeans. This means we can have arty photos that reek of misogyny – half-naked women who’ve apparently been murdered and thrown into lakes and rivers. Judging by all the negative remarks over at Ads Of The World’s web site the campaign isn’t going over so well.

Whereas devotees of fashion once staked out the newsstands to get their latest fix of the freshest magazines, a new movement has been rapidly gaining momentum over the last few years. Online publications designed to imitate their glossy counterparts are popping up and now receiving hundreds of thousands of visitors each month.

While fashion folks are still faithful to their printed publications, the ease and low cost of constantly updating an online version with fresh content in our blog obsessed, 24/7 society has become increasingly important. Additionally, now that many consider social networking to be a cornerstone of human interaction, most of the newer online magazines have the added advantage of allowing people to comment on articles and connect in forums. The letter to the editor page that traditional magazines employ at the beginning of each issue now seems stale in comparison.

Online magazines are now trying to draw a line in the sand between themselves and blogs by focusing on premium photography, full length articles, and high end fashion with information and direct links to the designers.

The traditional magazines have always done a fantastic job of offering many of the quality elements that their online counterparts are now just perfecting such as beautifully photographed spreads and in-demand designer items. But, now that they’ve caught up in their appearance and offerings, major advertising revenue is coming into play. And, many companies love the prospect of advertising within an online publication because the rates are often less than half of the cost to grace the pages of traditional glossies (which can run $60,000 to $100,000 for a single page).

As online publications continur to raise the bar on quality and gain more advertising dollars in the process, the mainstays of the print world will have to tighten their budgets. After all, they are the ones that have to worry about rent, the cost of paper and printing, employing a roster of regular staff members and delivering the magazines to newsstands every month.

Here at Nemo, we were lucky to be graced by the VP of Business Development at Ning, Rachel Masters on Friday (read Dave Allen’s account here). What’s notable about Ning’s web-based platform is that it that allows you to create your own social network for anything and is fully customizable in almost every way imaginable.

One of the most beneficial elements of Ning I discovered is the option to use your own domain name. In essence, Ning can be built to function as your main website and many corporations and bands have leveraged this option with fantastic results. The band Good Charlotte uses Ning as their main site while Saturn has created an official gathering place for fans and employees of their line of cars.

Speaking of Saturn, they are a sponsor of the Bravo hit show, Project Runway. Now on its fifth cycle, this season features Portland alum Leanne Marshall of the chic Leanimal label. Though she first auditioned for the show in 2007, waiting out a year turned out to be to her advantage. She took the downtime to further develop her point of view and refine her designs and it shows in the crisp yet voluminous designs.

It’s true that Portland is a hotbed of creative talent. And, as the success of Ning and other social networking platforms have shown, connecting with like minded individuals needn’t be a chance encounter any longer. Whether you’re a fan of Saturn cars, Project Runway (or anything else for that matter), the odds are that a social network is only a click away.

This might work. Let’s not forget that women/sex always sells. I found the ad on one of my favorite spill-the-beans web sites, Hipster Runoff. Although why the thong needs to be organic I have no idea….

Our very own Nubby has an art show in Portland on July 2nd. I won’t embarrass her by rambling on about how great her work is, just go see for yourself if you’re any where near PDX.

“A new collection of graphic black + white artwork from Nubbytwiglet.com, the Black & White Graphic Insight series is an ode to my love of graphic design.”

Black & White Graphic Insight
Reception: July 2nd, 6-9 pm
Show runs July 2nd to August 3rd, 2008

@ Vino Paradiso
417 N.W. 10th
Portland, OR 97209
Gallery Paradiso website

A slumping economy has caught much of the apparel industry off guard and faltering under an increasingly volitile wave that can be attributed to the deflation of pricing on mainstream American labels, increased manufacturing costs and savvier consumers who are putting more thought into their purchases.

While the price of gas, utilities and groceries has skyrocketed, discretionary (non-essential) spending has been hit hard. “Fast fashion” retailers have fared okay so far in this lackluster market, but eventually, something has got to give.

Many of the staples in mainstream American apparel (Levi’s jeans, Lacoste polos) have actually decreased in price, even when adjusted for inflation due in part to the trend of moving manufacturing to countries with cheaper labor costs. But with the dollar losing steam, those rates have jumped. “As far as bottom costs go, we’re there. I think we’ve exploited all the countries on earth for people who really want to work for nothing,” said Bud Konheim, the chief executive office of Nicole Miller (NYTimes.com).

In many social circles, it is now hip to focus on individuality with regards to fashion and making thoughtful purchases. Instead of purchasing a gaudy, logo-driven article that is instantly recognizable (and quickly dated), people are leaning towards rare, more unique items. “Everything we pick up today has to pass a test,” said Candace Corlett, the president of WSL Strategic Retail, a consulting group. And, with so many options nowadays, who can blame consumers for taking their time to make a purchase? Unfortunately, the NY Times mentions that this is causing many fashion executives to feel the pressure on their bottom lines. Bud Konheim laments that “We as a business cannot afford to have a customer take a second look and ask, ‘Do I need this?’ That is the kiss of death. We’re finished, because nobody really needs anything we make as a total industry.”

Not everyone is faring badly in the tough American economy. Tom Wallace, President of trend forecasting company Label Networks lists a handful of brands including American Apparel, H&M and Uniqlo that are weathering the storm surprisingly well. This may be because of their ability to deliver consistently on-trend clothing in basic shapes at reasonable prices that are easily mixed in with what consumers already own.

To be fair, the recession isn’t hitting everyone. The International Herald Tribune says that “While American buyers are keeping an uncharacteristically low profile, with a beady eye on the miserable dollar exchange rate, other parts of the world are rejoicing in burgeoning markets and have no thought of recession.”

To cope with the lagging economy, luxury fashion houses are surviving the downturn by pushing accessories including jewelry, shoes and handbags more heavily. While shoppers might pass up high priced trendy clothing, they will still drop money on items they can use regularly.

As the U.S. recession deepens, it will be interesting to see what creative tactics brands will employ to stay relevant when consumers are more concerned with basic needs. With rock bottom prices already the norm in the nation’s collective consciousness, the sinking of many labels will be inevitable.

DNCHARD and LVHARD too, why not?

Here’s the soundtrack to all that – Sébastien Tellier – Sexual Sportswear

While many companies are simply paying lip service to environmentalism and the green movement, Patagonia has been a pioneer in green methods for years. Now they have delivered the world’s first recyclable nylon jacket, the Shelter Stone, which can be processed through their Common Threads Recycling Program.

Read more about the jacket and the technology behind it at Cool Hunting.

There is no business more maligned right now than the music business so it’s always a surprise to me to find that brands and their agencies haven’t been following the story. Where once every college students dream was to graduate and land that much-sought-after job in the mail room at Warner Bros Records, I would argue today that they are far more interested in joining Google or one of the myriad of new media start-ups rather than getting a job at, or being signed to, the now unsexy music business. In fact one of them is no doubt creating a new, new, new media company as I write.

And then along comes Macys’ American Rag brand campaign – from AdWeek under news, non-traditional – a series of documentary Webisodes will follow the lives of five young people who want to break into the music business. The series, “Ragged Road,” launches in the fall. WPP Group-owned MEC Entertainment developed the show, which will play on YouTube. Nancy Slavin, svp of marketing at Macy’s merchandising group, said this marks a first for the brand in “doing something wholly dedicated to a communications strategy on the Web.”

So Macys’ merchandising group has plunged head first into a web-only strategy. Brave. The clothing brand targets 18-24 year-old males and females and they have deduced that music is one of the passions of this demos primary targets – true, but – music is just one of the passions not the primary passion.

“There’s a lot of people who want to get into the music industry, but don’t know how to go about it. So, we said, let’s find five people who have a passion for the business and want to see what the career opportunities are and what different paths there are to get into the music industry,” said Chet Fenster, managing partner at MEC. – I believe that statement is rather insulting to kids today, it sounds like a justification for making the webisodes rather than reinforcing a need that came out of a focus group session with young people.

All five cast members will be wearing American Rag clothing. They will also be given the opportunity to shop for the brand as they travel across the country. For YouTube users interested in buying the clothes, the Macy’s site will serve as a shopping portal.

Cast members huh? I don’t understand why the agency didn’t find a cool young band that are actually working hard on the road but are struggling to make it. That would have been the truly authentic route to go. Driving a bunch of “cast members” around the country on a bus and giving them “the opportunity to shop for the brand” as they go doesn’t sound so compelling to me. A more authentic way into the music market was showcased recently by Dennys, the restaurant chain, with their Adopt-A-Band campaign where they picked up touring bands and gave them a helping hand in the way Kids like their fashion to be unique. of free meals and other opportunities. Bands and music fans are very nocturnal and always hungry at after hours so this made sense in many ways. Dressing up a “band” in American Rag outfits and giving them a bus to travel on is so fake. It doesn’t take into account the harsh reality for thousands of young touring bands in the USA (gas at $4 bucks a gallon anyone?) nor does it take into account young kids’ propensity for mashing up their fashion sense into something unique, their own style.

Well it seemed like a no-brainer, right? Wrong according to Urb Magazine’s blog.

“We didn’t do it together so it ends up being just this weird long song with sort of everybody with lots of their own personalities separate,” Santogold told Gigwise when revealing the track.

Urb says – Maybe it’s the lack of interaction between artists that keeps them from ever even talking about important issues, let alone record songs in an attempt (however vain) to make the world a better place. Or maybe it’s just that with the record industry on it’s ass, musicians have to learn to make due with the money they can earn when they can earn it, leaving less time for charity. Maybe it’s just easier to sellout when facing a ProTools file, rather than your actual peers in a recording studio.
Listen—we love Pharrell, Santogold, The Strokes AND Converse.But if Bob Dylan, Stevie Wonder, Bruce Springsteen, Hall & Oats and two dozen other A-listers could get into an actual recording studio together to make “We Are the World,” couldn’t today’s rockers try just a little bit harder?

You know you want to be as hip and on the button as Kate Hudson, right? How do you find out that Kate likes to eat Tombstone Pizza, uses Airborne Jr Tablets when she flies and carries a Blackberry 8800? Here’s how – Coolspotters, a website built around everyones fascination with celebrities and the brands that they love. The web site’s FAQ has this to say about What is Coolspotters? “Coolspotters is a new way to discover the products being used by your favorite celebrities – in their real lives, and in movies and television.” What they do in their unreal lives is probably not for public consumption.

The premise is simple as the site says – “Today’s trends for clothes, shoes, sunglasses, cell phones, cars (and just about everything else) start with the world’s true trend-setters – celebrities. And usually, by the time something cool trickles down to the rest of us…it’s not cool anymore. It’s yesterday. It’s over. It’s so last season.”

So don’t be uncool. Demi Moore loves Starbucks coffee so what are you waiting for, get down there and order a 16oz Mocha Frappe no-whip extra skinny decaf Cappadoodle right now! Or you’ll be left on the sidelines of popular culture……

A sad day for the folks at Nau. A message on their website today says that they have run out of capitalization and under the current credit climate can not raise any more investment.

Here’s a message from SqueakeClean, who’s in the Nemo circle of friends one way or the other, talking up his crazy fun times working with Kanye West on the Glow in the Dark Tour. From Sam in his own words:

“Hey all!
I just spent the last month orchestrating Kanye West’s Glow In The Dark Tour. It was one of the most inspiring creative endeavors I’ve ever been a part of, as Kanye is a very inspiring person to work with. He is SO PASSIONATE about making everything he does great in a time when there is a great deal of mediocrity in mainstream music. Seeing his crazy HUGE vision come together for this tour from inception to reality was unreal.

Kanye first asked me to do a remix of his song “Flashing Lights” for a video styled after an old school horror flick. He loved the cinematic qualities I added to the music and asked me to orchestrate his tour. As we developed the sound for Glow In The Dark and he began to figure out how it was an epic space story/adventure, we began to realize it had a strong Star Wars aesthetic. At all times, we had two screens of Star Wars Episodes 4-6 playing on the TV’s at the studio. What I ended up doing was redoing almost all of the songs somewhere between John Williams’ Star Wars score and Vangelis’ Blade Runner score, and also doing segues between most of the songs as well. This means big orchestra, brass, woodwinds, timpani, and tons of synths to help Kanye tell his space adventure story. I also ended up bringing in Skywalker sound (the people who did all the sound design for the Star Wars movies) to do sound fx for the show to enhance the experience for the audience, and we mixed the show in surround sound so it is really like going to see a sci-fi movie in the theater. Kanye had the most amazing people build his set and he even got Jim Henson to build him an alien! Kanye figured out this crazy way for all of his songs to tell this amazing story which takes place mostly in his spaceship and on an alien planet, where all of the songs (along with some dialogue) tell the story.
It’s an amazing show!! Go check it out!!! Glow In The Dark!! Coming to a galaxy near you…”

Glow In The Dark Tour is coming to Portland.
6/3/08 Portland, OR Rose Garden

Here’s the link to Kanye’s blog (which is really cool), where he posted some stuff about our work together…

Peace!!
Sam

Check these out:
Squeakeclean website
Squeakeclean MySpace
Squeakeclean T-shirts

Portland, Oregon’s Sameunderneath clothing company appears to fit the bill for a company that markets itself as sustainable and environmentally-friendly. In their own words from the ‘about’ section of their website:

Sameunderneath + Cashmere
Sameunderneath is proud to present its new line of cashmere garments. This luxurious, natural fiber is noted as providing light weight insulation without bulk. Appropriate for all climates, a high moisture climate allows insulation properties to change with the relative humidity in the air. The finest fibers are gathered from the underbelly, shoulder or neck of the Cashmere goat. Our cashmere is sourced from China where the hair is removed by hand with a comb. This aids in the goat’s natural shedding process.

Sameunderneath + Bamboo
Sameunderneath’s collection is produced with one of nature’s most sustainable resources, BAMBOO. This 100% biodegradable plant has the capacity to acclimate to the environment and continue to grow at a rate of 2 inches every hour! Bamboo’s innate antibacterial functions naturally wick moisture and prevent odor. Unlike other antibacterial additives, bamboo is also hypoallergenic. In addition to being plentiful, finished bamboo fabric is extremely soft so using bamboo fiber in all of our garments gives our clothing a comfortable, luxurious feel. This type of versatility cannot be found with cotton, making bamboo considerably more resourceful. Bamboo fiber is mankind’s contribution to the protection of natural resources, rare minerals and the consideration of global balance.

I was checking the latest research from my friend Kathleen Gasperini at Label Networks and came across this ALIFE post. Rob and Amell have used their genius to build a killer retail operation, like many confident brands the alure of making iconic shoes would be a beautiful piece to add to the legend of ALIFE. However, with a bazillion shoe brands out there, do we really need another? The entrepreneurial spirt is awesome, but why not a new ’something else?’ The established brands are always searching for new stories to wrap their SKUs. 

Here is Kathleen’s original post”

The guys behind the legendary core brand alife, Rob and Arnell, are not the type of guys who are going to spill their guts to media about how they stay so original in order to prove their cred-factor. They simply are original and have gained cred by working seriously hard for a long time on aesthetics, product, and quality results that embrace their lifestyle—which happens to be enviable in today’s contemporary street fashion scene. These guys, who were the Creative Directors for Mass Appeal Magazine, presented graffiti art and the artists behind the scenes in such original formats that some account it for being the birth of the mainstream graff movement of today. They also started such a unique retail concept, located in the lower east side of New York City in 1999 (now expanded to 2 stores), that streetwear entrepreneurs popped up throughout the city trying to do the same thing.

However, always being one step ahead, alife has their entire infrastructure together, presenting a new collection of footwear and sneakers at Agenda and again at Project in Las Vegas last month, as part of a new movement of streetwear moving contemporary-street and popping over to Project instead of the South Hall of MAGIC.

Since their first store and magazine, which for many marked a kick-off of sorts for streetwear retail, Rob and Arnell have created an entire clothing collection, accessories, footwear, books, and various high-end collabs, including a high-profile collab with Levi Strauss resulting in a co-branded 501 jean. The alife retail concept now also includes the alife Rivington Club which features a collection of other street fashion brands, and then the alife brands.

We met up with Ari Langsdorf from The Foundation (formerly the Vanguard Group) who works with alife in creating solid sales, distribution, and brand curating programs where he gave us the quick lowdown on alife, their latest footwear collection, usage of new materials and style concepts, new denim line, recent collab with Girl Skateboards, and plans for moving into the worldwide arena.

Kathleen Gasperini 

Label Networks

www.labelnetworks.com/

Go get your schwag!