Sports, technology, iconic brands and social networking all wrapped up in one package – Nike+ there are only winners here. The Nike+ Sports Kit has allowed athletes to share their data with friends and others who then compete online. This coming together of computer and running shoe technology between Apple, who’s iPod is a way to gather and upload the runner’s data (speed, distance, steps etc) and Nike who’s shoes include the Piezoelectric accelerometer for measuring the data.
And now a campaign to register runners globally to run a 10k and have every mile tracked whether they run, walk or jog and Nike will count those miles towards a charity of its choice. Time to get away from the monitor.
Babara Kiviat, a blogger for Time Mag’s The Curious Capitalist blog, has discovered two new things – Threadless and crowdsourcing. In a post yesterday entitled crowdsourcing worked on me she marveled at how Threadless works – it’s a user-driven business and its products are voted upon and ranked by its customers and/or site visitors. It is a highly successful and profitable business. Good job digging this up Barbara, Threadless has only been around since 2000. More details can be found at Skinny Corp the company that owns Threadless.
Meanwhile crowdsourcing is a term that was first coined by Jeff Howe in a June 2006 Wired magazine article and has been open to debate ever since. It’s worth reading the Wikipedia page about crowdsourcing where you will discover that Douglas Rushkoff and Wikipedia founder Jimmy Wales both have serious doubts about the term and its implications.
Nice to see Time keeping its finger on the popular culture pulse though.
Futuristic fashions ruled the Fall 2008 runways and if these offerings are any indication, it’s time to trade in your gas guzzling car for a lightweight spaceship.
Is it art? Is it life? Is it jeans? Advertising Agency FFL Paris, France and its Executive Creative Directors Fred & Farid have decide to take the “high art” road to advertising Wrangler Jeans. This means we can have arty photos that reek of misogyny – half-naked women who’ve apparently been murdered and thrown into lakes and rivers. Judging by all the negative remarks over at Ads Of The World’s web site the campaign isn’t going over so well.
Studio Nemo is always hopping and it always gets the good stuff! This shoot was for Nike 6 with photographer Josh Letchworth behind the lens. The Nike 6.0 athletes were in town for Migration, a week of fun-filled activity and work all rolled into one. It’s like a giant meet and greet for all these kids from different areas of action sports.
