GROUP Y PARTNERS WITH NEMO ON ACTION SPORTS ONLINE MARKETING AND THE SOCIAL WEB EVENT
“Who Killed Social Media?”—A Panel Discussion On Social Media Vs. The Social Web

FOR IMMEDIATE RELEASE: Carlsbad, CA. – May 19th, 2009 – Portland, Oregon-based integrated marketing agency Nemo today announced their partnership with group Y of Carlsbad, California, to host a panel discussion in Portland on the evening of June 4th, 2009. The discussion will focus on incorporating and effectively implementing social web strategies in the marketing mix.

The June 4th panel marks the first nationally-produced event for group Y. Co-Founder and CEO at group Y, Elizabeth Randall commented, “We are very much looking forward to holding our first national group Y event at Nemo HQ. They are a perfect partner for group Y—not only as a result of our long-standing relationship with them, but because they truly understand the action sports and youth markets, and are constantly pushing the boundaries of creative marketing and online strategies. Nemo’s headquarters will be the ideal gathering place to tackle the ins and outs of social media as well as do some group Y style-socializing.”

Nemo’s Founder and GM, Trevor Graves added, “We’re excited to have the action sports industry at Nemo to learn about the Social Web. Our friends at group Y have helped set up an expert panel to explain what all the fuss is about. Using the Social Web to communicate one-on-one with our customers can help achieve the holy grail of brand loyalty.”

Included on the panel are Tony Welch, Web, Community and Social Media strategist from Hewlett Packard; action sports industry veteran Lee Crane, James Todd of Twine, Lead Information Architect at K2 Sports and creator of Ridertech, Matt Savarino, and Nemo’s own Dave Allen, founder of the music site Pampelmoose.com, Director of Insights and Digital Media and Community Director at Nemo and founding member of the band Gang of Four. The moderator Marshall Kirkpatrick, Vice President of Content Development, and lead writer for ReadWriteWeb, will navigate the panelists through the world of the Social Web as it is today, and where it will lead in the near future.

To register for the event, please click here.

About group Y
group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process. Please visit us at www.groupYnetwork.com

About Nemo
Nemo means Nobody. Highly collaborative, integrated marketing that is media agnostic. The biggest ideas, the best context, and the deepest impact are all we’re concerned about as we build visionary brands. We use (or invent) whatever media and tools will resonate within a culture. “Does it change the game?” is our collective mission as we evolve interactive design, social networks, PR, environmental design, print design, photography, entertainment and original content.
For more information on Nemo click here.

For more information please contact:
Becky Singh
Communications
503-734-5094
becky@nemohq.com

In the current economic climate it goes without saying that most small businesses have been feeling their share of the pain. Of course, depending on which particular sector of an industry your company has the most experience in also determines the number of times the dice will roll in your favor; some industries thrive throughout downturns others suffer as their clients suffer – hard and fast decisions have to be made almost weekly to keep a company on course. Nemo is thriving but we had to make a course correction.

Unfortunately, this week, Nemo had to make a very hard decision to lay off 9 of our employees; 9 very smart, gifted and intelligent workers, who through no fault of their own find themselves suddenly without a job. People are the backbone of every company so it goes without saying that their loss is also Nemo’s loss.

In the end we are all human and of course like every company should we care about our laid off employees welfare. To help them we decided to turn first to the power of the community and social media by using our Twitter account. By noon on the day of the lay offs I sent out a message [or tweet] to the community explaining the cuts, but more importantly letting companies know that if they needed these skilled workers they could get in touch directly with me or Nemo. It worked.

I was blown away at how fast the response to my tweet was. Obviously in such a tight-knit community there was an outpouring of goodwill and good lucks etc but, most importantly, more than five companies and/or individual business owners reached out to us for info about our released staff. The result was that some of the Nemo alumni were in job interviews as soon as the next day. Obviously good news all around and it’s worth pointing out the power of Twitter and reaching out to your supportive community online.

Our message on Twitter.

And a typical response and re-Tweet.

When the Nemo alumni land new jobs, and if they are willing to have me share the details, I will post them up here.

Follow us on Twitter: @NemoHQ

Adam Bagerski’s Surprise 30th party Feb 27th 2009 from Dave Allen on Vimeo.

Nemo-branded Skullcandy 2XL Booth at CES 2009 from Dave Allen on Vimeo.

CES is always overwhelming but it was sweet to see NemoHQ client Skullcandy’s booth pop out on the crowded trade show floor.

Portland electronic duo, Little Hunks

Social Cache is but one window into the world of Nemo HQ. The multi-talented Nemo designer, fashionista and blogger Nubby Twiglet and myself post up to Social Cache as often as time will allow between posting to our respective blogs NubbyTwiglet.com and Pampelmoose. The Nemo blog world also includes StudioNemo and Roger Bridges’ Strange|Beautiful and all these blogs feed the Nemo cultural hopper.

Another spin-off is the Pampelmoose New Music Hour that airs twice a week on 94.7FM KNRK, Portland’s biggest alternative radio station. The show is dedicated to bringing the on-air audience as much of the best new music we can squeeze in to an hour as well as playing as much local Portland music as we can. All the songs are then posted to Pampelmoose and archived for streaming or downloading.

This is the final 2008 Pampelmoose edition of the New Music Hour on Portland’s 94.7FM and it’s time to take stock of all the great music that I’ve been able to play from Portland’s vibrant music scene. I have 14 songs from some of Portland’s finest. They are by no means ranked in any order, nor are they songs necessarily from ‘08 releases, just a selection from many songs that I could have played. The choice was difficult but having room for only 14 bands forced my hand. To those that didn’t make the list be assured that in ‘09 you will be played on the show and maybe the list will be longer next year and I can accommodate more bands…just keep the great music coming.

Hockey – Song Away
Starfucker – Holly
Little Hunks – Came To Party
Lackthereof – The Columbia
Holy Sons – The Feral Kid
Peter Broderick – With The Notes In My Ears
The Mint Chicks – 2010
Red Fang – Reverse Thunder
The Shaky Hands – We Are Young
James Low – American Dream
The Wherewithals – The Point
Bark Hide and Horn – Change It
Loch Lomond – Blue Lead Fence
Microfilm – Fox And His Friends

Stream or download all the previous Pampelmoose 94.7FM shows here.