Weekly Links: 4.3.09
April 4th, 2009 by Nubby1. The author of Why No One is a Social Media Expert claims that “Branding yourself as a social media expert is as nebulous as branding yourself an expert on ‘Animals’ or ‘History’ or ‘Asia’ or ‘Sport’. These areas are simply too big and too complicated to be truly mastered in any one lifetime.”
2. Find out how to build an empire around your blog.
3. Is the Boston Globe soon to be the next victim in an increasingly tough American newspaper market?
4. With the iPhone gold rush, it may be entirely possible to develop an app and quit your day job.
5. JWT is shuttering its 118 year old Chicago offices due to the economy. It was responsible for classic slogans including “My baloney has a first name” for Oscar Mayer and “Snap, Crackle, Pop” for Rice Krispies.
6. Could the end of the music album as an organizing principle finally be a full-blown reality? Dave Allen asks “In what part of digital music culture does an album-length piece of work now reside? I’ll answer that question – I believe it has no place in a digital future.”
7. The joke’s on us: this rebranding of Verizon turned out to be a hoax!
8. Many mainstream restaurant chains are struggling with empty tables and are in danger of shutting down completely. Analysts claim that the casual dining industry needs to close about 1,200 of its nearly 18,000 locations to regain financial health.
Tags: economy, Links, social media, Technology
