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Honda Insight – Let It Shine

April 27th, 2009 by Dave Allen

As Rodger Bridges said today ‘page takeover is the new microsite’ and at least this Honda ad doesn’t break the nav. Click here for the full effect.

This entry was posted on Monday, April 27th, 2009 at 8:29 pm and is filed under Advertising, Interactive, Technology, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Justin Spohn Says:
April 30th, 2009 at 8:22 am
I think I might be the only person in the world, but I felt like this was representative of the continuing fact that the advertising world not only doesn’t understand the web in any sort of meaningful way, but is totally impotent to create experiences that don’t fundamentally break the interaction model of the web.