RyanAir Staff Attack a Blogger – When Things Go Wrong in Social Media

February 24th, 2009 by Dave Allen

Ryanair Blog Attack

From Travelution.co.uk found on Twitter from @alisamleo

What happened when a blogger decided to take on Ryanair

February 23, 2009

Here is an amazing tale from late last week, when an Irish freelance web designer/developer, Jason Roe [and Twitter], found himself involved in a extremely strange tête-à-tête with everyone’s, er, favourite low cost carrier, Ryanair.

It all started when Roe wrote a blog post about how he’d discovered a usability error in ryanair.com booking process.

In short, he says he found a bug in the system which allowed users to obtain a 0.00 charge for their flights.

There was some disagreement in the comments section as to whether it worked at the time. Roe claims it does.

Nevertheless, some people at Ryanair HQ decided to chip in. The comments are not what one would expect of a large company that has decided to engage with social media, to say the least.

This is just one of many from a succession of commenters under the ‘Ryanair staff…’ tag on the same post.

Crikey.

[NB: We have seen the IP addresses of the commenters and they all trace back to Ryanair HQ]

So, most people would say that the best method for dealing with a provocative post like Roe’s is to be measured and calm.

But then again, Ryanair – lest we forget – doesn’t exactly play by the same rules as others when it comes to dealing with customers, complaints, partners, etc.

[Read the full post - and it really is worth reading all the comments from Ryanair...]

Post by Kevin May on February 23, 2009 04:33PM
Permalink | Comments (11) | Trackbacks (0)
0 TrackBacks
Listed below are links to blogs that reference this entry: What happened when a blogger decided to take on Ryanair.

Tags: , , , ,

2 Responses to “RyanAir Staff Attack a Blogger – When Things Go Wrong in Social Media”

  1. Ryanair: cheap flights and cheap jibes : Dan Wilson : eBay expert, social networking, online community, ecommerce, stuff Says:

    [...] and linking to pages that detail this silly little affair in the hope that people looking for cheap flights to France, Germany, Italy and Spain from Gatwick, Luton, Stansted and Heathrow (to name a few!) [...]

  2. Cory O'Brien Says:

    While I don’t think RyanAir had the BEST of responses, it’s not like they pride themselves on customer service, so when your goal is to keep prices as low as possible, I guess you can be a bit of a jackass sometimes. Still, it seems like they could use a few lessons in working with the blog world to get POSITIVE coverage, rather than working against it to try and get NO coverage.

Leave a Reply