93 of Top 100 Brands Haven’t Secured Twitter Name
January 12th, 2009 by Nubby
As Twitter’s popularity continues to skyrocket (in 2008, it grew by 752%), securing usernames on social networking sites has become even more important. It may come as a surprise then that 93 out of the 100 top global brands have not secured their names on Twitter.
Twitter is supposedly considering a monetization model that allows brands to set up corporate accounts for a fee but it may be hard to pursue this if they aren’t in control of their names. Though the Uniform Domain Name Dispute Resolution Policy exists for domain names, nothing has yet been put into place for usernames on web services…
Tags: marketing, social media, Twitter
