Technorati’s 2008 Blogging Survey Stats
Just in case you need further proof that blogging is here to stay, Technorati’s State of the Blogosphere 2008 offers some captivating statistics:
1. There are now over 77 million unique visitors frequenting blogs in the U.S. while 77% of active internet users are reading blogs.
2. Bloggers are collectively creating close to one million posts every day.
3. Three out of four U.S. bloggers are college graduates (and overall, U.S. bloggers are more educated and affluent than the general internet population).
4. One in five bloggers are self-employed.
5. Four out of five bloggers are personal bloggers while 12% of bloggers blog in an official capacity for their company.
6. Two-thirds of bloggers openly expose their identities on their blogs, while one-third are concerned about readers learning their true identity (mainly due to safety, job and family related issues).
7. Half of bloggers attend events (e.g., movies, conferences, sporting events) for their blog with one third doing so for free.
8. One in four bloggers spends ten hours or more blogging each week.
9. More than eight in ten bloggers have a commenting system in place along with archived posts and built-in syndication.
10. 37% of bloggers have been quoted in traditional media based on a blog post.
Tags: bloggers, Blogging, technorati
November 3rd, 2008 at 5:07 pm
So, the question is, who are they talking to? And if everyone is talking, who is listening?
November 4th, 2008 at 8:16 am
@Tony:Frosty,
If those who are doing the talking are influential and knowledgeable they will attract like-minded readers. In a fascinating Universal McCann white paper I read recently, in a study of 17000 young internet users globally bloggers rank in the top three answers when these folks were asked how they got their info about a product or brand or what influenced them to purchase a product from a particular brand.
Everyone is listening. They are right under our noses. The smokescreen has been the phrase ’social media’ it doesn’t mean anything if you can’t directly find your audience for your brand or product. Social media as a term is the equivalent of injecting red dye into meat to make it appear more palatable at the meat counter - real social media means rolling up your sleeves and getting your hands dirty….
December 3rd, 2008 at 7:17 am
How you think when the economic crisis will end? I wish to make statistics of independent opinions!