Comments on: P&G Digital Head Ted McConnell Smells the Coffee – Social Network Advertising Won’t Work

By: “No one wants to be a friend of laundry detergent”

“No one wants to be a friend of laundry detergent” — Tue, 16 Dec 2008 05:30:53 +0000

[...] has been a lot of criticism of Facebook lately, mostly because a general manager of interactive promotion at Proctor and Gamble said, “I [...]

By: Will Burrus

Will Burrus — Tue, 09 Dec 2008 00:35:40 +0000

We don’t need to rethink the term ‘Social Media’. We just need to rethink how we go about marketing in it. I understand and agree with Ted McConnells assessment, and I work for an advertising agency! I think the problem is that we (interactive marketers) rush into the medium and put completely useless content into the fray, selling our clients on the ‘viral’ nature of these tools. We don’t do enough analysis of the various communities to determine where our message could actually be relevant and we don’t add any value to the existing conversation. Unfortunately, marketers will continue to flood Facebook and other networks with useless content until there is a sincere backlash on brands in general participating in any communities.

By: social cache: we deal in uncommon cents. » Blog Archive » Facebook Apps: Brand Graveyards?

Mon, 08 Dec 2008 22:48:13 +0000

[...] Just last month I posted how P&G’s Head of Digital, Ted McConnell isn’t a believer. [...]

By: SmartBlogs On SocialMedia » Blog Archive » Is social media ‘media’?

Wed, 26 Nov 2008 21:14:27 +0000

[...] on McConnell from Social Cache, Copywrite, Ink, Silicon Alley Insider, Social Media Today and Brand [...]

By: Annalise

Annalise — Wed, 19 Nov 2008 14:39:57 +0000

eZanga’s social network, HopOnThis.com has refreshed the way they distribute content, and added a way to build and maintain relationships along with expanding your online community. They reward registered users with points to use toward cash and prizes just for interacting on the site. Some of the ways to earn points are: updating a blog, inviting a friend, and adding a picture. They also offer features such as page personalization, drag-and-drop features, unlimited space for photos, and much more. HopOnThis offers a productive social experience, while adding to the strength of advertiser’s campaigns.