Motrin We Feel Your Pain
November 17th, 2008 by Dave Allen
In yet another social media debacle, the VP of Marketing at McNeil Consumer Healthcare, the folks who bring us Motrin, has posted an apology on the company’s web site. After offending millions of moms who carry their babies in those wrap around shawls, McNeil was flayed by a firestorm of criticism from the mom bloggers of the world who Twittered McNeil into submission. McNeil made a cardinal error – they failed to research the very market, new moms, that they were trying to reach and then doubled down and took the weekend off without monitoring the firestorm that was merely smoldering before it erupted. Result – egg on the face and a no doubt expensive ad campaign in the trash can….. Here’s the offending ad –
Tags: Advertising, Controversy, Fail, Motrin, Nemo Design, social media, Twitter
November 19th, 2008 at 10:13 am
I wonder if everyone these days just gets offended way too easily. I think the commercial had a humorous, light tone and perhaps the mommy bloggers need to loosen up.