Comments on: JC Penney, In The Doghouse, Epic Fail http://www.social-cache.com/2008/11/jc-penney-in-the-doghouse-epic-fail we deal in uncommon cents. Wed, 16 Sep 2009 06:44:14 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Dave Allen http://www.social-cache.com/2008/11/jc-penney-in-the-doghouse-epic-fail/comment-page-1#comment-3139 Dave Allen Fri, 05 Dec 2008 07:14:25 +0000 http://www.social-cache.com/?p=300#comment-3139 @Jim, I think the point is that the campaign was an 1/8th of an inch away from being brilliant if those behind it had understood the idea of the web as <i>entirely social</i> not just parts of it. Facebook Connect was available, the marketers here failed to use it...they were going for viral but that's the dog chasing its tail, pun intended. @Jim,
I think the point is that the campaign was an 1/8th of an inch away from being brilliant if those behind it had understood the idea of the web as entirely social not just parts of it. Facebook Connect was available, the marketers here failed to use it…they were going for viral but that’s the dog chasing its tail, pun intended.

]]> By: Jim Deitzel http://www.social-cache.com/2008/11/jc-penney-in-the-doghouse-epic-fail/comment-page-1#comment-3130 Jim Deitzel Thu, 04 Dec 2008 21:32:24 +0000 http://www.social-cache.com/?p=300#comment-3130 Well, that's one opinion. I actually find it it be a great campaign. It's funny. It's being passed around. I think the use of the microsite works well (if it were a blog would it have been better). I didn't know JCP sold diamond rings. Now I do. I'd even go far as to say Epic Pass. But we are all entitled to our own opinions. I appreciate yours. Well, that’s one opinion. I actually find it it be a great campaign. It’s funny. It’s being passed around. I think the use of the microsite works well (if it were a blog would it have been better).

I didn’t know JCP sold diamond rings. Now I do. I’d even go far as to say Epic Pass.

But we are all entitled to our own opinions. I appreciate yours.

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