Social Cache.
A Nemo blog. Dealing with uncommon cents.

In the current economic state, women who barely thought twice about charging a $1,200 designer purse are now skipping these luxuries and settling for their lower-priced counterparts. According to the NY Times, the movement of purchasing thriftier fashions has been coined recession chic. Women like price-conscious shopper Mary Hall have added a spin on the term and proudly declare themselves recessionistas. Hall has even founded the Recessionista blog, cataloging all the smart buys she comes across.

While the term ‘recession’ is considered unfavorable, embracing recessionista instead is seen as a way to embrace the economic downturn (and to keep on shopping in the process.) Though women are throwing around recessionista in casual banter, lexiconographer Grant Barret is warning us that “it’s kind of permitting consumers to have justification for their spending habits.” In a way, he’s reminding us that there’s something very off-putting about shopping for piles of clothing we don’t need in a shaky economy. Writer Lauren Sandler asks “Do women in today’s economy want to confront pages of $1,000 shoes when they are struggling to pay the rent?” Yet, without shopping, many designers and retailers will falter.

In the meantime, The NY Times reminds us that as catchy as recessionista seems, if the economy worsens, it may be replaced with…depressionista.

Tags: consumption, recession

This entry was posted on Tuesday, October 28th, 2008 at 8:27 am and is filed under Apparel, Branding, Fashion, Social Change, consumption. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.