Rodarte: A Passion for Experimentation
September 12th, 2008 by Nubby
Laura and Kate Mulleavy, the sister duo behind three-year-old high fashion label Rodarte are not your typical designers. Most noticeably, they don’t drape themselves in fancy designer goods (some of their dresses can cost upwards of $20,000.00). They instead stick with the basics, preferring gray Hanes t-shirts paired with jeans and sneakers. And, an existence in suburban California is preferred in lieu of the fashion mecca of New York City.
Their foray into the esteemed fashion world wasn’t done in the standard way, either. They didn’t secure initial backing for their label from a financier or a fashion conglomerate. Instead, Kate sold off her entire collection of rare records while Laura waitressed until recently. Both still live at home with their parents in Pasadena, California and remain humble despite establishing a critically acclaimed label in three years’ time.
Part of Mulleavys’ success can be attributed to an unwavering work ethic coupled with a wild imagination. The draw inspiration in unlikely places ranging from electronics stores to motorcycle rallies. Perhaps the most amazing part of their story is that neither went to school for fashion design (instead settling on degrees in art history and english). Their design skills are completely self-taught.
Currently, the Rodarte clothing line is sold in 42 stores worldwide and the Mulleavy sisters are regarded around the world as a fashion fairy-tale story. But, behind the scenes, they work relentlessly to innovate and push the envelope with layering and colors.
Some fashion critics bag Rodarte as being too art and concept driven instead of producing wearable clothing. I disagree. Their unwavering vision and dedication to design and innovation makes them stand tall among their peers. The concept of clothing as art should be embraced in this brave new world.
The current Rodarte collection can be viewed on Style.com.
Tags: Apparel, Design, Fashion, innovation
