Nike+ Run The World
Sports, technology, iconic brands and social networking all wrapped up in one package - Nike+ there are only winners here. The Nike+ Sports Kit has allowed athletes to share their data with friends and others who then compete online. This coming together of computer and running shoe technology between Apple, who’s iPod is a way to gather and upload the runner’s data (speed, distance, steps etc) and Nike who’s shoes include the Piezoelectric accelerometer for measuring the data.
And now a campaign to register runners globally to run a 10k and have every mile tracked whether they run, walk or jog and Nike will count those miles towards a charity of its choice. Time to get away from the monitor.
