Yes it may be a bit of a stretch to drop the PR 2.0 handle but I do feel that it falls somewhere in that realm. Along with Chris Anderson’s call to “fire your publicist” and embrace radical transparency, it could be argued that artists such as NIN, Radiohead and Byrne can shake things up. I would much rather interact directly with Byrne through his blog journal than I would read an interview with him in Rolling Stone magazine, a rag BTW that seems to exist only so Peter Travis can have his name in headlights on a movie ad…. Byrne and Eno don’t have the mass audience of diehard fans as the other two bands so we’ll see how this goes.

Labels seem to noticeably lag, with the exception of indie Fuzz with their Blip.fm (gosh I hope they deal with the majors before they get cease-and-desisted), where, incidentally, the ‘Strange Overtones’ song is available to plug into micro-blog social streams. Good stuff – will be interesting to see where we net. And btw – if there are other labels doing cool s–t, I’d love to hear about it.