David Byrne Embraces PR 2.0
We seem to have dropped into a musical theme over the weekend and with that in mind I wanted to point out a post that David Byrne wrote on his blog. As you can see above he is pondering the idea of less press and pr and more online discovery. I believe Byrne is doing the right thing as there will be plenty of buzz around a new Byrne and Eno album on the blogosphere. And Byrne and Eno are both influencers and trusted sources. Those two elements alone will help any PR 2.0 campaign gain traction. I posted a slide show about PR 2.0 here, and also wrote an essay about Social Media, Blogs and Advertising which can be found here. Meanwhile I’m looking forward to spreading the word on the new Byrne and Eno album, Everything That Happens Will Happen Today. You can hear a cut from the new album and download it too. Click Here.
Tags: Brian Eno, David Byrne, New Album, PR 2.0, Social Networks
August 11th, 2008 at 12:50 pm
Was just blogging about this - http://tinyurl.com/5nhhpf - I don’t know about PR 2.0 - I’d say its continuing in a line of musical reinvention/assimilation of integrated media tactics. From NIN ‘Year Zero’ ARG, to Radiohead’s recent forays in distribution, Coldplay’s in data viz, to this, it seems musicians are recognizing the value of ’social currency’, and hopefully the more they print, the more they cash in, as it were.
Labels seem to noticeably lag, with the exception of indie Fuzz with their Blip.fm (gosh I hope they deal with the majors before they get cease-and-desisted), where, incidentally, the ‘Strange Overtones’ song is available to plug into micro-blog social streams. Good stuff - will be interesting to see where we net. And btw - if there are other labels doing cool s–t, I’d love to hear about it.
August 11th, 2008 at 2:35 pm
Renny,
Yes it may be a bit of a stretch to drop the PR 2.0 handle but I do feel that it falls somewhere in that realm. Along with Chris Anderson’s call to “fire your publicist” and embrace radical transparency, it could be argued that artists such as NIN, Radiohead and Byrne can shake things up. I would much rather interact directly with Byrne through his blog journal than I would read an interview with him in Rolling Stone magazine, a rag BTW that seems to exist only so Peter Travis can have his name in headlights on a movie ad…. Byrne and Eno don’t have the mass audience of diehard fans as the other two bands so we’ll see how this goes.