2 Responses to “Radiohead – A Fine Example of Social Media and Online Marketing”
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Social Cache.
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July 23rd, 2008 at 11:18 pm
this doesn’t give any credit to the people that likely came up with and implemented these ideas, contests and promotions. mainly radiohead’s management and record label. kudos to them.
July 24th, 2008 at 6:38 am
Yes, I understand that Radiohead’s management came up with the idea of “giving away” the album. There was no record label involved though. That was the point of releasing their music themselves. Radiohead and Nine Inch Nails broke the mould and proved that they could be extremely successful by being record label-free…