New York Times and LinkedIn Team Up, A Social Media Coup
This is serious news when it comes to business networking and social media, I see a serious win-win here for both parties. There has been some debate recently about Facebook and how seriously it can be taken when it comes to businesses using the Facebook network to extend their social media ambitions as well as advertise across it. I would argue that the LinkedIn/NYT partnership steps up the ante for both Facebook and MySpace; the NYT, one of the world’s great media institutions that has seriously embraced the internet to further its business, may be on a path to shaking off its “Grey Lady” image and LinkedIn, which, although having only 25 million registered users making it small by social network standards, is by far the doyen of social sites for serious business users. We’ll see how this one unfolds.
Kudos, once again to Marshall Kirkpatrick for breaking the story.
Tags: Facebook, LinkedIn, MySpace, New York Times, social media
July 21st, 2008 at 11:54 pm
LinkedIn has been doing all it can to “mean business” since it started, so I shouldn’t be surprised that they got the nod, but I find myself wondering about the direction each camp is slipping. At first glance, this just bolsters LinkedIn’s biz cred, but The Times has been trying to get as much online relevance as possible, so I find it interesting that their venture is with a less-popular-but-more-business-ey social network. Safe bet on both sides, I suppose.
July 22nd, 2008 at 4:36 am
It makes sense on paper. Will the end user experience be one that is organic and helpful?
July 22nd, 2008 at 6:22 am
That remains to be seen, we’ll have to road test it to find out. I still contend it will be a useful biz tool.