MySpace, Why Their Ads Don’t Work For Me
July 2nd, 2008 by Dave Allen
In the many years that I have had a MySpace page I have never once clicked through on any of the ads pushed to me. Here’s an example in the clip I took from the home page above. I never read Spin Magazine and I can’t stand Coldplay. Even the tag line from Chris Martin – “Our album will probably save the world” fails to entice me as the comment is so shallow. The good news though is that the digital issue of Spin is free. Now they’re thinking.
Tags: Coldplay, MySpace, Online Advertising, social media, Spin Magazine
July 2nd, 2008 at 3:38 pm
So what ads do work for you…obviously not myspace media buys.
But any paid placement come to mind that caused pause, then a click thru, from you?
Just curious.
July 2nd, 2008 at 7:18 pm
Wait….you don’t like Coldplay?
July 3rd, 2008 at 1:06 pm
@Jeff, sorry that’s right…
July 3rd, 2008 at 1:29 pm
@Mark,
Good question. I tend to be more of a ‘pull’ candidate than someone who responds well to a pushed ad. MySpace and Facebook push their ads at me but they are so far from relevant to who I am so they become minor irritants that are easy to ignore.
One ad that comes to mind is an ad for Tablet Hotels on JoshSpear.com I read Spear’s blog fairly regularly because the content that I find there often appeals to me. [I say often as too often the site is just too cliquey for me.] As a traveler who likes boutique hotels I clicked on the ad because it’s an ad for boutique hotels.
Now if we were all honest about our “identities” online, maybe advertisers and marketers could have an easier time reaching us with pertinent offers and product pushes. It wouldn’t be an exact science though, as my true identity/persona and ‘likes’ online would go something like this:
Professional musician, blogger, influencer, married, kids, avid reader, snowboarder, thinker, reader, writer, flirt, lazy, active, extrovert, introvert, vinyl record lover, cd hater, wine, beer, don’t like liquor, social, electronic music, hip hop, Emmylou Harris, computers, gadgets, punk, women, men, dogs, art, science, anthropology, humanities, society, museums, concerts, festivals …..etc, etc…
I’d hate to be the marketer that has to load the shotgun with the relevant scattershot that might make me pay attention.