Comments on: How YouTube Could Make Money with Viacom, some thoughts http://www.social-cache.com/2008/07/how-youtube-could-make-money-with-viacom-some-thoughts we deal in uncommon cents. Wed, 16 Sep 2009 06:44:14 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: social cache: we deal in uncommon cents. » Blog Archive » Facebook Takedown Notice Number 2 http://www.social-cache.com/2008/07/how-youtube-could-make-money-with-viacom-some-thoughts/comment-page-1#comment-423 social cache: we deal in uncommon cents. » Blog Archive » Facebook Takedown Notice Number 2 Fri, 15 Aug 2008 23:28:20 +0000 http://www.social-cache.com/?p=167#comment-423 [...] Related Post: How YouTube Could Make Some Money with Viacom [...] [...] Related Post: How YouTube Could Make Some Money with Viacom [...]

]]> By: Facebook and me, we are not getting along | pampelmoose Dave Allen of Gang of Four's Music and Media Blog http://www.social-cache.com/2008/07/how-youtube-could-make-money-with-viacom-some-thoughts/comment-page-1#comment-337 Facebook and me, we are not getting along | pampelmoose Dave Allen of Gang of Four's Music and Media Blog Wed, 06 Aug 2008 05:48:11 +0000 http://www.social-cache.com/?p=167#comment-337 [...] Post: How YouTube Could Make Some Money with Viacom Share this Post: These icons link to social bookmarking sites where readers can share and [...] [...] Post: How YouTube Could Make Some Money with Viacom Share this Post: These icons link to social bookmarking sites where readers can share and [...]

]]> By: J Kent http://www.social-cache.com/2008/07/how-youtube-could-make-money-with-viacom-some-thoughts/comment-page-1#comment-287 J Kent Wed, 23 Jul 2008 20:47:56 +0000 http://www.social-cache.com/?p=167#comment-287 I don't see it working because 99% of youtube content creators would 1) never be able to guess that Viacom is responsible for licensing White Zombie, 2) aren't going to take the time to research who they should ask for permission from for every piece of media they appropriate in their videos, 3) would rather just use a different song than pay any kind of fee for some quick anime fan-sub garbage they made out of boredom while avoiding their parents crys for them to finish their homework. re: myspace, the bands that choose to use it as a marketing tool (and it has to be the most amazing free marketing a band could ever hope for) have accepted that news corp. are going to make a few dollars off of banner ads placed on their page and it probably doesn't bother them too much. just my $.02 I don’t see it working because 99% of youtube content creators would 1) never be able to guess that Viacom is responsible for licensing White Zombie, 2) aren’t going to take the time to research who they should ask for permission from for every piece of media they appropriate in their videos, 3) would rather just use a different song than pay any kind of fee for some quick anime fan-sub garbage they made out of boredom while avoiding their parents crys for them to finish their homework.

re: myspace, the bands that choose to use it as a marketing tool (and it has to be the most amazing free marketing a band could ever hope for) have accepted that news corp. are going to make a few dollars off of banner ads placed on their page and it probably doesn’t bother them too much.

just my $.02

]]> By: Tg http://www.social-cache.com/2008/07/how-youtube-could-make-money-with-viacom-some-thoughts/comment-page-1#comment-286 Tg Wed, 23 Jul 2008 19:29:45 +0000 http://www.social-cache.com/?p=167#comment-286 I am a professional photographer by trade and the stock photography business model might be a model to look at. Imagine a cross between Pay Pal and Getty images. The You Tube director goes on the site and has an I-Tunes type appilication where they can search for the music they want to license for their video. They click on the band, in this case, White Zombie, a menu rolls down giving them a choice of use. The markets that are suitable for the use of the song. They have a Pay Pal account with You Tube and the license fees is paid. Fees could range from $1 fro Moms showing videos of their kids dancing to Micheal Jackson to thousands of dollars for brands using the song to promote their service or prodcut. The band makes money they would other wise never see, You Tube make revenue, Pay Pal gets a cut, the label gets paid to "police" the song usage plus the new revenue they need. All this wrapped in a You Tube video with good music. Sounds like a win/ win/ win for everyone. The Honor system. The fine print on the license would be all legal similar to this Getty images verbage: THIS IS A LEGAL AGREEMENT (THE "AGREEMENT") BETWEEN LICENSEE AND A SUBSIDIARY OF GETTY IMAGES, INC. ("GETTY IMAGES"). THIS AGREEMENT APPLIES TO LICENSES ISSUED VIA THE WEB AND VIA LOCAL SALES REPRESENTATIVES, AND IS APPLICABLE TO ONLINE, DIGITAL AND PHYSICAL DELIVERY OF LICENSED MATERIAL If a video director mis represents his usage there is other legal language that sounds like so.....If you violate our intellectual property you may be liable for damages....yadda, yadda and pay damages up to $150,000 and go to jail...Blah, blah I am a lawyer and you should be scared. The big labels will toss a poor (victim) director under the bus to make the case that all others need to be honest or ELSE. The true Amercian way of doing business and all. After that it is a new business model for all to enjoy. I am a professional photographer by trade and the stock photography business model might be a model to look at. Imagine a cross between Pay Pal and Getty images.

The You Tube director goes on the site and has an I-Tunes type appilication where they can search for the music they want to license for their video. They click on the band, in this case, White Zombie, a menu rolls down giving them a choice of use. The markets that are suitable for the use of the song. They have a Pay Pal account with You Tube and the license fees is paid. Fees could range from $1 fro Moms showing videos of their kids dancing to Micheal Jackson to thousands of dollars for brands using the song to promote their service or prodcut. The band makes money they would other wise never see, You Tube make revenue, Pay Pal gets a cut, the label gets paid to “police” the song usage plus the new revenue they need. All this wrapped in a You Tube video with good music. Sounds like a win/ win/ win for everyone.

The Honor system.
The fine print on the license would be all legal similar to this Getty images verbage:

THIS IS A LEGAL AGREEMENT (THE “AGREEMENT”) BETWEEN LICENSEE AND A SUBSIDIARY OF GETTY IMAGES, INC. (”GETTY IMAGES”). THIS AGREEMENT APPLIES TO LICENSES ISSUED VIA THE WEB AND VIA LOCAL SALES REPRESENTATIVES, AND IS APPLICABLE TO ONLINE, DIGITAL AND PHYSICAL DELIVERY OF LICENSED MATERIAL

If a video director mis represents his usage there is other legal language that sounds like so…..If you violate our intellectual property you may be liable for damages….yadda, yadda and pay damages up to $150,000 and go to jail…Blah, blah I am a lawyer and you should be scared.

The big labels will toss a poor (victim) director under the bus to make the case that all others need to be honest or ELSE. The true Amercian way of doing business and all. After that it is a new business model for all to enjoy.

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