http://www.social-cache.com/2008/06/art-and-commerce-music-tribes-and-social-media-marketing we deal in uncommon cents. Fri, 21 Nov 2008 06:14:25 +0000 http://wordpress.org/?v=2.5.1 http://www.social-cache.com/2008/06/art-and-commerce-music-tribes-and-social-media-marketing#comment-419 social cache: we deal in uncommon cents. » Blog Archive » Music and Brands, Proctor and Gamble Fri, 15 Aug 2008 23:25:00 +0000 http://www.social-cache.com/?p=119#comment-419 [...] For the labels, attention from product companies is a good thing. I see the logic here. CD sales are plummeting and online sales are not filling the void, a company comes along that wants to license the record label’s music to promote a brand and it appears that a match has been made in heaven. Rhianna had a lot of success this way working with Totes Isotoner to help them improve sales of umbrella’s. Umbrella was the title of her hit song, I wrote about her arrangement with Totes here. [...] [...] For the labels, attention from product companies is a good thing. I see the logic here. CD sales are plummeting and online sales are not filling the void, a company comes along that wants to license the record label’s music to promote a brand and it appears that a match has been made in heaven. Rhianna had a lot of success this way working with Totes Isotoner to help them improve sales of umbrella’s. Umbrella was the title of her hit song, I wrote about her arrangement with Totes here. [...]

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