Google held an event last month to pull together executives from companies such as Hewlett-Packard, Pepsi and General Mills and try and persuade them to run advertising on YouTube. Google’s challenge is to teach these executives that YouTube is more than just a site for users to upload goofy video clips, it’s actually more of a social network activity site. As Google executives pointed out using YouTube is more engaging than watching television as there is much more interactivity. And one of Google’s execs, Dave Eun said that “he thought advertisers were far too focused on well-known television brands, and that some of the best video comes from smaller outlets like the Sundance Channel and the Professional Bull Riders Association.” Google is also trying to get the industry to set standards for online videos, on the assumption that standards will help advertisers spend more on video ads.

Tags: Ad Buying, Google, YouTube

This entry was posted on Wednesday, April 30th, 2008 at 5:35 am and is filed under Advertising, Branding, Interactive, Nemo Design, Social Networking, Technology, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.